January 26, 2022
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Marketing

Marketing
Pizza Hut Partners with Literacy Partner First Book | Offers BOOK IT!® Bundle
Pizza Hut Posted On January 5, 2022


Beginning today, Pizza Hut is offering the BOOK IT! Bundle, the perfect way to feed the whole family while accomplishing New Year’s resolutions to give back. 

Available through December 31, 2022 at participating Pizza Hut locations nationwide, for every BOOK IT! Bundle sold, Pizza Hut will donate $1.00 to our literacy partner First Book, a non-profit organization dedicated to ensuring educational equity. The BOOK IT! Bundle includes 2 large, 1-topping pizzas and breadsticks making it the ideal feast for past and present BOOK IT! – loving families. 

Bringing back all the nostalgic feels, Pizza Hut is also gifting a free special-edition, retro-inspired BOOK IT! t-shirt with online orders of the BOOK IT! Bundle through January 18, 2022. The first 20,000 pizza lovers to purchase the BOOK IT! Bundle online will receive a redemption code that can be entered at BOOKITshop.com for one (1) free t-shirt. Using their redemption code, they can collect their coveted prize as quickly as they nabbed up their Personal Pan Pizza® and BOOK IT! buttons as kids. A limited number of t-shirts will also be available for purchase, while supplies last. 

 

“We have supported childhood literacy for 37 years and we’re proud to extend our reach through our partnership with the non-profit organization First Book. To give the gift of reading to those who need it most is an act we find incredibly rewarding and to be able to do it simply by ordering pizza makes it a win-win,” said Pizza Hut CMO, Lindsay Morgan. “We first offered the BOOK IT! T-shirts during the launch of Camp BOOK IT! back in October and pizza lovers claimed over 5,000 BOOK IT! t-shirts in just under three hours, so fans will have to move quickly to get ‘em while they’re hot! Every time I wear a BOOK IT! t-shirt out of the house, the touching comments I get from total strangers remind me of the power of the program and the passion people have for it—we’ve got something special with BOOK IT!”

The BOOK IT! Bundle marks Pizza Hut’s latest commitment to childhood literacy as part of the iconic BOOK IT! program, which was first introduced in 1984 and has since impacted more than 65 million students nationwide as the nation’s longest running, corporate supported reading program.  

“Pizza Hut has a long and storied history of supporting reading through its BOOK IT! program, as millions of students and educators can attest,” said Kyle Zimmer, president, CEO and co-founder of First Book. “We are thrilled to be the beneficiary of this current initiative, and to continue to hold hands together to create new opportunities to further educational equity in 2022 and beyond.”

From serving as a matching partner during First Book’s recent “Give a Million” holiday giving campaign, to partnering with the organization to curate a collection of diverse and inclusive children’s book titles as part of First Book’s Stories for All ProjectTM, Pizza Hut is proud to work with First Book to provide high-quality, free, and low-cost books and resources to educators nationwide.

About First Book

Founded in Washington, D.C., in 1992 as a 501(c)3 nonprofit social enterprise, First Book is a leader in the educational equity field. Over its 29-year history, First Book has distributed more than 200 million books and educational resources, with a retail value of more than $2 billion. First Book believes education offers children in need the best path out of poverty. First Book breaks down barriers to quality education by providing its Network of more than 500,000 registered teachers, librarians, after school program leaders, and others serving children in need with millions of free and affordable new, high-quality books, educational resources, and basic needs items through the award-winning First Book Marketplace nonprofit eCommerce site. The First Book Network comprises the largest and fastest-growing community of formal and informal educators serving children in need.

 First Book also expands the breadth and depth of the education field through a family of social enterprises, including First Book Research & Insights, its proprietary research initiative, and the First Book Accelerator, which brings best-in-class research-based strategies to the classroom via relevant, usable educator resources. First Book Impact Funds target support to areas of need, such as rural communities or increasing diversity in children’s books.

