Advertising • FIFA2026

TRG Brings FIFA World Cup Excitement to DART Stations and North Texas Landmarks for Choctaw Casinos & Resorts

2 hours ago
by TRG
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Written by TRG

Let’s GOOOAAL! ⚽

We’re thrilled to be part of the FIFA World Cup excitement alongside our incredible partner, Choctaw Casinos & Resorts, a Dallas Host City Supporter for this year’s tournament.

Some might say Choctaw is already winning the World Cup. From DART station takeovers and fan activations across North Dallas to reimagining the iconic “Olé, Olé, Olé” chant as “Away, Away, Away,” Choctaw is inviting fans to make it their ultimate getaway destination.

The campaign is also transforming some of Dallas Fort Worth’s most recognizable landmarks with AI generated scarves featuring the Let’s GOAL campaign, creating a bold visual celebration of the world’s biggest sporting event.

And we’re just getting started. Stay tuned. There’s much more to come as we go all in on the FIFA World Cup.

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TRG

Founded in 1976, TRG has a five-decade winning streak of building iconic brands. Orkin. Chick-fil-A. Ram. Motel 6. Charles Schwab. The Home Depot. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work. We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media plans, TRG creates long-lasting memories in the minds of consumers that, overnight and over time, move markets. Fiercely independent since our founding, we push ourselves daily, bravely, and freely without distant boards or outside agendas. Find or follow the agency @TRG or @TRGCreativity.

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