Driving Stronger Results & Relationships
Point is strengthening its leadership team with the addition of Jim Terry as Executive Vice President, Director of Client Experience. Terry brings deep experience in B2B marketing communications and client advisory. He has a proven track record of building client relationships and helping brands achieve measurable results with strategic communications.
”Creating a Director of Client Experience role is an intentional and important step for Point. This is a unique leadership role that reflects Point’s commitment to delivering an elevated level of partnership and guidance for our clients. Jim brings the experience to help clients think more holistically about their brand and their customers.
Susan Owen, CEO of Point
In this new role, Terry will serve as a trusted advisor to clients, helping them evaluate their brand from a broader perspective. His focus will include understanding how audiences engage with a brand and helping clients make informed decisions about the direction of their communications strategy.
A central component of that strategy is Point Studios, the firm’s standalone production division. As brands need to reach audiences across more channels with more relevant content, Point Studios gives Terry and the team the ability to move from strategic insight to production execution under one roof.
”I wanted to bring my expertise and experience to an agency that specialized in holistic and strategic marketing – I saw that opportunity with Point and Point Studios. This team knows how to connect strategy, creative, production and communications in ways that solve real client challenges. I’m excited to build on that foundation and help clients better understand their customers and create stronger brand experiences.
Jim Terry, EVP, Director of Client Experience
Terry’s addition strengthens Point’s ability to improve customer relationships through guidance, content, and communication. By looking at both the brand’s customer experience and the client’s experience with Point, he will help support long-term partnerships built on consistency, trust and performance.
