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Augustine Agency

Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has helped make its local and national clients, including food, destination and home builder verticals, Shine Brighter for more than 25 years. Augustine has more than 50 full-time employees specializing in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including ADDY, MAME, Visit California Poppy, BANN-ER and PRSA awards. To learn more about Augustine’s work, visit AugustineAgency.com.




Advertising
Augustine Agency Appoints New President
Augustine Agency Posted On March 28, 2022


Promoted internally after 6 years with the agency

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, announced the internal promotion of Jeff Roberts to President of the agency. Roberts previously served as Senior Vice President.

“Jeff has been a true leader from the day he joined our agency, six years ago,” said Robert Nelson, CEO, Augustine Agency. “He’s worked diligently to build our team in the Dallas market, growing our client base and increasing revenue for the agency by impressive amounts. He continues to push for innovative solutions and is a driving force behind Augustine’s success.”

Roberts has more than 25 years of marketing and advertising experience. Since joining Augustine Agency, he has led client strategy and operational efforts, increasing Augustine’s Dallas-Fort Worth metroplex business by 200%. He has worked with top national brands like Avocados From Mexico, Mission Foods, Frito-Lay, Coca-Cola, and Target, and has overseen the development of numerous award winning campaigns.

“I am humbled by the support from our Founder, Debbie, and CEO, Robert,” said Roberts. “The power of relationships has been instrumental in my growth at the agency and success with our clients. I’m excited about the opportunity ahead. It’s an exciting time to be part of the Augustine team.”

At this year’s ADDY awards, Roberts was honored with the Top Suits award for Agency Leader of the Year. This was in addition to four other ADDYs earned by the team for their work with Avocados From Mexico and Mission Foods.

As Roberts embraces this new role with the agency, he anticipates growing the Dallas location by 20% in the next year, based on a robust business development pipeline.


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AAF Dallas  / ADDYs  / Advertising
Augustine Agency Celebrates Multiple Wins at AAF Dallas American Advertising Awards
Augustine Agency Posted On March 1, 2022


Wins five awards on behalf of leadership and clients Avocados From Mexico and Mission Foods

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, announced it was honored with five American Advertising Federation (AAF) of Dallas Awards (ADDY). Augustine expanded its business and opened its DFW metroplex branch in 2015. The agency’s growth in the region remains strong as it continues to lead the marketing and advertising space with top clients in the area including Avocados From Mexico (AFM) and Mission Foods.  Augustine received two awards for Best Social Media Campaigns, both on behalf of Mission Foods. A Gold ADDY was awarded for the Sweet Hawaiian Tortillas campaign aimed to grow a new consumer base and bring excitement for a new line of tortillas to its current audience in social and shopper environments. A Bronze ADDY was awarded for the agency’s work behind its Mission Holidays campaigns, bringing mouthwatering food recipes to its social channels.  

Another two Bronze ADDY’s were awarded for its work behind two separate AFM campaigns. The first, AFM’s Super Bowl Guac Bowl, was centered around the 2021 Super Bowl and resulted in record-breaking avocado sales. The fully integrated shopper and digital campaign included major football stars like Hall of Famer and Sports Newscaster Troy Aikman, as well as fellow Sports Newscaster Erin Andrews. A second Bronze ADDY was awarded for its Foodservice Playbook campaign; an educational B2B guide providing solutions and addressing the biggest back-of-house avocado questions in the foodservice industry.

 “We are so honored to be recognized for our creative ideas amongst Dallas’ elite marketing and advertising organizations,” said Debbie Augustine, founder and executive creative director of Augustine Agency. “It’s humbling to be able to work with such amazing brands like Avocados From Mexico and Mission Foods. We are so proud of the exceptional results and look forward to delivering even more innovative marketing solutions this year.”

 “After seeing the amount of immense talent in Dallas advertising, I knew it was the perfect place to expand Augustine Agency,” added Robert Nelson, CEO. “Our clients are inspired by being on the cutting edge of advertising, which makes working on their campaigns even more fulfilling.”

