September 22, 2021
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Marketing

Marketing
Kimberly-Clark and Texas Women’s Foundation Partner on GENDER MATTERS™ Podcast Series
AdChat DFW Posted On July 12, 2021


Texas Women’s Foundation (TXWF) recently launched the GENDER MATTERS™ podcast series that features seven female leaders from Kimberly-Clark interviewing the 2021 TXWF Leadership Forum & Awards Celebration winners. The awards honor seven female trailblazers in Texas who have led the way in advancing equity, economic security and leadership for women and girls and created a pathway of opportunity for other women to follow. 

Kimberly-Clark is proud to serve as a presenting sponsor of the GENDER MATTERS™ podcast series, which covers a variety of topics, from the award winners’ code to success, to the male allies in their lives who have supported them both personally and professionally. 

“At Kimberly-Clark, we are passionate about uplifting women and girls and removing barriers to their progress – because we know that when women thrive, we all thrive,” said Shonn Brown, Vice President and Deputy General Counsel at Kimberly-Clark and Board Chair at Texas Women’s Foundation. “It’s an honor to share these female leaders’ powerful stories so that others can be inspired to blaze their own unique trails and positively impact their communities.”

Click here to listen to all of the podcasts – or listen to them via Apple Podcasts, Spotify, RadioPublic, Breaker, Google Podcasts or Pocket Casts – and view the descriptions for each below. Each podcast is co-moderated by Roslyn Dawson Thompson, the president and CEO at Texas Women’s Foundation, and Kimberly-Clark leaders from across the company.

  • Servant Leader & Champion of Eliminating Hunger in North Texas: A Conversation with Trisha Cunningham, North Texas Food Bank; co-moderated by Michele Bollinger, Senior Director of Commercial Transformation & Global Marketing Operations at Kimberly-Clark
     
  • Artist & Impact Innovator for Immigrant Women: A Conversation with Jin-Ya Huang, Break Bread, Break Borders; co-moderated by Juanita Pelaez, Vice President of Global Adult & Feminine Care at Kimberly-Clark

     

  • Intrapreneur & Global Change Agent for Young Women: A Conversation with Rani Puranik, Worldwide Oilfield Machine; co-moderated by Sandi Karrmann, Senior Vice President & Chief Human Resources Officer at Kimberly-Clark

     

  • Charity Leader & Advocate for Women’s Financial Empowerment: A Conversation with Judy Treviño, CCVI Ministries, Inc.; co-moderated by Kim Underhill, Former Group President of Kimberly-Clark’s North America Consumer Business

     

  • Filmmaker, Author, Speaker & Entrepreneurial Activator: A Conversation with Cheryl Polote Williamson, Cheryl Polote Williamson, LLC & Soul Reborn; co-moderated by Alison Lewis, Chief Growth Officer at Kimberly-Clark

     

  • Global Crusader & Protector Against Human Trafficking: A Conversation with Diana Mao, Nomi Network; co-moderated by Jeannette Chantalat, Senior Marketing Innovation Director for Global Baby and Child Care, Enterprise & Sustainability at Kimberly-Clark

     

  • Entrepreneur & Catalyst for Women of Color Founders: A Conversation with Kim Roxie, LAMIK Beauty; co-moderated by Zena Arnold, Chief Digital & Marketing Officer at Kimberly-Clark

“With women being dramatically underrepresented in leadership positions across a multitude of sectors, Texas Women’s Foundation works to lift the voices of women leaders, and to demonstrate the importance of empowering, advancing and supporting women as leaders,” said Roslyn Dawson Thompson, President & CEO of Texas Women’s Foundation.

She added, “We are committed to creating more opportunities for women to lead by developing programs and creating platforms for women to be celebrated and heard, through events such as our Leadership Forum & Awards Celebration and our GENDER MATTERS™ podcast series. We appreciate the generous support and partnership of Kimberly-Clark, with whom we share a commitment to invest in opportunities for women and elevate women leaders.”

