August 8, 2022
- Advertisement -

Marketing

Marketing
The Container Store Launches Eco-Friendly Rosanna Pansino Collection by iDesign 
AdChat DFW Posted On July 13, 2022


The collection features more than 40 products made of eco-friendly materials and clear solutions that reduce plastic waste by an average of 39 water bottles each.

Global storage, home décor and organizational products company iDesign announced today a new product line made in collaboration with New York Times bestselling author and YouTube star Rosanna Pansino available exclusively at The Container Store (NYSE: TCS). The Rosanna Pansino Collection by iDesign includes clear storage bins, canisters, mixing bowls, turntables, a cake dome, and more. The products are made of sustainable materials including 100% recycled clear plastic, bio-filled recycled plastic and Paulownia wood.

The collection will feature sleek and stylish Coconut and Clear colorways, with a total of 40 customizable home organization products. Made with 100% recycled plastic, the clear storage containers help reduce plastic waste by an average of 39 water bottles each.

With over 3 billion views and 20 million global followers across her social media platforms, Rosanna is one of the top 5 food influencers in the world. She has one of the most popular cooking channels on YouTube and is one of the highest-paid content creators on the platform. As an award-winning cooking content creator, Rosanna knows how to create a beautifully organized kitchen that is a joy to cook in.

“Home organization is something I’ve always been passionate about. Many people think of the kitchen or closet when it comes to organizing, but every single room of the house can be put together in a way that makes your life easier,” says Rosanna Pansino. “I love how sustainable this new home organization line is, and iDesign is the perfect partner with their laser focus on sustainability being what sets them apart from other houseware product companies. Together, we are finding every way possible to make products of the future.”

The perfect combination of style and function, this collection is a sustainable way to organize any living space – big or small. All storage options are customizable with the ability to mix and match with dividers and inserts.

“At iDesign, we’re proud to create high-quality, innovative products within the housewares industry and this unique collection is a continuation of that effort,” said Aaron Taylor, Senior Vice President of Global eCommerce and Marketing. “Collaborating on this collection made perfect sense given Ro’s cooking expertise and our passion for developing sustainable home organization solutions.”

Products from the Rosanna Pansino Collection by iDesign will be sold exclusively at The Container Store starting on July 13. Become an Organized Insider with The Container Store to get early access to the collection online starting July 11.

“We are proud to be offering this collection exclusively at The Container Store,” said Chief Merchandising Officer of The Container Store, John Gehre. “As we continue to grow our sustainable product assortment, this addition enhances the sustainable options we offer our current customers and also introduces our store to Rosanna’s audience who may not have shopped with us before.”

Celebrate the launch with Rosanna and her closest friends as they take over a location of The Container Store via livestream on Rosanna’s YouTube Channel Wednesday, July 13 at 7:30 p.m. EST.


Continue Reading
0
96 Views


Marketing
MOOYAH Celebrates National French Fry Day | Hosts Sweepstakes with Big Idaho® Potato Hotel
AdChat DFW Posted On July 12, 2022


This National French Fry Day, MOOYAH Burgers, Fries & Shakes is honoring its beloved side that rounds out its taste trifecta – crispy, hand-cut fries made with real Idaho® Potatoes.

MOOYAH’s in-house cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delicious combination of constant attention and a little magic help transform Idaho potatoes into perfect, crispy-on-the-outside and fluffy-on-the-inside fries.

Given MOOYAH is so well-known for its quality fries, it only makes sense that the fast-casual brand goes big to celebrate National French Fry Day. That’s why the popular best-burger brand is giving guests the chance to score a once-in-a-lifetime experience in a one-of-a-kind potato hotel! Starting now until July 31, MOOYAH is hosting a sweepstakes that will give one lucky winner and a guest a two-night stay at the Big Idaho Potato Hotel, plus airfare and transportation. The winner will get a special opportunity to experience the potato hotel located near Boise, Idaho.

“At MOOYAH, we are serious about our food, but we are also serious about having fun,” said MOOYAH Vice President of Marketing Sarah Beddoe. “We believe we have the best fries and believe our secret is and will always be our dedication to quality. There is no better way to enjoy this very iconic holiday than by celebrating it in a big way – inside a huge potato. We are proud of our team’s hard work in our restaurants every day. By combining our quality and our care, we’re able to properly celebrate this fun day by giving one lucky fan a trip they won’t ever forget.”

