Aviation Marketing • Brand Marketing • Marketing • Partnership Marketing

Two Big Stories From American Airlines! July Luggage Collaboration Plus First-Ever Airline Partnership

Written by American Airlines
American Airlines and July are collaborating to bring something special to the air with a first-of-its-kind heritage-inspired suitcase collection

Get ready to travel in style with a new, fashion-forward collaboration blending 100 years of American’s iconic brand with a modern luggage design. Today, American and July are unveiling suitcases featuring showstopping design motifs with premium technology designed to enhance any kind of travel experience.

The collaboration is available for purchase today exclusively on July’s website and features two design options, each in a Carry On and Checked Expandable luggage size:

  • Astrojet™ Blue with cream leather piping featuring a red fabric zipper
  • Astrojet™ Red with heritage blue leather piping and zipper

The collection features CaseSafe™ — July’s innovative integrated trackable lock, which allows travelers to monitor their suitcase directly via Apple’s Find My network or Google’s Find Hub. Aerospace-grade German polycarbonate shells feature as standard, alongside a multistop telescopic handle that allows for customizable adjustment across 20 heights and SilentMove™ for the ultimate smooth experience.

Each design also complements the stunning exterior with a bespoke interior combining American’s Astrojet™ colors with one of the most-recognized symbols of American’s past: the classic Vignelli-designed Silverbird™ logo.

“Travelers have made a deep connection with the American Airlines brand over the past 100 years, and we continue to look for thoughtful ways to bring that connection to life,” said American’s Managing Director of Global Marketing Jacs Wyatt. “Working with July allowed us to transform beloved heritage design elements into a premium collection that celebrates a century of innovation, style and travel intertwined with modern travel innovation.”

“American Airlines has been an icon of travel both in the United States and around the world for a century — the kind of legacy that deserves to be celebrated,” said July Co-founder Athan Didaskalou. “It’s been fun exploring elements of nostalgia, iconography and innovation together. I think the result is a beautiful celebration of the romance of travel.”

The July and American Airlines collection is available starting today while supplies last, priced at $345 for the Carry On and $425 for the Checked Expandable.

This is the latest licensed collection in American’s lineup of premium lifestyle products. The American Airlines brand has been a crucial part of inspiring travel with the magic of flight for a century. In response to strong affinity for the brand, the airline has thoughtfully created — and will continue to foster — collaborations that reflect the innovative history of the carrier in a premium, forward-looking manner.

About July

Founded in Melbourne by frequent flyers Athan Didaskalou and Richard Li, July began by reinventing the travel experience with beautifully functional luggage, designed with durable German polycarbonate shells, signature SilentMove™ wheels, and lifetime warranties. That innovation carried through to CaseSafe™, the brand’s integrated, trackable TSA lock now featured across select July bestsellers, including the new American Airlines x July collection. Today, the brand continues to reimagine the way people move through the world, expanding into a full ecosystem of travel and lifestyle essentials that combine innovation, simplicity, and enduring design.

Inter Miami CF takes flight with American Airlines as First-Ever Official Airline Partner

American Airlines today announced a multiyear partnership with Inter Miami CF, welcoming the premium global airline as the Club’s first-ever Official Airline Partner, as well as an Official Partner of Inter Miami CF and a Founding Partner of Nu Stadium and Miami Freedom Park. Bringing together two globally recognized brands with deep ties to Miami, the partnership reflects a shared commitment to connecting people, cultures and communities around the world through memorable experiences and a passion for the world’s beautiful game. Together, Inter Miami and American will create new ways for fans worldwide to engage with the Club through premium experiences, travel and exclusive access available through the AAdvantage® program.

As part of the partnership, American will become the entitlement partner of the West Club at Nu Stadium, which will be named the American Lounge. Spanning the entire West Stand of the stadium and featuring more than 1,800 seats, the premium hospitality space will offer fans an elevated matchday experience while reinforcing American’s commitment to delivering exceptional travel and lifestyle experiences for customers. This collaboration also includes international rights that will further support both organizations’ global growth

“American Airlines and Inter Miami share a belief in the power of connection: bringing people together across cultures and borders through experiences that create lasting memories,” said Inter Miami CF President of Business Operations Xavier Asensi. “When we set out to establish our airline partnership, it was important to us that we align with a partner that matched the ambition and global stature of Inter Miami, and American naturally fit that vision. Its deep roots in Miami, iconic brand and ability to connect people across borders make it a true powerhouse in the airline industry. Together, we have a unique opportunity to bring the world even closer to our Club and create meaningful new ways for fans everywhere to experience Inter Miami.”