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Marketing
Main Event Rewards “Above and Beyonders” with a FREE year of FUN!
AdChat DFW Posted On July 7, 2021


Main Event, recently ran a campaign to celebrate the deserving, the hard-working, the double shifters and the spirit lifters.  Out of 700 nominations, they narrowed it down to 12 “Above and Beyonders” who have given so much over the last year that they more than deserve some fun in return. Their reward is a FREE year of FUN from Main Event.

“We have an incredible community of Main Event guests, and have heard such inspirational and selfless stories from all across the country. Our 12 winners were selected because they are the definition of an ‘Above and Beyonder,’ putting their family, friends, communities and strangers above themselves over the past year,” says Sarah Beddoe, Chief Brand Officer, Main Event Entertainment. “Seeing their reactions when we surprised them over the past couple of weeks was incredible. It’s been a hard year for everyone, so we’re thrilled to be able to give them back a year of fun, celebration and family time.”


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Marketing
Doritos® Launches “SOLID BLACK™,” An Initiative To Amplify The Voices Of Black Innovators And Creators
AdChat DFW Posted On July 1, 2021


Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK™, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength, and resilience.

The SOLID BLACK initiative kicks off this summer with the introduction of Doritos’ inaugural class of Changemakers: members of the Black community using innovation and boldness to drive culture and give back to their communities. Each Changemaker will receive $50,000 in monetary support to continue this work, and their stories will be spotlighted across all of Doritos’ public channels, including its website, social media, packaging, and TV advertising. Starting July 2, fans can tune in every Friday to Doritos’ social channels to watch a new SOLID BLACK Friday segment highlighting a different Changemaker’s story.

Introducing the Doritos SOLID BLACK Inaugural Class of 2021

  • Anthony and Janique Edwards: Co-founders of EatOkra, the go-to app for discovering local, Black-owned eateries. Their mission is to connect thousands of foodies to Black restaurants and culinary events while amplifying the dining experience for and by Black communities.
  • Ari Melenciano: Brooklyn-based artist, creative technologist at Google’s Creative Lab, professor at NYU’s Interactive Telecommunications Graduate Program, and researcher who is passionate about exploring the relationships between various forms of design and sentient experiences. She is also the founder of Afrotectopia, a social institution that is imagining, researching, and building at the nexus of new media art, design, science, and technology through a Black and Afrocentric lens.
  • MsAshRocks: California-based gamer and Twitch streamer, but more importantly an activist and an ally, who is dedicated to inspiring young women, particularly those of color, and breaking down gender roles within the gaming community. She also is a strong advocate for mental health awareness.
  • DeForrest Brown, Jr.: New York City-based musician, writer, lecturer, and a representative of the Make Techno Black Again campaign. As a creator, he is focused on Black innovation in electronic music and the ways in which people interact with technology and how it affects their lives.
  • Eric Williams: Starting the business as a young entrepreneur, Williams is the founder and owner of Nacho Bangers, a one-of-a-kind restaurant inspired by Mexican cuisine that is giving back to the city of Baltimore by partnering with organizations that provide pathways for entrepreneurship, financial empowerment, and social justice. He does this by spreading positivity and connecting the enjoyment of food and music by bringing together local artists and youth around the world through his social media platforms and marketing.
  • Nic Stone: New York Times best-selling young adult literature author, Spelman College grad, and Atlanta-native who constantly strives to bring diverse voices and stories to her work. In addition to “Dear Martin,” her books include “Dear Justyce” and middle-grade novel, “Clean Getaway,” “Odd One Out,” “Jackpot,” “Black Panther” novels “Shuri and Shuri: The Vanished,” as well as “Blackout” and the soon to be published “Fast Pitch.”
  • Sara Trail: Sewing teacher, author, pattern and fabric designer, and founder of the Social Justice Sewing Academy, a platform that empowers young people to use sewing to express themselves, create opportunities for growth and change, and educate communities.

“Doritos has long been a brand that believes in igniting and championing bold self-expression and authenticity,” said Stacy Taffet, vice president of marketing, Frito-Lay North America. “We are proud to provide a platform and resources to innovators and creators who are making a lasting impact on culture and hope that their stories can inspire the next generation in the continued effort to create a more equal and diverse world.”

