PepsiCo posted on LinkedIn today:
“Turns out the best concert pairings aren’t just the opener and headliner, it’s the beverages and snacks too! 🥤🎵
“PepsiCo is bringing its beverage and food portfolio to 110+ Live Nation Entertainment venues across the U.S. through a new, multi-year partnership, giving fans access to favorites like Pepsi®, Starry®, Mountain Dew®, poppi®, Lay’s®, Doritos®, Cheetos® and more.
“Select venues will also feature new menu items built around the flavors fans already love, including Street Corn Doritos Loaded™ Nachos.
“By combining Live Nation’s leading concert venue network with PepsiCo’s expansive food and beverage portfolio, culinary expertise and innovation capabilities, this partnership creates new opportunities to introduce concertgoers to PepsiCo brands and offerings across some of the country’s most iconic entertainment destinations.”