 Additionally, Augustine’s Jeff Roberts was named AAF Dallas’ Agency Leader of the Year. Under Roberts’ leadership, Augustine has flourished into one of Dallas’ most awarded agencies. His creative inspiration and vision have propelled the agency to achieve a significant level of success.

 “I feel extremely fortunate to be chosen for this prestigious award,” said Roberts. “It’s also a reflection of the entire team. It validates their flexibility, adaptability and resiliency over the past two years and our commitment to exceeding the innovative and creative marketing needs of our clients.”

 Not only did Augustine win five awards, the agency was instrumental in creative concepting and development for this year’s event. The theme chosen was “Make History,” connecting to the uniqueness of the event venue, the Perot Museum of Nature and Science.

 The ADDY Awards are the largest advertising awards program in the U.S. attracting thousands of entries every year through local ad chapter competitions. To learn more about Augustine’s work, go to augustineagency.com.


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Advertising
Augustine Agency Honored for Best Overall Destination Brand Identity for North Lake Tahoe Marketing Cooperative
Augustine Agency Posted On February 23, 2022


North Lake Tahoe Marketing Cooperative (NLTMC) and its agency of record, Augustine Agency, today announced being honored with the 2022 Visit California Poppy Award for Best Overall Destination Brand Identity. The award recognizes the California destination that showcases its unique attributes to help drive visitors to lodging properties, businesses and key attractions. The Visit California biennial celebration held February 15 in San Francisco recognizes excellence in California’s tourism marketing and honored eight overall categories.  NLTMC partners with Augustine for all creative marketing and advertising services. The two collaborated on the strategic development of the destination’s brand, bringing to life a treasured gem in the Northern California/Nevada region.

 “It has been an honor to develop a brand that captures the true essence of such a majestic and premier destination,” said Debbie Augustine, founder and executive creative director, Augustine Agency. “Our goal was to not only create a brand platform that would entice visitation, but to ensure the residence in the area felt well represented. Much of our messaging centers around education, responsible travel, and the importance of sustainability. We took an existing logo and created a complete story, capturing the character of a truly unique and breathtaking region.”

 Augustine’s methodical approach to building North Lake Tahoe’s brand has helped the destination become a leader in California tourism promotion. The focus has been to position North Lake Tahoe as a four-season destination with new experiences and year-round adventures, while placing an emphasis on slower visitation periods of spring and fall. The organizations also place a significant amount of effort on sustainability messaging, working to educate potential visitors before, during and after their time in the region. A key element of North Lake Tahoe’s identity is emphasizing the importance of sustainability and driving responsible travel. The goal is to create awareness and increase visitation while finding new ways to contribute to the communities within the destination.

 “It was a dynamic and successful collaboration between our two organizations,” added Andy Chapman, President and CEO of Incline Village Crystal Bay Visitors Bureau. “We wanted to engage both locals and visitors with a brand that would be authentic in showcasing the tremendous beauty and assets North Lake Tahoe has to offer. A world-class destination deserves a world-class brand identity. We couldn’t be more pleased with this recognition.”

 “The evolution of our iconic brand was a labor of love combining a tremendous number of resources during such a challenging time for our industry,” said Amber Burke, marketing director, North Lake Tahoe Resort Association. “Augustine has been a great partner and really embraced our vision bringing it to life in a way even we couldn’t imagine.”

 


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Advertising
City of DeSoto Selects Augustine Agency to Develop New Brand and Marketing Strategy
Augustine Agency Posted On September 28, 2021


Augustine to rebrand city with fresh look and feel that reflects unique nature of community

Augustine Agency, one of North Texas’ fastest-growing fully integrated marketing agencies, today announced it has been selected by the City of DeSoto to develop a new brand, style guide and marketing strategy for the community. The rebrand will focus on establishing a clear brand for the city that highlights its strengths, assets, diversity, vision and potential with the overarching goal to position DeSoto as the best place to live, own a business and visit in the DFW metroplex. 

