• Communities
    • Advertising
    • Production
    • Marketing
    • Film
  • Submit Post Here
  • Editorial Spotlights
    • AdChat QuickChat™
  • Business Directory
  • About Us
March 27, 2023
  • Advertise with Us!
  • Contact Us
- Advertisement -
  • Communities
    • Advertising
    • Production
    • Marketing
    • Film
  • Submit Post Here
  • Editorial Spotlights
    • AdChat QuickChat™
  • Business Directory
  • About Us
Author

TRG

Located in Dallas, TRG is one of the largest independent advertising agencies in the U.S., with a four-decade record of building iconic brands. Fiercely independent since our founding, we remade ourselves in 2021 as a nonprofit-owned and people-run enterprise that encourages new voices and fosters diverse thinking. Our agency is owned (though not run) by a vetted, established nonprofit. Clients include Charles Schwab, Ram Trucks, Metronet, Choctaw Casinos & Resorts, and many others. Find or follow the agency at richards.com or on Twitter at @TRGCreativity.




Advertising
TRG Produces Another Spot for Credit One’s ‘Live Large’ Campaign
TRG Posted On March 20, 2023


Credit One Bank, one of the fastest-growing credit card issuers in the U.S., is launching a new evolution of its successful credit gods campaign: “Live Large.”

As card benefits and product offerings at the Bank have grown, so has the campaign. In the newest executions, Cashios (the god of cash back) and Pointsephone (the goddess of points) return, but they’re now larger than life – 30 feet tall, to be specific. These giant gods are present in our world to serve as a powerful force on the side of ‘mortals’ and encourage everyone to “Live Large” by making the most of their industry-leading card benefits and rewards.

“At Credit One Bank, we aim to make sizeable rewards once available only to the few, now accessible to the many,” said John Coombe, Senior Vice President of Marketing at Credit One Bank. “We hope our customers are inspired by the credit gods to ‘Live Large’ and that future customers will know that Credit One Bank can enable them to do the same.”

“We were thrilled to work with Credit One Bank to bring the credit gods to life in a whole new way,” said Tim Tone, TRG group creative director. “Credit One Bank welcomes customers across the credit spectrum, and this campaign is adapted from the philosophy of being a powerful force on their side.”

The continued marketing efforts for Credit One Bank outline how cardmembers can “Live Large” by using Credit One Bank’s Platinum X5 Visa and Credit One Bank Wander® Card. The Platinum X5 Visa credit card gives up to an incredible 5% cash back rewards on the first $5,000 of eligible purchases plus 1% cash back rewards on all other purchases. Credit One Bank’s Wander Card gives you an astonishing 10X points on eligible hotels and car rentals booked using the Credit One Bank travel partner; 5X points on eligible travel including flights, dining and gas purchases; and 1X points on all other purchases. Now that’s living large.

The campaign is running nationally on television, streaming platforms, and digital and social media. The campaign’s signature characters will remain integrated into Credit One Bank’s sports, entertainment and charitable initiatives.

For more information, visit CreditOneBank.com.

About Credit One Bank 

Credit One Bank is one of the fastest-growing credit card issuers in the U.S. Founded in 1984 and headquartered in Las Vegas, it offers a full spectrum of credit card products including cash back and points-based cards as well as jumbo CDs. Credit One Bank is also the Official Credit Card of the Las Vegas Raiders, NASCAR, WWE, the Vegas Golden Knights and Best Friends Animal Society. Learn more at CreditOneBank.com; on our Newsroom; or on social media (@CreditOneBank) on Facebook, Instagram, Twitter, YouTube and LinkedIn. 


Continue Reading
0
154 Views




ADDYs  / Advertising
TRG Takes Home 21 ADDYs | Check It Out!
TRG Posted On March 9, 2023


TRG took home 21 ADDYs from the Dallas AAF on March 2, including three Judge’s Choice Awards. Congratulations to TRG for their campaigns for World’s Best Cat Litter, Oak Cliff Film Festival, Crazy Water, ThermaCare, Noisy Panda, the Cayman Islands, the Southeastern Conference, Texas Tech University, and Dave’s Killer Bread. TRG’s creative is led by Chief Creative Officer Sue Batterton plus Terence Reynolds and David Eastman.


