Fernand Fernandez, EVP, CMO, Communications Offer at Children’s Healthy posted on LinkedIn today:
“Yesterday we launched Incredible Together: Filled with Hope — a campaign that celebrates what makes Children’s Health so special: the extraordinary people who come together every day to bring hope, healing and understanding to children and their families.
“While campaigns often highlight the finished product, this one represents something much bigger. It reflects the compassion of our physicians, nurses, researchers, therapists, support teams, volunteers and every team member who lives our mission every day. Their work is the reason these stories can be told.
“Big thank you to our Brand, Communications, Media and Digital teams, our creative partners Plot Twist Creativity, and everyone across the organization who poured their talent and passion into bringing this campaign to life. This was truly a team effort, and I couldn’t be more proud of what we created together.
“Most importantly, thank you to the patients and families who entrusted us with their stories. You remind us every day why we do this work.”
Wendy Mayes, Creative Director/ Writer at Plot Twist Creativity added, “We are so proud of this new campaign that truly embodies the healing and hope that Children’s Health provides. Many people on our team are parents whose children have experienced the incredible care and expertise firsthand, and drew on these experiences to inspire this work. That level of authenticity is what makes the work so powerful.”
