May 7, 2021
- Advertisement -

Marketing

Marketing
Dallas Mavericks Launch Fictional Character to Make Their Brand the Most Entertaining NBA Franchise | Watch Fun Teaser
Dallas MavericksDallas Mavericks Posted On April 29, 2021


He’s free! Former Dallas Mavericks owner Mavrello Ballovic has emerged from the Reunion Arena site after a 30-year hiatus, vowing to resume control (ahem) of the franchise 

A former Dallas Mavericks owner – curmudgeonly, behind-the-times and full of wacky ideas – has emerged after a 30-year hiatus, vowing to resume control of the NBA franchise. Accidentally locked within a bunker beneath Reunion Arena since 1988, Mavrello Ballovic was forced to dig his way out using only a concession-stand spork.

Is Dallas Mavericks owner Mark Cuban worried about the takeover threat? Nope, in fact, Mavrello is the latest creation from the Dallas Mavericks, developed to explore Cuban’s vision of making the Mavs the most entertaining NBA franchise both on and off the court.  

“With Mavrello, the aim is to reimagine the possibilities and push past traditional boundaries when it comes to creating a brand for a sports team that’s fit for this new era of entertainment – one driven by fandom, the blurring of lines between different entertainment categories and the continuous fight for viewers’ attention,” said Cuban.

Facts are emerging about Mavrello, but this is what is known so far. Ballovic was one of the original founders of the Mavs in the 1980s but found himself distanced when the franchise wasn’t receptive to his off-the-wall ideas. In 1988, he decided to hide in a bunker beneath the Reunion Arena to work on his crazy projects alone. After inadvertently locking himself in, he spent decades slowly clawing through dirt and concrete armed with only a plastic spork – a task only made harder after the Arena was demolished in 2009.

The character was developed by MCX (Mark Cuban Experiments). Teaser content recently released – including a spork and foam hand – has Mavs fans running wild with conspiracy theories. And Mavrello’s explosive first encounter with current owner Mark Cuban is set to go live today (April 29) on Mavs social channels @dallasmavs.

Additionally, Ballovic is expected to make a full statement about his return to the Associated Press in a video press conference next Wednesday (May 5).

“We know fans, especially Gen Z, have more choices than ever in terms of how they spend their time and what constitutes entertainment for them – from gaming and social platforms, to movies, streaming and more. We must reinvent ourselves to appeal to them in new ways that lean into this context,” said Cuban.

“We must expand our focus to engage people of all ages and attract new eyeballs to the game,” he added. “We want to create new IP and original content that’s tied to the team. In doing so, this allows the Mavs to spin out new avenues that start to take us in a lot of new directions.”

Mavrello’s adventures will continue for the rest of the season into the summer, with his story unfolding across an immersive combination of media – from weekly animated episodes to Google Slides of his master plans and even curated Spotify playlists.

Learn more at mavs.com and @dallasmavs social channels.

 ABOUT MCX

Created to explore Mark Cuban’s vision, MCX is an experiment engine purpose-built to create culturally compelling ideas that break the mold. MCX blends genres, spheres and fandoms designed for maximum hype and never stopping to push the boundaries.


Continue Reading
0
78 Views


Marketing
7-Eleven Taps ‘Spring Breakers’ Director Harmony Korine for $70 Million Marketing Campaign
AdChat DFWAdChat DFW Posted On April 28, 2021


7-Eleven Inc. is rolling out its biggest television advertising push in years as part of a marketing campaign to counter increasing competition from all sides and to gain a new look from shoppers.

The convenience store chain plans to spend more than $70 million this year on the campaign, more than doubling its marketing spending last year, according to a person familiar with the effort.

The TV commercials, which were directed by “Spring Breakers” director Harmony Korine, depict its customers as an eclectic group, including a roller-skating performer who makes good use of the parking lot, lowrider bike enthusiasts who circle the gas pumps and a band that orders 7-Eleven food and drinks delivered to its garage. The campaign is themed “Take It to Eleven.”