Recycled from the Idaho Potato Commission Big Idaho Potato Tour, this six-ton tater traveled on the back of a semi to 48 states for seven years before retiring on a 400-acre farm, just south ofdowntown Boise. This spud has been transformed into an innovative, cozy design by Kristie Wolfe, a former Tater Team member, to create a unique private getaway stuffed with amenities such as power outlets, a mini fridge, old records to play and a custom-built bed.

In addition to lodging in a giant luxury potato, the exclusive hideaway comes with a customized silo turned into a spa retreat, perfect for soaking while stargazing the night away. The farmland is also  home to the cutest jersey cow, so guests can enjoy the full Idaho experience with a fuzzy friendly pet roaming around.

To win, guests must be 21 or older, a legal U.S. resident and enter via mooyah.com/potato. No purchase or payment is necessary to enter or win. Guests are only allowed to enter once per email address. Sweepstakes ends July 31 at 11:59 p.m. Central Time.

For more information on the sweepstakes, visit mooyah.com/potato-hotel-sweepstakes. Official rules on how to enter and win can be found at mooyah.com/potato-hotel-sweepstakes-rules. For more details regarding the Big Idaho Hotel, visit airbnb.com.

Committed to offering the freshest, finest foods, MOOYAH offers an elevated burger experience for all dietary preferences, serving never-frozen, 100% Certified Angus Beef®, all-natural turkey and Dr. Praeger’s black bean vegan burgers, each of which is fully customizable. Guests can choose from five cheeses, Applewood smoked bacon, fresh avocado, pickles, fried onion strings, jalapeños, sautéed mushrooms and an array of sauces among other top-tier fixings. Round out your best-tasting burger experience with crispy, hand-cut Idaho potato fries and a 100% real ice cream shakes with the guest’s choice of eight flavors. To learn more about MOOYAH Burgers, Fries & Shakes or to view the full menu, visit MOOYAH.com.

ABOUT MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculous, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH’s signature potato and multigrain buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 18 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app. For more information, visit MOOYAH.com or follow MOOYAH on Facebook, Twitter and Instagram.

THE IDAHO POTATO COMMISSION

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.


Continue Reading
0
61 Views


Marketing
Nature Nate’s Honey Spearheads Sustainable Product Packaging Using 60% Less Plastic
AdChat DFW Posted On July 11, 2022


Can Honey Change the World?

Focused on providing the highest quality product, it was a natural fit for Nature Nate’s to partner with Glenroy® on a sustainable packaging format. With high standards for both quality and sustainability, Glenroy and Nature Nate’s Honey Co. have partnered to protect the planet and impact the lives of customers. Sustainability in production and how both companies service their customers is rooted in everything they do. “It’s our role to bring innovation to the honey shelf and kitchens across the country – whether that’s in taste, purity, testing, or packaging,” Sheets said. “Our 16-ounce inverted pouches are unique to the market and allow our customers to enjoy our honey with every easy squeeze.” Honey can change the world, when packaged sustainably.

 

 

 

Sustainability – A Full Life Cycle Approach

In a world full of bear-shaped honey bottles, what would happen if we disrupted the honey category? As category leaders, it is Nature Nate’s mission to solve real-world challenges. The premade STANDCAP Pouch from Glenroy provides a solution. This innovative, squeezable, honey packaging provides a gravity-fed, no-drip, sustainable solution for Nature Nate’s 100% pure, raw, and unfiltered honey.

 

Compared to production of traditional honey bottles, production of the premade STANDCAP Pouches uses approximately 60% less plastic, consumes approximately 71% less water, produces approximately 50% less CO2 emissions, uses approximately 44% less fossil fuel during transportation, and contributes approximately 20% less landfill waste (even when factoring in plastic recycling rates). The data speaks for itself. To learn more about the Life Cycle Assessment of the premade STANDCAP Pouch versus Rigid Honey Packaging visit https://www.flexpack.org/glenroy-case-studies.

