Snaps Clothing has partnered with Odin Clack, founder of Lewisville-based Odin Leather Goods, for the first installment of a new content series featuring Texas makers, doers and dreamers.
Called the Pioneer Series, the collaboration was created by The Uptown Agency and features Clack in his workshop wearing Snaps shirts and talking about the connections between his work and the Snaps brand, including craftsmanship, authenticity, and a shared Western influence.
The series also highlights Clack’s connection to Texas A&M, tying into Snaps’ Tailgater Collection, along with his business philosophy: “Free Dreams. Full Price Hustle.”
“The Pioneer Series gives us a way to tell the Snaps story through people who already share some of the qualities the brand stands for,” said Greg Christensen, Partner and ECD of The Uptown Agency. “Odin works with his hands, takes his craft seriously and has built something distinctly his own. That made him a great person to start with.”
“The best collaborations happen when there’s a genuine connection,” said Emily Johnson, Partner and Head of Client Experience at The Uptown Agency. “We’re excited to build relationships with people like Odin and bring their stories to a wider audience.”
The Odin Clack films mark the beginning of a planned series of collaborations with Texas-based craftspeople, entrepreneurs and other creators whose work connects with Snaps’ Western, rugged and craft-focused roots.
The collaboration can be seen on Instagram at @snapsclothingco. Clack’s work can be found at @odinleather and OdinLeatherGoods.com.
