January 26, 2022
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Marketing
Frito-Lay® and Jimmy Fallon Team Up to Bring Back Childlike Wonder With ‘Share More Joy’ Holiday Campaign
AdChat DFW Posted On November 22, 2021


When you’re a child, there’s something truly magical about the holidays – something many of us lose as we get older. This year, it really is the “most wonderful time of the year” thanks to Frito-Lay’s ‘Share More Joy’ campaign featuring one of the jolliest people around, global entertainer and late-night pioneer Jimmy Fallon. Airing during the Macy’s Thanksgiving Day Parade, the new TV commercial centers around The Tonight Show host singing a snack-lovers rendition of It’s The Most Wonderful Time of the Year. The commercial sets the stage for the rest of the campaign, which includes the long-awaited return of the second annual Frito-Lay Holiday Shop and support for Toys for Tots, an organization which collects and distributes new, unwrapped toys to children in need.

“The holidays are hands down my favorite time of the year,” says Jimmy Fallon. “This year I’m teaming up with Frito-Lay to help capture some of that magical feeling with our own musical twist on a beloved classic through the Share More Joy campaign.”

In the new TV spot, Jimmy offers a reimagined and modern look at the hilarious, relatable and tastiest moments of the holidays. With a festive snack train, epic snowball fights, and late-night gift wrapping mayhem, the commercial has everything you need to get in the Holi-Lays spirit. 

The campaign launches just a day before NBC’s Holiday Animation Night on Friday, November 26, which includes the highly anticipated premiere of Jimmy’s “5 More Sleeps ’Til Christmas,” the new animated family special inspired by his New York Times #1 bestselling book of the same name.

 

More Ways to Share More Joy

Back by popular demand, Frito-Lay is delighted to announce the return of its Holiday Shop available on Snacks.com. Perfect for the chip lover on your gift list, the shop has everything fans need to keep cozy while repping their favorite chips. The Holiday Shop will offer new merch, as well as favorites from years past including:

·   Cheetos®, Doritos®, and Lay’s® Pom Beanies

·   Cheetos®, Doritos®, and Lay’s® Holiday Sweatshirts

·   Doritos® Wearable Blanket

·   Doritos® Ornament

·   Cheetos® Pajamaralls

·   Cheetos®, Doritos®, and Lay’s® Socks

·   Cheetos® and Doritos® Knit Scarves

·   Cheetos® Pet Bandana

The Holiday Shop is officially accepting orders: prices for the holiday items range from $15 – $75 USD with free shipping and are available while supplies last. Each product comes bundled with its corresponding bag of chips. Check out Snacks.com/HolidayShop for more information.

The magic of the holidays doesn’t stop there. This season, you can find specially-marked holiday packages of Frito-Lay products that will benefit Toys for Tots with each purchase, now through December 31, up to $500,000. Toys for Tots, a national charitable program founded 73 years ago and run by the U.S. Marine Corps Reserve, provides happiness and hope to less fortunate children during each holiday season. Marking the second year of this partnership, Frito-Lay and PepsiCo will donate a combined $1 million to the Toys for Tots Program, furthering Frito-Lay’s mission of spreading joy throughout the year.

“Inspiring joy every day, including during the most memorable moments this holiday season, is what Frito-Lay is all about,” says Chris Bellinger, vice president of creative and digital, Frito-Lay North America. “The Share More Joy campaign has so many elements we intentionally created to make anyone smile. From the song itself, to Jimmy’s multiple characters, to the double-dipping monster, to our gift-thematic holiday packaging in-store and support for Toys for Tots – we set out to see how much joy we could share this holiday season.”

While the big man up north doesn’t write back – Chester does. Find out if you’ve been nice, naughty or extra spicy this year via a letter from the master of mischief himself – Chester Cheetah. Simply scan the QR code on in-store PepsiCo Share More Joy displays or check out www.pepsicosharemorejoy.com and, after a fun quiz, Chester will share a letter that gives you the official word on which list you’re on this year.