The Results

Since its squeeze pouch debut, Nature Nate’s has experienced a steady increase in pouch sales from Amazon. Honey fans rave about Nature Nate’s in the premade STANDCAP Pouch. One Amazon reviewer said, “This is the best honey I’ve ever tasted, and now it’s in more sustainable packaging! The new pouches not only reduce plastic, but also have a convenient design that allows the honey to flow down and always be ready to dispense down to the last drop. It’s so much more efficient than the standard bottles.” Becca May, Senior Vice President of Marketing at Nature Nate’s Honey Co. said, “It’s been exciting to see our customers migrate to the new pouch format.” The premade STANDCAP Pouch also creates new usage across generations. People of all ages can interact with the pouch because it is easy to use.

Additionally, the sales success of their honey in the premade STANDCAP Pouch on Amazon has enabled Nature Nate’s to secure an increase in shelf space at retail stores. The addition of 1 incremental shelf space at Kroger-branded stores and 2 new shelf spaces at Walmart will allow Nature Nate’s to bring their 100% Pure, Raw & Unfiltered honey directly to their consumers in an environmentally friendly package. Not only will this help consumers enjoy every last drop of Nature Nate’s honey, but they can feel confident that they are helping to save the planet, one pouch at a time.
original content

Continue Reading
0
63 Views


Marketing
Dave & Buster’s Opens Game & Go Technology | Designed for Play & Snack Guests
AdChat DFW Posted On July 11, 2022


Dave & Buster’s Entertainment Inc. announced Wednesday that the company is testing checkout-free convenience store technology at its Hollywood, Fla. Location. The Game & Go micromarket has opened in partnership with Zippin, which is providing the checkout-free technology, and Coca-Cola, which is providing the beverages.

Related

“Innovation is critical in the entertainment business and our new Game & Go MicroMarket is truly state of the art,” Brandon Coleman III, senior vice president and CMO of Dave & Buster’s said in a statement. “Our F&B team partnered closely with Coca-Cola to bring this exciting new technology to life and I think the guest is really going to enjoy the new food and drinks, as well as frictionless payment.”

Zippin is part of a growing trend of technologies that cut down on labor needs in the industry. The technology works much like a walk-through vending machine, where customers can put their credit card through EMV technology. Then the sensors assign an identification to the customer’s head and hands and can identify when a customer picks up a Coca-Cola bottle and bag of chips, or when they put it back down. The customer is only charged when they walk out of the store.

This technology is similar to Starbucks’ recently opened Amazon Go cashier-free Pickup store in New York City, where customers can pick out food and beverages and similar just walk out because the technology is tied to either their credit card or Amazon account.

The Game & Go store is located in the Midway section of the Dave & Buster’s near all of the games, and offers pre-packaged snacks, beverages, some over-the-counter pain medication and even canned beer and wine (though they will have to show ID to an employee to be able to purchase the latter).

“It’s designed for guests that are coming in to play and don’t really want to sit and eat and spend the time at a table to eat,” Tim Murphy, director of operations at Dave & Buster’s told Nation’s Restaurant News. “They want to grab a Coke and a snack and go back to playing. The experience inside the c-store is really fast, like 60 seconds.

Since recovering from the COVID-19-related shutdowns, Dave & Buster’s has leaned into digital technology offerings like the brand’s mobile app which launched in 2021 and allows customers to pay, earn points, and activate games with their phone. Eventually, the convenience store’s automated checkout technology will be accessible via the Dave & Buster’s app

“We’re always on the cutting edge of technology,” Murphy said. “I think anything that can enhance the guest experience and make it faster and quicker and offering some new products, that’s what makes it important for Dave & Buster’s.”

If all goes well during this six-month test of the checkout-free convenience store, Dave & Buster’s will be expanding the Game & Go micro-market to other locations.

original content

Continue Reading
0
63 Views


Marketing
Keurig Welcomes Intelligentsia Coffee into Vast Portfolio of Brands
Keurig Dr. Pepper Posted On July 7, 2022


Keurig Dr Pepper Inc. (NASDAQ: KDP) and Intelligentsia Coffee announces the launch of Intelligentsia in K-Cup® pods for the Keurig® brewing system, marking the first time the super-premium coffee brand will be offered to consumers in this format.