Continue Reading
0
313 Views




Advertising
TRG Creates “Together, We’re More” Campaign for Choctaw Nation | Check Out AdChat Interview
TRG Posted On December 7, 2022


For a tribe, there is always strength in numbers. For the Choctaw Nation, there is also tremendous strength in every individual who makes the Nation one of America’s strongest tribes. This campaign celebrates people from across the Choctaw Nation who contribute to the community in a multitude of ways. Each one is equally important and equally powerful. The campaign points out that no matter what you choose as your profession, each member of the Choctaw Nation is part of something greater than themselves.

Throughout their history, the Choctaw people have faced obstacles and setbacks in many forms — and in each instance, they’ve overcome them together. Their ability to adapt and prosper while maintaining their sense of faith, family, and culture is something that makes the Choctaw people uniquely proud. The latest Choctaw Nation campaign points out that not only does the tribe have a lot to be proud of, but 600 generations of trials and triumphs warrant a unique sense of pride that only they have earned.

The inspiration for the campaign comes directly from the people of the Choctaw Nation. As the work depicts, the Choctaw are a diverse and determined culture with a tremendous sense of community. Through numerous programs, the Choctaw Nation of Oklahoma provides support to its members, partners, and affiliates. It also serves as a galvanizing force that helps pass the culture, language, and a true sense of Choctaw pride to the next generation.

AdChat asked a few questions about the spot:

AdChat DFW: Who are the creatives?

TRG: Tim Tone, Sam Langford, Clint Carter

AdChat DFW: Where did you shoot, and did you use any local production crew?

TRG: The video was shot in the reservation area of the Choctaw Nation of Oklahoma in partnership with charlieuniformtango. TRG and the Choctaw Nation’s Creative Services Group partnered to produce complementary campaign elements including digital, social, and out-of-home. All the talent, as always, is Choctaw.

AdChat DFW: Were there any challenges you had to overcome?

TRG: We went to the home or workplace of each tribal member featured in the campaign, so it was a bit of a logistics puzzle. We shot in an upscale office building and in a cowboy church in the middle of nowhere. We even asked tribal members and employees to show up and group together for the final shot you see at the end — and they did it without one single complaint. The people of the Choctaw Nation are what made this spot possible! It’s also worth mentioning that we had to get some of the elder Choctaw comfortable with using language associated with “pride” or “proud,” because they value humility as a tribe, and presenting themselves as “proud” could be seen as boastful to some and would fly in the face of everything Choctaw stands for. That was such an inspiring concept to us, and it’s something all of us have commented on since the shoot.

AdChat DFW:Do you have a fun story about the spot?

TRG: It was a blast to film. For one of our last shoot days, we ended up staying in a cabin in Broken Bow with the clients — agency people, clients, and part of the film crew all in one house. It was a blast, and it brought us closer together as a team and further amplifies our “Together, We’re More” campaign for the Choctaw Nation.

Watch spot….


Continue Reading
0
275 Views




Advertising
TRG Creates ThermaCare Campaign Starring Ken Jeong | Who Knew This Could be Funny?
TRG Posted On October 10, 2022


Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman?

For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who’s also a doctor.

ThermaCare, working with creative agency TRG, has launched a series of spots with Jeong showing off both his medical degree and his comedy chops.

The popular judge on Fox’s mega-hit series The Masked Singer and alum of the Hangover movies is rocking a white lab coat—the official uniform of physicians everywhere—while tossing off witty one-liners about competing pain relief methods. He also manages to fit in some of his trademark shameless self-promotion, delivered with a knowing wink.

The approach bucks the trend in the category, where marketing usually leans into scientific studies and product demos. It’s dry stuff, in other words, with graphs, charts and body parts.

To inject some life into the space, creatives said they wanted to “combine education with fun” and explain the product benefits “without putting people to sleep.”

The doctor is in

While there was a plan B if Jeong had been uninterested or unavailable, the team developed the commercials with him specifically in mind. The concept, nearly a year in the making, includes the tagline, “Bring the heat.”

