October 27, 2021
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Augustine Agency

Augustine Agency is a privately held fully integrated marketing agency founded in 1996 with offices in California, Texas and Nevada. The agency’s more than 50 full-time employees represent brands in the tourism, builder/developer, economic development, law enforcement, public safety, retail and shopper marketing verticals. As experts in consumer behavior marketing, Augustine is known to deliver proven results and strong return on investment for its variety of local and national clients. The agency has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. For more information, go to augustineagency.com.


Advertising
City of DeSoto Selects Augustine Agency to Develop New Brand and Marketing Strategy
Augustine Agency Posted On September 28, 2021


Augustine to rebrand city with fresh look and feel that reflects unique nature of community

Augustine Agency, one of North Texas’ fastest-growing fully integrated marketing agencies, today announced it has been selected by the City of DeSoto to develop a new brand, style guide and marketing strategy for the community. The rebrand will focus on establishing a clear brand for the city that highlights its strengths, assets, diversity, vision and potential with the overarching goal to position DeSoto as the best place to live, own a business and visit in the DFW metroplex. 

“DeSoto is unique in its own way, and we are honored we get to bring their vision and story to life,” said Debbie Augustine, founder and executive creative director of Augustine Agency. “We share the same excitement the DeSoto City Council has for the town and its future. We are passionate about bringing the authenticity of the city forward and shining a light on why it’s an ideal location to live, work and play within the DFW metroplex.”

Augustine will primarily manage DeSoto’s rebranding including developing a new logo and tagline as well as updating all of the city’s business materials.

“Augustine has a great vision for rebranding and brings solid marketing expertise to this project,” said DeSoto City Manager Brandon Wright. “We look forward to our partnership with Augustine and are confident that together we will take DeSoto to a whole new level while generating a new awareness and interest in our great city.”

Augustine opened its DFW office in 2015 with continued growth year-over-year. Other clients in the region include Avocados From Mexico and Mission Foods as well as Visit Bastrop, the official destination marketing organization for the City of Bastrop located just 30 miles southeast of Austin. Augustine has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. For more information, go to augustineagency.com.


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ADDYs  / Advertising
Augustine Agency Celebrates Marketing Innovation with AAF Dallas American Advertising Awards
Augustine Agency Posted On March 18, 2021


Wins two awards on behalf of clients Avocados From Mexico and Mission Foods

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, today announced it was honored with two American Advertising Federation (AAF) of Dallas Awards (ADDY Awards). Augustine opened its DFW metroplex branch in 2015 and its growth in the region remains strong as it continues to drive innovation with top clients in the area including Avocados From Mexico and Mission Foods.  Augustine was awarded a Silver ADDY for its Integrated Advertising Consumer Campaign work on behalf of Mission Foods #2Fast2Tasty campaign aimed to grow a new consumer segment and bring excitement to its current audience in social and shopper environments. The campaign allowed shoppers to experience the NTT IndyCar Series and virtually join the Arrow McLaren SP racing team through live Q&A’s, social contests, recipe sharing and more. Supporting tactics included building a microsite, social, print, in-store displays, events, competitions and product innovation. 

Augustine was also honored with a Bronze ADDY for its work behind Avocados From Mexico successful new restaurant launch event – AvoEatery Featuring Avocados From Mexico. As the world’s first avocado-centric polished restaurant, Augustine’s efforts supported various elements including social, restaurant décor, menus, coasters, employee uniforms and more. Recently, Fast Company magazine named Avocados From Mexico one of the top innovative branding companies of 2021 as they broke import records last year. 

“We are so honored to be recognized for our creative ideas amongst Dallas’ top marketing and advertising talent,” said Robert Nelson, chief executive officer of Augustine Agency. “It’s an honor to work with such amazing brands like Avocados From Mexico and Mission Foods. We are so proud to provide leading creative results for these top brands and we look forward to delivering even more cutting-edge marketing solutions this year.”

 

The ADDY Awards are the largest advertising awards program in the U.S. attracting thousands of entries every year through local ad chapter competitions. AAF Dallas announced its local winners virtually on March 11 through its Safest ADDYs Ever event. To learn more about Augustine’s work, go to augustineagency.com.