Company executives decided about a year-and-a-half ago they needed to tell consumers about their upgrades in food, operations and other areas, according to Marissa Jarratt, chief marketing officer at 7-Eleven, part of Tokyo-based Seven & I Holdings Co. “The company realized we’ve been investing in these big transformational initiatives and we’ve got to tell the consumer we’re changing,” she said.

Ms. Jarratt joined the company in late 2019 to pursue that work, but the pandemic intervened before the campaign got off the ground, she said. The shift toward e-commerce during the ensuing lockdowns and customers spending more time at home has given the campaign even more to do.

“Convenience is no longer our competitive advantage,” Ms. Jarratt said. It remains a key strength, she added, but the company has to innovate and not rely on convenience alone.

Convenience stores have done well during the pandemic, when many people turned to them for essentials, Ms. Jarratt and others said. Revenue at 7-Eleven grew in 2020 as overall visits declined but the average amount purchased during each visit grew, according to Ms. Jarratt.

As a whole, U.S. convenience store sales excluding gas totaled $161.6 billion in the 52 weeks through April 3, up 7.3% from the period a year earlier, according to research company NielsenIQ. That was faster growth than in the previous 52-week period, NielsenIQ said.

But the appeal of their business is attracting rivals.

“The good news is the value of convenience has never been higher,” said Jeff Lenard, vice president for strategic industry initiatives at the National Association of Convenience Stores. “The bad news is every other retailer also knows that in every other channel. No one is the ‘inconvenient’ store. Everyone is looking to serve that convenience customer. Some things that were thought of as exclusive to convenience stores are much less so.

“You go to any store and they are selling snacks and drinks at the register— Home Depot, PetSmart, you name it—they are selling some of the same items,” Mr. Lenard added. “And then the level of convenience is competing against the convenience of the internet.”

7-Eleven has built a team focused on innovation, experimenting with drone delivery of Slurpees and cashierless checkout at a store at its corporate headquarters in Irving, Texas, said Sucharita Kodali, a retail analyst at Forrester Research Inc. But its franchise model makes it difficult to make widespread changes quickly, she said.

Eighty percent of 7-Eleven stores are franchised, according to the company.

Ms. Jarratt said 7-Eleven is steadily improving its customer experience, including through initiatives such as its “evolution” store format. A new “evolution” location this month in Dallas, for example, integrates the chain’s Laredo Taco Company restaurant concept in a drive-through for the first time. Part of the goal is to show that “this isn’t just gas station food,” Ms. Jarratt said. “There’s real restaurant quality food at 7-Eleven.”

The new campaign, which was created with Dentsu Group Inc. agency 360i, will run for the rest of the year. In addition to traditional TV commercials in the U.S. markets where 7-Eleven operates, it will include ads on streaming TV, outdoor signs and billboards, radio, digital media and paid search, Ms. Jarratt said.

Original Content

Continue Reading
0
75 Views


Marketing
la Madeleine® to Open Grab ‘n Go Experience Inside Walmart®
AdChat DFWAdChat DFW Posted On April 19, 2021


la Madeleine French Bakery & Café announced today that it will be sharing its joie de vivre (joy of living) with more North Texans through its innovative new Express prototype and partnership with Walmart, the world’s largest retailer.

“We’re very excited about Walmart’s curated food service experience for customers,” said la Madeleine CEO Lionel Ladouceur. “We look forward to making it even more convenient for the DFW community to enjoy the la Madeleine experience, while also introducing our French comfort food to Walmart shoppers that are looking for more diverse dining choices.”

la Madeleine Express will initially open in 10 test locations throughout Dallas-Fort Worth. The first is expected to open in Garland this July and the remaining nine will make their debut shortly after. la Madeleine’s Express prototype will feature a smaller footprint ranging from 980 to 2,209 square-feet.

la Madeleine Express will offer a convenient grab ‘n go experience as well as an option to relax and dine- in. The menu will feature fan favorites like la Madeleine’s Chicken Caesar Salad and Tomato Basil Soup, as well as some new items, like pizzas, that have been created specifically for its Walmart locations. In addition, each Express will have a small retail area where guests can purchase some of their favorite menu items and discover new offerings, such as soups, jams and sauces.