Chicago-based Intelligentsia has been an American specialty coffee pioneer for more than 25 years, founded by Doug Zell and Emily Mange in 1995.  The duo placed a deep emphasis on sourcing exquisite coffee, paying a fair price for that coffee and roasting it with purpose and precision.

With an unyielding commitment to providing extraordinary coffee quality, the Intelligentsia and Keurig partnership is grounded in innovation.  New features within the Keurig brewing system, such as MultiStream™ technology, which uses five streams instead of one to thoroughly and evenly saturate the grounds to extract full flavor and aroma, ensures beloved artisanal brands like Intelligentsia will deliver the quality and taste consumers expect in every Keurig brew.

Additionally, signature BrewID™ technology introduced in Keurig’s first connected brewer, the K-Supreme Plus® SMART, recognizes the specific K-Cup pod brand, variety and roast and customizes the brew settings to make each cup distinctively delicious.

Mauricio Leyva, President of Coffee for Keurig Dr Pepper said, “The addition of a super-premium brand like Intelligentsia into the Keurig partner ecosystem is a testament to the quality of coffee Keurig brewers can deliver and our ability to offer premium coffee experiences. As consumers increasingly look for sophisticated convenience, partnering with Intelligentsia will allow us to continue offering vast variety and choice across all categories of coffee brands, at the touch of a button.”

“Over the past two years we’ve had several customers tell us that they want extraordinary coffee in convenient formats,” said James McLaughlin, President & CEO, Intelligentsia Coffee.  “We recently began working with the Keurig team and are impressed with their technological advancements in the brewers. Our Innovation team invested countless hours optimizing our coffee for the K-Cup pod format. We carefully selected the green coffee, went through dozens of roast profiles, and collaborated with Keurig to achieve the finest grind and best taste available for Intelligentsia in a K-Cup pod.”

Launching this month with retailers across the country as well as on Keurig.com, Intelligentsia.com and Amazon.com, Intelligentsia K-Cup pods will be offered in two distinct varieties:

  • Intelligentsia House is designed to showcase the intrinsic sweetness and lively fruit flavors that characterize one’s favorite coffees. Milk chocolate, citrus and apple are tastes consumers love and are presented here with high-definition clarity.
  • Intelligentsia El Gallo is a wonderfully balanced organic blend with a round mouthfeel and a smooth, candied sweetness. Flavors of citrus and stone fruit meet hints of creamy nougat and caramel, making a thoroughly enjoyable first cup of the day.

About Intelligentsia Coffee
Intelligentsia Coffee was founded by Doug Zell and Emily Mange in 1995, in the pursuit of a great tasting, freshly roasted cup of coffee. Fast forward 27 years, and Intelligentsia remains one of specialty coffees most pioneering and innovative companies. Intelligentsia’s Direct Trade sourcing model has created opportunities for thousands of smallholder coffee farmers around the world and been adopted by specialty coffee roasters everywhere. Known for their In-Season program and unique single-origin and rotating blends, Intelligentsia provides exclusive, remarkable coffees consumers won’t find anywhere else. Follow at @IntelligentsiaCoffee on Instagram or visit intelligentsia.com.


Continue Reading
0
64 Views


Marketing
Cinemark Teams Up with Disney to Release Marvel Studios NFTs for Thor: Love and Thunder
Cinemark Posted On June 29, 2022


Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, is joining forces with Disney to give Cinemark Movie Rewards members the exclusive chance to win one of Marvel Studios’ non-fungible tokens (NFTs) for Marvel Studios’ Thor: Love and Thunder. From Tuesday, June 28, through Thursday, July 7, fans can visit the Cinemark website daily for the chance to be one of only 1,000 owners of this uniquely designed digital collectible. Tickets are on sale now at Cinemark.com and on the Cinemark app for Marvel Studios’ Thor: Love and Thunder, which premieres in theatres on Friday, July 8.

Cinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs in celebration of Thor’s return to the big screen. (Photo: Business Wire)Cinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs in celebration of Thor’s return to the big screen. (Photo: Business Wire)

“Cinemark is thrilled to collaborate with Disney on the release of these exclusive Marvel Studios NFTs for Thor: Love and Thunder,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “Thor’s newest quest is sure to be an epic foray filled with adventure, strength and heart, and it is fitting that our rewards members – cinema’s biggest and most loyal fans – will have the chance to win these unique digital collectibles to celebrate this exciting moment and epic film.”

