June 10, 2023

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AdChat Interviews

Digital Fight Club Cyber | Pre-Fight Interviews + the Fights | Talk About It!

AdChat DFW Posted On June 7, 2023

The Place: The Grenada Theatre

The Event: Digital Fight Club Cyber

The Date: April 19, 2023

The fight card was set. Big name fighters at big name firms were ready to give their all on stage in a knock-down, drag-out battle of wits on April 19 in front of a room full of CISOs.

AdChat’s Patty Harrison was on the scene to interview the fighters and referees before the event.

Check it out…

The Fights

Fight #1: Zero Trust
Allan Alford – Producer, Cyber Ranch Podcast vs Mark Mahovlich – VP, Strategy, ICM Cyber

Fight #2: Ransomware Victims
Alex Cherones – MD, Cyber, Risk & Regulatory vs Dave Trader – Field CISO, Presidio

Fight #3: The Cyber Hiring Problem
Mike Saylor – CEO, Blackswan Cybersecurity vs Jessie Bolton – CEO, Bolt Resources

Fight #4: To certify or not to certify?
Jessica Nemmers – Field CISO, Flair Data Systems vs Andrew Winkelmann – MD, Cloud/Infrastructure Security, Accenture

Fight #5: Government Cyber Regulation
Julio Casblanca – Field CISO, WWT vs Sharon Reynolds – Principal, Kudelski Security

Referees

• Pat Benoit – Global CISO, Brinks
• Sujeet Bambawale – CISO, 7-Eleven
• Sarah McMahon – VP, Endpoint Systems, Federal Reserve
• Cecil Pineda – CISO, R1 RCM
• David Bell – CISO – American Airlines

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AdChat Interviews / AdChat QuickChat / Film

AdChat QuickChat™ Interview with Lola Lott & Jason Starne About ‘Tonic’ | Shot in Deep Ellum

AdChat DFW Posted On June 5, 2023

Tonic is simple in its story, but complicated in its execution. We follow Sebastian Poe, a low-life, drug-addled pianist who frequents numerous bars and music venues in a seedy part of town. We’re a fly on the wall with Sebastian every step of the way through his surreal, overnight odyssey. Poe is desperate to pay off his debt to a drug dealer, but he’s got to kill someone to break even.

Sebastian’s a normal guy with a simple life; he can be selfish, an anti-hero, but he’s not a killer.

Or is he?

The film was written and directed by Derek Presley with DFW-based production company, Muscular Puppy. Its Executive Producer is Lola Lott, a 30-year post and film production maven and owner of charlieuniformtango, a premiere Dallas post-production company. Jason Starne, a design and technical wizard with over 25 years in the biz, is the film’s Producer/Editor.

AdChat’s Patty Harrison had the opportunity to chat with Lola Lott and Jason Starne about this unique film shot in Dallas’s Deep Ellum neighborhood.

Check out the trailer.

Check out our interview…

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AdChat Interviews / AdChat QuickChat / Advertising

Watch Our AdChat QuickChat™ with Pedro Lerma, CEO & Founder of LERMA/

AdChat DFW Posted On May 15, 2023

Pedro Lerma is the CEO and Founder of LERMA/, an award-winning advertising agency that has skyrocketed to the forefront of the advertising scene in Dallas Ft. Worth. Last year it won Ad Age’s Small Agency of the Year Award. This year it produced three Super Bowl spots, one for Avocados From Mexico and two for the “He Gets Us” campaign. Additionally the agency continues to produce stellar work for clients such as Nature Nate’s Honey, Ding, The Home Depot, The Salvation Army and many more.

What makes this agency great besides the people who work there is the steady hand of Pedro Lerma at the helm. We had the opportunity to delve a little deeper with our AdChat QuickChat™ interview.

Check it out…

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AdChat QuickChat / Dallas International Film Festival / Film

Watch Our QuickChat™ Interview with Director & Producer of ‘Karen Carpenter – Starving For Perfection’, Randy Martin & Randy Schmidt | @ DIFF 2023

AdChat DFW Posted On April 27, 2023

AMS Pictures will be showing their beautiful and heartfelt documentary, Karen Carpenter-Starving for Perfection, at this year’s Dallas International Film Festival.

It is a captivating and unvarnished documentary about Karen Carpenter’s personal struggles as told through never-before-released recordings as well as legendary voices who knew her and were inspired by her music. Highly relevant to today’s audiences, Carpenter’s quest for perfection resulted in low self-esteem, a disheartening love life, and a public battle with anorexia nervosa. Dallas-based AMS Pictures produced the film. Order Tickets.

