For years, H-E-B has been committed to honoring, celebrating, and supporting first responders across Texas as part of their H-E-B Helping Heroes program. To commemorate the 25th anniversary of September 11, H-E-B donated a total of $150,000 to nonprofits supporting first responders across Texas. This gift is part of H-E-B’s annual commitment totaling over $700,000 in support of first responder initiatives throughout the state.
This year, H-E-B also wanted to shine a light on the volunteer firefighters who protect so many Texas communities. This commercial, produced by Plot Twist Creativity, was created to recognize and thank those first responders who are always one call away. The ones who leave breakfast on the table, are there in the middle of the night, and answer the call when their neighbors need them most. It’s a tribute to their selflessness, their service, and the countless ways they show up for Texans every day.
Creative Agency: Plot Twist Creativity
Production: Tadd Myers
Post Production: Recess Editorial
