Episode highlights include:
- The challenge and possibility of infinite stories: Marissa opens up about what it’s like leading brand and consumer marketing for the NFL—a league that’s both deeply rooted in American culture and rapidly expanding across the globe.
- Going global with the game: Hear how the NFL tailors its storytelling in markets like the U,K., Germany, and Brazil—each with unique fan cultures and engagement styles.
- “Helmets Off” and human-first storytelling: Discover how the NFL is revealing the humanity of its players—showing them not just as athletes but as brothers, fathers, and community leaders.
- Creating a cultural force: From The Simpsons to Joe Burrow at Paris Fashion Week, the NFL is leaning into bold, unexpected collaborations to stay relevant across generations.
- Flag football and inclusivity: Marissa shares how flag football is opening new doors for youth, especially girls, and helping the league build a global pipeline of future fans and athletes.
- Marketing to a new generation: Learn how data-driven fan journeys help the NFL craft stories that resonate across age groups, cultural backgrounds, and motivations.
- What brands get wrong: Marissa shares candid insights about what makes marketing feel stale—and what today’s audiences truly want from brands: authenticity, purpose, and emotional connection.
