In the realm of digital advertising, particularly in programmatic ad placement, the distinction...
Category - Media
Basis Technologies Tells Us How Political Advertising Will Impact the Media Landscape in 2024
Every two years, US political campaigns descend upon the advertising landscape, feasting on...
The Ward Group Offers Up Pointers for Navigating ROI in Media Buying
Media buying is like embarking on an adventurous voyage, where each decision can either steer you...
Solo Stove Hires PMG as Media Agency in Aftermath of the Snoop Dogg Campaign
source Solo Stove has hired PMG as its media agency of record. The independent agency will be...
PMG Named Creative and Media Agency of Record for Premium Air Carrier JSX
– Marks PMG’s first air carrier customer in its long-standing travel vertical – PMG, a global...
Kimberly-Clark Hands US media Duties to Publicis Amid Digital Transformation
Dive Brief: Kimberly-Clark is handing U.S. media-planning and -buying duties to Publicis Groupe...
Nexstar Media Names Ex-Fox Executive Michael Biard as President and Chief Operating Officer
Nexstar Media Group, Inc. “Nexstar” or the “Company”), recently announced the appointment of media...
Camelot Selected as Media Agency of Record for Carl’s Jr.®, Hardee’s®
Leadership of the iconic brands Hardee’s and Carl’s Jr. announced today they have selected Camelot...
Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use
Basis Technologies which provides cloud-based workflow automation and business intelligence, on...
DFW Alliance for Women in Media Celebrates Battle of the Media Stars
Last month, The Dallas/Ft. Worth Area Alliance for Women in Media Chapter (AWM-DFW) hosted its...