In today’s attention economy, brands are in a relentless series of daily sprints to post...
Category - Thought Blogs
The Ward Group Weighs In on Netflix’s Ad Expansion
Netflix’s entry into the advertising space has been one of the most disruptive shifts in the media...
Slingshot’s David Coats Shares Machines Are Writing About Themselves. And Us, Reading About Them, Reading About Us
A perspective on AI, by AI. Or is it? Source In the swirling vortex of modern corporate...
The Miller Ad Agency Breaks Down How to Create Look-Alike Audiences in Facebook
Look-alike audiences are a powerful new tool in advertising. Using an algorithm from existing...
TRG Celebrates Black History Month by Transforming the TRG Studio
Black History Month honors the past, celebrates the present, and inspires the future. It’s a moment...
Miller Ad Agency Explains The Impact of AI on Personal Marketing, Sales Automation, and Customer Service in Car Dealerships
Artificial intelligence (AI) is reshaping industries across the board, and the automotive sector is...
Firehouse’s Tripp Westbrook Shares the Hangover Cure: How Athletic Brewing Reinvented Non-Alcoholic Beer
How they repositioned alcohol-free products from category irrelevancy to aspirational choice for...
TMA’s Cassandra Flores Predicts Key Trends to Watch in 2025
By Cassandra Flores Source Welcome to 2025! As we reflect on the transformative trends of 2024, one...
Augustine Agency Shares Destination Trends Influencing Travelers in 2024
In a post-Covid world, it’s no surprise that people are returning to destination travel with zeal...
Firehouse’s Krista McCrimmon Sighs in the Face of Convention
Raise your hand if you consider “conventional” a compliment. If your hand is raised, I have a...