For more information, visit firstbook.org or follow the latest news on Facebook and Twitter.


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Branding  / Marketing
Dickey’s Restaurant Brands Fuels Growth to Reach New Milestone
Champion Management Posted On December 29, 2021


World’s largest barbecue concept opens 700th location worldwide

Already known as the world’s largest barbecue concept, demand for Dickey’s Restaurant Brands has driven the family-owned franchise to achieve a new growth milestone.

On Dec. 10, Dickey’s Restaurant Brands celebrated opening its 700th location worldwide across all of its concepts, including Dickey’s Barbecue Pit, Wing Boss, Big Deal Burger and Trailer Birds. Trailer Birds Hot Chicken began serving the Ocoee, Florida community, securing Dickey’s Restaurant Brands’ landmark opening.

“The growing popularity of each of our concepts is enabling Dickey’s Restaurant Brands to expand at a very fast pace,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Guests are interested in testing out our portfolio of delicious offerings, and the success we’ve seen is reflected in Dickey’s Restaurant Brands hitting 700 locations. We’re proud of the incredible growth we’ve achieved thus far, and we can’t wait to see where these brands continue to take us.”

To learn more about Dickey’s, follow Dickey’s Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

About Dickey’s Barbecue Restaurants, Inc. 

Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why they never say bbq. The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with ‘No B.S. (Bad Stuff)’ included. Dickey’s has over 550 locations across the United States and six other countries and is on track to have over 600 locations by the end of 2021.

In 2016, Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, was named a Top 500 Franchise by Entrepreneur in 2018 and was named to Hospitality Technology Industry Heroes in 2021. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in 2020 by Nation’s Restaurant News and was recognized as one of the top 25 industry leaders on Fast Casual’s 2020 Top 100 Movers and Shakers list, Dickey’s Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Wall Street Journal and QSR Magazine. For more information, visit www.dickeys.com. 


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Marketing
JCPenney Adds Forever 21 to Portfolio
AdChat DFW Posted On December 20, 2021


JCPenney recently announced they Forever 21 as the latest addition to its portfolio of national fashion brands available in 100 JCPenney stores nationwide and online at jcpenney.com. This strategic move bolsters JCPenney’s position as a national retailer for teens and young adults with a curated assortment from the iconic fashion retailer’s core women’s products, trend pieces, and exclusive collaborations.

“Forever 21’s relationship with the Generation Z customer is a perfect alignment for JCPenney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion”

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“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney. “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”

The introduction of Forever 21 at JCPenney further establishes JCPenney as a generational shopping destination. The assortment of tops, bottoms, and dresses is rooted in West Coast style and composed of new, neutral must-haves and trending design aesthetics like lush velvet and chic floral. The launch of Forever 21 at JCPenney is being driven through a 360-marketing campaign encompassing in-store, e-commerce, social media, and direct mail promotions.

“Forever 21’s relationship with the Generation Z customer is a perfect alignment for JCPenney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion,” said Jarrod Weber, group president lifestyle, chief brand officer – lifestyle at Authentic Brands Group, owner of Forever 21. “We are particularly pleased to bring both companies together for the launch of this creative brand and marketing opportunity.”

Shop Forever 21 on jcpenney.com and in 100 of its stores across the U.S.

About Forever 21

Forever 21 is a fashion industry leader making latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online. For more information visit Forever21.com.

For more information or to find a store location, please visit: www.forever21.com.
Follow @forever21 on Instagram, Facebook and Twitter.

About JCPenney

JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,300* freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. *Pending acquisition in Q1 2022.

For more information, visit authenticbrands.com.


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Marketing
‘And Just Like That’ in 48 Hours, Peloton Teams with Ryan Reynolds/Maximum Effort for “He’s Alive” Ad
AdChat DFW Posted On December 13, 2021


Reynolds’ Maximum Effort marketing company helped produce the spot, which features Noth flirting with Peloton trainer Jess King.

