Today, Bottle Rocket, a digital product agency and part of WPP Enterprise Solutions, announced the appointment of Tom Bateman as Vice President of Business Development, effective immediately. In this role, Bateman will lead new business strategy, client acquisition and partnership development, reporting to President Matt Smith.
Bateman brings more than 30 years of experience leading digital product and experience work for Fortune 500 and high-growth brands, with proven business development success. He joins Bottle Rocket from Tandem Theory, where he was Senior Vice President of Client Service. His career includes client leadership roles at Razorfish and Ansira and nearly 14 years at Publicis, rising to Senior Vice President, Group Account Director.
Bateman will work closely with teams across strategy, experience, product, design and technology to build relationships with brands that want to modernize their digital products and customer experiences, pairing Bottle Rocket’s product expertise with practical, AI-enabled solutions.
Throughout his career, Bateman has built a reputation for growing multimillion-dollar accounts and delivering measurable results across revenue, customer acquisition and brand growth. He holds a Bachelor of Science in Communication and Journalism from the University of Oklahoma.
“Tom has spent his career earning the trust of some of the biggest brands in the country and turning those relationships into lasting partnerships,” said Matt Smith, President of Bottle Rocket. “He understands what clients need from a digital partner today, and he’ll help more brands discover how Bottle Rocket can move their business forward.”
“I’m honored to join Bottle Rocket, a team whose work I’ve admired for years,” said Bateman. “Bottle Rocket has a storied history of building digital products that drive lasting value for both companies and customers. I’m excited to bring that opportunity to more brands and help them move with more speed, certainty and grow with confidence.”
“Tom is a relationship builder at heart, and our clients and our people will be better for it,” added Smith. “We’re thrilled to welcome him to the team.”