For more information on Frito-Lay and the Share More Joy campaign, you can follow Frito-Lay on Twitter, Instagram, TikTok and Facebook or visit www.pepsicosharemorejoy.com

About Frito-Lay North America

Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

–    Ring in the season with the return of the Frito-Lay Holiday Shop to Snacks.com

–   Spread even more holiday magic by purchasing specially-marked Frito-Lay products benefitting Toys for Tots


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Advertising
MetroNet Appoints The Richards Group as Agency of Record
The Richards Group Posted On November 10, 2021


MetroNet, the nation’s largest independently owned 100% fiber-optic company, has named The Richards Group as its new brand advertising agency. The Richards Group will be responsible for overall creative advertising strategy, digital and social strategy, and all media planning and buying. The agency also is tasked with refreshing the brand’s entire look and feel.

The Richards Group, one of the largest independent advertising agencies in the U.S., has a history of successful campaigns in the telecom and cable industry. The agency has extensive experience working with companies including Charter, Spectrum, Comcast, AT&T Broadband, Starz Encore and AMC, among many others.

“Fundamentally, MetroNet is based on winning fiber-to-the-home technology, but the ground is littered with premium technologies that never made it. To grow a brand, you have to be more than better — you have to be different,” said Jerry Dow, MetroNet’s chief marketing officer. “The Richard Group is a value-add partner that can hit the ground running with a seasoned team and a proven track record of differentiating brands. They will help us find and leverage meaningful differentiation in a category that is complacent and commoditized. The Richards Group is more than just an agency — it’s a competitive advantage.”

MetroNet serves hundreds of thousands of customers across 13 states, providing cutting-edge fiber-optic Internet and communication services to underserved communities. MetroNet’s 100% fiber optic network is different in that it is always directly connected to your home, guaranteed, and the speeds are symmetrical (meaning the same download and upload speeds) up to one Gigabit.

David Hall, principal at The Richards Group, said, “It is such a great opportunity to be working with a true pioneer in this new frontier of fiber-to-the-home connectivity at this inflection point in the industry. We are thrilled to be a MetroNet partner.”

 About MetroNet

MetroNet is the nation’s largest independently owned 100% fiber-optic company. Headquartered in Evansville, Indiana, the customer-focused company provides cutting-edge fiber-optic communication services, including high-speed fiber Internet, full-featured fiber phone, and fiber IPTV with a wide variety of programming. MetroNet started in 2005 with one fiber-optic network in Greencastle, Indiana, and has grown to serving and constructing networks in more than 120 communities across Indiana, Illinois, Iowa, Kentucky, Michigan, Minnesota, Ohio, Florida, North Carolina, Virginia, Texas, Wisconsin and Missouri. MetroNet is committed to bringing state-of-the-art telecommunication services to communities — services that are comparable or superior to those offered in large metropolitan areas. MetroNet has been named in the top 50 small and medium companies on Glassdoor and has been honored with a Glassdoor Employees’ Choice Award recognizing MetroNet among the Best Places to Work in 2020. MetroNet has been recognized by PC Mag as one of the Top 10 Fastest ISPs in North Central United States in 2020 and Top 10 ISPs with Best Gaming Quality Index in 2021. Broadband Now has recognized MetroNet among the Top 3 Fastest Internet Providers and Fastest Fiber Providers in the Nation in 2020, and #1 Fastest Mid-Sized Internet Provider in two states in 2020. In 2020, MetroNet was awarded the Energy Safe Digging Partner Award from Vectren. For more information, visit MetroNetinc.com.


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Advertising
LAUNCH Agency Creates Heartfelt Spots for Baylor Scott & White Health | Encouraging Vaccination
Launch Agency Posted On November 8, 2021


These Are Get-a-Kleenex Spots

CHALLENGE:
In 2021, the mere mention of the Covid-19 vaccine was dividing our country, splitting up families and friendships, and creating a frenzy of lies and misinformation all over the internet. With only 43.9% of Texans vaccinated, and the new, more powerful Delta variant on the rise, our partners at Baylor Scott & White Health came to us to help them increase our state’s vaccination rate. At the time, Texas had one of the highest rates of infection in the country with data showing that 99.5% of Texans who were dying from COVID were indeed unvaccinated.

THE SOLUTION:
So how do you convince the inconvincible?

Research showed us the best way to reach the unvaccinated was through their vaccinated friends and family. We just needed to help them Find the Words.