“DeSoto is unique in its own way, and we are honored we get to bring their vision and story to life,” said Debbie Augustine, founder and executive creative director of Augustine Agency. “We share the same excitement the DeSoto City Council has for the town and its future. We are passionate about bringing the authenticity of the city forward and shining a light on why it’s an ideal location to live, work and play within the DFW metroplex.”

Augustine will primarily manage DeSoto’s rebranding including developing a new logo and tagline as well as updating all of the city’s business materials.

“Augustine has a great vision for rebranding and brings solid marketing expertise to this project,” said DeSoto City Manager Brandon Wright. “We look forward to our partnership with Augustine and are confident that together we will take DeSoto to a whole new level while generating a new awareness and interest in our great city.”

Augustine opened its DFW office in 2015 with continued growth year-over-year. Other clients in the region include Avocados From Mexico and Mission Foods as well as Visit Bastrop, the official destination marketing organization for the City of Bastrop located just 30 miles southeast of Austin. Augustine has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. For more information, go to augustineagency.com.


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ADDYs  / Advertising
Augustine Agency Celebrates Marketing Innovation with AAF Dallas American Advertising Awards
Augustine Agency Posted On March 18, 2021


Wins two awards on behalf of clients Avocados From Mexico and Mission Foods

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, today announced it was honored with two American Advertising Federation (AAF) of Dallas Awards (ADDY Awards). Augustine opened its DFW metroplex branch in 2015 and its growth in the region remains strong as it continues to drive innovation with top clients in the area including Avocados From Mexico and Mission Foods.  Augustine was awarded a Silver ADDY for its Integrated Advertising Consumer Campaign work on behalf of Mission Foods #2Fast2Tasty campaign aimed to grow a new consumer segment and bring excitement to its current audience in social and shopper environments. The campaign allowed shoppers to experience the NTT IndyCar Series and virtually join the Arrow McLaren SP racing team through live Q&A’s, social contests, recipe sharing and more. Supporting tactics included building a microsite, social, print, in-store displays, events, competitions and product innovation. 

Augustine was also honored with a Bronze ADDY for its work behind Avocados From Mexico successful new restaurant launch event – AvoEatery Featuring Avocados From Mexico. As the world’s first avocado-centric polished restaurant, Augustine’s efforts supported various elements including social, restaurant décor, menus, coasters, employee uniforms and more. Recently, Fast Company magazine named Avocados From Mexico one of the top innovative branding companies of 2021 as they broke import records last year. 

“We are so honored to be recognized for our creative ideas amongst Dallas’ top marketing and advertising talent,” said Robert Nelson, chief executive officer of Augustine Agency. “It’s an honor to work with such amazing brands like Avocados From Mexico and Mission Foods. We are so proud to provide leading creative results for these top brands and we look forward to delivering even more cutting-edge marketing solutions this year.”

 

The ADDY Awards are the largest advertising awards program in the U.S. attracting thousands of entries every year through local ad chapter competitions. AAF Dallas announced its local winners virtually on March 11 through its Safest ADDYs Ever event. To learn more about Augustine’s work, go to augustineagency.com.

ABOUT AUGUSTINE AGENCY

Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for more than 25 years representing a diverse set of local and national clients including food, destination and home builder verticals. Augustine has more than 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. To learn more about Augustine’s work, go to augustineagency.com.


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Advertising
Augustine Agency Celebrates 25 Years in Advertising
Augustine Agency Posted On March 2, 2021


2021 marks the 25th year in business for us here at Augustine Agency! From a start-up beginning to now being named the third-largest Sacramento area advertising agency and one of the fastest-growing fully-integrated marketing agencies in Dallas, we have a lot to celebrate. We might have changed our visual branding a couple of times, but our core mission has remained the same – to drive our clients to outshine the competition.

Brand Wall

Over the years, our energetic mix of visionaries has helped hundreds of brands with their marketing. Some client highlights include selling more than 100,000 homes, breaking records in consumer package sales and putting dozens of destinations on the map. In addition, we’ve poured our hearts into pro-bono work, supporting causes such as child abuse prevention and cancer awareness.