Even with contingency plans, “I still felt a good deal of anxiety when we finally got the go-ahead to approach him with the idea,” Dave Stone, associate creative director at the agency, said of Jeong. “I was truly ecstatic when he eventually saw the creative and seemed genuinely enthusiastic to be part of it.”

Jeong, who already knew and used the brand, said he didn’t need much convincing. “It really came down to the creative,” he said in a statement. “Once I reviewed all the work, I knew it was going to be a great fit. Really funny stuff.”

The spots were shot this summer in a single 10-hour day in suburban Los Angeles, where Jeong entertained the crew between takes, according to the agency.

The result: ads with a bright orange backdrop and a sunny disposition, where Jeong talks about being set free with ThermaCare HeatWraps, as opposed to being tethered to an old-school heating pad.

What comes across clearly—in addition to the humor—is the portability of the product, which means that consumers can go about their everyday routines instead of being stuck at home.

“When we landed on ThermaCare’s brand personality of ‘bold and supportive without taking ourselves too seriously,’ Dave and I didn’t know exactly how far the client would let us go in that ‘not taking ourselves too seriously’ realm,” Alexis Bingham, associate creative director, told Adweek. “But they were all in on it, and so were we.”

The campaign will run across digital and social, including connected TV, with additional spots expected later this year.

Original Content

Continue Reading
0
272 Views




Advertising
New Video by TRG Launches the Ram 2500 Rebel | Beautifully Shot in British Columbia
TRG Posted On October 5, 2022


At the State Fair of Texas, Ram introduced a new addition to its off-road line-up, the 2500 Rebel. The heavy duty truck was launched with a spot created by Dallas-based TRG and shot in British Columbia by Eric Crosland of Sherpas.

“We were excited to work with Sherpas,” says Greg Christensen, creative director on the project. “Eric shot ‘Sandman’ when Ram launched the TRX, and we wanted the 2500 Rebel to have a similar feel.”

The spot features the 2500 Rebel against the backdrops of the Tantalus Range and Squamish River. With the truck towing a load of ATVs through forests and up mountain roads, the piece culminates with the line “Power to the Weekend,” copy that is also echoed in Ram’s State Fair signage.

“Ram has a well-earned reputation of being hard-working, so to promote a Ram truck that was built around adventure and play was a new take,” says creative director Rob Hollenbeck. “The creative brief was basically ‘badass.’”

The 2500 Rebel spot features an unreleased track from the Nashville band A Thousand Horses. “The band sent the track to our client months ago, and he shared it with us without having a specific project in mind,” says Christensen. “When we were coming up with ideas for this assignment, that song just became a natural fit. It really drove the edit.”

Client: Ram
Head of Advertising: Jeff Summers
Advertising Manager: Lindsey Hart
Agency: TRG
Chief Creative Officer: Sue Batterton
Group Creative Director: Greg Christensen
Group Creative Director: Rob Hollenbeck
Producer: Greg Gibson
Brand Manager: Alissa Llort
Product Information Director: Chris Siminski
Account Principle: Dave Allen
Group Brand Director: Tyler May
Director of Strategy: Dave Snell
Brand Strategist: Allison Rife
Director of Business Affairs: Sara Sax
Director: Eric Crosland
Line Producer: Andréa Fehsenfeld
Production Company: Sherpas
Music: “’Til My Heart Don’t Beat” by A Thousand Horses

Ram 2500 Signage at the Texas State Fair


Continue Reading
0
375 Views




Advertising
TRG Announces New Head of Analytics and Insights
TRG Posted On September 12, 2022


Role is part of agency’s newly formed strategy collective

TRG announced the appointment of Theo Medeiros as head of analytics and insights. Medeiros has a vast array of experience in business analytics, data strategy, technology and artificial intelligence. Most recently, he served as director of analytics and technology for Dominion Harbor Group, and before that he was manager of analytics and strategy for the Metropolitan Museum of Art. He also founded the iAspire Fellowship Program to train youths in artificial intelligence. His new role reports to Chris Ferrel, chief strategy officer.