Commitment to Communities
To further support Black entrepreneurs across the country, Doritos is committing $100,000 to National Urban League, the historic nonprofit civil rights organization dedicated to economic empowerment, and is asking its fans to get involved by visiting www.doritos.com/SOLIDBLACK. The first 1,000 people to donate $10 or more to National Urban League will receive a limited-edition Doritos SOLID BLACK bag designed by Megan Lewis, an award-winning artist from Baltimore best known for her ‘Blk Women Period LLC’ series who was featured in Doritos’ 2020 #AmplifyBlackVoices campaign. The funds will be used to support minority-owned businesses to allow them to expand and thrive. 

“The National Urban League is proud to be teaming up with Doritos on their SOLID BLACK initiative to help advocate for economic and social justice for the Black community,” said Marc H. Morial, president and chief executive officer of the National Urban League. “Every donation helps to create a real, positive impact on Black-owned small businesses in communities across the nation.”  

Doritos’ donation supplements the $10 million commitment to National Urban League that The PepsiCo Foundation recently announced as part of their Black Restaurant Accelerator program, providing 500 Black restaurant owners in 11 cities over the next five years with capital, technical assistance, and mentorship services. These efforts are part of the $400 million commitment PepsiCo made over the next five years to advance racial equality within the company, industry, and the communities it serves.  

The SOLID BLACK initiative was first highlighted during the BET Awards on June 27 in a new Doritos TV commercial. The TVC was created in partnership with BET and featured artist Luke James who appeared in last year’s #AmplifyBlackVoices campaign.

To learn more about SOLID BLACK and the Changemakers’ stories, fans can visit www.doritos.com/SOLIDBLACK.

About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com

About National Urban League
The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 91 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit www.nul.org and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.

SOURCE Frito-Lay North America


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Marketing
Southwest Airlines Celebrates 50th Anniversary of First Flight | Unveils Freedom One
AdChat DFW Posted On June 23, 2021


Southwest Airlines Co.  celebrates the 50th Anniversary of its first flight by thanking Employees by offering a gift of 50,000 Southwest Rapid Rewards® points. The Nation’s largest domestic carrier also unveiled Freedom One, a Boeing 737-800 emblazoned with a stylized flag of the United States of America.

“The word ‘freedom’ has significant meaning to the People and history of Southwest Airlines,” said Gary Kelly, Southwest Airlines’ Chairman of the Board and Chief Executive Officer. “We’re eternally grateful to those who have served and are currently serving in our Armed Forces—including the more than 7,400 veterans and 1,500 military spouses in our Southwest Family. Our Purpose is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. We simply couldn’t fulfill our Purpose if not for the sacrifices and dedication of our military men and women. We appreciate their service and bravery in providing a blanket of freedom for our country.” 

Freedom One was unveiled to Southwest® Employees during a Company celebration at the Southwest Airlines® Technical Operations Hangar at William P. Hobby International Airport in Houston, where attendees included Southwest Military Ambassadors, Military Council, winners of the Company’s prestigious President’s Award, and others. Military Ambassadors are Southwest Employees who are veterans and military spouses. They serve as a resource for the Company to foster inclusion for veterans and service members.

The specialty plane features 50 stars and 13 stripes and becomes a high-flying tribute to 50 years of Southwest Airlines service with a symbol of unwavering pride for our Nation and its heroes. It is the first Boeing 737-800 to join the airline’s unique paint schemes. Other special paint schemes on Southwest Boeing 737-700s include: Arizona One, California One, Colorado One, Florida One, Illinois One, Lone Star One (Texas), Louisiana One, Maryland One, Missouri One, Nevada One, New Mexico One, and Tennessee One.

Before unveiling Freedom One, Kelly announced Southwest is offering an Employee gift to recognize and appreciate active Southwest Employees in the milestone moment for Southwest Airlines: 50,000 Rapid Rewards bonus points deposited later this year into the account of each Employee who chooses to accept the gift.

“Southwest revolutionized the travel industry since our very first flight on June 18, 1971—a time when less than 15% of Americans ever had traveled by air,” said Kelly at the Employee celebration. “The People of Southwest democratized the skies with friendly, reliable, and affordable air travel, and what better way to honor you, our Employees, on our 50th Anniversary than by offering a gift of 50,000 Rapid Rewards points.”