And just like that, Chris Noth is back for another Peloton bike ride.

On Sunday, Ryan Reynolds shared a Peloton ad to Twitter featuring Noth and the fitness company’s real-life instructor Jess King flirting on a couch in front of a fireplace. Reynolds provides the voiceover for the ad that Peloton later shared to its official Twitter account, with the company adding the written message, “And just like that…he’s alive.”

The ad is a response to HBO Max’s And Just Like That, which launched with its first two episodes on Thursday. The Sex and the City sequel series’ much-discussed premiere episode ended with Mr. Big (Noth) dying of a heart attack in the arms of longtime love Carrie Bradshaw (Sarah Jessica Parker) shortly after completing his 1,000th Peloton ride.

Peloton produced the spot with Reynolds’ marketing company, Maximum Effort, in just 48 hours. Peloton is part of the recently launched Creative-as-a-Subscription (CaaS) service from Maximum Effort’s parent company, MNTN, which helped speed up the ad’s production process.

“To new beginnings,” Noth says in the video. This line is repeated by King, who plays Big’s fictional Peloton trainer, Allegra, in And Just Like That.

After King tells Noth he looks great, the actor replies, “I feel great. Shall we take another ride? Life’s too short not to.” The video reveals two bikes in the background behind their couch.

Reynolds is then heard in voiceover, providing information about heart health in rapid-fire delivery. “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases,” the actor says. “Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels.”

 

The spot ends with Reynolds declaring, “He’s alive.”

HBO Max did not immediately respond to a request for comment.

Peloton had previously addressed the And Just Like That death with a statement from Dr. Suzanne Steinbaum, a cardiologist and member of Peloton’s health and wellness advisory council.

In her statement, Steinbaum cited Big’s “extravagant lifestyle” and history of heart issues. She added that it was likely his use of the Peloton bike “may have even helped delay his cardiac event.”

Back in 2019, Maximum Effort produced an ad starring a woman who had recently appeared in a much-criticized Peloton ad at the time. That ad seemingly referenced the Peloton spot by featuring the woman quickly downing Reynolds’ Aviation Gin before also delivering the line, “To new beginnings.”

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Marketing
Avocados From Mexico Partners with Dating App Chispa to Bring Singles Together Over Their Love for Avocados
Avocados From Mexico Posted On December 12, 2021


Chispa, the largest dating app designed for Latinx singles in the U.S. is partnering with Avocados From Mexico to create a fun digital experience where community members can connect over their shared cultura and love for avocados.

Through this collaboration, Chispa will encourage its community to celebrate their love for avocados by allowing them to display a “Guac Lover” badge on their dating profile, which will help them connect with others who share their love for this fruit. Additionally, app members will be able to take part in “Guacamoments,” an innovative digital experience created by Avocados From Mexico to help the online community find their fellow avocado lover.

“We realize that food brings people together in our community, especially among Latinx singles, and our partnership with Avocados From Mexico goes to the heart with the love and affection that Latinos have for avocados, a staple food in our culture,” said Julia Estacolchic, Head of Brand for Chispa. “We invite our Chispa community to participate in this fun digital experience – it’s a move in the ripe direction!”

Earlier this year, Chispa surveyed members and found an interesting way to connect singles on the app, with avocados at the forefront. Of those surveyed, 52% of Chispa users claimed any moment is a good moment to share guacamole, and 46% said that preparing guacamole with someone could be a romantic way to get to know each other.

To further celebrate this cultural moment, Chispa is giving back to the Latino community of farmworkers who work hard to harvest the beloved food we put on our tables. As part of this collaboration, Chispa will make a donation to Celebration Nation’s food bank for farmworkers for every “Guac Lover” badge displayed on its users’ profiles.

“As a Latina, I understand the importance of connecting with my community over shared traditions and experiences,” said Flor Martinez, president of Celebration Nation. “We are so grateful to Chispa for engaging us in a way that will benefit the farmworkers who work tirelessly to provide us with not only avocados but other foods that bring our culture together and allow us to share special moments.”