“After our first conversation, I knew we had not only found a brilliant data strategist in Theo, but found someone who would champion the next generation of creativity at TRG. He’s a coach, mentor and if-it-doesn’t-exist-I’ll-create-it leader,” said Ferrel. “The path to better audience insights requires better data, but data alone is not enough – leaders like Theo make the difference. He brings our clients world-class analytics expertise and a proven approach that blends science and art. We can’t wait to get started.”

Medeiros’s role will fall within the agency’s strategy collective, which brings together brand strategy, media strategy, digital strategy and data strategy. Medeiros will lead the group in turning data into actionable insights, improving how brands connect with people in a changing multicultural, global marketplace.

Immediately, he will begin developing a roadmap for growing the analytics and insights team of strategists, analysts and data managers. They will partner closely with creative teams, using data science to support creativity across TRG. New analytics products will focus on deeper audience insights, interest-based communities and elevated data strategies to help TRG clients earn their audiences’ attention in new ways.

“TRG fosters a culture of innovation, collaboration, inclusivity, boldness and customer-first that is dear to my heart and motivates me to do my best work,” said Medeiros. “I’m enthused to collaborate with the diverse and talented minds at TRG to continue to innovate, discover and deliver new products to our clients.”

Medeiros has a master of science degree from NYU’s Stern School of Business and a certificate in strategic management from Harvard University. He will complete an MBA in strategy and analytics at UNC Chapel Hill next year.


Continue Reading
0
450 Views




Advertising
TRG Produces High-Energy Spot for Choctaw Casino & Resort’s 35th Anniversary
TRG Posted On August 29, 2022


This month marks Choctaw Casino & Resorts’ 35th Anniversary. To celebrate, they’re giving away $2 Million in cash prizes, offering 35% off weekday hotel stays, featuring A-list entertainment, and hosting several special events at their Durant property to commemorate the milestone. Or, as they would say it, they’re partying like it’s 1987 all month long.

“As part of the new Stakes Raised campaign that debuted with the opening of their new $600 Million expansion, Choctaw Casino & Resort– Durant’s latest spot invites you to their 35th Anniversary Celebration. With high-energy imagery and the music to match, the spot highlights the bright lights and big times to be had at their state-of-the-art property throughout August.”
-Clint Carter, Creative Group Head, TRG


Continue Reading
0
278 Views




Advertising
TRG Amps up New Dave’s Killer Bread Spot with Fun Guitar Rip
TRG Posted On August 24, 2022


Nothing rocks more than organic bread with the flavor volume cranked up to 11. Check out TRG’s latest spot in the “Bread, Amplified” campaign for Dave’s Killer Bread as the guitar-wielding Dave logo shreds it up in a bread box.

Dave’s Killer Bread is America’s #1 organic bread for a reason: It tastes so darn good. Bold, hearty, and sweet – with killer taste and texture. Bread, Amplified.


Continue Reading
0
292 Views




Advertising
YouTube. It’s Not TV. | TRG’s Olivia Yaeger Explains Why
TRG Posted On August 10, 2022


By: Olivia Yaeger, Paid Search Associate Director

People have more choices than ever to watch what they want to watch and when they want to watch it. This ideology, being framed as personal primetime, is democratizing unique viewing habits, giving people the authority to watch in moments that work for them. With so much power in their hands, how can we, as advertisers, make marketing as dynamic as a customer journey?

One approach is broadly understanding your audience’s passions, which can be as simple as conceptualizing their stance on sports, news, or fashion. However, truly understanding your audience’s signals – and digitally meeting them where they are – paves the way for an intentional, lasting connection. Users will spend time with brands if the ads engage with them in an authentic, thoughtful way. After all, advertising done well is a service for the customer and will keep your brand memorable. Speakers at Google’s YouTube Brandcast event leaned into this discovery and idealized the need to “Follow Your Audience.”

Creating a well-rounded media plan on YouTube requires pulling many levers. While audience signaling and relevant content curation are important to identify, follow, and connect with desired viewers, they will fail to reach the end user if the ad is not placed at the right moment and with the right mindset. Now more than ever, it is imperative to craft campaigns that drive relevance using as many levers as possible.

