ADDYs • Advertising

TRG Studios Win ADDY for Rain-X “Pianissimo” Spot

2 years ago
by TRG
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Written by TRG

At the recent Dallas ADDY Awards, TRG Studios‘ Rain-X “Pianissimo” spot earned a little industry recognition. The newly award-winning spot was concepted by agency CDs Chad Berry and Arthur Stewart. Then, the TRG Studios team went to work. Our director Chris Woods brought the idea to life, our post-production team of Peter Tarter, Joey Waldrip, and Nick Patronella polished all the pieces, and, as always, our producers Dave Rucker and Lisa Wisenbaker ensured everything ran seamlessly. Congratulations to the entire team for creating this now award-winning spot!

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

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