The Problem with the Commercial Break For years, the gold standard of TV advertising was simple:...
Category - Thought Blogs
Vaquero Compares Hispanic Marketing Agency vs. General Agency: Which One Should You Choose?
A Hispanic marketing agency specializes in reaching U.S. Hispanic consumers through culturally...
PRSA’s President Chantal Boeckman Tells Us Communicators Need Community Too
September is Ethics Month for PRSA. Ethics Month reminds us that communicators are, in many ways...
Arm Candy’s Angelica Kyle: Beyond the Media Mix | Why Brands Need a Connections Architect
By Angelilca Kyle Media Management Director, Arm Candy In advertising, we love our silos. It’s...
Arm Candy’s Owen Gross Tells Why the “Get Our App” CTA May be Killing Your Conversions
Source: Arm Candy, Owen Gross We’ve all been there, the media plan looks good, the creative is...
TRG’s Zac Pritchett Makes the Case for Agency Growth in Middle America
Source: Indie Agency News Zac Pritchett, TRG’s Chief Development Officer makes the case for...
Tina Tackett Tells Us The “Boring Tax”: Why Safe Advertising is Killing Your Brand ROI
Most brands think playing it safe reduces risk. In reality, it’s the fastest way to waste your...
Firehouse’s Tripp Westbrook: Most Brands Don’t Have A Strategy Problem. They Have a Curiosity Problem
Insanity isn’t loud. It’s quiet. Methodical. Dressed in self-assurance and a really...
Secure vs Squeezed Consumers: Two Economies, One Battleground
by Mike Sullivan, President, LOOMIS Why QSR Brands Are Losing Traffic and Can’t Wait for a Recovery...
Tony Dieste Explains Why Software Isn’t Dead, But The Software Era Is
Opinions by an entrepreneur and creative innovator who’s seen a few “deaths”...