From June 28 through July 7, Cinemark Movie Rewards members can play an instant-win game at Cinemark.com for their chance to win one of 1,000 NFTs created specifically for Thor’s epic big screen battle to find inner peace. Members can visit their rewards page on the Cinemark website or app for a unique PIN that will allow them to play the instant-win game daily at Cinemark.com/thorNFT. Winners will receive a code redeemable at VeVe.me that will make them one of the lucky few owners of this spectacular digital collectible token. Full details are available on the Cinemark website.

Cinemark Movie Rewards is the exhibitor’s tiered loyalty program that awards movie lovers with one point for every dollar spent at a Cinemark theatre. Members can redeem points for a variety of rewards, including movie tickets, concession deals, and movie merchandise. Members can join for free as a Movie Fan member, or upgrade to the Movie Club monthly membership program for just $9.99 per month, plus tax where applicable. Movie Club members receive exclusive discounts and benefits including a monthly movie credit with rollover and no expiration. Movie Club members who visit 25 times or purchase 60 tickets in a year are automatically upgraded to Movie Club Platinum status with extra benefits like increased concessions savings, bonus credits and more. Industry-leading Cinemark Movie Club was the first exhibitor paid subscription program to reach the one-million-member milestone. To join Cinemark Movie Rewards, visit Cinemark.com/movie-rewards.

Disney’s latest collaboration around NFTs is part of its broader focus on expanding next generation storytelling in ways that blend and connect physical, digital, and virtual audience experiences.

About Cinemark Holdings, Inc.

Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 520 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/.

About Thor: Love and Thunder

Marvel Studios’ “Thor: Love and Thunder” finds the God of Thunder (Chris Hemsworth) on a journey unlike anything he’s ever faced – one of self-discovery. But his efforts are interrupted by a galactic killer known as Gorr the God Butcher (Christian Bale), who seeks the extinction of the gods. To combat the threat, Thor enlists the help of King Valkyrie (Tessa Thompson), Korg (Taika Waititi) and ex-girlfriend Jane Foster (Natalie Portman), who – to Thor’s surprise – inexplicably wields his magical hammer, Mjolnir, as the Mighty Thor. Together, they embark upon a harrowing cosmic adventure to uncover the mystery of the God Butcher’s vengeance and stop him before it’s too late. Directed by Taika Waititi (“Thor: Ragnarok,” “Jojo Rabbit”) and produced by Kevin Feige and Brad Winderbaum, “Thor: Love and Thunder” opens in U.S. theaters July 8, 2022.

About VeVe

VeVe sits at the nexus of pop culture- combining toys, games and collectibles to offer a unique way to experience the many worlds of fandom. Through technological innovations VeVe makes new forms of content accessible to consumers and is disrupting the collectible world of today. At VeVe, we see digital collectibles as a new class of collectible, which also offers intellectual property owners the opportunity for new revenue streams in the digital landscape.


Continue Reading
0
84 Views


Marketing
Frito-Lay’s Rold Gold®Celebrates 106 Years | New Campaign Reveals Clues for $106,000 Worth of Gold Bars
AdChat DFW Posted On June 28, 2022


Rold Gold® is turning 106 years old and is marking the occasion by giving away more than $106,000 in gold bars through its new Gold Hunters™ campaign. Launching today, Gold Hunters™ spotlights Rold Gold’s pop culture legacy as this limited-time program sends fans on a hunt to find Rold Gold® hidden in the background of their favorite television shows, movies, sports, and music that span decades, all for a chance to win real gold. Also new for the 106-year celebration: Rold Gold’s latest bag design, which is set to land on shelves nationwide this summer.

Now through September 11, pretzel fans and pop culture lovers can tune into Rold Gold’s social media channels, including @RoldGold (Twitter), to find clues that point to ‘80s film classics, iconic ‘90s sitcoms, recent comedy and drama shows, sporting events, non-Rold Gold® advertising, and more moments where they’ll find bags of Rold Gold® embedded, including the brand’s newest bag design. Clues will also pop on digital platforms like Facebook, Instagram, Amazon, and IMDB throughout the campaign, and all clues will be live on RoldGold.com as of June 27.