Relevancy Drives Performance

YouTube is a platform that inspires interests and absorbs the deepest inquiries. While consumer behavior and preferences are evolving, people stick with YouTube for its deeply relevant content. What’s relevant to users now are convenience, ease, intuition, and authentic, native messaging.

Key Content Takeaways From the YouTube Brandcast Event

●     According to Talkshoppe, 94 percent of viewers say good content is personal and relevant.

  • Viewers say good content is intellectually and sensorially stimulating, and emotionally resonant.
  • Viewers seek out content that is not only relevant to their interests but also made by approachable, relatable creators.

●     80 percent of people say they are more open to advertising or branded content when that content is relevant to the viewer.

  • According to Cory Haik, chief digital officer of Vice Media, audiences must be able to see themselves in the content. If they don’t, they will leave.

For brands and advertisers, creating engaging content in ads lies far beyond blasting brand logos and hoping that little jingle inspires users to subconsciously crave your product or service. To break through and become top-of-mind requires being relevant within the realm of your audience’s interests, made more impactful through content coming directly from a trusted creator.

To effectively deliver messages that match interests, we’ll first need to understand the definition of a brand’s target audience and research what they’re tuning into on YouTube. While everyone has their own unique viewing experience, in general, most people turn to YouTube for happy, enriching content – particularly how-to content, which ranks number one, followed by music content at number two.

One-Size-Fits-All Makes Relevance Tenuous

YouTube often relies on the same media and creative strategies as other video channels in the paid advertising space. Most advertisers prioritize TV creative during production, leaving YouTube to suffer with unsuitable hand-me-downs. Most industry professionals consider relevancy as a unified, singular message across platforms – i.e., staying “consistent” to the brand. This mindset isn’t entirely wrong, though it lacks intuition. Creating relevance through repetition and consistency in content may come across as shepherd-like, with the clear objective of interrupting and pulling people in. Instead, brands should consider meeting their target audience where they are and on their terms. Yes, the message should be consistent across various platforms – but the content itself should lean into both: what is relevant natively on the platform and to the individual.

Users tend to be more receptive to advertising when they see a brand’s involvement in both organic and paid content. Seeing brands put care into their content goes a long way, and one way of doing so is to make content appear organic and authentic. Advertisers on TikTok masterfully lean into this approach, and the results show. In a study conducted by Flamingo, 79 percent of TikTok users prefer brands that show that they understand how to create for the platform (source: TikTok Marketing Science Global Community and Self-Expression Study, 2021).

These same learnings can and should be applied to YouTube. Viewers are 34 percent more likely to say that video content featuring “unique storytelling or production” is a bigger driver of sensorial stimulation than “cinematic quality” (source: YouTube Brandcast, 2022).

Advertisers need look no further than the YouTube channel “What’s Inside?” for an incredible example of a brand’s involvement in organic content. A father and son duo, who cut open random things to see what’s inside, form a partnership with Mercedes to cut open an S-Class seat. With over 5 million views, the video continues to live as Mercedes-branded content on the “What’s Inside?” YouTube channel.

Signal, Adapt, Create

Brands have more tools than they think that will enable them to leverage signals, create content, and adapt to the viewing experiences of their target audience. With so many levers to pull, how exactly should brands meet audiences where they are from platform to platform, device to device, and channel to channel on YouTube? Brands must use signals to identify the right person, mindset, and moment; adapt the media approach to fit; and create relevant messaging. These pillars are key to taking cognizance of the full spectrum of content personalization and can easily be methodized into three phases.

Start Phase One by leveraging Google’s audience signals to identify the person, mindset, and moment. With over 1 billion cross-device users on each of Google’s properties, advertisers can identify and understand their target audience from high-level demographics to specific purchase intentions using countless real-time data signals. YouTube video advertising solutions can access almost all the targeting capabilities of Google. YouTube can target users via affinity, in-market, life events, customer match, and data segments while reaching beyond Google’s predefined niche audiences through custom segments. These signals not only tell us a user might fit our target but also give us more clues about their life and interests that we can use to make our content more relevant to them.