The “Guac Lover” badges will be available to Chispa users until December 20th. The app is available to download on the iOS App Store and Google Play.

ABOUT CHISPA

Chispa is the largest dating app made for US Latinos, with over 5 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users’ likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on Facebook, Twitter, and Instagram.


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Marketing
Southwest Airlines Releases Second Season Of “My Kind Of News” | Partnership With Leon Logothetis, The Kindness Guy
AdChat DFW Posted On December 9, 2021


Airline shares six-episode series focused on inspirational stories from nonprofit organizations that were each selected to receive 100 domestic one-way Southwest travel awards

 
Southwest Airlines Co. (NYSE: LUV) continues to celebrate kindness with the season two debut of “My Kind of News,” hosted by and created in partnership with Leon Logothetis, known as The Kindness Guy. This series is available on the carrier’s YouTube channel and shares stories from six of the 52 nonprofit organizations that were selected to receive air travel as a part of the Southwest Airlines® One Million Dollars of Thanks contest.

“To help extend the celebration of our One Million Dollars of Thanks recipients, we knew partnering again with our friend Leon–The Kindness Guy–would be the perfect way to recognize these heroic organizations,” said Linda Rutherford, Executive Vice President People & Communications at Southwest Airlines. “All of the nonprofits selected are doing inspiring work in their communities to impact the lives of others, and it was an honor to highlight a few of the stories. We’re thrilled to celebrate how they champion kindness and heart in their work each and every day.” 

“I’m truly honored to join my friends at Southwest Airlines once again to host season two of ‘My Kind Of News,’ celebrating the extraordinary winners from Southwest’s inspired ‘One Million Dollars of Thanks’ contest,” said Logothetis. “Through this series, we’re able to highlight wonderful people and organizations doing amazing work that is changing lives and uplifting communities every day. ‘My Kind of News’ serves as an incredible reminder that there is so much good news, hope, and capacity for love all around—lessons which the great team at Southwest is helping to take out into the world, hopefully leaving viewers feeling a little more kind and brightening their day. I’m very proud to play a part in sharing such heartwarming and purpose-driven messaging.”

Each episode of “My Kind of News” features interviews with representatives from a 501(c)(3) nonprofit organization, as well as people who have been directly impacted by the organization’s programs and services.

  • Episode one highlights Miracle Flights, an organization based in Las Vegas that will utilize the Southwest travel awards for patients seeking medical care. In this episode, Jayden shares his story of being able to travel for treatment thanks to support from Miracle Flights and Southwest.
  • In episode two, students whose school was devastated by Hurricane Harvey offer their thanks to the Port Aransas Education Foundation that provided assistance to rebuild the school and will continue to spread kindness to their district’s teachers by gifting each teacher with Southwest travel awards.
  • Children in the Wheelchairs 4 Kids program received the surprise of a lifetime in episode three, as the organization will use the Southwest travel awards to take the children to experience snow and skiing in the Rocky Mountains.
  • Lincoln Hills Cares, a Denver-based organization that utilizes outdoor education and recreation to develop the next generation of young leaders, is featured in episode four, along with Braylen and Jamar, who were impacted by the organization. Lincoln Hills Cares will use the travel awards to bring youth from outside of Colorado to participate in the programs.
  • Episode five shares the story of Peralta Colleges Foundation and Terance, who received a life-changing scholarship and was inspired to continue his higher education journey.
  • In episode six, Evette and Don each share how Support the Enlisted Project (STEP) cared for their families when they faced hardships. STEP will use the Southwest travel awards to help service members, many of whom live thousands of miles away from their loved ones, get home in the event of a crisis and ensure the service members will continue to work toward their long-term financial well-being.

