New practice pairs deep foodservice expertise with Augustine’s award-winning integrated marketing capabilities to help brands drive measurable growth
Augustine Agency, an award-winning integrated marketing and communications agency, today announced the launch of Flavor Theory, a new foodservice marketing practice that combines deep industry expertise with Augustine’s full-service marketing capabilities to help restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses.
Purpose-built for the foodservice industry, Flavor Theory delivers strategic marketing solutions designed to help brands earn menu placements, strengthen customer loyalty and grow market share. The practice pairs specialized foodservice knowledge with Augustine’s expertise in strategy, creative, digital marketing, public relations and analytics to develop integrated campaigns that deliver measurable business results.
“We recognize foodservice marketing isn’t one-size-fits-all,” said Kalie Whitsett, chief operating officer. “Flavor Theory was created to combine the deep foodservice knowledge with the resources of a full-service agency, providing clients with an integrated partner that understands both the industry and how to turn insights into growth.”
Flavor Theory offerings include:
- Brand strategy, consumer insights and market research
- Creative campaign and LTO development and content production
- Menu marketing and merchandising
- Digital and social media marketing
- Public relations
- Influencer partnerships
- Performance marketing and online optimization
Flavor Theory builds on Augustine’s experience supporting nationally recognized brands including Avocados From Mexico, Guerrero Tortillas, Mission Foods, National Mango Board, Rubio’s, Shake Shack, WaBa Grill and Which Wich. Through integrated marketing programs, the agency has helped clients increase brand awareness, influence purchasing decisions and strengthen customer engagement.
To celebrate the launch, Flavor Theory leaders Vice President of Client Services Lindsay Moore and Director of Foodservice Marlene Navarro will attend the upcoming The Foodservice Conference hosted by the International Fresh Produce Association July 23 and 24 in Monterey, CA to meet with current and prospective partners and discuss emerging opportunities across the industry.
For more information about Flavor Theory, visit www.flavortheory.co.
Flavor Theory is Augustine Agency’s specialized marketing practice, helping restaurants, food manufacturers, distributors and institutional dining organizations grow through strategic marketing and communications. Flavor Theory helps foodservice brands transform insights into measurable business growth by combining industry expertise with branding, creative, digital marketing and public relations.
For more information about Flavor Theory, visit www.flavortheory.co.
