Advertising • FIFA2026

TRG Brings FIFA World Cup Excitement to DART Stations and North Texas Landmarks for Choctaw Casinos & Resorts

3 months ago
by TRG
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Written by TRG

Let’s GOOOAAL! ⚽

We’re thrilled to be part of the FIFA World Cup excitement alongside our incredible partner, Choctaw Casinos & Resorts, a Dallas Host City Supporter for this year’s tournament.

Some might say Choctaw is already winning the World Cup. From DART station takeovers and fan activations across North Dallas to reimagining the iconic “Olé, Olé, Olé” chant as “Away, Away, Away,” Choctaw is inviting fans to make it their ultimate getaway destination.

The campaign is also transforming some of Dallas Fort Worth’s most recognizable landmarks with AI generated scarves featuring the Let’s GOAL campaign, creating a bold visual celebration of the world’s biggest sporting event.

And we’re just getting started. Stay tuned. There’s much more to come as we go all in on the FIFA World Cup.

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

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