Recreation Dallas is behind “Kitchen to Cocina,” the new creative campaign supporting Cacique Foods‘ largest product innovation in years as the nation’s leading Hispanic cheese brand expands its lineup with three new shredded and grated cheese varieties.
The campaign showcases how Cacique’s authentic cheeses transform everyday home cooking into restaurant quality Mexican meals, reinforcing the brand’s 50 year legacy while introducing products designed to bring authentic flavor and melt to more American kitchens.
Launching July 20, “Kitchen to Cocina” is backed by Cacique’s largest creative and digital media investment in years, with placements across Connected TV, Meta, YouTube, TikTok and programmatic channels in both English and Spanish.
The campaign supports the nationwide rollout of Cacique’s new shredded and grated cheese line featuring Mexican Style Four Cheese, Queso Quesadilla and Queso Cotija. Each variety is made with high quality ingredients, is protein packed, gluten free and contains no artificial flavors.
Under the leadership of CEO Pedro Silveira and CMO Sibel Candemir, the launch marks Cacique Foods’ most significant mainstream product innovation in years and signals a broader commitment to innovation, brand building and expanding authentic Mexican flavors to more consumers across the U.S.