About la Madeleine French Bakery & Café

French-founded and French-owned since 1983, la Madeleine French Bakery & Café is a convenient daily escape for guests. Serving breakfast all day, lunch and dinner, the menu is rooted in approachable French

cuisine using simple, fresh ingredients and time-honored recipes featuring soups, salads, sandwiches, entrées, pastas, handmade French patisserie and more. Walking into la Madeleine, guests are transported to France with a traditional French bakery display and a space to call your own. In 2019, la Madeleine ranked as the #2 Baked Goods Franchise by Entrepreneur, and Sandelman ranked the company #1 for Availability of Indulgent Items, #2 Sandwich Chain, and #3 for Attractive and Inviting Restaurants. La Madeleine was also just ranked one of the Top Franchisees of 2021 by Entrepreneur. To learn more about la Madeleine’s franchise opportunities, visit lamadeleine.com/franchise. La Madeleine operates more than 86 corporate and franchise bakeries in nine states, and is owned by Rennes, France-based Groupe Le Duff, which was founded by Louis Le Duff in 1976. For more information, visit lamadeleine.com and follow la Madeleine on Facebook, Instagram and Twitter.

 

original content

Continue Reading
0
111 Views


Marketing
American Airlines to Help Grant 95 Wishes to Mark 95 Years of Service
AdChat DFWAdChat DFW Posted On April 15, 2021


In honor of its 95th birthday, American Airlines is donating 10 million AAdvantage® miles to Make-A-Wish, the organization that creates life-changing wishes for children with critical illnesses, to help grant 95 wishes. With each wish granted, a child replaces fear with confidence, anxiety with hope and sadness with joy.

“We believe caring for people on life’s journey extends to those in the communities where American’s team members live and work,” said Ron DeFeo, American’s Senior Vice President of Global Engagement. “We have a long history with Make-A-Wish and we are proud to help bring joy and strength to children as they courageously fight their illnesses.”

As the longest-standing airline partner of Make-A-Wish, American has helped thousands of wish families experience the hope and healing that comes with a wish. Since travel costs are typically the largest wish-granting expense, donated AAdvantage miles are used to help wish families get to their destinations.

“Make-A-Wish is extremely grateful for our 30-year partnership with American Airlines. This generous gift of 10 million miles reflects the dedication of the American Airlines staff and their belief that wishes give children a piece of their childhood back,” said Richard K. Davis, president and CEO of Make-A-Wish America. “We are proud to call American Airlines a partner in our mission to create life-changing wishes for children with critical illnesses.”

Customers can support their own communities — including organizations like Make-A-Wish — through American’s Let Good Take Flight program. Through customer donations to Miles for Social Good, Miles for Global Health & Well-Being, or Miles for Heroes, American is able to make a difference in the lives of those in need.

American traces its roots back to April 15, 1926, when a Robertson Aircraft Corporation DH-4 biplane took off from St. Louis for Chicago carrying a bag of mail. Robertson Aircraft is one of many companies that later came together in 1930 to form American Airways, which was renamed as American Airlines in 1934.

American has revolutionized the industry throughout its 95-year history. The airline was instrumental in the development of the DC-3, which allowed American, and eventually other airlines, to carry enough passengers to make money without needing to rely on revenue from airmail contracts. In 1936, American became the first airline to fly the DC-3 in commercial service from New York to Chicago, forever transforming commercial aviation. American was the first airline to introduce nonstop transcontinental travel in 1953 and the first airline to hire an African American commercial pilot, Dave Harris, in 1964. AAdvantage was one of the airline industry’s first frequent flyer programs when it was launched in 1981.

About American Airlines Group
American’s purpose is to care for people on life’s journey. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL and the company’s stock is included in the S&P 500. Learn more about what’s happening at American by visiting news.aa.com and connect with American on Twitter @AmericanAir and at Facebook.com/AmericanAirlines.