Southwest first began a partnership with eternal optimist and passionate adventurer, Leon, in January 2019, through the series, “The Kindness Diaries,” which follows Leon as he spreads his mission of kindness to unsuspecting strangers along his journey. The series showcases the travels of Leon as he embarks on a journey with no money, no food, no gas, and no place to stay. Each day he puts his trust and his fate in the hands of strangers in order to reaffirm his belief that despite what we see in the news, humans are ultimately kind. For the generosity he receives throughout his journey, he rewards good Samaritans with life-changing gifts, featured in each episode. In season two of “The Kindness Diaries,” Leon continues his heartfelt mission to inspire, traveling from Anchorage, Alaska, to Ushuaia, Argentina, in a vintage VW Bug, relying solely on the kindness of strangers, whom he will pay back in unexpected and inspiring ways. Given the opportunity to extend kindness, Southwest plays a vital role in Leon’s journey, offering to fly him from San Diego, Calif., to San Jose, Costa Rica, via Houston. Leon experiences the Hospitality of Southwest Employees first-hand as he extends his kindness mission across the country. 

In 2020, Southwest and Leon debuted “My Kind of News,” and season one highlights six stories in which people went above and beyond to make others feel loved. The episodes celebrate stories like Southwest Employees in Memphis making young Customer Trey feel special and cared for as he flew home after aggressive cancer treatment. There’s also Djameel, the grandson of a homeless man who offered Leon food, clothes, and a place to sleep for the night in “The Kindness Diaries” season one, who feels the kindness of strangers who donated funds to support his education. And then there’s Southwest Customer Service Agent Leonis who stepped in to save the day when a Customer was trying to fly home to see a sick relative and couldn’t afford the flight.

ABOUT SOUTHWEST AIRLINES CO. 
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 54,0002 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year. That formula for success brought industry-leading prosperity and 47 consecutive years3 of profitability for Southwest Shareholders (NYSE: LUV). Southwest continues to develop tangible steps toward an environmental sustainability goal of achieving carbon neutrality by 2050. Learn more at Southwest.com/citizenship about how Southwest Airlines leverages a unique legacy and mission to serve communities around the world.


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Marketing
Poo-Pourri and Super Coffee – The Most Obvious Collab | Watch Hilarious Spot | TJ Callaway Mixes
AdChat DFW Posted On December 8, 2021


It would be impossible to count the number of silly re-enactments that exist of certain iconic scenes—you know the ones—from beloved flicks Titanic, Ghost, Say Anything and Love Actually.

But there’s a new entry in this satirical running gag, which has been popular for years in advertising, and it’s even goofier than most, intentionally so. Meet the soulmates who have finally found each other: Super Coffee and Poo-Pourri.

In a cheeky 60-second hero ad—starring passionate, anthropomorphized versions of each brand—the partners are announcing “the world’s most obvious, overdue and meant-to-be gift for the holiday season.”

That product—or love child, if you will—is the Super Coffee Vanilla Latte x Poo-Pourri Vanilloo Latte Kit, borne of a marriage that has been more than a decade in the making as the toilet spray champ has “dreamed of finding the perfect coffee partner for a collaboration that gets the world going,” Suzy Batiz, Poo-Pourri’s CEO and founder, told Adweek.

“I even formulated a coffee scent years ago waiting for this moment,” Batiz said. She added that Super Coffee is the perfect match because of its “good-for-you ingredients, just like the natural essential oil formula of Poo-Pourri, and [as] a brand that’s bold enough to go there—after all, it’s only natural.”

Super Coffee, a fast-growing challenger brand in the ready-to-drink coffee category, has tapped into stunt marketing before. It ran full-page ads in the Boston Globe and the Seattle Times this fall urging legacy competitors Dunkin’ and Starbucks to “steal” its no-sugar-added recipe.

Better ingredients, better smells
The alliance with Poo-Pourri continues its high-profile tactics as its sales leaped to $56 million in 2020, a 115% jump from the previous year, and are expected to double this year.

