June 10, 2023
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AAF Dallas Announces Dallas Shining Stars 2023
AAF Dallas Posted On May 18, 2023


We’re excited to announce the TOP 20 women in Dallas Advertising & Marketing – The 2023 Class of Shining Stars!

These women are Community Leaders, C-Suite Executives, Co-Founders, Executive Vice Presidents, Strategic Masterminds, Media Mavens, and more. They are breaking glass ceilings and elevating the Dallas advertising community to heights we have never seen before!
#WeAreDallasAAF #AAFDallas #AAFDallasShiningStars

🌟 Congratulations to the 2023 Class of Shining Stars! 🌟

⭐ Amy Mosteller, Group Brand Director at TRG
⭐ Andee Bradford, Senior Manager, Analytic Solutions at Drumline
⭐ Cassie Lee Kite, Associate Creative Director-art at TRG
⭐ Crystal Cardwell, Co-Founder & Chief Marketing Officer at Pugnacious
⭐ Dianne Le, Director of Shopper Marketing at Avocados from Mexico
⭐ Eli Milstein, Director of Sales at Simpli.fi
⭐ Haidy Leal, Media, Data & Analytics Manager at Avocados from Mexico
⭐ Hilary Hanger, Associate Media Director at Team One
⭐ Jessica Vasquez Walker, Principal at TRG
⭐ Katie Olivier, Account Director at Spire Agency
⭐ Maddy Kulkarni, global marketing head DEI in marketing at Pepsico
⭐ Natalie Draeger, Senior Director at 101Media
⭐ Priscilla Samuel, Media Supervisor at Moroch
⭐ Rachel Dawer, Senior Copywriter at Plot Twist Agency
⭐ Roneka Patterson, Creative Director at Publicis Hawkeye
⭐ Shanna Rossi, Art Director at Twisted X Global Brands
⭐ Silvana Rosero, Chief Executive Officer at Laguna Media Group
⭐ Stephanie Hoppe, Chief Marketing Officer at Cici’s Pizza
⭐ Tina Tackett, Executive Creative Director at The Loomis Agency
⭐ Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands


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TRG Adopts Attention Metrics With Brand Performance Group
TRG Posted On May 17, 2023


After launching their “whole human” approach in March, TRG now unites subject-matter experts in paid social, programmatic, Google/YouTube, and content strategy into a new team called the Brand Performance Group. This team will identify attention-rich opportunities for brands that balance long-term brand-building and short-term sales objectives. Rather than competing for a slice of the budget pie or debating YouTube vs. TikTok, this team focuses on what these platforms have in common: opportunities to earn people’s attention.

“TRG is all about the power of ‘and’,” said TRG Chief Strategy Officer Christopher Ferrel. “Brand and performance, emotion and promotion, art and science. A mountain of evidence-based marketing research supports this, and we’ve seen it firsthand. Our creative and media work together to earn the attention of those in the market both today and in the future. This is key to our ‘whole human’ approach and one of the first proof points of our more memorable, meaningful work.”

This announcement coincides with the changing dynamics in advertising spending, as most of advertisers’ media dollars increasingly flow through just a handful of platforms: Google/YouTube, Meta (Facebook and Instagram), TikTok, and Amazon. TRG’s Brand Performance Group has subject-matter experts in Google/YouTube, Meta, TikTok, and programmatic advertising. The group is led by Scott Luther, who takes on a new title as Head of Connections Strategy & Brand Performance Marketing.

“People are not one-dimensional. They do not use media any one particular way and are only rarely on a linear path to purchase. Most importantly, people aren’t always rational and consistent – we cannot expect a simple, logical plan to work every time. Truly captivating and moving people requires heart and magic,” said Luther. “The way we connect with people through our campaigns must be multifaceted – rich with insights into how humans actually live, work, connect, and unwind. We need to treat their attention as preciously as they do, so our approach to brand performance is all about balance: attention and action, broad and targeted, short- and long-term growth.”

TRG’s Brand Performance Group is among the industry’s early adopters of human attention metrics, exploring partnerships with platforms like Amplified Intelligence, System1, Adelaide, Integral Ad Science, and others. The group will work closely with TRG’s creative and strategy teams to create more effective media strategies and more inspired creative ideas.