Continue Reading
0
118 Views


Marketing  / QSR
Raising Cane’s Founder + Celebrity Friends Help Save Dallas Landmark Smokey John’s on New discovery+ Series, Restaurant Recovery
Champion ManagementChampion Management Posted On April 15, 2021


Restaurateur and philanthropist Todd Graves is rolling up his sleeves to help struggling restaurant owners recover from the COVID-19 pandemic in a new series, Restaurant Recovery, streaming exclusively on discovery+. Beginning Thursday, April 15, double episodes are available each week.

As founder and CEO of the popular restaurant chain Raising Cane’s® Chicken Fingers, Todd brings his deep industry knowledge and undeniable passion for helping the community to Restaurant Recovery. In each episode, Todd and his team work directly with local restaurateurs that are struggling to hang on, by providing creative ideas, hands-on renovations and financial support. Investing more than $100,000 per restaurant and $1 million overall, Graves helps to bring the restaurants back to their former glory.

Along the way, Todd invites some high-profile friends to lend a hand, including multi-hyphenates Nelly and Snoop Dogg, actor Rob Schneider, football’s Archie Manning, Roquan Smith and Michael Thomas, the Rebirth Brass Band, Grammy-Award winning group La Mafia, and basketball legend Shaquille O’Neal.

“The pandemic has been devastating to the restaurant industry as a whole, but thankfully, due to our drive-thrus at Raising Cane’s, we were fortunate to maintain our business,” said Graves. “As a result, it became so important to me to pay it forward to those in need by offering financial and professional support. These great family-owned restaurants are important not only to their employees, but also the community and owners who sacrificed so much trying to keep the doors open. Our hope is that by providing a platform to highlight and amplify their awareness, these restaurants will be able to bounce back stronger than before.”

In the second episode, Todd Graves visits Dallas’ own Smokey John’s, a restaurant owned and operated by two brothers carrying on their father’s legacy, including keeping all of their 22 employees afloat even when they can barely pay the bills. Started by “Smokey” John Reaves, the restaurant grew into a beloved African American community gathering spot where BB King played for ribs and Dallas Cowboys players frequented. Now the two brothers, Brent and Juan Reaves, are tasked with running the restaurant their father built from the ground up because of his love for backyard BBQ. In addition to COVID-induced issues, the restaurant encountered problems when the Texas State Fair – which provides over 30% of their annual revenue – was canceled. Watch to see how Todd and friends stepped in to help this true Texas staple.

 

In the first episode, Todd visits Chili John’s in Los Angeles. Open since 1946, Chili John’s was rescued from imminent foreclosure by a retired Coast Guardsman and his wife three years ago. But overnight, COVID-19 knocked out their major sources of income – the employees from nearby studio lots and the film industry that would regularly rent their charming location for movie shoots. With mounting debt and no end in sight due to the complete indoor dining ban, Chili John’s is on the brink of collapse. Todd brings in his team, along with good friend Snoop Dogg, to help save the business.

Other episodes include Todd returning to his hometown of Baton Rouge with basketball Hall of Famer Shaquille O’Neal to help Poor Boy Lloyd’s, a legendary seafood spot in Louisiana; and a 107-year-old candy shop and diner in St. Louis struggling to keep the lights on, as Todd recruits rapper Nelly to help boost sales. Other markets featured in the series are Chicago, Houston, Phoenix, Denver, Las Vegas and New Orleans. 

“Todd Graves is one of the most successful restaurateurs in the country,” said Courtney White, President, Food Network. “Having started his business as a young entrepreneur from the ground up, Todd knows about the challenges that exist in making a restaurant work, which is why he is the perfect person to help save these family-owned establishments.”

Entrepreneur and philanthropist Todd Graves knows just how hard it is to start a restaurant. As founder and CEO of Raising Cane’s Chicken Fingers, Todd has grown his business from a single restaurant in his hometown to more than 550 locations across the U.S. and beyond. Having led his team through numerous disasters including Hurricane Katrina and most recently, the COVID-19 pandemic, he also knows how hard it is to keep a restaurant going and to bring it back after a crisis. 

