Tracy-Locke reshared a post from its client, Dave Dreyer, CMO at Bazooka Brands, on LinkedIn today:
“We continue to evolve our brands here Bazooka Brands..
Next up: Juicy Drop
For years, we’ve described Juicy Drop as “the perfect mix of sweet and sour.”
True—but there’s more to the story.
When we looked deeper, we realized Juicy Drop doesn’t just deliver flavor. It gives you something to do.
It’s experiential. You control the experience. You can top it, squeeze it, dip it and make every bite your own.
In a category often built around unwrap, eat, repeat, Juicy Drop invites you to participate. It’s not just candy. It’s “hands on” candy.
That’s the thinking behind our new campaign—and our new invitation:
Top it. Squeeze it. Dip it. Peel it. Juicy Drop It.