With so many product offerings, YouTube’s ad formats can align with a brand’s goals throughout all stages of the funnel. Phase Two captures the user in the right mindset by deploying the proper ad types that will adapt to their moment. YouTube’s advanced targeting capabilities are hard-hitting when paired with the proper ad format. The user is guided through a memorable journey through visual storytelling, and they begin a trajectory that proceeds down each stage of the funnel. Upper-funnel ad types, such as video reach, prioritize generating mass awareness through interest-based affinity, custom affinity, and detailed demographic targeting tactics – while lower-funnel ad types, such as video action, lean into intent-based signals found in custom intent, in-market, and customer match.

With clear goals and audience definitions, Phase Three emphasizes creating a content strategy. The fundamentals for building effective YouTube creative, supplied by Google, are as simple as ABCD: attract, brand, connect, and direct. The creative needs to attract the attention of the user, clarify the brand, forge a genuine connection, then encourage direct action from the consumer. Partnering with influencers will amplify the connection as users gravitate toward their favorite YouTube creators. Understanding the right audience signals can tell us more about what creators are trusted by our audience and give us more reference points for creating content that attracts and connects. Most brands miss this mark, so it’s important to acquire a firm grip on Phases One and Two before proceeding to Phase Three.

Media professionals can now seamlessly navigate through Phases Two and Three in a single destination – who doesn’t love that? After a successful beta period, Google’s Ads Creative Studio has launched globally, combining rich features to create ad variants that can be customized for different audiences, locations, languages, or contexts. Google understands that delivering relevance at scale can be complex and cost-prohibitive and is opening barriers so that advertisers can sharpen their practice in creating personal, enticing paid YouTube content.

Louder for the People in the Back

Viewers get inspired when they feel that content was designed for them personally. A brand’s content should feel seamless and fit natively to the platform. Simply put, brands must do their due diligence by aligning creative concepts contextually on the platform and working with trusted creators who capture the attention of their target audience.

While audience signaling and content curation are important to identify, follow, and connect with desired viewers, they will fail to reach the end user if the ad is not placed at the right moment and with the right mindset. It may seem that there are endless levers to pull, but brands can connect authentically via three simple phases: signal, adapt, create.


Continue Reading
0
217 Views




Advertising
TRG Creates Follow Up Spots for Credit One “Live Ever Rewarded Campaign” | Funny!
TRG Posted On June 8, 2022


TRG has created sequel spots to an earlier campaign entitled “Life Ever Rewarded.” The Credit One Bank credit gods live to visit our realm and bestow their financial blessings upon us. And what better place for the latest deity, Approdite, Goddess of Apps, to preach the benefits of the Credit One Bank Mobile App than a charmingly awkward speed dating event?

In this latest installment of the campaign, we get to be a fly on the wall as Jerry, our understandably bewildered mortal, attempts to make sense of an unexpectant participant he encounters as he continues his search for love. 

Credits:
Agency: TRG
Directed by Win Bates of Tool
VFX thanks to Marek Glaser and team at Timber
Mix by Matt Miller at Lime
Music by Shindig
Edit by Dave Anderson at Arcade
Color by Mark Gethin at MPC.

Here are last year’s spots…


Continue Reading
0
285 Views




1
Older Posts

  • Events Calendar

    March 2023
    Mar 30 2023

    AAF Dallas Career Starter Fair

    Saatchi & Saatchi Dallas, 2021 Mckinney Ave, Dallas, TX, US, 75201
    Mar 30 2023

    Medium Giant’s Webinar | Google Analytics 4: How to smoothly transition to GA4 and gain actionable audience insights

    Mar 30 2023

    2023 Exxon Mobil Lecture Series | PepsiCo Brands’ Sustainability Story

    Angelika Film Center Dallas
    April 2023
    Apr 19 2023

    Digital Fight Club

    Granada Theatre
    No event found!

2023 AdChat™ trademark and content property of AdChat LLC with all rights reserved. All other trademarks and content belong to their respective owners.
Press enter/return to begin your search