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RBA Has No Right to Exist According its CEO
RBA Posted On May 17, 2023


by W. Ross Cromartie

Why #LearnForLife is such a critical core value.

Some good advice I received a while back —

“Always remember what business you’re in. Always remember how you provide value“.

In this age of unprecedented opportunity, it’s critical to remember that absolutely nothing we have at RBA is guaranteed. No one has to hire RBA. No one is forced to pay our bills. If we can’t provide value that clients are willing to pay for, we’ll run out of money and go out of business.

RBA has no right to exist. RBA only has reasons for our clients to buy. 

We aren’t entitled to anyone’s business. If clients can get a better deal somewhere else, they have no reason to buy from RBA.

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“Things that don’t happen” – created in Midjourney
  • if clients can get it cheaper somewhere else, they will.
  • if clients can get it better somewhere else, they will.
  • if clients can get it faster or easier somewhere else, they will.
  • For us to survive and grow, we have to earn our place with every client, every day.

These are basic concepts that should seem obvious when we take a step back. But if we’ve been in the weeds too long, focus can blur, and “striving to excel” can devolve into “good enough”. From there, it’s a short walk to mediocrity.

This world waits for no one

Our world is a fast moving beast. It’s filled with the tombstones of companies who thought they were untouchable and who lost track of how fast conditions were shifting beneath their feet. The day you stop pushing, start etching that gravestone.

That’s why I believe our core value #LearnForLife – the relentless pursuit of progress, efficiency, and utilization of new technology – isn’t just fluff. It’s essential to our survival at RBA.

If we aren’t moving forward, we’re gonna get left behind. Competitors who adapt to new technology faster than we do will offer better products and services at a lower price than we can. Clients will move accordingly, and why shouldn’t they? We’re all running the same race here, and it’s moving faster than ever.

That’s why the flipside of #LearnForLife is #LearnOrDie. Getting complacent isn’t just missing out on potential gains, it’s potentially fatal.

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“Learn like your life depends on it” – created in Midjourney

We all have competitors who want to eat our lunch. 

Big firms want to crush us 

  • If we stop moving faster than big firms, they can roll over and crush us without breaking a sweat on price, product, and scale.
  • To compete, we have to move twice as fast, stay agile, and embrace every technology advantage.

Comparable firms want our share for themselves

  • In our industry, there are zero barriers to entry. We don’t have a patented product, proprietary resources, or access to a protected market. Anyone crazy enough to start an agency can compete on a level playing field.
  • To win the championship, every specialist has to bring their talent to the table, add an ounce of passion, and work their tails off to integrate with the team. It’s pretty simple – the team with better teamwork wins.

Someone with a camera phone and a computer is trying to take us all down

  • Someone is always willing to do the job cheaper. They have no overhead, no preconceived hang ups about “the right way to do it”, and nothing to lose. If there’s an app or an AI tool to do the thing 10x faster, that’s what they’re going to use. There are thousands, probably millions of people like this out there who would absolutely love to take our jobs.
  • To keep the hordes at bay, we have to use the advantages we’ve got – resources, experience, and a team of specialists. But if that experience is holding us back from looking at new ways to solve old problems, it’ll bury us.

Which brings me to AI: we are looking at a true industrial-revolution scale disruption in marketing

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“We’re off the rails now” – created in Midjourney

AI is the most game-changing technology in the marketing industry since the internet. This isn’t hyperbole, if anything I’m understating the situation. Firms both big and small are frantically working on adapting to these changes and monetizing them, lest we all be swept away in this market tidal wave.

Big firms – the firms we are supposed to be lapping in terms of adapting new tech – are already working on incorporating AI into their workflow. Big firms who dwarf us in terms of resources and ability to scale. If we aren’t embracing AI tech FASTER than big firms, we’ve already lost.

Freelancers – who are even more agile than us – are embracing it at comparative light speed, and evidence is popping up everywhere.

Clients – It’s only a matter of time before they’re asking, then demanding to see how we are incorporating the “latest and greatest technology” into our service offering. If we aren’t showing them how we are staying ahead, they will look elsewhere for the cutting edge. As they should.

Check out this trailer which was created in large part using AI tools and tell me this isn’t a game-changer:

If you had asked for a ballpark to create something like this ~7 years ago when we started RBA, I’d have said we’d need a massive production and post-production team, months to work on the CGI, and hundreds of thousands of dollars. At least. Now, in 2023, a handful of passionate fans created this Hollywood level trailer in their spare time. With virtually zero budget.