For more info and to see the trailer, visit RestaurantRecovery.com and follow along on social media using the hashtag #RestaurantRecovery. Restaurant Recovery is created with producers Kapil Mahendra and Paul Beahan through their Calabasas Films & Media (CFM) banner and Wheelhouse Entertainment’s Spoke Studios.

About Todd Graves

It began as a college dream – a restaurant that served high-quality chicken finger meals and nothing else. From this vision, Todd Graves created a business plan that, ironically, earned the lowest grade in the class. The professor said a restaurant serving only chicken fingers in South Louisiana would never work. Undaunted, the young entrepreneur presented his business plan to any banker that would see him. Each time, Graves received the same negative response. Knowing he would need to raise his own capital, Graves went to California to work as a boilermaker in an oil refinery and then on to Alaska, where he worked in the dangerous trade of commercial salmon fishing. Upon returning to Baton Rouge, Graves reconstructed an old building himself into the first Raising Cane’s restaurant naming it after his yellow lab…Raising Cane. Approaching its 25th year in business, Raising Cane’s has grown from a single restaurant outside the North Gates of Louisiana State University to more than 550 restaurants in 29 US states and the Middle East. Raising Cane’s ranks as the fastest growing fast food company with over a Billion in the U.S. with annual revenue exceeding $2 Billion. Graves’s entrepreneurial spirit has been recognized in Forbes, Entrepreneur, Business Insider, Inc., Rolling Stone and USA Today. He’s appeared on MSNBC, FOX’s Your World with Neil Cavuto, FOX & Friends and CNN. He’s also been featured on episodes of FOX’s Secret Millionaire, Food Network’s Food Court Wars, Animal Planet’s Treehouse Masters and Discovery’s Fast N’ Loud. Graves ranked #28 in the Top 100 CEOs in the US by Glassdoor. He has been named an Ernst & Young Entrepreneur of the Year and was awarded the SCORE Award for Outstanding Socially Progressive Business. Graves is passionate about his community and showing appreciation to the people who have made his dream a reality. In the past five years, Graves and Raising Cane’s provided $35 million in support to the communities where Cane’s restaurants operate and in 2021, will add another $13 million of support.

About discovery+

discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.


Continue Reading
0
135 Views


Marketing
Your Brand May Need Sonic Marketing | The Marketing Arm Explains
The Marketing ArmThe Marketing Arm Posted On April 7, 2021


There are 1.3 million Google results when you search “Clubhouse App;” however, there are only 7,000 results when you search “Sonic Marketing.” Are you a follower of the latest trend or are you getting ahead with a position on your brand’s Sonic Marketing?

Brands cannot afford to overlook this medium. Consumer behavior dictates a need for Sonic Marketing, and it continues to prove its effectiveness if done right.

Defining Sonic Terms

So, what is Sonic Marketing? Audio Marketing? Sonic Branding? TMA defines Sonic Marketing as the strategic use of anything sound based to promote a business and brand by improving their consumer experience.

A Sonic Brand is the collection of all the relevant sounds and audio cues that accompany a brand. These sounds and audio cues are different pieces of a brand’s Sonic DNA, and when they’re all put together, it makes a Sonic Brand.

The basic aspects of Sonic Marketing that most are probably familiar with are the creation and use of sonic logos – think “ba da ba ba ba, I’m loving it.” The second aspect is product sonification, the practice of incorporating branded sounds into the UX of products, apps, devices, and technologies ­– think of the Venmo “cha ching” noise or the sound Siri makes when it appears on your phone.

However, Sonic Marketing is more sophisticated than the use of a sound or jingle. It’s the creation and use of an entire audio language for a brand based on its tone, personality, essence, and more. These may seem commonplace, but they are strategically designed to affect one’s mood, influence one’s behavior, and reinforce a connection with the brand.

