Merit Coffee, with cafés in San Antonio, Austin and Dallas, has expanded into Houston with the opening of its first café in the city. To announce the arrival of the beloved Texas coffee roaster on social and TV, Merit partnered with creative studio bubblemower.
“H-Town is the culinary capital of Texas, and Merit is the coffee brand of Texas,” said bubblemower Creative Director Kevin Paetzel. “Houstonians have been eagerly anticipating its arrival, so the creative is less of an announcement and more of a love letter to the city. Of course, it’s a strictly platonic love letter. I mean, there’s nothing weird going on here.”