So we filmed three courageous families who each shared their story of losing a loved one to Covid-19 who was not vaccinated. We also worked closely with Baylor Scott & White Health to create a website (BSWHealth.com/FindTheWords) filled with resources to help the vaccinated reframe the conversation with their friends and family to change minds and save lives.

The campaign launched during Dallas Cowboys games and has been running during local news broadcasts in central and north Texas. Currently, 53.5% of Texans are vaccinated, a 4% increase since launch. So clearly, we still have work to do. The more we share these stories, the more lives we can save.

Find the Words Print Campaign


CREDITS:
Production Company: RAKISH
Director: Jaci Judelson at RAKISH
Director of Photography: Paul Meyers
Editors: Devon Bradbury and Meg Kubicka at Whitehouse Post
Colorist: Briana Brackett at Carbon
Music: Sixty Four Music
Mix & Sound: 19 Below
Producer: Jaime Roderer at Launch Agency
Photographer: Greg Kahn
Principal/Creative Director: David Wilgus at Launch Agency
Principal/Creative Director: Diane Seimetz at Launch Agency
Creative Director/Art Director: Brian Dedering at Launch Agency
Creative Director/Copywriter: April Steinbach at Launch Agency
Account Director: Jason Giles at Launch Agency
Account Supervisor: Megan Lucy Neal at Launch Agency
Director of Creative & Brand Management: Ben Day at Baylor Scott & White Health


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Advertising  / Editor's Spotlight
Do Existing and Wannabe Ad Agencies Need a Different Kind of Accounting Firm? Kelly CPA’s Company Spotlight Offers Answers
AdChat DFW Posted On November 3, 2021


The owners of creative businesses are great at being creative, but they often need help with accounting and financial services. Kelly CPA was founded five years ago to let creatives do what they do best: Create.

If you are an existing ad agency, design firm, etc., or plan to start your own creative company, you should be thinking about questions like these:

  • How many production dollars can you spend before you owe tax in Texas or other states?
  • If you are starting your own agency, who is going to be on the team? Will there be partners?
  • If you are a large agency, do you have a handle on how states are taxing agencies that do business in multiple locations? Are you tax compliant? 
  • Do you know how to avoid committing possible employment fraud?
  • How is the new federal tax structure going to affect your agency?

When we interviewed Marie Kelly, Founder/Owner of Kelly CPA, we not only learned the answers to these questions, but we also discovered what makes her firm the ideal choice for the creative community. 

Check out our interview.


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Advertising
Did COVID-19 Change Digital Media Buying and Planning Forever? | The Ward Group Explores the Subject
Gaye Connell Posted On September 30, 2021


Throughout the course of advertising history, we’ve seen many major events that changed the industry forevermore. Take for example, the introduction of radio broadcasting, the first time ads could be something other than print; World War II and the creation of the Ward Advertising Council — now the Ad Council — responsible for landmark campaigns such as Rosie the Riveter, Smokey Bear and “Loose Lips Sink Ships”; the invention of VCRs and fast-forwarding through commercials in 1971, prompting the creation of in-program product placements; the Internet (can’t forget that one). And now, the COVID-19 pandemic.

In 2020, the onset of the pandemic prompted the ad industry to change in many lasting ways. We’ve all seen for ourselves how brands adopted digital-first strategies faster than they otherwise would have, but the changes go even further than that. The digital media buying and planning process has changed in response to consumer behaviors. As we look to the future, many of these changes are likely to remain.

Planning Deeper Media Mixes With an Omnichannel Approach

As consumer behaviors change, it’s up to brands to interact with them in whichever way they find most convenient. When everyone was stuck at home last year, their preferences changed and they began to engage with even more platforms, whether they be social media, streaming services, podcasts, linear TV, radio, eCommerce sites and more. In order for brands to seamlessly connect with their audience, it’s become increasingly necessary to plan deeper media mixes, including elements of traditional media (TV, radio, print, etc.) with a strong digital media presence.

The world of marketing and advertising moves so fast these days — something consumers are both the perpetrators and victims of. During the pandemic, we’ve all grown accustomed to watching TV while scrolling through social media or listening to a podcast while checking email, but this also makes it much harder for brands to find us, get our attention and give us the right information when we need it. That’s why it’s so important to create a consistent, omnichannel experience, so that moving forward you can find and engage with your audience wherever they feel most comfortable while keeping interactions consistent.

