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This year for H-E-B’s holiday campaign we at Plot Twist Creativity, wanted to commemorate once again being able to celebrate together.  During the holiday season, the table […]

by Tina Tackett I have to admit that until a few years ago I was fairly unfamiliar with the “Mount Rushmore” game. This is the game where […]

Plot Twist Creativity recently finished up the 2021 Thanksgiving campaign for Central Market and how tasty it looks thanks to their design partner, Trace Element. We had […]

The 2021 holiday season is filled with joy and anticipation. While we still feel the lasting effects of COVID-19, shoppers are excited to get back to their beloved traditions. This year, we will look at how consumers’ shopping behavior […]

As we get closer to the holidays, the percentage of consumers who are feeling excited and festive is increasing week to week. Now that we have crossed […]

MetroNet, the nation’s largest independently owned 100% fiber-optic company, has named The Richards Group as its new brand advertising agency. The Richards Group will be responsible for […]

The Richards Group recently released two new spots highlighting the benefits of using Americaneagle.com to build websites, optimize digital marketing and strategy and insight. The tagline is […]

Imaginuity® has named Corbett Guest president. The award-winning Dallas marketing agency, formerly Calise Partners, acquired Imaginuity in 2019, where Guest was one of the principals. The move […]

These Are Get-a-Kleenex Spots CHALLENGE:In 2021, the mere mention of the Covid-19 vaccine was dividing our country, splitting up families and friendships, and creating a frenzy of […]

The Dallas Museum of Art recently announced the appointment of Brad Pritchett as chief marketing and communications officer.  Pritchett has 20 years of marketing and communications experience, […]

From gifts galore and sprucing up the home to salon appointments and greeting card portraits, JCPenney is the destination for everything customers need to ring in holiday moments big […]

Do your stockings need to be stuffed? What about your belly? Hold on for deer life because there’s good news—Pizza Hut is working harder than the entire North Pole […]

When you’re a child, there’s something truly magical about the holidays – something many of us lose as we get older. This year, it really is the […]

by Scott Baradell As Jeff Bezos once said, “A brand for a company is like a reputation for a person.” Branding is all about personification—giving human traits […]

Over the past year, The Container Store has made significant strides in our diversity, equity, and inclusion journey and we all remain committed to doing the necessary […]

Emmy-nominated television host partners with Frito-Lay’s popular wavy snack to spotlight individuality from artists across the U.S. as part of “Be Your Own Wave” campaign; five winners […]

Donate $23 for a chance to win the ultimate Dr Pepper fan experience, including induction into the Dr Pepper Museum “Hall of Fame” and participation in a […]

Texas-style barbecue brand joins revolutionary business model’s roster of popular restaurants available for one-stop pickup and delivery Dickey’s Barbecue Pit is bringing its Legit. Texas. Barbecue.™ to […]