The Evolution of Sound in Marketing

Sonic Marketing started as the use of jingles (Sonic Logos) that accompanied commercial end cards or the beginning of programs like the “HBO Sonic Logo” or “Xbox Sonic Logo.” It soon evolved to include radio, the first type of electronic mass media. The next major milestone didn’t come until recently, with the creation and adoption of voice technology by consumers and brands. If you would like to read more about how retailers and brands can use voice, click HERE. The most recent advancement in sonic marketing came with the new audio-based social platforms, Clubhouse and TikTok.

Sonic Marketing has evolved into a whole ecosystem of audio enabled media that touches all parts of a brand’s marketing. With sonic-based media scaling to new heights evidenced by consumer behavior, Sonic Marketing has emerged as a viable way to connect.

  • It’s estimated that 50% of all searches are being conducted via voice as of 2020.
  • 75% of the U.S. population is familiar with the term “podcasting,” up from 70% in 2019.
  • Clubhouse grew from 2 million active users to 6 million users in one month (January to February 2021).

But, why do marketers feel that Sonic Marketing is a viable way to connect and why does it resonate amongst consumers?

Why Sonic Marketing Resonates

Fresh Way to Connect: Consumers may be experiencing “doom scroll” fatigue, and audio provides a refreshing way to consume content away from a screen. Plus, the pandemic’s social distancing practices have increased desire for new ways to connect through digital means.

Example: Clubhouse launched at the beginning of COVID-19 lockdown measures and quickly rose in popularity as consumers craved a way to connect and converse with others in isolation.

New Content Space for Micro Communities: Current implementation is still slow among platforms and brands, but consumers are rapidly using this new content space to shape micro-communities with interests ranging from professional to political.

Example: Facebook Groups have risen in popularity, growing from 100 million active users in groups to 400 million active users in groups from 2017 to 2019. Consumers want social media to go back to its root and be about communicating and interacting with others to make connections instead of broadcasting your feelings, thoughts, etc.

Audio Aids Recall: Consumers are more receptive to sonic advertising. Media studies show an increase in audio ad recall by 24% over display and programmatic. Audio has shown success along the path to purchase.

Example: Food delivery app Deliveroo implemented a programmatic dynamic digital audio campaign in London. 40,000 different versions of the ad could be created based on time of day, day of the week, listener location, and music being listened to. The aim was to extend usage beyond the peak times of weekday evenings. The campaign resulted in a +52% uplift in brand recall among millennials and a +49% increase in brand engagement.

That said, where does this leave you and your brand?

Getting Started

Your brand must have a position on Sonic Marketing. It’s is not just for tech and media giants like Apple or HBO, a wide variety of B2B and B2C companies have started to utilize sonic marketing (i.e. MasterCard).

If your brand hasn’t explored the world of Sonic Branding, it may be time to think about launching a Sonic Branding initiative. Here are some tips for getting started.

First, start small and conduct an audit of all the audio floating around your brand and competitors – you might have parts of a Sonic DNA or a sonic asset that you didn’t realize that could be a part of your marketing ecosystem.

Next, establish a goal and message to communicate to ensure you’re effectively utilizing your Sonic DNA and assets.

Once you have your goal determined, creating a Sonic Brand is both a science and art. Time, research, and money will be needed to create your sonic brand similar to creating a visual brand.

Finally, implement your Sonic Brand across the audio enabled media environment – a commercial or social video, in-store, on the customer service line, etc. Don’t think of Sonic Marketing as a tactic, but as a part of the brand experience.

The time is now to get started. If done right, these efforts can make sonic waves for years to come.

If you need help bringing your brand’s Sonic Marketing to life, TMA is here to help.


Continue Reading
0
174 Views


AdChat Interviews  / Editor's Spotlight  / Marketing
Lennox Pivots Messaging During Pandemic with the Help of Firehouse | Watch Spotlight Interview
AdChat DFWAdChat DFW Posted On March 30, 2021


Lennox International is a recognizable brand that most know and trust for quality heating and air conditioning systems. It was founded in 1895 in Marshalltown, Iowa by Dave Lennox, the owner of a machine repair business for railroads. One day two inventors, Ezra William Smith and Ernest Bryant, brought their idea for a riveted steel coal-fired furnace to his shop and asked him to build prototype parts. In payment, Lennox accepted their patent, obtaining the rights to the idea. He improved upon their design and founded the Lennox Furnace Company. Over the years, the Lennox brand has become a leading global provider of climate control solutions for the heating, air conditioning and refrigeration markets. Lennox International is currently headquartered in Plano, Texas.