Consumers who solve the clues – or spot Rold Gold® on their own – can share they’ve “found gold” on Twitter with a tweet using #FoundGold and #Entry, or by simply commenting on the initiating tweet with the two hashtags. With that, they’ll be entered to be one of 60 random winners who will take home part of the more than $106,000 in real gold.

Actor, comedian, host, and pop culture expert Joel McHale joins Rold Gold’s Gold Hunters™ campaign – acting as a clue himself as he teases a pop culture moment in which he and Rold Gold® both appear. McHale will share his Gold Hunters™ clue via his Instagram on July 6.

“Like Rold Gold®, I’ve been showing up in pop culture for a really long time and would even consider myself a pop culture authority,” said McHale. “In fact, Rold Gold® and I share some on-screen credits – and if pretzel fans can figure out where our film careers have overlapped, they’ll have a shot at winning a gold bar. Here are a few hints: friends, housewife, scheme, inspector.”

“Rold Gold® has been intertwined in culture for more than a century, not only showing up for pretzel lovers as their go-to snack, but also appearing in some of our favorite cultural moments with some of our favorite personalities, like Joel,” said Flavia Simoes, senior director of marketing at Frito-Lay. “We want to celebrate Rold Gold’s legacy as both a beloved snack food and as a staple in American pop culture. To do that, we’re launching our Gold Hunters™ campaign that underscores how Rold Gold® has always been part of our lives. We’re also thrilled to introduce our latest bag design this summer. The brand’s new look speaks to Rold Gold’s enduring relevancy.”

The famed pretzels will debut a more modern, evolved style when its new packaging arrives in supermarkets this summer. The updated design stays true to Rold Gold’s signature gold and blue color scheme while bringing a brighter, fresher energy to traditionally muted pretzel aisles.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.


Continue Reading
0
95 Views


Marketing
UX APIs Can Make or Break a Customer Journey | Bottle Rocket Offers up Key Info for Companies
Bottle Rocket Posted On June 21, 2022


In today’s digital-first world, customers expect to be able to interact and transact with a brand digitally. Expectations are ever-changing and brands must figure out how to remain relevant or risk becoming obsolete in customers’ minds. Although there are a variety of distinct types of online customers, there is one thing they all have in common: the overall lack of time and willingness to endure experiences that do not immediately meet their needs. No one has time for a bad experience.

As Bridget van Kranlingen, Senior Vice President of IBM Global Markets, has said: “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.”

But what makes for a bad experience? Honestly today, it does not take much. Our expectations have been set by the likes of Apple, Netflix, and Uber, and many other superior experiences in the market today. One too many screens in a mobile checkout flow could be all it takes for a customer to begin buying products somewhere else. A bad experience for the customer equals bad business. It is not like any brand sets out to build or create a bad mobile/web experience on purpose. The problems can often stem from somewhere below the surface of the mobile/web application. If everything on the surface that is needed to ensure a positive experience is there, there is a problem enabling the experience. Enablement is one of the main responsibilities of client-facing APIs. If API consumers — the mobile developers in this case, but also pretty much all the stakeholders in any business — are not enabled to produce the mobile experience as desired, the end customer experience will often fall short of expectations. Digital product owners and developers need the APIs to support the overall end customer experience — and not just any APIs. Let us talk about Experience APIs.

The Experience API Difference

At a surface level, an Experience API will look like any other API. The technology employed, specification format used and the presentation in general will all be familiar to any seasoned developer. Instead, an Experience API is a philosophy. It is a philosophy that calls for APIs to be intentionally designed with a focus on the experience a developer or stakeholder will have when using them. Converting a SOAP API to REST or migrating to session-less authentication are both notable examples of things that make API consumers (again, referring to developers in this instance) happy. However, those examples are merely table stakes for an API powering a customer-facing experience. The experience flavor of API should not exist by happenstance nor because some tool generated it as a, simple, project formality. Experience APIs should be carefully designed to ensure support of the customer experience which only happens by making the API a priority and not just another thing to be done. From a technical perspective, the API should be responsive (150–300ms response times are a respectable goal) and the request/response schemas should be tailored for maximum intuitiveness. From a hierarchical perspective, an Experience API will reside at the top of the API stack. It should be considered the tip of the spear in an organization’s API attack plan on customer experience friendly APIs.