Navigating Streaming’s Fragmentation

One area that really blew up during the pandemic is streaming. As soon as lockdowns began and companies everywhere sent employees to work from home, people started watching a lot more TV, and CTV/OTT platforms launched to meet that need. Now you can’t throw an Emmy Award without hitting a new streaming platform. You have the old stalwarts: Netflix, Amazon Prime, Hulu, Roku. And, you have the new kids on the block: Disney+, HBOMax, Paramount+. With so many new options, the way people watch TV is more decentralized than ever.

How does this affect digital media buying and planning? Well, quite frankly, in order to buy inventory, buyers have to figure out who they even need to talk to. Gone are the days of working directly with a few national television networks. Today, you could be talking to the makers of smart TVs and CTV devices such as LG, Roku or Vizio, you could be talking to OTT providers like Hulu or Peacock, or maybe you’re actually reaching out to content creators themselves on Twitch or YouTube to do some kind of product integration or sponsorship.

Shortening Buying Cycles

As a result of digital transformation during the pandemic along with changing consumer behaviors, the consumer journey has become shorter and simpler. In the past, advertisers might have had to spend significant amounts of time planning awareness campaigns, but today’s highly informed audience looks at brands much differently, bulldozing their own way through the awareness, interest and consideration phases.

Initially, prospective buyers may first interact with a brand via an ad, but then they’re more likely than past consumers to do their own research, ask for recommendations and read reviews. This means the amount of time spent nurturing people through the consumer journey is much shorter. To keep up with increasingly condensed journeys, media planners and buyers must be able to present customers with more relevant content suited to their interests or concerns, and that’s where the use of advanced advertising insights and customer behavior metrics should come into play. When you do your own homework on your audience, you can help them do their homework on you, speeding up the buying cycle for everyone.

Digital Media Planning and Buying Agencies are More Important Than Ever

The ways that COVID-19 have permanently changed the behaviors of consumers, marketers and brands alike are numerous and yet to be fully understood. What we do know is that advertising is a much more complicated space than it was even a decade ago. That’s why digital media planning and buying agencies are getting a second look. Different ad ecosystems all have different signals and not all of them talk to each other, meaning there’s no single metric or marketing tactic you can solely rely on. You need to find the right tools and expertise to navigate an increasingly complex industry, and agencies have it.

The Ward Group has filled our ranks with talented media planners and buyers with expertise in a range of different areas, from traditional media like TV or radio to digital channels such as Facebook or YouTube. A global pandemic may have shaken up and fragmented the media industry, but our media stewards won’t let you get lost in the commotion. We’ll treat your brand and your budget as if they’re our own as we help you adapt to the evolving media landscape. Contact us today to meet your new team of media specialists.


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AAF Dallas  / Advertising  / Dallas Shining Stars  / Editor's Spotlight
Did You Miss the Dallas Shining Stars Gala? | Catch Our Interviews with these Amazing Women
AdChat DFW Posted On September 23, 2021


The fifth year of the AAF Dallas Shining Stars program was thankfully an in-person event that made all who attended giddy with joy to be in each other’s presence. The event, held on September 16th, was abundantly represented by the who’s who in the world of Dallas advertising and marketing.

Since launching this program, there has been a marked shift in AAF Dallas leadership with a board makeup of 65% women.

Adchat DFW had the opportunity to sit down with many of the stars and ask them interesting  questions from who was their biggest inspiration to how COVID has affected the industry. Many of the answers will surprise you. The videos were played at the event and are below. 

  • Dallas Shining Start 2020-2021
  • Johnathon Gonzalez & Hilary Watson
  • Tyler Fonville, Ashlynn Rehmani & Jimmy Asa, AAF Dallas
  • Patty Harrison, AdChat DFW | Claudia Schaefer, Caliber & Sheila Lemon, Citrus
  • Brandi Rand, Digitas, and her parents
  • Chris Smith, Plot Twist Creativity
    Patty Harrison, Editor, AdChat DFW

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Advertising
The Richards Group Creates Education is Freedom Campaign for DISD | Encourages Higher Education for Underserved Students
The Richards Group Posted On September 8, 2021


It’s a big year with students back AT school in Texas. Given the distractions and shifted priorities from the pandemic, getting higher education and/or career prep help is more important than ever. With the help from The Richards Group, the Education is Freedom (EIF) back-to-school campaign encourages students to simply “just say hey” to their Education is Freedom advisors and start a discussion that could have a positive, prominent effect on their future.