Kim McGill is Vice President of Marketing at Lennox Residential and Steve Smith is the CEO of their advertising agency, Firehouse. In her role at the Lennox flagship brand, Kim reframed the HVAC conversation with consumers by challenging them to “Rethink Your Air” and unveiled the new tagline, “Air is life. Make it Perfect.” Since his early days at Firehouse in 2006, Steve led a deliberate shift from promotion-centric to strategically and creatively driven AOR engagements with national brands like Lennox.

Kim McGill, VP Marketing – Lennox Residential and Steve Smith, CEO – Firehouse

During the recent pandemic, both Lennox and Firehouse made a pivotal shift in a campaign that was originally meant to be fun and tongue-in-cheek. Health, comfort and safety become the key ideas to keep their current and future customers feeling secure. Interestingly, the need for clean air has become increasingly important, the longer we stay at home.

AdChat DFW’s Patty Harrison had an opportunity to sit down with both Kim and Steve to talk about how their advertising and market strategy shifted dramatically during the COVID and how the demand for clean air is changing the future of the HVAC industry.  

Watch the fun spots and interview…

https://youtu.be/1Cp3pfRrLiU

Continue Reading
0
471 Views


Marketing
Kate McKinnon and Dan Levy Team Up for the Love of Tostitos Chips and Dip™ | Watch Fun Spot
AdChat DFWAdChat DFW Posted On March 30, 2021


Tostitos® is committed to helping friends everywhere create unforgettable moments, fueled by America’s favorite snack staple, Tostitos chips and dips. To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip™ and…” and are teaming up with comedic duo Kate McKinnon and Dan Levy. Whether it’s doing karaoke and getting the lyrics wrong or analyzing plot holes in bad movies, when a couple of friends gather with Tostitos chips and dips, fun moments are bound to happen, and McKinnon and Levy aim to put a spotlight on those moments within a moment that make them memorable.

As a part of the campaign, Tostitos celebrates the quirky ways the friends connect with one another, with the launch of its spiciest chip yet — Tostitos Habanero. Seasoned with real habanero pepper, the new chips offer a pop of spice in the fan-favorite bite-size shape. In a new Tostitos commercial,  McKinnon and Levy share their takes on Tostitos Habanero’s level of spice — one-upping each other as good friends would with more and more hilarious descriptions of the new chip, in ways only these two comedic stars can.

 

Fans are invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to ‘one-up’ their friends, just like Levy and McKinnon. Fans can access this lens on Snapchat beginning April 6.

McKinnon and Levy will also star in a second commercial for Tostitos that illustrates their own funny and memorable moments together. The commercial, which begins airing on television and online on April 3, showcases the all-too-relatable experience of debating with a friend — through facial expressions, body language and Tostitos that only close friends can recognize — over who needs to tell the new guy that he has a salsa stain on his shirt. The theme is meant to celebrate the unspoken bonds that only true friends have.

“Tostitos’ ambition is to fuel togetherness and help bring people closer to those they love by telling the stories of connections friends share and things they love to do together,” said Anya Schmidt, senior director of marketing, Frito-Lay North America. “This new campaign with Kate McKinnon and Dan Levy showcases some of the ways that these moments are made, all while enjoying Tostitos chips and dip.”

Tostitos Habanero is now available at retailers nationwide for $4.29 for a 11 oz. bag. To learn more about Tostitos and the “For the Love of Chips and Dip™ and…”, please visit tostitos.com or follow the brand on social media via Facebook, Instagram, Twitter and YouTube.