Debbie Augustine, the agency’s founder and executive creative director.

“You might know us for our catchy tag lines but when it comes to describing how incredible the past 25 years have been, there are truly no words,” said Debbie Augustine, the agency’s founder and executive creative director. “It has been such an honor to serve as a “think tank” to so many extraordinary brands and organizations, and I’m so proud of the outstanding work our team does every day. As we look ahead, our top priority is to continue our digital expansion, investing in our talent and diversifying our offerings.”

Join us for a walk down memory lane as we cherish how it started vs how it’s going:

THE BEGINNING

While our first office might have been our founder’s dining room table in 1996 as D. Augustine & Associates, we could already feel we were onto something. We hit the ground running in the homebuilder industry (shout out to our first client – Premier Homes!) where we quickly became known as a powerhouse in this realm. Hitting many milestones during the first year, including winning homebuilder awards, was a feeling like no other!

The original Augustine logo circa 1996.

NEW VERTICALS

After more than a decade in business in 2007-08, Augustine Agency had a lion’s share of homebuilders in Northern California and Northern Nevada that we represented. That time period also marked our diversification into the travel/destination, government, food, retail industries and beyond. If we could move people to make the biggest purchasing decision of their lifetimes (a home!), we were confident we could move people to action when trip planning and more.

 
Making things happen for Avocados From Mexico.

A SECOND HOME

In 2015, the DFW metroplex welcomed a new player in the advertising community! Augustine Agency officially opened a second office in Irving, hiring top talent and breaking ground working with leading clients in the area including Avocados From Mexico and Mission Foods.

 
Celebrating a Dallas ADDY (American Advertising Awards) win in 2018

NOW AND THE WORLD OF TOMORROW

Today, a dream team of nearly 50 strategists, award-winning creatives, digital brainiacs, public relations extraordinaires, social media mavens and over-achieving client service advisors work hard to be the best partners to our clients, some of which have been with the agency for over a decade.

  • Augustine’s CEO Robert Nelson and Art Director Walter Ramirez celebrating Walt’s “Auggie of the Year” award.
  • A happy reunion of our Dallas and Roseville team members

As the world enters the era of artificial intelligence and digital acceleration, we couldn’t be more excited to expand our leadership in consumer behavior, creative and marketing solutions to the technology market, continue to grow and celebrate work wins, personal milestones and everything in between.


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Advertising
Augustine Agency Expands Global Growth Strategies | Hires Barbara D’Amato
Augustine Agency Posted On October 7, 2020


Dallas Marketing Agency Reports Strong Growth, Looks to Broaden Technology Portfolio

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, is pleased to announce its recent hire of Barbara D’Amato, who will focus on Augustine’s global growth strategies and serve as a board advisor to the agency. D’Amato will strategize on acquiring private equity accounts with an emphasis on technology as the agency looks to broaden its growing portfolio in Texas and beyond.

“Barbara is truly a multi-industry specialist and a strong business developer in both public and private markets,” said Robert Nelson, chief executive officer of Augustine Agency. “As we look into new business opportunities within the technology space, Barbara’s vision and growth strategy leadership will no doubt make an impact and drive our development forward in this sector.”

D’Amato brings more than 30 years of commercial and investment banking experience working with a variety of industries including technology, financial institutions, sovereign wealth funds, healthcare and biotech trades. She has also held leadership positions for multi-billion-dollar multinational banks such as BNP Paribas US and Global Banking, Comerica Bank and Bank of America’s Global Capital Markets. D’Amato is also an experienced corporate board director and was previously recognized for the development of global strategic relationships to promote Foreign Trade and Investments under the U.S. Department of Commerce Trade Mission. 