Compound Effects of Experience APIs

An API that works is not enough, at least not for an Experience API. It must work the way developers need or want it to work. Developers should not have to perform miracles when it comes to making API calls just to represent a complete entity that an average customer would understand. For example, a product in a customer’s mind is not split between product information in a PIM (Product Information Management) system, image assets in a CMS (Content Management System) or metadata from some key-value store. The product is the whole enchilada, visuals included. Developers will have a much more enjoyable experience integrating an API into a customer experience if they do not have to make multiple API calls for every single resource. If a developer is finding their experience consuming an API to be delightful, they will have an easier time mapping design concepts to API resources. Experience Design (XD) can come to fruition a lot quicker if a developer knows what they need and where to find it. A well-designed Experience API will foster trust with developers and allow them to speak with their own level of confidence about what is/is not possible to downstream stakeholders. As much as an API is a representation of underlying entities, a mobile or web experience is a representation of the underlying API. In general, an Experience API should be designed with simplicity, consistency, and ease of use in mind. Furthermore, and more importantly, Experience APIs should be designed to support the client’s workflows. This can be achieved more consistently by designing an API early in the project, a process known as API Design-First.

The Road to Experience APIs with API Design-First

The API Design-First process is simple from a theoretical perspective. Briefly, the process simply calls for the API design process to happen before implementation of the respective API. It is easy to talk about designing an API first, but oftentimes hard to do in practice. Committing to the API Design-First process can be challenging for some teams because it requires ongoing communication between developers and stakeholders to ensure the best API is built for the job. This is especially challenging for teams that are not used to communicating with stakeholders outside their development silos. Stakeholders can include anybody that has a personal stake in the success of the overall experience; however, it will usually include the following roles: customer (internal and end-user), design, and platform developer. Out of the roles mentioned specifically, API developers should get comfortable communicating with designers as they are the people visualizing the experience imagined by/for customers and eventually, built by platform developers. In other words, an API that closely matches application design is more likely to make the customer happy because developers were enabled to do so. There is no definitive guide on the API Design-First process, but it can be broken down into two high-level project phases: design and implementation. These phases can further be broken down as such:

Design Phase
1. Discovery and Requirements Gathering
2. Assess Self-Understanding and Validate with Strategists and XD
3. API Design
4. Validate with XD and Stakeholders
5. Repeat steps 3 and 4 as necessary

Implementation Phase
1. Receive (Positive) Feedback on API Design
2. Implement
3. Validate
4. Design (design never ends)
5. Repeat steps 2–4 as necessary

Repeatedly getting validation is a direct sign of the constant dialogue that must be happening between the API implementation team and stakeholders. It is easy to scoff at this and consider it a waste of time, but the alternative result might be vastly different from what the customer is wanting. Take the time early to get buy-in from stakeholders before moving further down design and/or implementation paths with an inadequate product. Locking down on a solid API contract allows for the use of API mocking tools as well. Mocked APIs will allow front-end developers to be unchained from the back-end’s software development lifecycle (SDLC). Give your client-facing APIs priority, make it one of the first things worked on, and keep an open dialogue with stakeholders. Do this and you are more likely to create something that customers will enjoy.

Experience APIs are Important…

With all the emphasis about APIs and the priority thereof, it’s important to remember that APIs are not the most important thing in a digital endeavor. Developers and stakeholders are clamoring for access to a business’ all-important data; It is what they seek to fill the screens of their respective experiences. Data is king; data is the most important thing. The argument can be made that the behaviors and functions APIs expose are of equal importance, but what an unsatisfactory feeling it would be to not see the results of your work — the data on the other side. This detour down data lane does not diminish the role of an API yet solidifies its rank amongst other priorities. Data needs its digital ambassador and that is the perfect role for an Experience API. Practitioners of the API Design-First process should take considerable pride in implementing Experience APIs as this could be the decision point between a long-standing customer or a customer lost. Customers see the data through the experience that has been crafted for them to see it in. The experience does not stop in the customer’s hand or on their desktop; experience carries down to the API. The API must embrace the challenge of representing and serving the data in a simpler manner, so that consumers can easily meld the data into the customer’s experience.