About Tostitos
Tostitos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

 


Continue Reading
0
303 Views


Marketing
Sector5Digital Named Industry Leader in Experiential Marketing on SuperbCompanies
Sector5DigitalSector5Digital Posted On March 29, 2021


Over the past six years, Sector 5 Digital has created best-in-class digital content for both the live and virtual space. These brilliant, show-stopping experiences have helped our enterprise partners cut through the clutter time and time again. There’s no limit to what our clients can achieve – our motto is to Dream the Impossible and then Make It Happen.

We are very proud to announce that Sector 5 Digital has been recognized as a 2021 industry leader for experiential marketing by SuperbCompanies. It is a great honor to be recognized as one the best amongst so many extraordinary companies. Click here to view the complete list.

SuperbCompanies evaluates companies by considering several factors, such as their portfolio, experience, awards, team professionalism, fair prices, reputation, and most importantly, proven customer feedback. The SuperbCompanies team of analysts conducts in-depth research before compiling the list of top 10, 30, or 300 companies. Only those companies that demonstrate a high rate of growth get into the final list of leaders.

We are extremely appreciative to have received this award, and grateful to have such amazing clients that trust us to bring these awesome experiential marketing solutions to life.

Sector 5 Digital (S5D) combines brilliant storytelling with emerging technologies for industry leading organizations. If you’re interested in finding out how S5D can help your business, contact us today.

original content

Continue Reading
0
290 Views


Marketing
It’s Important to Protect Your Brand! | HomeVestors Settles Lawsuit Against Serial Trademark Infringer
ImaginuityImaginuity Posted On March 29, 2021


America’s Number One Home Buyer, the Original “We Buy Ugly Houses” Company, Continues to Protect its Well Known and Valuable National Brand

HomeVestors of America, Inc. announced that it has settled a second trademark infringement lawsuit against Sean Terry of Phoenix, AZ, who operates several websites that advertise to buy distressed residential real estate. The settlement resulted in an agreed judgment and significant monetary damages in HomeVestors®’ favor. The settlement agreement also prohibits Terry from using HomeVestors’ well known trademarks in future advertising.

“HomeVestors and our franchisees are the only entities legally allowed to call ourselves the ‘We Buy Ugly Houses®’ people. Imitators cannot use our intellectual property to feign our record of success,” said David Hicks, chief executive officer of HomeVestors. “It is our conscientiousness in business and each of our markets that has built the credibility and appeal of the ‘We Buy Ugly Houses’ and HomeVestors brands through the purchase of more than 110,000 houses nationwide over the past two decades. We are pleased that this settlement reinforces our commitment to protecting those trademarks for the sake of our franchisees and the communities they serve.”

HomeVestors has been America’s number one homebuyer for several years, and over the years, has spent significant amounts of time and resources in developing its brand and maintaining the goodwill it has built into its trademarks. HomeVestors and its network of more than 1,150 franchises have spent over $298 million on advertising making the valuable brand readily and widely recognized in the industry and among the general public. In 2020, HomeVestors’ independently owned and operated We Buy Ugly Houses® franchises purchased almost 10,000 houses, generating sales of more than $1.6 billion.

About HomeVestors of America, Inc.

Dallas-based HomeVestors of America, Inc. is the largest professional house buying franchise in the U.S. with more than 110,000 houses bought since 1996. HomeVestors recruits, trains and supports its more than 1,150 independently owned and operated HomeVestors® franchisees that specialize in building businesses based on buying, rehabbing, selling, and holding residential properties. Most commonly known as the “We Buy Ugly Houses®” company, HomeVestors strives to make a positive impact in each of its 176 markets. The company ranked on the 2020 Inc. 5000, has appeared for 12 consecutive years on the prestigious Franchise Business Review’s “Top Franchises”, for nine years on the annual Dallas 100, and ranked 94th on the 2020 Franchise Times Top 200 Franchise Chains by Worldwide Sales. HomeVestors has also been regularly recognized by Entrepreneur Magazine, which most recently ranked it 16th “Top Growth Franchise”, named it as one of the top 200 franchises of 2020, and placed it at number 30 on its annual Franchise 500. For more information, visit www.HomeVestors.com.


Continue Reading
0
203 Views