Southwest’s first flights operated on what was known as the Texas Triangle, between Dallas, Houston, and San Antonio. Throughout the next fifty years, Southwest grew to become the nation’s largest domestic airline, carrying up to 1 in the 4 travelers in the United States. Today, Southwest operates one of the world’s largest fleets of Boeing 737s, serves 121 destinations throughout North America, Employs more than 56,000 People, and is consistently ranked among the best airlines and best employers in the world.

Following the Southwest Employee celebration, Freedom One departed Houston, headed for Dallas. Pilots and Flight Attendants onboard are Southwest Employees who served in the military or in the reserves. Additionally, a military veteran dispatched the flight from Southwest’s Network Operations Control facility in Dallas.  As the aircraft approached Dallas, it followed the Federal Aviation Administration’s HERBZ navigational flight path to the airport, recently named in honor of Southwest Founder Herb Kelleher.

Customers are invited to share their photos of Freedom One using #FreedomOne on social media. Freedom One merchandise will be available for purchase beginning June 21 online at Southwest The Store.

ABOUT SOUTHWEST AIRLINES CO. 

In its 50th year of service, Dallas-based Southwest Airlines Co. continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 56,000 Employees to a Customer base that topped 130 million Passengers in 2019. Southwest has a robust network of point-to-point service with a strong presence across top leisure and business markets. In peak travel seasons during 2019, Southwest operated more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries. In 2020, the carrier added service to Hilo, Hawaii; Cozumel, Mexico; Miami; Palm Springs, Calif.; Steamboat Springs; and Montrose (Telluride), Colo. Thus far in 2021, Southwest has initiated service to Chicago (O’Hare) and Sarasota/Bradenton both on Feb. 14; Savannah/Hilton Head and Colorado Springs both on March 11; Houston (Bush) and Santa Barbara, Calif. both on April 12; Fresno, Calif. on April 25; Destin/Fort Walton Beach on May 6; Myrtle Beach, S.C. on May 23; Bozeman, Mont. on May 27; and Jackson, Miss. on June 6; and will begin service to Eugene, Ore. on Aug. 29; Bellingham, Wash. on Nov. 7; and Syracuse on Nov. 14.  

The carrier issued its  Southwest® Promise in May 2020 to highlight new and round-the-clock efforts to support its Customers and Employees well-being and comfort. Among the changes are enhanced cleaning efforts at airports and onboard aircraft, along with a federal mandate requiring every person to wear a mask at all times throughout each flight. Additional details about the Southwest Promise are available at Southwest.com/Promise.     

Southwest coined Transfarency® to describe its purposed philosophy of treating Customers honestly and fairly, and low fares actually staying low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some carriers offer free checked bags on select routes or in qualified circumstances). Southwest does not charge change fees, though fare differences might apply.   

Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. Learn more about how the carrier gives back to communities across the world by visiting Southwest.com/citizenship.   


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Marketing
TikTok Video About Southwest Airlines Checking Pool Noodle Goes Viral and Way Beyond That!
AdChat DFW Posted On June 8, 2021


Sydney Fowls and her cousins were planning a girls’ trip from Columbus, Ohio to Tampa when the idea came to mind: See if they could get away with checking a pool noodle on their Southwest Airlines flight. Sydney, a poor college student, reluctantly agreed, thinking there was no way they would let her check that item.

“They were like, ‘That’d be so funny, do it!’ And I was like, ‘I’m not doing that,” Fowls said. “They said, ’We’ll give you $20 if you check your pool noodle’ – and I was like, ‘OK cool, $20, I’m in college, I’m broke.’”

“When we boarded the plane, we just happened to look out the window and there were the ramp guys loading my pool noodle onto the plane,” she laughed.

By the time she landed at TPA, she knew it’d make for a funny TikTok video – but never imagined it’d go viral. 

Southwest Airlines went above and beyond the call of duty to show their appreciation. Check out this news story. 

