Elevation CAM initiated the opportunity and will lead the team’s sponsorship, media revenue, broadcast, advertising and content partnership efforts
Elevation Consulting and Management, LLC, known as Elevation CAM, and the Midlothian Marshals of the American Basketball Association are launching a regional sports media and sponsorship platform designed to connect businesses with professional basketball audiences throughout Dallas-Fort Worth and beyond.
The partnership began with an opportunity identified and initiated by Elevation CAM. The Arlington-based media company presented Marshals leadership with a broader commercial vision for transforming the team’s games, content, community presence and emerging media footprint into an integrated platform for sponsors and advertisers.
That initial media revenue presentation took place inside the boardroom at Spark Arlington, where Elevation CAM’s offices are located. The meeting led to an executed partnership under which Elevation CAM will lead the Marshals’ media revenue strategy, sponsorship development, broadcast opportunities, media placement, advertising integrations and content partnerships.
“This started with recognizing that the Marshals could become more than a basketball sponsorship opportunity,” said Tauren Thompson, Managing Director of Media Alignment at Elevation CAM. “Professional basketball, original content, broadcast programming and community engagement can work together as one regional media platform. We brought that vision to the Marshals, and now we are responsible for building it, taking it to market and creating meaningful opportunities for brands to participate.”
The platform is being developed in Dallas-Fort Worth, one of the nation’s five largest media markets, but is not limited to businesses located in Midlothian or North Texas. Elevation CAM is opening conversations with regional and national companies seeking access to sports programming, branded content, live experiences and community-centered marketing opportunities.
Opportunities include presenting partnerships, game and broadcast sponsorships, pregame and halftime features, player-recognition segments, sponsor-integrated content, in-game activations, hospitality experiences and customized media and advertising packages.
A central component of the platform will be Marshals Take On, a 90-minute sports program debuting Saturday, October 24, on CW33. Airing from 9:30 to 11:00 a.m. on select Saturdays following Marshals game dates, the program will extend the team’s presence beyond the arena through Marshals basketball, player and coach interviews, game analysis, and stories connecting sports, business, culture and community.
The initiative comes as the Marshals prepare for their upcoming season and expand the professional presentation surrounding the organization. That momentum was visible during the team’s July 30 Media Day, where Midlothian Mayor Justin Coffman joined players, team leadership, media representatives and invited guests. His attendance reflected the growing civic interest surrounding the Marshals and the organization’s continued growth.
“We believe this is going to be a special season for the Midlothian Marshals,” said Allen Moorman, CEO of the Midlothian Marshals. “There is genuine excitement around the team and what we are building. Working with Elevation CAM gives us an opportunity to expand the way people experience Marshals basketball while creating stronger opportunities for businesses to become part of that growth.”
For Elevation CAM, the partnership represents an opportunity to build a sports-media property from the commercial foundation forward, aligning sponsorship sales, programming, content, media distribution and advertiser value under one coordinated strategy.
Elevation CAM is now inviting national and regional brands, marketing executives, advertising agencies and business leaders to begin sponsorship and partnership conversations ahead of the season. Media organizations, professional associations and referral sources with relationships that could benefit from the opportunity are also encouraged to make direct introductions.
To request sponsorship information, discuss agency participation or introduce a prospective partner, contact partners@midlothianbasketball.com.
About the Midlothian Marshals
The Midlothian Marshals are a professional basketball organization competing in the American Basketball Association. Based in Midlothian, Texas, the organization is committed to delivering competitive basketball, community engagement and professional opportunities for players, partners and supporters.