AdChat DFW’s Patty Harrison chatted with the film’s Director, Randy Martin, from AMS Pictures, and Randy Schmidt, best-selling author of Little Girl Blue, a novel about the life and struggles of Carpenter, and the documentary’s writer/producer. Check it out!

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AdChat Interviews / AdChat QuickChat / Advertising

How Will Chat GPT Affect Marketing and Advertising? Watch Our QuickChat™ with Dave Copps, CEO of Worlds

AdChat DFW Posted On April 18, 2023

Dallas-based Worlds is an amazing company that is transforming the way large corporations envision their workplace and gather data. By building live digital twins of real-world operations, Worlds AI software captures ground floor processes and transforms them into a live data stream. The fun begins when through the lens their AI, they identify the critical variations that are causing inefficiency, lower production or unsafe environments – in real time.

Their clients include corporate powerhouses like Microsoft, AWS, Chevron and more.

Recently, they acquired 21MM funding round that will allow them to expand beyond logistics and energy sectors into healthcare, manufacturing, retail, government and more. Gartner is calling it a 300 billion dollar industry.

We had the opportunity to sit down with Dave Copps, CEO of Worlds, to learn more about his company and also to delve into how Chat GPT and text to image technology will affect the marketing and advertising industries.

Check it out….

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AdChat QuickChat / Marketing

Watch AdChat Interview with Amber Fletcher, Head of Marketing, Fletcher’s Corny Dogs

AdChat DFW Posted On March 27, 2023

In 1938, brothers Neil and Carl Fletcher were winding down long-term careers in Vaudeville, having spent several of those years performing at the State Fair of Texas in a show called “The Drunkard”. Fortuitously, as the men were plotting their next moves in life, the brother were offered a unique opportunity to run a food booth at Fair Park. Both men had spent years marveling at the lack of cuisine offered to the Park patrons and knew they had an opportunity on their hands.

Fast forward to today, and Fletcher’s is still going strong. For almost 80 years, legions of Fletcher’s fans have enjoyed a delicious hand-dipped corny dog. Fletcher’s has delighted celebrities and dignitaries from around the world including Oprah Winfrey, the Jonas Brothers, Emmitt Smith, Mikhail Gorbachev, Julia Child, Dirk Nowitzki, Mario Lopez, and former Texas Governor Rick Perry.

We had the opportunity to sit down with Amber Fletcher, Head of Marketing for Fletchers and a third generation Fletcher, to learn more about this famous Texas brand.

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AdChat QuickChat / AMA Dallas

What the Fighters Said Before the Fights | Watch Digital Fight Club’s Pre-Fight Interviews

AdChat DFW Posted On March 27, 2023

Last month, the first Digital Fight Club of 2023 took place at the Grenada Theatre to a standing-room-only crowd of marketing professionals, ad agency folk and a handful of supporting vendors. Six teams of DFW ad agency Who’s Who verbally battled on a host of pithy issues that are not only besieging CMOs but are forcing them to adjust their marketing strategy to deal the ramifications.

This was the line-up.

Fight #1: Bottom Funnel Marketing in a World Without Tracking

Fighters: Stuart Watson/Camelot/ SVP Emerging Media & Yousef Kattan/Truth Advertising

Fight #2: Channel Fragmentation: Spread Out or Concentrate?

Fighters: Matt Powell CEO/Moroch & Dan Bedell /EVP Scorpion

Fight #3: Who Controls the Narrative: Brand or Consumer?

Fighters: Shon Rathbone/CEO 3Headed Monster & Brad McCormick/CEO 10 Louder

Fight #4: Influencer Marketing: Is it Worth It?

Fighters: Brooks Johnson/White Unicorn & Brooks Johnson/White Unicorn

Fight #5: The Agency/ Brand Business Model

Fighters: Steve Parker/ CEO Levelwing & John Lods/Arm Candy

Fight #6: AI in Marketing

Fighters: Ross Cromartie CEO RBA & Michael Simmons CEI VLG

Referees:

Sabrina Callahan/VP Marketing Sam’s Club

Nevin Grinnell/CMO Dart

Susan Rogers, CMO AT Home

Tony Rogers, CMO Signet Jewelers

Jennifer Herskind/CMO Propelled Brands

Watch the interviews AND check out what’s coming up for the next Digital Fight Club focusing on Cybersecurity.