“I couldn’t be more excited to join Augustine and help lead new business in the technology space,” said D’Amato. “Augustine is a leader in consumer behavior, a force of nature in its creative and digital marketing solutions. I am thrilled to be expanding the agency’s leadership team to identify unique opportunities for innovation as we enter an era of artificial intelligence and digital acceleration. Augustine’s portfolio of best in class solutions presents an exciting opportunity to further growth for top consumer brands by delivering the most memorable and impactful ad campaigns in the market. The technology market opportunity in Texas is significant. To be part of the overall vision of growth and development in this space is truly amazing.”

Augustine opened its DFW metroplex office in 2015 and its growth remains strong with top clients in the area including Avocados From Mexico and Mission Foods. To learn more about Augustine, go to augustineagency.com. 

ABOUT AUGUSTINE AGENCY
Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for nearly 25 years representing a diverse set of local and national clients including food, destination and home builder verticals. Augustine has nearly 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including MAME, Addy, BANN-ER and PRSA awards. To learn more about Augustine’s work, visit augustineagency.com.


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Advertising
Augustine Agency Doubles Down in Dallas
Augustine Agency Posted On November 14, 2017


Agency Brings on New Leadership in Texas to Build and Broaden Portfolio

The​ ​advertising​ ​community​ ​has​ ​received​ ​a​ ​new​ ​player​ ​in​ ​the​ ​DFW metroplex,​ ​Augustine​ ​Agency.​ ​The​ ​distinguished​ ​Sacramento-based​ ​advertising​ ​company​ ​is​ ​now​ ​calling Dallas,​ ​Texas​ ​their​ ​second​ ​home.​ ​Expanding​ ​their​ ​new​ ​office,​ ​acquiring​ ​notable​ ​talent​ ​and​ ​building​ ​its presence,​ ​Augustine​ ​Dallas​ ​is​ ​breaking​ ​ground​ ​working​ ​with​ ​top​ ​clients​ ​in​ ​the​ ​area​ ​such​ ​as​ ​Avocados From​ ​Mexico,​ ​Mission​ ​Foods,​ ​Wilsonart​ ​and​ ​Granbury.

Elba Intriago

Elba​ ​Intriago​ ​has​ ​been​ ​named​ ​President​ ​of​ ​Augustine​ ​Agency,​ ​tapped​ ​to​ ​lead the​ ​agency’s​ ​expansion​ ​along​ ​with​ ​Jeff​ ​Roberts,​ ​VP​ ​of​ ​Client​ ​Services,​ ​and recently-appointed​ ​VP​ ​of​ ​Growth​ ​Strategies​ ​Toby​ ​Adams​ ​who​ ​will​ ​spearhead the​ ​Digital​ ​and​ ​Strategy​ ​&​ ​Planning​ ​disciplines.
Intriago,​ ​who’s​ ​been​ ​named​ ​one​ ​of​ ​the​ ​top​ ​20​ ​women​ ​in​ ​advertising​ ​by American​ ​Advertising​ ​Federation​ ​Dallas​ ​with​ ​its​ ​Shining​ ​Stars​ ​recognition, previously​ ​co-founded​ ​and​ ​was​ ​the​ ​Executive​ ​Vice​ ​President​ ​of​ ​Inspire,​ ​a multicultural​ ​marketing​ ​firm​ ​focused​ ​on​ ​the​ ​Hispanic​ ​consumer​ ​in​ ​the​ ​U.S.​ ​and Latin​ ​America.​ ​With​ ​over​ ​15​ ​years​ ​overseeing​ ​creative​ ​teams​ ​and​ ​developing winning​ ​marketing​ ​strategies,​ ​Elba​ ​will​ ​be​ ​in​ ​charged​ ​with​ ​ensuring​ ​the​ ​growth​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​
​
“We​ ​are​ ​thrilled​ ​to​ ​have​ ​such​ ​a​ ​solid​ ​group​ ​of​ ​leaders​ ​at​ ​the​ ​helm​ ​and​ ​for​ ​the opportunity​ ​to​ ​create​ ​some​ ​ amazing​ ​work​ ​in​ ​the​ ​place​ ​where​ ​business​ ​gets done”​ ​said​ ​Debbie​ ​Augustine-Nelson,​ ​founder​ ​and​ ​Executive​ ​Creative​ ​Director of​ ​Augustine​ ​Agency,​ ​“Elba’s​ ​vision,​ ​creativity​ ​and​ ​grounded​ ​leadership​ ​will​ ​no doubt​ ​make​ ​an​ ​impact​ ​and​ ​drive​ ​our​ ​growth​ ​forward.”