ABOUT AUGUSTINE AGENCY

Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for more than 25 years representing a diverse set of local and national clients including food, destination and home builder verticals. Augustine has more than 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. To learn more about Augustine’s work, go to augustineagency.com.


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Advertising
Augustine Agency Celebrates 25 Years in Advertising
Augustine Agency Posted On March 2, 2021


2021 marks the 25th year in business for us here at Augustine Agency! From a start-up beginning to now being named the third-largest Sacramento area advertising agency and one of the fastest-growing fully-integrated marketing agencies in Dallas, we have a lot to celebrate. We might have changed our visual branding a couple of times, but our core mission has remained the same – to drive our clients to outshine the competition.

Brand Wall

Over the years, our energetic mix of visionaries has helped hundreds of brands with their marketing. Some client highlights include selling more than 100,000 homes, breaking records in consumer package sales and putting dozens of destinations on the map. In addition, we’ve poured our hearts into pro-bono work, supporting causes such as child abuse prevention and cancer awareness.

Debbie Augustine, the agency’s founder and executive creative director.

“You might know us for our catchy tag lines but when it comes to describing how incredible the past 25 years have been, there are truly no words,” said Debbie Augustine, the agency’s founder and executive creative director. “It has been such an honor to serve as a “think tank” to so many extraordinary brands and organizations, and I’m so proud of the outstanding work our team does every day. As we look ahead, our top priority is to continue our digital expansion, investing in our talent and diversifying our offerings.”

Join us for a walk down memory lane as we cherish how it started vs how it’s going:

THE BEGINNING

While our first office might have been our founder’s dining room table in 1996 as D. Augustine & Associates, we could already feel we were onto something. We hit the ground running in the homebuilder industry (shout out to our first client – Premier Homes!) where we quickly became known as a powerhouse in this realm. Hitting many milestones during the first year, including winning homebuilder awards, was a feeling like no other!

The original Augustine logo circa 1996.

NEW VERTICALS

After more than a decade in business in 2007-08, Augustine Agency had a lion’s share of homebuilders in Northern California and Northern Nevada that we represented. That time period also marked our diversification into the travel/destination, government, food, retail industries and beyond. If we could move people to make the biggest purchasing decision of their lifetimes (a home!), we were confident we could move people to action when trip planning and more.

 
Making things happen for Avocados From Mexico.

A SECOND HOME

In 2015, the DFW metroplex welcomed a new player in the advertising community! Augustine Agency officially opened a second office in Irving, hiring top talent and breaking ground working with leading clients in the area including Avocados From Mexico and Mission Foods.

 
Celebrating a Dallas ADDY (American Advertising Awards) win in 2018

NOW AND THE WORLD OF TOMORROW

Today, a dream team of nearly 50 strategists, award-winning creatives, digital brainiacs, public relations extraordinaires, social media mavens and over-achieving client service advisors work hard to be the best partners to our clients, some of which have been with the agency for over a decade.

  • Augustine’s CEO Robert Nelson and Art Director Walter Ramirez celebrating Walt’s “Auggie of the Year” award.
  • A happy reunion of our Dallas and Roseville team members

As the world enters the era of artificial intelligence and digital acceleration, we couldn’t be more excited to expand our leadership in consumer behavior, creative and marketing solutions to the technology market, continue to grow and celebrate work wins, personal milestones and everything in between.


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Advertising
Augustine Agency Expands Global Growth Strategies | Hires Barbara D’Amato
Augustine Agency Posted On October 7, 2020


Dallas Marketing Agency Reports Strong Growth, Looks to Broaden Technology Portfolio

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, is pleased to announce its recent hire of Barbara D’Amato, who will focus on Augustine’s global growth strategies and serve as a board advisor to the agency. D’Amato will strategize on acquiring private equity accounts with an emphasis on technology as the agency looks to broaden its growing portfolio in Texas and beyond.

“Barbara is truly a multi-industry specialist and a strong business developer in both public and private markets,” said Robert Nelson, chief executive officer of Augustine Agency. “As we look into new business opportunities within the technology space, Barbara’s vision and growth strategy leadership will no doubt make an impact and drive our development forward in this sector.”