Through the airline’s award-winning AAdvantage® loyalty program, Inter Miami CF Perks will provide AAdvantage® members with exclusive opportunities to experience Inter Miami CF in new and unique ways. From behind-the-scenes access and premium matchday hospitality to once-in-a-lifetime travel opportunities, the partnership will create more opportunities for members to engage with the Club while rewarding their loyalty to American.

Select AAdvantage® member experiences will include:

  • Pitchside access: The opportunity for fans to watch the second half of the match from the pitch side.
  • Ultimate matchday experiences: Including travel to Miami, accommodations and access to the American Lounge.
  • Fly away trip: Exclusive away match travel experiences providing fans with the opportunity to attend an Inter Miami CF away match.

Beyond Inter Miami CF Perks, AAdvantage® members can also redeem miles for access to select matches and experiences, creating even more ways to turn loyalty into memorable moments on and off the pitch.

With Miami serving as one of American’s largest hubs and a key international gateway to Latin America and the Caribbean, the airline is uniquely positioned to connect Inter Miami CF fans traveling to and from South Florida. Through its extensive network reaching more destinations across Latin America and the Caribbean than any other U.S. airline, premium travel offerings and industry-leading loyalty program, American will help bring fans closer to the team both at home and on the road.

“American has played a key role in the growth of Miami as a global destination for culture and tourism, and we’re thrilled to partner with an organization that shares our relentless momentum and joint passion to connecting this community with the world,” said Senior Vice President of Miami International Airport (MIA) Operations Juan Carlos Liscano. “Inter Miami CF’s historic rise to becoming a global phenomenon has captured the attention of fans worldwide, and through this new partnership, we look forward to creating new ways to bring them even closer to the excitement and energy that the Club is known for.”

American will also be integrated across Club content initiatives, including a travel-focused content series highlighting the journeys and experiences surrounding Inter Miami CF throughout the season.

Beyond enhancing the fan experience, Inter Miami CF and American will collaborate on community-focused initiatives throughout the year, including community initiatives designed to positively impact local communities. The partnership will also feature an annual American Theme Night, with the first scheduled for Oct. 14.

American joins a growing roster of strategic partners supporting Inter Miami CF as the Club enters an exciting new chapter in Miami. Anchored by Nu Stadium, the surrounding district is designed to deliver a year-round destination for fútbol, live entertainment, dining, retail, community programming and fan experiences. Fans can be part of the excitement by securing tickets and experiencing the passion firsthand.

About Inter Miami CF

Club International de Fútbol Miami, known as Inter Miami CF, is a record-breaking professional fútbol club rooted in South Florida with global vision, reshaping the landscape of the sport in North America and inspiring fans around the world. Led by the greatest player of all time, Leo Messi, along side elite international talent and rising local Homegrown stars, the Club has secured four major titles in just six seasons, including the 2025 MLS Cup. The Club enters its seventh season in 2026, headlined by the historic home opener at its new world-class home, Nu Stadium, on April 4. The landmark venue headlines a 131-acre, sports-anchored entertainment district, the largest in the Southeast, set to become a year-round destination for dining, shopping, experiences, and attractions. The Club trains at the state-of-the-art Florida Blue Training Center, located across from the Club’s first-ever home in Fort Lauderdale. A core pillar of the organization is its Inter Miami CF developmental pathway, comprising the Club’s MLS NEXT Pro team and the Inter Miami CF Academy, dedicated to developing the next generation of world-class players and leaders. For more information, please visit www.intermiamicf.com.

About the author

American Airlines

As a leading global airline, American Airlines offers thousands of flights per day to more than 350 destinations in more than 60 countries. The airline is a founding member of the oneworld alliance, whose members serve more than 900 destinations around the globe. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. Learn more about what’s happening at American by visiting news.aa.com and connect with American @AmericanAir and at Facebook.com/AmericanAirlines. To Care for People on Life’s Journey®.