A massive opportunity for smaller creative firms

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“AI tools give small teams a huge boost” – created in Midjourney

AI tools level the playing field, and allow small teams to create big projects. This is earth-shattering for marketers and video creators, and it’s a massive opportunity for small firms like RBA.

For my money, it’s the most exciting time ever to be a creative working at a small firm.

More than ever, small firms like RBA can produce work at a quality level previously only achievable by massive studios with correspondingly massive budgets.

More than ever, a firm’s ability to create amazing work is limited only by their imagination and their creativity, rather than by their resources.

But that’s only true IF we embrace the power at our fingertips. #LearnForLife means we can choose to embrace new tools and become better at what we do. #LearnOrDie means we can also declare we’ve got it all figured out, give up learning, and elect to let erosion dig our own graves.

The choice is there for all of us.

Just don’t wait too long, because the world sure isn’t waiting for you.

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“Nothing is a line. Everything, everywhere is always moving. Forever. Get used to it.”

Are you passionate about fostering a culture of continuous learning within your organization? I’d love to hear your feedback in the comments below!


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TCC x PMG Digital Career Accelerator Graduates First Cohort 
PMG Posted On May 16, 2023


Student Calls Opportunity “A Gift and a Blessing”

PMG, a fast-growing global independent digital company, and Tarrant County College, one of the 20 largest higher education institutions in the United States offering one of the lowest tuitions among top Texas Community Colleges, is graduating the first cohort from the first-of-its-kind Digital Career Accelerator on Wednesday, May 10. Together, PMG and TCC plan to train more than 1,000 TCC students in digital, marketing and advertising foundations by 2028, creating more paths into PMG and businesses throughout Dallas/Fort Worth. Additionally, PMG has committed $50,000 in $1,000 scholarships to be awarded to program participants over the next five years. 

“This partnership is creating more paths into digital careers for TCC students, empowering them with skills and training that will help them succeed across industries,” said Stacey Martin, chief people officer at PMG. “Our first cohort of students has been enthusiastic and engaged over the last eight weeks, and they are already demonstrating the promise of what this program will bring to the Dallas/Fort Worth business community.”

The program will culminate with an industry networking event, allowing graduates to learn more about local businesses and career opportunities. The event will feature a panel of business and marketing leaders from The Container Store, Omni Hotels & Resorts, HOPE Farm, and PMG. Certificates of completion and scholarships will also be awarded.

“As we, Tarrant County College, strive to meet students where they are and address the community need for fast, work ready credentials, our industry partnerships often provide the key. We are grateful for the opportunity to partner with PMG, a global leader in digital advertising,” said TCC South President Dan Lufkin. “The PMG training experience offers our students the opportunity to learn from experts in the field of digital advertising and exposes them to career possibilities they may have never imagined possible.”

Dantrayl Smith, director of student development activities at TCC South, agrees. “To give our students these foundations will change lives,” he said. Smith believes the training and accreditation students receive through this program enhances TCC’s mission to “make affordable education and training a reality.”

Program graduates Domingo Martinez and Tamia Johnson both appreciate the marketing insights their training offered. Johnson, who is majoring in Marketing and has a minor in Journalism, was encouraged to learn more about the PMG program by TCC professors and staff. “It was a push I needed to advance my education and career,” she said. 

Martinez, who is working toward an Associate of Applied Science degree in Graphic Communication, was interested in learning about marketing and working for an agency or creative team as a graphic designer. “I highly recommend this program to anyone that is wanting to learn about marketing or just overall how the agency side works,” he said. “I loved meeting all the PMG facilitators throughout the eight weeks, and I actually plan on applying to PMG for their Graduate Leadership Program.” 

Johnson also sings the program’s praises. “Opportunities like PMG are rare to find when it comes to companies and industries sharing knowledgeable information. Even if you aren’t interested in digital marketing, the skills and knowledge they provide are worth the time and energy you put into the program,” she said.

As for the future, Martinez plans to focus on his Associate’s degree first so he can start his career. In the fall, Johnson plans to transfer to the University of North Texas to work on her Bachelor’s degree, continuing her focus on marketing and journalism. Beyond that, the graduate, who is the first in her family to go to college, plans to eventually complete her Ph.D.


