For generations, the stereotype has been that Texans call every soft drink “Coke.” New research...
Category - Beverage Marketing
7UP Puts Lime in the Spotlight With Its Biggest Brand Evolution in More Than 15 Years
The best-tasting 7UP ever combines the lime-forward profile consumers preferred most with a...
PepsiCo is Helping Shape the Dirty Soda Trend
From innovative launches to crafted beverage experiences, PepsiCo is elevating dirty soda into an...
The Coolest Meet-Cute Yet: 7-Eleven, Inc. Celebrates 60 Years of Slurpee®
The Slurpee® drink is turning 60, and 7-Eleven, Inc. is celebrating the milestone with a toast to...
How Pepsi Is Bringing Prebiotics to the Mainstream
source: LLBOnline Consumer demand for “functional ingredients” that promote health is only going to...
Dr Pepper Marks 18 Years of Impact With the 2025 Dr Pepper Tuition Giveaway Winners
Dr Pepper®, part of the Keurig Dr Pepper (NASDAQ: KDP) portfolio of brands, has announced the...
Prebiotics in Pepsi? Pepsi® Prebiotic Cola on Sale this Black Friday
PEPSI® is once again raising the bar on great-tasting cola. This Black Friday, the brand is...
PepsiCo Introduces a Bold New Corporate Brand Identity
From our Pepsi roots to a global family of brands PepsiCo’s story began 60 years ago with the union...
Raising Cane’s Gets Spooky Glow-in-the-Dark Specialty Cup and Haunted VR Experience
Boo! It’s bold, it’s bright and it glows in the night. Raising Cane’s is embracing the Halloween...
Keurig Dr Pepper to Acquire JDE Peet’s for $18 Billion Creating Global Coffee Champion
Source PR Newswire Keurig Dr Pepper and JDE Peet’s today announced they have entered into a...