 


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Marketing
Dallas Mavericks Partner with Hennessy to Launch “Back to Business” Campaign
Dallas Mavericks Posted On June 7, 2021


In partnership with Hennessy and the Never Stop Never Settle Society, the Dallas Mavericks are highlighting one local Black-owned business a week, for six weeks, through the “Back to Business” campaign. In cooperation with the Dallas Black Chamber of Commerce, the first and oldest operating Black chamber in the nation, this digital campaign identifies local minority owned businesses and organizations in North Texas that have distinguished themselves in amplifying diversity and inclusion in the community.

“Hennessy has a long-standing commitment to Black communities and an ongoing mission to champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” says Jasmin Allen, Senior Vice President, Hennessy US. “Through the Never Stop Never Settle Society, and our work with like-minded partners, we aim to expand on that legacy in the most impactful and meaningful ways by providing access to capital and resources to those demonstrating the ability to reshape Black communities through social impact.”

The following six businesses will be featured in this campaign on mavs.com:

  • Powerhandz
  • The Dallas Weekly
  • Soiree Coffee Bar
  • Pan-African Connection
  • Russell Glen
  • Maker’s Gym

The program is part of the Mavs Take ACTION! plan to support local minority-owned businesses. The Dallas Mavericks launched the Mavs Take ACTION! plan last year to address racial inequities and disparities, promote social justice and drive sustainable change in Dallas/Fort Worth.

“At the Mavs, we know this year has been hard for all local businesses, but disproportionally so for minority-owned businesses,” said Katie Edwards, Senior Vice President of External Affairs, Dallas Mavericks.  “Over the last year, the Mavericks have invested in programs to help these businesses rebuild and rebound, and we’re looking forward to spotlighting their stories.”

Standing strong in the belief that every voice matters, and everybody belongs, the plan engages partners on more than 40 key initiatives across six systems including Education, Employment, Child Welfare, Criminal Justice, Public Policy and Healthcare. To read more about the Mavs Take ACTION! plan, visit mavs.com/mavstakeaction.

This campaign began on May 6 and will continue through the beginning of June. To read more about these black-owned businesses, visit mavs.com/backtobusiness.

ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, CEO Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

ABOUT HENNESSY: The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy, the standard-bearer for a sector rich in expertise. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation. The first wine and spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international


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AdChat Interviews  / Editor's Spotlight  / Marketing
Spotlight Interview with Hot Chicks Chicken Founder Sam Sameni & Fortunato’s Rodrigo Maycotte | Addictive Chicken Lands in Dallas
AdChat DFW Posted On June 1, 2021


Hot Chicks Chicken, the latest concept in Nashville-style hot chicken has made its debut in DFW. The fast-casual restaurant founded by Sam Sameni and his partner Shaul Sultan, was launched during the pandemic, when many of their nightclub locations were forced to close down. 

It was a serendipitous moment. The chicken recipe that Sameni developed himself, had enjoyed prior success served up at their clubs and also in take-out, so when the pandemic hit, it was the perfect time to expand the concept. The restaurant group plans an aggressive and rapid expansion in the DFW metroplex, with six openings planned for 2021. 

Sameni employed Fortunato, a Dallas-based advertising agency, to create “hot” branding content that reflects the varying degrees of spicy heat offered on their menu, including the crowd favorite, Hot AF. All content reflect the hot concept, from the wall menus down to the napkin holders on the tables. 

We had the opportunity to chat with Sam Sameni…who is so busy he conducted the interview in his car…and also Rodrigo Maycotte, Creative Director over at Fortunato. Together they share the story of this very fun and apparently very addictive chicken. 

Watch interview…


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Marketing
Avocados From Mexico Opens Superfood Lab at KidZania Dallas | Creating the Next Generation of Avocado Lovers
Avocados From Mexico Posted On June 1, 2021


Avocados From Mexico announced the opening of its Avocados From Mexico Superfood Lab at KidZania Dallas, an indoor city where children can role-play professions in realistic settings.

The Avocados From Mexico Superfood Lab is the latest offering from the brand known for its innovative approach to produce marketing. The Superfood Lab at KidZania is an inspirational and educational experience that creates awareness among younger generations, offering kids the chance to interact with Avocados From Mexico and learn how avocados are grown, how to pick them, and how to prepare the delicious fruit.