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AdChat Interviews  / AdChat QuickChat  / Advertising
Watch Our AdChat QuickChat™ with Pedro Lerma, CEO & Founder of LERMA/
AdChat DFW Posted On May 15, 2023


Pedro Lerma is the CEO and Founder of LERMA/, an award-winning advertising agency that has skyrocketed to the forefront of the advertising scene in Dallas Ft. Worth. Last year it won Ad Age’s Small Agency of the Year Award. This year it produced three Super Bowl spots, one for Avocados From Mexico and two for the “He Gets Us” campaign. Additionally the agency continues to produce stellar work for clients such as Nature Nate’s Honey, Ding, The Home Depot, The Salvation Army and many more. 

What makes this agency great besides the people who work there is the steady hand of Pedro Lerma at the helm. We had the opportunity to delve a little deeper with our AdChat QuickChat™ interview.

Check it out…


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Green Acres Nursery & Supply Selects BeautifulBeast to Help Their Business Bloom
BeautifulBeast Posted On May 15, 2023


The chain is expanding to new grounds in North Texas

The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center. We opened our doors in 2003 with our first garden center in California. Since then, we’ve expanded to include seven locations in the greater Sacramento area, and now we’re very excited to expand our growth, starting in Irving, Texas. We are already working with the agency, and we couldn’t be happier about the results,” declared Tami Kint, Director of Marketing for Green Acres Nursery & Supply.

“At BeautifulBeast, we take our responsibility to Green Acres very seriously. Our digital performance marketing campaigns are getting great results, and through data, we’re also discovering many insights and business opportunities for the brand. This is a significant endeavor at this time for the company, and we are honored to be able to work with them and collaborate on their success,” said Mauricio Del Castillo, Chief Digital Officer of the agency.

Green Acres Nursery & Supply is one of a kind, as it brings a unique plant nursery and horticultural know-how to the growing metropolitan area of Irving. Plant lovers can stroll through acres of green, shop a selection that’s suited for Texas and get their questions answered by their friendly, knowledgeable team. Their unique plant and product selection set them apart from the competition.

“And people can feel good knowing they’re supporting a neighbor with a culture committed to enhancing the Irving community,” added Kint.

“Green Acres is an amazing brand. It represents happiness, hope, and community. We believe now is the perfect time to seed the brand in everyone’s hearts. We have a lot of experience in the category, so it’s a great opportunity to dig into; we’re already nurturing big ideas in collaboration with their team!” added Flor Leibaschoff, Chief Creative Officer of BeautifulBeast.

About Green Acres Nursery & Supply

Green Acres Nursery & Supply is your local, independent garden center. In 2003, they opened their first garden center in Roseville, California. Since then, they’ve expanded to include seven locations in the greater Sacramento area and are now expanding to Dallas-Fort Worth, Texas. They consider themselves a bunch of passionate plant nerds and are committed to the gardening success of each one of their customers. Their staff is available to diagnose pests and diseases and prescribe solutions that work for their customers. Their success is their priority, and that’s why they pride themselves on providing quality products at a great value and delivering good, old-fashioned service.


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Spire Receives Five AVA Digital Awards
Spire Agency Posted On May 11, 2023


One of the country’s most awarded business-to-business agencies is off to an incredible start in 2023. Spire was recognized with a platinum, two golds, and two honorable mentions by the international AVA Digital Awards.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for planning, concepting, designing, writing, and producing digital communication. Work ranges from digital campaigns to audio and video production, website development, social media engagement, and mobile marketing.

This was the second time Spire had entered this worldwide competition. For 2023, the B2B agency received a prestigious platinum award in the Agency Website category for the Spire Agency website.

The agency also received a gold in the B2B Website category for Morris & Dickson, and a gold in the Copywriting category for the Cole Ranch manifesto video.

Additionally, Spire received an honorable mention in the Corporate Image category for the TrinityRail Innovative Solutions video, and another honorable mention in the B2B Website category for Baby360.