Jeff Roberts

Roberts​ ​has​ ​held​ ​leadership​ ​positions​ ​at​ ​prestigious​ ​agencies​ ​such​ ​as​ ​Rally Marketing​ ​Group,​ ​Encircle​ ​Marketing,​ ​TracyLocke,​ ​Publicis​ ​Groupe​ ​and​ ​Ryan Partnership,​ ​as​ ​well​ ​as​ ​client-side​ ​with​ ​The​ ​Coca-Cola​ ​Company.

Toby Adams

Adams​ ​brings​ ​20​ ​years​ ​of​ ​agency​ ​and​ ​client-side​ ​integrated​ ​marketing expertise​ ​working​ ​in​ ​a​ ​variety​ ​of​ ​industries​ ​including​ ​travel​ ​and​ ​tourism, consumer​ ​packaged​ ​goods,​ ​retail,​ ​healthcare,​ ​insurance,​ ​financial​ ​services, energy,​ ​and​ ​direct​ ​sales.​ ​He’s​ ​worked​ ​with​ ​the​ ​Omnicom​ ​family​ ​of​ ​agencies (TracyLocke,​ ​DDB,​ ​Focus,​ ​and​ ​Targetbase)​ ​and​ ​later​ ​with​ ​TM​ ​Advertising (McCann)​ ​and​ ​The​ ​Richards​ ​Group.

Current​ ​agency​ ​offerings​ ​include:​ ​brand​ ​and​ ​creative​ ​development,​ ​digital​ ​&​ ​social​ ​media,​ ​trade​ ​and shopper​ ​marketing,​ ​retail​ ​activation,​ ​home​ ​builder​ ​marketing,​ ​destination​ ​marketing​ ​and​ ​public​ ​relations.

About​ ​Augustine​ ​Agency
For​ ​more​ ​than​ ​20​ ​years,​ ​Augustine​ ​has​ ​been​ ​the​ ​“make​ ​it​ ​happen”​ ​agency​ ​in​ ​Sacramento.​ ​Defying​ ​odds and​ ​bringing​ ​forward-thinking​ ​to​ ​everything​ ​they​ ​do,​ ​this​ ​collaborative​ ​group​ ​of​ ​inspired​ ​and​ ​intuitive individuals​ ​is​ ​united​ ​by​ ​a​ ​singular​ ​vision​ ​to​ ​deliver​ ​the​ ​best​ ​in​ ​breed​ ​when​ ​it​ ​comes​ ​to​ ​outstanding​ ​creative, interactive​ ​digital​ ​marketing,​ ​public​ ​relations,​ ​social​ ​media​ ​and​ ​retail​ ​programs​ ​to​ ​clients​ ​in​ ​a​ ​diverse​ ​range of​ ​industries.​ ​The​ ​agency​ ​is​ ​consistently​ ​on​ ​the​ ​list​ ​of​ ​top​ ​firms​ ​in​ ​Sacramento​ ​where​ ​it​ ​is​ ​headquartered, and​ ​has​ ​been​ ​steadily​ ​growing​ ​a​ ​stellar​ ​reputation​ ​in​ ​Dallas​ ​and​ ​Reno​ ​as​ ​the​ ​company​ ​continues​ ​to expand​ ​in​ ​key​ ​markets.​ ​To​ ​find​ ​out​ ​what​ ​they​ ​have​ ​been​ ​up​ ​to​ ​and​ ​see​ ​where​ ​they​ ​are​ ​going, visit ​AugustineAgency.com​. ###


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