Education is Freedom (EIF) places higher education advisors in traditionally underserved high schools to assist students with college, career, and life readiness. These advisors have their own classroom equipped with computers where they provide expert knowledge to assist students with post-secondary preparatory activities (applications for college admission, financial aid, military, workforce readiness, and more). Their mission: transforms lives through education.

The EIF program is in 35 schools, has served over 7000 students in the 2019-2020 school year and has awarded over 153 million in financial aid.

Nearly all materials will be placed within DISD schools – on walls and floors, hanging within classrooms, or in the hallways. Additionally, Richards has secured one donated outdoor board that will digitally run across DFW with a Free Application for Federal Student Aid (FAFSA®) – specific message for later this fall. Select artwork pieces will displayed in schools starting September 7th.

 


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Advertising
Plot Twist Creativity Creates Fun H-E-B/Favor Campaign | charlieuniformtango Edits
Plot Twist Creativity Posted On August 5, 2021


In order to differentiate itself from an ever-lengthening list of delivery competitors, Favor chose to leverage its link with H-E-B to play up the unique consumer benefits that only Favor offers, like free one-hour on H-E-B beer and wine, Blooms Flowers, and H-E-B-owned restaurants.

So Plot Twist Creativity developed a campaign to tell people about these perks, as directly as possible, but of course… with a twist. We partnered with Slash Dynamic and director, Kiran Koshy, as well as charlieuniformtango for editorial, to bring these spots and more importantly, characters, hilariously to life.


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Advertising
Launch Agency Creates “Couch Guy” Spot for Asbury Automotive Group’s Online Car Buying Site | Funny!
Launch Agency Posted On July 20, 2021


Asbury Automotive Group, one of the largest dealership networks in the country, was looking for a high-impact way to promote the launch of Clicklane, their brand-new online car-buying site. Unlike the competition, Clicklane is 100% online, with no need to visit a dealership. It’s also the first to offer both new and used cars, and to have the support of local dealers.

Because Clicklane is such a unique offering, and because the online car sales space is becoming increasingly competitive, Launch Agency proposed a TV commercial that would really stand out. Then, we created “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa.

 he client was extremely pleased with the commercial, as it helped them with implementation and training across their dealership network. They particularly were impressed by how it set Clicklane apart while playfully poking fun at the competition. Since featuring the “Couch Guy” spot on their website during Clicklane’s introductory phase, they’ve seen a substantial increase in online purchases made through the service.

Agency/Production Team
Dean Oram, Creative Director/Art Director
Alex Slotkin, Associate Creative Director/Writer
David Wilgus, Principal/Creative Director
Michael Boone, Principal/Account Director
Alexa Pérez, Project Manager
Roderick Fenske, Director
Jason Forest, Producer
Jaime Roderer, Producer
Bully Pictures, Production Company


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Advertising
The Shop Reflects on the Last Week | “This is What We Wanted”
The Shop Posted On July 20, 2021


Be careful of what you wish for is a common old saying that recently rang true for us at The Shop. Or putting it another way, “This is What We Wanted.” 

When we moved into our new office, , Dustin Taylor and myself, David Soames, had each of our often-repeated quotes framed and hung in our break room. And it’s these kinds of weeks that I find myself revisiting them. Sometimes, this whole running an agency thing is pretty damn hard. It’ll test your nerves. Wear you down. Stare you right in the eyes and see what you’re really made of.

In the course of the past week we have we shot a pair of spots for Tiff’s Treats Cookie Delivery and another spot for Billy Jealousy – a men’s grooming product. After months of design and development, we launched a brand new website for our friends at Cobra Trading. And we pitched a new piece of business in the spirits space.

But at the end of the day, this is easily one of the best parts of it all. The endless challenge of prepping for a new business pitch, client lunches and dinners, and just being able to prove to yourself again and again that you can do it. And you can do it better than you did the last time. Nothing beats that feeling.

We’ve also actively been on the hunt for a few new Shoppers to add to our team… namely copywriters.

So reach out if you’re interested. 

 

Original Content


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