A sense of normalcy is returning to the marketplace. What does this mean for health and wellness brands?
Prematurely or not, American consumers are growing less concerned about COVID-19, and signs of their shifting behavior are everywhere. For our latest Health and Wellness Consumer Forecast, we surveyed over 200 consumers to explore what these emerging trends mean for brands in nutrition, fitness, healthcare and more as they plan for marketing outreach in the months ahead.
Key insights include:
- A noteworthy increase in the number of consumers who intend to return to in-person gyms and workout studios, with a corresponding slowdown in home-related fitness purchases
- The continued use of vitamins and supplements for boosting overall well being
- Big differences between younger and older audiences when it comes to many health related purchases
- Signs of a potential waning in overall telehealth demand as more patients seek out live, in-person care
There’s much more to the story, so download your copy of Slingshot’s Spring 2021 Health and Wellness Forecast today.