Moving Forward with Experience APIs in the Fold

Information is what customers and developers seek in the end. Experience APIs exist to expose this information in a way that is easier to understand and consume. The Experience API journey should be a concerted effort to ensure that the pathways between the customer and the business are straight-forward and pleasurable to navigate. Communication, like for many other things in life that are done as a team, is key to implementing an Experience API. There is no possible way a single person or siloed group will know what is best for the customer and what they need. Experience APIs may not be the only priority, but they should take their rightful place as one of the main priorities in the pathway to superior customer experiences.

Published by Danny Baggett in Customer Experience, Product, Development, API

Continue Reading
0
89 Views


Marketing
Check Out All the AMA DFW Marketing of the Year Award Winners
AMA Dallas Posted On June 20, 2022


Here’s to another year of the AMA DFW Marketing of the Year Awards. Along with the winners we congratulate Ivonne Kinser, VP of Marketing & Innovation at Avocados From Mexico, as the first Latino recipient of the Marketing Lifetime Achievement Award. Kudos also to Spire Agency for Overall Marketer of the Year and David Frederick, Chief Marketing and Communications Officer at YMCA of Metropolitan Dallas for CMO of the Year. 

Check them all out.


Continue Reading
0
110 Views


Awards  / Marketing
AFM’s Stephanie Bazan & Nature Nate’s Honey’s Jordan Mikeska Makes TWIG 2022 List | Top Women in Grocery
AdChat DFW Posted On June 20, 2022


From left: Stephanie Bazan, Jordan Mikeska

Stephanie Bazan, VP, Shopper and Trade Marketing, Avocados From Mexico

  • Thanks to the recent innovations and hard work executed by Bazan’s team, avocado penetration across the United States hit a record high and purchase frequency saw a 30% lift over the past five years.
  • She led the company’s first branded bag packaging program, as well as its first-ever cause-related initiative on a branded bag, and also spearheaded the first-of-its-kind  “2021 Shopper Journey Study.”
  • Bazan’s work in the Dallas marketing community was recognized by the American Advertising Federation, and she’s a volunteer on the International Fresh Produce Association’s Marketing Council.

Jordan Mikeska, Director of Shopper Marketing, Nature Nate’s Honey

Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure honey, today announces team member Jordan Mikeska, Director of Shopper Marketing, has been recognized as a Rising Star for the 2022 Top Women in Grocery award presented by Progressive Grocer.  

“As an incredibly valued member of the team, Jordan leverages her depth of expertise and data-driven decision-making skills to help us deliver on our brand promise every day,” said Nathan Sheets, Founder and CEO of Nature Nate’s. “Jordan’s unique ability to work with our retail partners and keep a pulse on what our customers care about is remarkable, because it enables us to share the goodness of pure honey with more families across the country. We are proud of her and all that she has accomplished. We can’t wait to see what’s next!”  

In her role as Director of Shopper Marketing at Nate’s, Jordan manages all shopper marketing and e-commerce marketing efforts. She directly impacts the shopper journey through in-store advertisements, retailer-specific marketing efforts and more. She also acts as the critical team liaison in supporting sales support, innovation and production and labels management. Jordan is responsible for capitalizing on the bottom of the marketing funnel and converting shoppers when they are in the purchase mindset. From deciding the right retailer, to the right tactic, to the right budget, Jordan aligns an effective and strategic program calendar to reach marketing and company growth goals. In addition to managing traditional retailer initiatives, Jordan also directs the marketing and growth tactics for Nate’s e-commerce presence on Amazon.

Progressive Grocer’s Top Women in Grocery award is the most prestigious honor for female leaders in the grocery industry. The award is a celebration of the critical roles women serve in their companies, communities and the food and beverage industry. The awards, which represent some of the most esteemed in the grocery industry, honor leaders in various categories.

All winners will be honored at a networking event and awards celebration that will take place Thursday, Nov. 4, 2022, at Hyatt Regency Grand Cypress in Orlando, Fla.

original content

Continue Reading
0
79 Views