D’Amato brings more than 30 years of commercial and investment banking experience working with a variety of industries including technology, financial institutions, sovereign wealth funds, healthcare and biotech trades. She has also held leadership positions for multi-billion-dollar multinational banks such as BNP Paribas US and Global Banking, Comerica Bank and Bank of America’s Global Capital Markets. D’Amato is also an experienced corporate board director and was previously recognized for the development of global strategic relationships to promote Foreign Trade and Investments under the U.S. Department of Commerce Trade Mission. 

“I couldn’t be more excited to join Augustine and help lead new business in the technology space,” said D’Amato. “Augustine is a leader in consumer behavior, a force of nature in its creative and digital marketing solutions. I am thrilled to be expanding the agency’s leadership team to identify unique opportunities for innovation as we enter an era of artificial intelligence and digital acceleration. Augustine’s portfolio of best in class solutions presents an exciting opportunity to further growth for top consumer brands by delivering the most memorable and impactful ad campaigns in the market. The technology market opportunity in Texas is significant. To be part of the overall vision of growth and development in this space is truly amazing.”

Augustine opened its DFW metroplex office in 2015 and its growth remains strong with top clients in the area including Avocados From Mexico and Mission Foods. To learn more about Augustine, go to augustineagency.com. 

ABOUT AUGUSTINE AGENCY
Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for nearly 25 years representing a diverse set of local and national clients including food, destination and home builder verticals. Augustine has nearly 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including MAME, Addy, BANN-ER and PRSA awards. To learn more about Augustine’s work, visit augustineagency.com.


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Advertising
Augustine Agency Doubles Down in Dallas
Augustine Agency Posted On November 14, 2017


Agency Brings on New Leadership in Texas to Build and Broaden Portfolio

The​ ​advertising​ ​community​ ​has​ ​received​ ​a​ ​new​ ​player​ ​in​ ​the​ ​DFW metroplex,​ ​Augustine​ ​Agency.​ ​The​ ​distinguished​ ​Sacramento-based​ ​advertising​ ​company​ ​is​ ​now​ ​calling Dallas,​ ​Texas​ ​their​ ​second​ ​home.​ ​Expanding​ ​their​ ​new​ ​office,​ ​acquiring​ ​notable​ ​talent​ ​and​ ​building​ ​its presence,​ ​Augustine​ ​Dallas​ ​is​ ​breaking​ ​ground​ ​working​ ​with​ ​top​ ​clients​ ​in​ ​the​ ​area​ ​such​ ​as​ ​Avocados From​ ​Mexico,​ ​Mission​ ​Foods,​ ​Wilsonart​ ​and​ ​Granbury.

Elba Intriago

Elba​ ​Intriago​ ​has​ ​been​ ​named​ ​President​ ​of​ ​Augustine​ ​Agency,​ ​tapped​ ​to​ ​lead the​ ​agency’s​ ​expansion​ ​along​ ​with​ ​Jeff​ ​Roberts,​ ​VP​ ​of​ ​Client​ ​Services,​ ​and recently-appointed​ ​VP​ ​of​ ​Growth​ ​Strategies​ ​Toby​ ​Adams​ ​who​ ​will​ ​spearhead the​ ​Digital​ ​and​ ​Strategy​ ​&​ ​Planning​ ​disciplines.
Intriago,​ ​who’s​ ​been​ ​named​ ​one​ ​of​ ​the​ ​top​ ​20​ ​women​ ​in​ ​advertising​ ​by American​ ​Advertising​ ​Federation​ ​Dallas​ ​with​ ​its​ ​Shining​ ​Stars​ ​recognition, previously​ ​co-founded​ ​and​ ​was​ ​the​ ​Executive​ ​Vice​ ​President​ ​of​ ​Inspire,​ ​a multicultural​ ​marketing​ ​firm​ ​focused​ ​on​ ​the​ ​Hispanic​ ​consumer​ ​in​ ​the​ ​U.S.​ ​and Latin​ ​America.​ ​With​ ​over​ ​15​ ​years​ ​overseeing​ ​creative​ ​teams​ ​and​ ​developing winning​ ​marketing​ ​strategies,​ ​Elba​ ​will​ ​be​ ​in​ ​charged​ ​with​ ​ensuring​ ​the​ ​growth​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​ ​​
​
“We​ ​are​ ​thrilled​ ​to​ ​have​ ​such​ ​a​ ​solid​ ​group​ ​of​ ​leaders​ ​at​ ​the​ ​helm​ ​and​ ​for​ ​the opportunity​ ​to​ ​create​ ​some​ ​ amazing​ ​work​ ​in​ ​the​ ​place​ ​where​ ​business​ ​gets done”​ ​said​ ​Debbie​ ​Augustine-Nelson,​ ​founder​ ​and​ ​Executive​ ​Creative​ ​Director of​ ​Augustine​ ​Agency,​ ​“Elba’s​ ​vision,​ ​creativity​ ​and​ ​grounded​ ​leadership​ ​will​ ​no doubt​ ​make​ ​an​ ​impact​ ​and​ ​drive​ ​our​ ​growth​ ​forward.”

