Sources: AdsoftheWorld
Inspire Agency is behind the production of Kia America’s latest U.S. Hispanic campaign, “Room To Be Too Much,” created to bring the all new 2027 Kia Seltos to life through a distinctly cultural lens.
Building on Kia’s “Real World Ready” platform, the campaign goes beyond simply translating the original work. “Room To Be Too Much” celebrates the idea that there is nothing wrong with taking up space, embracing every part of who you are and, sometimes, being a little extra.
The hero film, “Eres Too Much,” stars Mexican born interior decorator and creator Dani Klarić. Her full name, Daniela María Klarić Orozco, sets up one of the campaign’s central ideas: when even your name takes up a little extra room, you might as well own it.
That idea becomes a natural fit for the Seltos, with its added cabin, cargo and screen space and the versatility to keep up with whatever its drivers have going on.
Produced by Inspire Agency, the work also extends beyond the hero film with creator led social content and a U.S. Hispanic version of Kia’s “Real World Ready” broadcast campaign.
Credits
Client: Kia America
Vice President, Marketing: Russell Wager
Director, Marketing Operations and Brand Strategy: Megan Gillam
Sr. Manager, Diversity Marketing: Brandi Johnson
National Manager, Advertising: Stacy Fairbanks
Advertising Production Administrator: Kim Garcia
Agency: Inspire Agency
President and CEO: Issac Morales
Chief Creative Officer: Jon Jaimes
Creative: Virginia Durango, Karlo Ramos, Kaori Guinoza, Lanyor Cortez, Angela Lopez, Samuel Patti
Production: Michael LaGattuta
Account Management: Ashley Vigil, Hannah Arcentales, Amira Huereca, Jocelyn Castillo
Strategy: Alejandra Ruiz
Social: Catalina Lara, Natalie Barajas
Production: The Infinite Agency / Forced Perspective
Director: Cody Ebberler
DP: Justin Henning
Producer: Shane Collins
Post Production: London Alley
Editor: Sean Fazende
Colorist: Matt Osborne
Talent: Dani Klarić, Mizziel Serra, Chris Cole
Media Agency: Canvas Worldwide