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Community Coffee Launches New Creative with Baker & Bonner Creative Emporium
Baker and Bonner Posted On May 10, 2023


Community Coffee, the nation’s No. 1 family-owned retail coffee brand, just launched its first brand spot created and produced by its new creative agency of record, Baker & Bonner Creative Emporium. The new ad, called “Bustin’ Loose,” is a 30-second spot that supports Community Coffee’s new Dark & Bold blend. The spot debuted in early May. 

“Bustin’ Loose,” aims to connect with dark roast coffee drinkers who may not yet be aware of Community Coffee’s darkest blend to date. The spot opens on a city scape in the early morning hours where a rooster is perched on a rooftop. As he belts out his morning wake-up call walking from rooftop to rooftop, neighbors’ lights begin to trickle on along with their coffee makers. Dozens of other chickens join in the early morning celebration grooving along rooftops throughout the city. The spot is fittingly paired to a cover of Chuck Brown and The Soul Searchers’ well-known 1979 hit song, “Bustin’ Loose.” The ad ends with, “Mornings are Coming on Strong.” Community Coffee positions itself as the go-to dark roast coffee brand to start the day right. To view it, click here 

“We wanted to create a memorable spot that truly captures the spirit and craftmanship of our unique Dark & Bold blends,” said Leah Herrington, Executive Vice President, Sales and Marketing at Community Coffee. “The new creative that the Baker & Bonner team developed was beyond our expectations. We think “Bustin’ Loose” will connect well with coffee lovers of all kinds and get people up and moving in the morning like never before.” 

According to the National Coffee Association’s recent specialty coffee report from May 2021, millennials are the largest group of coffee drinkers currently. Some 44 percent of total coffee drinkers prefer dark roast and drink nearly 2.7 cups of coffee a day. 

“Community Coffee has an incredibly rich history – more than 100 years of producing delicious coffee that people have come to rely on as part of their early-to-rise morning start,” said Rob Baker, co-founder and CEO of Baker & Bonner Creative Emporium. “We liked the idea of celebrating that with a funk-fueled wake up song to start the day. Chuck Brown and The Soul Searchers leant their classic song to our rooster, and Jimmy and I just let happen, what needed happening.” 

The spot’s executive producers were Ed Koenig and Melody Alexander and directed by Michael Gregory through The Mill. Music licensing and the cover song were handled by Shindig Music. There are 15-second and 06-second version ads that will be running across BVOD, online video, socials and owned channels, including in-store. Media planning and buying was handled by T2 Media. 

About Community Coffee Company 

Community Coffee Company, an importer, roaster, and distributor of high-quality premium coffees, is the largest family-owned and operated retail coffee brand in America. Founded in 1919 by “Cap” Saurage in Baton Rouge, Louisiana, and run by four generations of the Saurage family. Community Coffee works directly with farmers around the world to hand-select exceptional coffee beans that create its whole bean, ground, single-serve, and ready-to-drink products. For more information, visit CommunityCoffee.com, or find the brand on Instagram, Facebook and Twitter. 


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DallasNews Corporation Announces Industry Veteran John Kiker as new President of Medium Giant
AdChat DFW Posted On May 10, 2023


DallasNews Corporation announced today that John Kiker has been named President of Medium Giant. John comes to Medium Giant from Integer where he spent the last 10 years of his career and was most recently President. John was chosen after a nationwide search to lead this important business unit for DallasNews Corporation. Medium Giant was created through a series of mergers and acquisitions over the past decade that were ultimately branded under the Medium Giant brand in 2021. Medium Giant’s primary operations are in North Texas and has clients throughout the country in a variety of industries.

Grant Moise, CEO of DallasNews Corporation, shared the following about John: “John brings a wealth of experience and a stellar reputation to Medium Giant. We were looking for someone to take the marketing services side of our business to even greater heights, and I am confident John is the right person to lead us. John’s career has been spent building successful integrated agency operating models that have the needs of the client at the forefront of all decisions.” John officially starts on May 22nd, and when asked about his feelings joining Medium Giant he said, “I couldn’t be more excited about the opportunity to join the team at Medium Giant. This is an agency primed for growth with a deep talent bench, great clients, and an entrepreneurial spirit. I look forward to bringing my perspectives and experience to bear in service of such a great team.”