“We exist to mass produce positive energy,” Jimmy DeCicco, CEO of Super Coffee, told Adweek. “It starts with better ingredients in your coffee and now it finishes with better smells in your toilet.”

The deal with Poo-Pourri has “had both of our teams laughing from the break room to the bathroom,” he said.

Dallas-based TJ Callaway Audio provided the mix for the spot. TJ Callaway shared, “It’s always fun to work with my friends at Poo-Pourri! They take creative chances and it always pays off in brand awareness for them. Plus, a well placed flatulent sound effect is always funny!”

 

The limited-edition kit, which contains a 12-ounce Super Coffee Vanilla Latte sweetened with monk fruit and a bottle of vanilla latte-scented Poo-Pourri, goes on sale Tuesday via the microsite themostobviouscollabever.com (consumers can pre-order starting today).

The launch video—created by Poo-Pourri’s in-house team—also brings back fan favorite character Bethany Woodruff, decked out in her signature bright blue dress and prim strand of pearls. She talks about magical pairings like “salt and pepper, the ’90s and rom-coms” and, of course, drinking coffee and “immediately feeling the urge to poop.”

The campaign kicks off just as the connection between the popular caffeinated beverage and bowel movements becomes part of the national conversation. A headline in the New York Times last week asked, “Why does coffee make me poop?”

Verdict: it’s unclear, from a physiological perspective, but the speed of the effect suggests it’s mediated by the brain, per the NYT.

CREDITS:

Director: Nicole Story
Writer: Nicole Story
Producer: Paul Levatino
Lead Cast: Bethany Woodruff – Poo~Pourri Brand Face, Jordan Hancock Burris- Poo~Pourri Bottle, Justin Locklear – Super Coffee Bottle
Director of Photography: Chad Windham
Gaffer: Joe Banister
Grip: Connor Harben
Audio Field Operator: Mike Sheppard
First Assistant Camera: Gabe “Zippy” Arizpe
Set Styling / Costume Design: Elizabeth Farrell
Editor: Justin Foia
Additional Editing: Nate Hardy
Audio Post: TJ Callaway, MPSE
Associate Producer: Jessica Roberts
Production Assistant: Luke McDonald, Chandler Palladino
Hair and Makeup: Ro Vielma
Music Licensing: Universal Production Music

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Marketing
Doritos® and Twitch Rivals North America Take This Year’s Doritos Bowl to Another Level®
AdChat DFW Posted On December 6, 2021


Four Twitch creators will compete with hand-selected teams on December 6 for their chance at a portion of the $175,000 2021 Doritos Bowl grand prize

The legendary Doritos Bowl is back on Twitch Rivals, the #1 destination for competitive entertainment on Twitch, and Doritos is taking this year’s competition to another level. With one epic day of gameplay on December 6 led by four top Twitch creators playing five different games, for the first time, fans will be able to watch some of their favorites play games that they’ve never streamed before.

Having returned as an Official Marketing Partner for Twitch Rivals North America, Doritos help the 12-week Doritos Disruptor Series where team captains Swagg, itsHafu, lolTyler1 and iiTzTimmy hosted community tournaments to identify their top players, the four captains partook in a snake draft to build a robust squad of 20 people to join them on game day. The 2021 Doritos Bowl is the finale event that will bring the creators’ communities together and feature all four game titles they played during their respective Doritos Disruptor Series qualifying tournaments – Call of Duty: Warzone, Hearthstone, League of Legends, and Golf with your Friends – plus a surprise fifth game! One winning team will walk away as the 2021 Doritos Bowl champions and take home a portion of the $175,000 prize pool and a one-year supply of Doritos.

“Bringing next-level experiences is at the core of who we are as a brand, our fans have come to expect Doritos to deliver new and exciting experiences,” said Caio Correa, senior director of marketing, Frito-Lay North America. “We know creators tend to stick to the games and genres they know, so we’re bringing fans the opportunity to catch their favorite Twitch influencer playing a game they may not typically play. With over six hours of gameplay slated, this year’s Doritos Bowl is sure to deliver.”

