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The Richards Group Announces the Return of Sue Batterton, Trevor Monteiro

The Richards Group Posted On July 6, 2021

Batterton Named Chief Creative Officer; Monteiro to Lead Brand Media

The Richards Group has appointed Sue Batterton as chief creative officer and Trevor Monteiro as head of brand media, marking a return to the agency for these two executives. Batterton rejoins The Richards Group from her most recent role at BBDO Minneapolis, where she was executive creative director. Monteiro returns from Moroch Partners, where he was most recently vice president of communications planning.

Batterton will now oversee the creative product of the agency. Working closely with CEO Glenn Dady, she will motivate work that inspires rich cultural conversations and deeper connections to consumers. Her role also includes recruiting, promoting and retaining the best and most diverse talent and collaborating across agency disciplines in managing, mentoring and honing the craft of the creative team at all levels.

“There has never been a more exciting time to be part of this agency,” said Batterton. “We had a wake-up call. Well, we are wide awake now. And the work of this world-class creative team reflects a startup energy, an inclusive worldview and a freedom felt unlike ever before.”

Monteiro will lead the agency’s integrated media discipline, incorporating strategy, investment and analysis of all paid media. His vision will shape all future media services.

“I’ve been able to see the change at The Richards Group from the outside, and I wanted to be part of the next phase of the agency. There are so many areas of growth – inclusion, equity and diversity; leadership; media,” said Monteiro. “We have a unique opportunity to drive the change that leads to an innovative and inclusive culture that sets the bar for the industry. My role is to work with brilliant people – everyone within the agency – to support them, empower them and hopefully provide some guidance along the way.”

The return of Batterton and Monteiro reflects the agency’s commitment to ongoing inclusion management and the importance of elevating top talent across the agency’s growing disciplines.

“From the moment the transformation of The Richards Group began more than six months ago, I knew the true mark of whether we were succeeding in our goals was whether we could attract top talent to the agency – including talent that had previously been in the building,” Dady said. “I’m thrilled to welcome Sue and Trevor back into the fold, and to empower them with the leadership roles I know they’ll thrive in. The future of our agency is brighter than ever with Sue and Trevor joining me at the helm.”

Batterton and Monteiro’s return is just the beginning of leadership changes at The Richards Group that will be finalized in the coming months.

About The Richards Group
The Richards Group is a fiercely independent brand-building agency located in Dallas. Clients include Charles Schwab, Orkin, Ram Trucks, Choctaw Casinos & Resorts and many others. Find or follow the agency at richards.com or on Twitter @RichardsGroup.

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The Richards Group Announces New Chief Talent and Culture Officer

The Richards Group Posted On April 28, 2021

Nikki Wilson Appointed as Agency’s First CTCO

The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do What Matters earlier this year, this furthers the agency’s commitment to a broader and more diverse workforce and a core focus on its people – with inclusion-first management being top priority.

Wilson will represent the interests, voices and experiences of the agency’s talent at the executive level and will be an advocate for enhancing employee engagement and the workplace environment. She will oversee the integration of initiatives into the entire agency’s culture and operations, act as the agency’s champion for all employee resource groups, and lead all human resources functions.

“I’m excited to join The Richards Group at such an important time in their refounding journey. As the agency continues to deliver great creative content, we also want to deliver a great employee experience,” said Wilson.

Together with Dady, Wilson will spearhead the workforce plan vision for the agency’s changing culture and ongoing rebuild. She will also oversee leadership training initiatives.

“Nikki’s valuable experience in human resources, labor relations and DEI make her a crucial asset as our agency continues to rebuild – for now and for years to come,” said Dady. “This hire may be our most important position we’ve created since the founding of the agency, and Nikki is the perfect person for the role.”

Wilson’s 18 years at General Motors culminated in her leading human resources strategy for the automotive leader in Arlington, Texas, overseeing leadership development and workforce training. She previously served as human resources director and labor relations manager in various locations around the United States and globally.

Furthering the spirit of a new era at The Richards Group, Wilson will also join the newly appointed Leadership Council, a group tasked with keeping a close eye on all aspects of the firm and its vision for the future. They will be joined by a rotating team of younger members to provide fresh perspective on agency matters. A newly appointed Creative Council will partner with the agency’s up-and-coming talent to ensure continued improvement in the agency’s work.