About DallasNews Corporation

DallasNews Corporation is the Dallas-based holding company of The Dallas Morning News and Medium Giant. The Dallas Morning News is Texas’ leading daily newspaper with a strong journalistic reputation, intense regional focus and close community ties. Medium Giant is a media and marketing agency of divergent thinkers who devise strategies that deepen connections, expand influence, and scale success for clients nationwide. For additional information, visit dallasnewscorporation.com or email invest@dallasnews.com. 

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Dallas PRSA’s Tells Us How To Know When It’s Time To Find a Mentor One Or Be One
AdChat DFW Posted On May 9, 2023


A few years ago, while at my first public relations internship, I found myself having a bit of a silent mental spiral at my desk. I wasn’t even more than a few minutes into my panic before a senior leader at the company passed me, stopped, and said, “Are you doing alright?” Within moments I was given a Kleenex and a plethora of advice on navigating early-career-stress.

While that senior leader wasn’t my formal mentor, her moment of mentoring me years ago has always stayed with me. I often found myself nervous at reaching out for advice from my mentors and wasn’t completely sure on how to navigate the mentorship process to begin with. When I heard PRSA Dallas was having a session on Demystifying the Myths of Mentoring, I knew this was the session for me and many others in the early years of our careers.

Hosted by BCW, the first PRSA Dallas Young Professionals session of 2023 centered around mentorships and how to navigate these relationships. Mentor-mentee pair Kelley Johnson, founder and CEO of Keirus by KJE, and Devean Owens-Toler, operations and analytics leader at Kierus by KJE, discussed how to find a mentor, what to look for in one, and how to establish long-term relationships that can shape your career for the future.

It’s no secret that for young professionals, a mentor can be the necessary support system to land that first internship, navigate early career hurdles, and be a sounding board for making professional decisions. Whether its the uncertainty and lack of confidence young professionals face or the increasingly virtual workplace in a post-COVID world, the fear of actually taking that next step into reaching out to establish a mentorship relationship is real.

“What if they’re too busy to be my mentor?” “What if we don’t work in the same city?” “How do I know what to look for in a mentor?” These questions appeared to be the roadblocks for young professionals in finding a mentor. Here’s what Kelley and Devean had to say:

  1. Don’t Make it Complicated: For Devean, it was as simple as asking Kelley point-blank if she would become her mentor. While they both recommended not taking this route, Kelley and Devean encouraged young professionals to send a quick email for coffee or find time virtually to chat. The relationships don’t have to be formal and can grow over time.
  2. Build Mutual Respect: Devean stressed the responsibility of the mentee to find time to meet with their mentor and to come prepared with questions and concerns to discuss. Especially if a young professional is meeting with someone more senior, it’s crucial to take steps in order to make the mentorship as easy as possible for both parties. Mentorships are supposed to be stress-free!
  3. Be a Good Investment: It’s important for young professionals to illustrate the value they bring to the table and why they would be worth a mentor’s time to support. Beyond being proactive at setting time, bring knowledge and ideas that may be insightful for your mentor. Heard of an interesting media opportunity that may be a fit for your mentor’s work? Read research that is relevant for your mentor? Find opportunities to share and connect. Though young professionals are, well, young, that does not negate the expertise we can bring to the table.
  4. Don’t Be Afraid to Go Personal: Take the time to get to know the person behind the accomplishments and allow mentors to get to know you. Having a mentor with the same values and who understands your personal journey is valuable.
  5. Rethink Your Mentor: While you may have your sights set on a professional that has the role you aspire to someday, don’t get frustrated if it turns out that person is not the right mentor. You may meet with someone and not feel the connection. That’s okay. Be open to expanding your view of what an ideal mentor loos like.

While mentorship is incredibly useful for young professionals, some of the seasoned public relations practitioners in attendance at the session discussed the forms that mentorship can take. Mentorship does not necessarily have to be a formal mentoring relationship but could look like expressing feedback after a long work week, sharing nuggets of advice on the way to the coffee maker, or as simple as checking in with the junior staff members in the office. The question for established professionals may not be “When should I become a mentor?” but rather “How can I incorporate mentorship into my day-to-day activities?”

Mentoring, when both the mentor and the mentee are aligned, can be a valuable experience. In an increasingly virtual world, mentorship now more than ever can be that necessary human interaction that can ease young professionals’ worries and questions about the public relations world. 

Claire Gilpin is an assistant account executive at BCW. She previously served on the PRSSA National Committee as the national vice president of digital communications.


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