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AdChat QuickChat / Film

Watch AdChat Interview with Marvin Samel, Director of Film Festival Hit iMordecai | Showing at Angelika Plano

AdChat DFW Posted On March 9, 2023

After becoming a film festival favorite last year, Marvin Samel’s indie comedy I MORDECAI has embarked on a city-by-city tour beginning in Florida and currently in New York Los Angeles, and Phoenix. The little film that could has had unprecedented success so far, defeating juggernauts like AVATAR and PUSS IN BOOTS on a per screen average.

While the film is legit a delightfully entertaining and heartfelt comedy. What is truly unique about it is that this story is Marvin’s and his dad’s and his mother’s. Marvin never had ambitions to be a filmmaker. He wanted to tell this story following the diagnosis of his mother with Alzheimer’s and to recount the funny family anecdotes about his dad’s antics as well as the impact of the discovery of his mother’s condition. He wanted to make sure there was something to remember all of this for his kids and their kids.

And somehow, he managed to get Judd Hirsch to play his dad, and Carol Kane to play his mom, and Sean Astin to play him. Self-financed, self-taught, no connections to Hollywood or the industry in any way…and yet, he came away with a legit big screen film that is now set to reach more than 80 theaters across the country.

AdChat’s Patty Harrison had the opportunity to chat with Marvin about the film and how a former cigar company owner embarked on a journey to direct a story about his family’s journey through holocaust memories, Alzheimer’s, and the joys of learning technology.

On Friday, March, 10, the film’s director Marvin Samel and rising star Azia Dinea Hale will come to Dallas for Q&As and meet and greets with the audiences. Get tickets for this showing at the Angelica Plano.

Watch Interview…

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AdChat Interviews / AdChat QuickChat / Advertising / Social Media

Super Bowl LVII is Over | This is How Avocados From Mexico’s Social Team Played the Game

AdChat DFW Posted On February 15, 2023

AdChat was invited to the LERMA Agency to see first hand, how their social media teams for Avocados From Mexico create engaging messages across all the social platforms.

It was fascinating to learn that they have teams of copywriters, art directors, media buyers and community engagers on-hand to respond to each commercial and also the nuances of the actual game.

Check it out…

428 Views

AdChat QuickChat / Advertising

Have You Seen AFM’s Super Bowl Spot? Watch Our Fun QuickChat™ Interview About the Details

AdChat DFW Posted On February 9, 2023

Avocados From Mexico is back in the Big Game with another groundbreaking commercial that is filled with nudity (sort of), countless sensory visuals and it captures an idea that goes back to the creation of man. Why wouldn’t avocados be there? This year’s ad depicts how a lone avocado could make our world full of love, kindness and joy because Avocados From Mexico make everything better.

The character Eve, played by comedy queen Anna Faris, may have taken a little bite out of the forbidden apple, but she and Adam are saved from impending doom by opening the magical avocado, tossed to her by what looks like a talking groundhog-squirrel.

It’s possible…

Flash forward from the Garden of Eden to a present day New York, now named “The Big Avocado” and we see a myriad of recognizable visuals that have been transformed because of avocados: billboards, Times Square, even the N.Y. Fashion Show. The real one starts this week! Everyone is unabashedly nude and loving to one another. Even Lady Liberty gets a avo-makover!

Who came up with the idea, on the spot, if you will? The creative team at LERMA was thrown the opportunity to pitch this year’s Super Bowl spot with less than ten days to finesse the concept and visuals and present to Ivonne Kinser, VP of Marketing & Innovation at Avocados From Mexico. Although many ideas were pitched, the winning one was conceived by the creative team of Luis Enriquez, Associate Creative Director/Art Director and Jaimie Holcombe, Associate Creative Director, and was supervised by LERMA’s Bill Cochran, Creative Principal/Copywriter and Brian Linder, Creative Principal/Art Director.

It’s a fun story, especially considering the idea not only won the heart of Ivonne Kinser, but also afforded LERMA the incredible opportunity to have Bryan Buckley, “The King of Super Bowl,” direct the spot. Buckley has directed over 70 Super Bowl commercials and has the reputation to only accept projects that have certain potential to be memorable in the minds of the viewer.

AdChat DFW’s Editor-in-Chief, Patty Harrison, had the opportunity to sit down with Ivonne Kinser, Bill Cochran and Brian Linder, to get into the details of how this fantastical spot came into fruition.

Watch the interview…