For the advertising or marketing agency that has put in the hard work to earn a new contract with a...
Category - Thought Blogs
Basis Technologies Explains What Meta Stifling Political Content On Instagram Means for Advertisers
Earlier this month, Meta announced it will no longer “proactively recommend content about politics”...
The Ward Group Weighs in on Revolutionizing Traditional Metrics
Measuring Success in a Cross-Channel World In the rapidly evolving digital landscape, businesses...
TMA Reveals How Brand Experience Will Evolve in 2024
New year, new predictions! Consumers are in for a super creative year in brand experience, as...
Influencer Trends, As Told from an Agency Perspective
In 2023, Influencer Marketing grew to a $2.1 Billion industry? That was up 29% from 2022. As we...
Move Over Gen X,Y & Z, Boomers are Still America’s Most Valuable Market Segment | Slingshot Breaks it Down
In 2012, A.C. Nielsen published a white paper titled, Boomers: Marketers’ Most Valuable Generation...
Augustine Agency Tells Us 6 Steps to Develop a Meetings Campaign
A destination thrives best when its marketing strategy is well-rounded. In promoting a destination...
Christy Honeycutt Of AppyHere Shares 5 Ways Empathy Will Affect Your Leadership
Original Content: An Interview With Cynthia Corsetti Be self-aware — it’s important to scan...
Spire’s Mike Stopper Suggests 7 Steps to Create a Positive & Profitable Company Culture
Perhaps a little-known holiday, National Boss/Employee Exchange Day was recently held on Monday...
Integer Offers Predictions on the Changing World of Social Media
While social media is constantly evolving, there are some clear trends and changes we’re seeing...