Jeff Roberts

Roberts​ ​has​ ​held​ ​leadership​ ​positions​ ​at​ ​prestigious​ ​agencies​ ​such​ ​as​ ​Rally Marketing​ ​Group,​ ​Encircle​ ​Marketing,​ ​TracyLocke,​ ​Publicis​ ​Groupe​ ​and​ ​Ryan Partnership,​ ​as​ ​well​ ​as​ ​client-side​ ​with​ ​The​ ​Coca-Cola​ ​Company.

Toby Adams

Adams​ ​brings​ ​20​ ​years​ ​of​ ​agency​ ​and​ ​client-side​ ​integrated​ ​marketing expertise​ ​working​ ​in​ ​a​ ​variety​ ​of​ ​industries​ ​including​ ​travel​ ​and​ ​tourism, consumer​ ​packaged​ ​goods,​ ​retail,​ ​healthcare,​ ​insurance,​ ​financial​ ​services, energy,​ ​and​ ​direct​ ​sales.​ ​He’s​ ​worked​ ​with​ ​the​ ​Omnicom​ ​family​ ​of​ ​agencies (TracyLocke,​ ​DDB,​ ​Focus,​ ​and​ ​Targetbase)​ ​and​ ​later​ ​with​ ​TM​ ​Advertising (McCann)​ ​and​ ​The​ ​Richards​ ​Group.

Current​ ​agency​ ​offerings​ ​include:​ ​brand​ ​and​ ​creative​ ​development,​ ​digital​ ​&​ ​social​ ​media,​ ​trade​ ​and shopper​ ​marketing,​ ​retail​ ​activation,​ ​home​ ​builder​ ​marketing,​ ​destination​ ​marketing​ ​and​ ​public​ ​relations.

About​ ​Augustine​ ​Agency
For​ ​more​ ​than​ ​20​ ​years,​ ​Augustine​ ​has​ ​been​ ​the​ ​“make​ ​it​ ​happen”​ ​agency​ ​in​ ​Sacramento.​ ​Defying​ ​odds and​ ​bringing​ ​forward-thinking​ ​to​ ​everything​ ​they​ ​do,​ ​this​ ​collaborative​ ​group​ ​of​ ​inspired​ ​and​ ​intuitive individuals​ ​is​ ​united​ ​by​ ​a​ ​singular​ ​vision​ ​to​ ​deliver​ ​the​ ​best​ ​in​ ​breed​ ​when​ ​it​ ​comes​ ​to​ ​outstanding​ ​creative, interactive​ ​digital​ ​marketing,​ ​public​ ​relations,​ ​social​ ​media​ ​and​ ​retail​ ​programs​ ​to​ ​clients​ ​in​ ​a​ ​diverse​ ​range of​ ​industries.​ ​The​ ​agency​ ​is​ ​consistently​ ​on​ ​the​ ​list​ ​of​ ​top​ ​firms​ ​in​ ​Sacramento​ ​where​ ​it​ ​is​ ​headquartered, and​ ​has​ ​been​ ​steadily​ ​growing​ ​a​ ​stellar​ ​reputation​ ​in​ ​Dallas​ ​and​ ​Reno​ ​as​ ​the​ ​company​ ​continues​ ​to expand​ ​in​ ​key​ ​markets.​ ​To​ ​find​ ​out​ ​what​ ​they​ ​have​ ​been​ ​up​ ​to​ ​and​ ​see​ ​where​ ​they​ ​are​ ​going, visit ​AugustineAgency.com​. ###


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