“By creating a highly visible brand in a brandless category, Avocados From Mexico has fundamentally changed the way that produce is marketed,” said Alvaro Luque, president and CEO of Avocados From Mexico. “The Avocados From Mexico Superfood Lab at KidZania Dallas is yet another fun, unexpected way to interact with our brand and inspire the younger generation to learn how avocados can be part of a healthy, nutritious lifestyle.”

The Avocados From Mexico Superfood Lab offers:

  • A health and wellness station, which includes an interactive game with educational information about good fats and nutritional benefits of avocados.
  • An education area that provides a hands-on experience for kids to learn how to grow, pick, ripen and preserve avocados. Kids even get to take home a ripening bag.
  • A culinary experience where kids can make and enjoy their own guacamole.

“We are honored that Avocados From Mexico, which has been so widely recognized for their innovative branding initiatives, sees tremendous value in KidZania and has chosen to partner with us in this first USA location,” said Gevork Sarkisyan, chairman and CEO of KidZania USA. “The Avocados From Mexico Superfood Lab will be a fantastic addition for our guests and will provide a unique, educational and entertaining experience centered around all the healthy benefits avocados provide.”

Together, Avocados From Mexico and KidZania drive a positive conversation about Mexico and were both honored as Mexican Ambassador brands in 2020.

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Marketing
Digital Fight Club Teaser | Check it Out!
Digital Fight Club Posted On May 26, 2021


Everything you know about virtual events changes with this year’s Digital Fight Club!


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Marketing
Ad Giants Launches a New App Helping Businesses with Marketing Strategy & Content Delivery
Ad Giants Posted On May 24, 2021


With over 35 million small businesses in America, marketing has consistently been a challenge for many budget sensitive companies to pull off correctly. “With a very wide variety of powerful marketing tools available online, it can be confusing to know which tool would perform best for my company, so we tried as many as we could afford,” says Tom Gray, CEO of Make 48 in Kansas City. “We were at our wits end when we discovered Ad Giants. Our main challenge wasn’t the tools, it was what to do with those tools and whether we were actually using the correct content.”

Ad Giants is a DIFY (do-it-for-you) business model, giving business owners the time to stay focused on business, while your consultant manages and drives your marketing success. “I found within minutes of speaking with our expert at Ad Giants that this was something we’d never seen, or thought we could afford,” says David Finto of Dallas, Texas, owner of Finto Bridal Cleaners. “Ad Giants actually took my business model from a local dry cleaner, and helped me transition into a new area I love, focusing on bridal gown cleaning and storage” said Finto.

You start by receiving a free marketing plan and two 30-minute consultations to anyone who registers, all at no cost. What differentiates the company immediately is that each customer is assigned a proven advertising veteran, account executive, with no less than 15 years of big agency experience. “We knew that the big missing piece for small businesses was access to an actual professional with a strategic head on their shoulders, and allowing them to experience the correct process necessary to begin marketing smarter,” says David Farmer, Ad Giants CEO. Customers can connect using the app, or, online with their expert. And unlike other popular marketing resource sites that presents a wide variety of talent you can connect with by posting bids or jobs, the Ad Giants model has this completely built-in to the app and system, streamlining the entire marketing process.

The reactions from businesses have been consistent, and the company is gaining traction through local Chambers of Commerce all over the US. “There’s plenty of solid, online marketing tools out there, the challenge was creating a process and system so we could deliver the highest quality service and products, with proven experts and the best fulfillment partners we could find, while keeping pricing where everyone could afford it,” explained Farmer. “Where else can a small business get a person with this level of experience, at this price, with a seamless process, all online and in an app to deliver real results?”

Visit Ad Giants today and see how the Ad Giants difference can truly leapfrog all other marketing solutions in the market today. www.adgiants.com

About Ad Giants

Ad Giants provides full ad agency services through subscription pricing that any business can afford; all led by an actual marketing veteran with a strategy, customized marketing tactics fulfilled by affordable and vetted marketing partners, all on a proprietary new tech platform. The company recently launched in March of 2021. Ad Giants is also targeting small, boutique agencies to help them expand their current services and client base by becoming an affiliate partner. All at no cost to the agency. Agencies can learn more at www.adgiants.com/affiliate

 


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