“I was thrilled when I heard Doritos would be hosting the Doritos Bowl again this year on Twitch Rivals, and even more hyped to be selected as one of the four captains,” Kris ‘Swagg’ Lamberson said. “I like to think my past experiences gives me an advantage against the other teams, and I’m looking forward to schooling the rest of the captains with the team I’ve built to win Bowl this year.”

Beginning at 12P.M. EDT on Monday, December 6, fans can check out the Twitch Rivals channel where the host will be live throughout one epic day of competition. The tournament schedule is as follows:

  • 12:00 P.M. EDT: Show opener
  • 12:15 P.M. EDT: Golf With Your Friends
  • 12:15 P.M. EDT: Hearthstone Battlegrounds
  • 12:30 P.M. EDT: Call of Duty: Warzone
  • 12:45 P.M. EDT: League of Legends
  • 3:30 P.M. EDT: Mystery Game
  • 5:30 P.M. EDT: Call of Duty: Vanguard Showcase
  • 6:30 P.M. EDT: Show closing

The first-ever Doritos Bowl took place at TwitchCon in 2018 and made history as one of the biggest and boldest gaming events. The 2020 Doritos Bowl took the tournament up a notch with a three-day event featuring the first-ever private lobby for a Twitch Rivals Warzone event. This year’s Doritos Bowl will go one step further and introduce games that some top players have never streamed before.

About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com

About Twitch

Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

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Marketing
Toyota Kicks Off the Holiday Season with a Message of Togetherness
AdChat DFW Posted On December 6, 2021


As the holiday spirit sets in, Toyota is celebrating the season of coming together with a special holiday message. “Bookstore,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host.

“Bookstore” is a 60-second spot that shares the heartwarming story of a young girl who gets inspired to collect gently used books from her community to restock her favorite local bookstore after it’s devastated by a fire. In the final scene, the girl presents the shop owner with her favorite book, purchased from his bookstore when she was younger, as community members come together to repair his storefront in a gesture of kindness. The shop owner is overwhelmed by the support from the community, especially after seeing that his inventory can be replenished thanks to the generous book donations delivered to him with help from a Toyota Tundra and Toyota Highlander. “Bookstore” was created by Saatchi & Saatchi and directed by Ted Melfi.

Toyota continues the holiday spirit with a message of joy later this month with a CGI-developed spot titled “Nora’s Joy,” produced in both English and Spanish. Developed by Conill Advertising, “Nora’s Joy” is the story of a young woman who finds the ability to share her joy in a very magical way. Once she unleashes her emotions, we see her driving her Toyota Tacoma around town, spreading the joy with those around her in a flurry of bright lights lighting up the night sky. The spot includes a unique musical composition called “Starlight” by Robert DiPietro and produced by Pickle Music. The spot was directed by directing duo Kyra and Constantin, with executive producers Belle Palmer and Shannon Lewis, of Passion Pictures.

“This year, more than ever, the holidays remind us of the importance of being with loved ones and helping give back to the community,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “We’re looking forward to sharing an uplifting message of coming together to celebrate the true meaning of the season.”

Tying in with “Bookstore,” Toyota is spotlighting its longstanding partner, National Center for Families Learning (NCFL), a national nonprofit that works to eradicate poverty through education solutions for families. Toyota is partnering with NCFL to provide more than 85,000 books for families nationwide through its 420 literacy centers across the country.

Tying in with “Nora’s Joy,” Toyota is inviting consumers to #sharethejoy by sending a digital “joy jar” to their loved ones via the @ToyotaLatino Instagram channel from December 12 through January 3, 2022. For every share, Toyota will make a donation to the Hispanic Scholarship Fund up to a total of $50,000, in support of student scholars nationwide.

Where to Watch

In addition to NBC’s “Christmas in Rockefeller Center” special, the :60 version of “Bookstore” will continue with a number of high-profile airings – including NBC’s “TODAY” and Thursday Night Football on FOX on Thursday, December 2, and “Sunday Night Football” on NBC on Sunday, December 5.

After the premiere week, “Bookstore” will begin airing :30 and :60 versions on December 10, across broadcast and cable networks. The integrated campaign will appear nationally on broadcast, digital and paid social. The spot will air during prime time, early morning, sports programming and on cable networks. The spot will air the 30-second version during NBA games, as well as FOX Thursday and NBC Sunday Night Football halftimes throughout December.

The :60 version of “Nora’s Joy” will launch on December 11 on Univision’s broadcast of their annual TeletonUSA 17-hour charity broadcast. That version, along with a :30 version, will be airing on Hispanic broadcast, targeted cable networks and digital channels, including Spanish and bilingual programming across various networks including Univision, Telemundo, ESPN Deportes and Discovery en Español along with digital platforms including NBCUniversal’s Peacock, YouTube, Pandora and Peopleenespanol.com. Later this month, “Nora’s Joy” will come to life through an exclusive interview with one of the hosts of Telemundo’s afternoon show, “En Casa con Telemundo.”

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

 Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

 To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

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Director of Marketing  / Marketing
DMA Names Brad Pritchett Chief Marketing and Communications Officer
AdChat DFW Posted On November 30, 2021


The Dallas Museum of Art recently announced the appointment of Brad Pritchett as chief marketing and communications officer. 

Pritchett has 20 years of marketing and communications experience, the last 15 of which he spent in leadership roles at prominent nonprofit organizations. Pritchett will officially join the DMA on Jan. 3, 2022, but he will begin work this month as a part-time independent contractor. 

“We are excited to welcome Brad to the DMA, and back to the Dallas Arts District, after a notable career leading the marketing and communications programs at two stellar institutions and many years of dedicated volunteer service,” said Dr. Agustín Arteaga, the DMA’s Eugene McDermott Director. “His fantastic interpersonal skills, thought leadership talents, and demonstrated devotion to fostering artistic creativity and delivering community impact are certain to elevate the DMA’s goals and expand our successes in the coming years. I am confident Brad has the expertise and enthusiasm to ensure that our driving principle—that art is at the center and equity and community are at the core of all we do—is powerfully messaged to the communities we serve.”

Prior served since 2017 as the Vice President of Marketing and Communications, NTX for the American Heart Association. 

From 2007 until 2017, Pritchett was Senior Director of Marketing and Communications at the Dallas Theater Center, where he developed strategies in tandem with senior leadership that led to their winning the Regional Tony Award. Additionally, Pritchett is the senior chairman of Black Tie Dinner, the nation’s largest one-night LGBTQ charity gala, benefiting Dallas nonprofits and the Human Rights Campaign Foundation. 

 In his role at the DMA, Pritchett will be responsible for the effective management of the museum’s marketing and communications functions across the organization. As a member of the director’s team, he will lead the DMA’s overall brand strategy, digital and social media strategy, and creative campaigns and advertising, as well as messaging, implementation, and analysis to drive community engagement and increase the museum’s impact. 

Pritchett has also appeared as a contributor on WFAA Channel 8, as a Dallas Voice television host, and on panels for the National Alliance for Musical Theatre, League of Resident Theatres, Theatre Communications Group, and several national LGBTQ events. 

Pritchett is a graduate of the University of North Texas with a bachelor’s degree in Radio, Television & Film, and Communications. 

 “I am thrilled to be headed back home to the Dallas Arts District and even more so to be joining forces with the Dallas Museum of Art,” said Pritchett. “The DMA is a cornerstone of creativity and an institution that has forever held a special place in my heart, both personally and professionally. I’m eager to dive in with my team and get to work so that even more people begin to experience the space of wonder and discovery where art comes alive.” 

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