Advertising

City of DeSoto Selects Augustine Agency to Develop New Brand and Marketing Strategy

Augustine Agency Posted On September 28, 2021

Augustine to rebrand city with fresh look and feel that reflects unique nature of community

Augustine Agency, one of North Texas’ fastest-growing fully integrated marketing agencies, today announced it has been selected by the City of DeSoto to develop a new brand, style guide and marketing strategy for the community. The rebrand will focus on establishing a clear brand for the city that highlights its strengths, assets, diversity, vision and potential with the overarching goal to position DeSoto as the best place to live, own a business and visit in the DFW metroplex. 

“DeSoto is unique in its own way, and we are honored we get to bring their vision and story to life,” said Debbie Augustine, founder and executive creative director of Augustine Agency. “We share the same excitement the DeSoto City Council has for the town and its future. We are passionate about bringing the authenticity of the city forward and shining a light on why it’s an ideal location to live, work and play within the DFW metroplex.”

Augustine will primarily manage DeSoto’s rebranding including developing a new logo and tagline as well as updating all of the city’s business materials.

“Augustine has a great vision for rebranding and brings solid marketing expertise to this project,” said DeSoto City Manager Brandon Wright. “We look forward to our partnership with Augustine and are confident that together we will take DeSoto to a whole new level while generating a new awareness and interest in our great city.”

Augustine opened its DFW office in 2015 with continued growth year-over-year. Other clients in the region include Avocados From Mexico and Mission Foods as well as Visit Bastrop, the official destination marketing organization for the City of Bastrop located just 30 miles southeast of Austin. Augustine has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. For more information, go to augustineagency.com.

Advertising

Augustine Agency Celebrates 25 Years in Advertising

Augustine Agency Posted On March 2, 2021

2021 marks the 25th year in business for us here at Augustine Agency! From a start-up beginning to now being named the third-largest Sacramento area advertising agency and one of the fastest-growing fully-integrated marketing agencies in Dallas, we have a lot to celebrate. We might have changed our visual branding a couple of times, but our core mission has remained the same – to drive our clients to outshine the competition.

Over the years, our energetic mix of visionaries has helped hundreds of brands with their marketing. Some client highlights include selling more than 100,000 homes, breaking records in consumer package sales and putting dozens of destinations on the map. In addition, we’ve poured our hearts into pro-bono work, supporting causes such as child abuse prevention and cancer awareness.

“You might know us for our catchy tag lines but when it comes to describing how incredible the past 25 years have been, there are truly no words,” said Debbie Augustine, the agency’s founder and executive creative director. “It has been such an honor to serve as a “think tank” to so many extraordinary brands and organizations, and I’m so proud of the outstanding work our team does every day. As we look ahead, our top priority is to continue our digital expansion, investing in our talent and diversifying our offerings.”

Join us for a walk down memory lane as we cherish how it started vs how it’s going:

THE BEGINNING

While our first office might have been our founder’s dining room table in 1996 as D. Augustine & Associates, we could already feel we were onto something. We hit the ground running in the homebuilder industry (shout out to our first client – Premier Homes!) where we quickly became known as a powerhouse in this realm. Hitting many milestones during the first year, including winning homebuilder awards, was a feeling like no other!

NEW VERTICALS

After more than a decade in business in 2007-08, Augustine Agency had a lion’s share of homebuilders in Northern California and Northern Nevada that we represented. That time period also marked our diversification into the travel/destination, government, food, retail industries and beyond. If we could move people to make the biggest purchasing decision of their lifetimes (a home!), we were confident we could move people to action when trip planning and more.

A SECOND HOME

In 2015, the DFW metroplex welcomed a new player in the advertising community! Augustine Agency officially opened a second office in Irving, hiring top talent and breaking ground working with leading clients in the area including Avocados From Mexico and Mission Foods.

NOW AND THE WORLD OF TOMORROW

Today, a dream team of nearly 50 strategists, award-winning creatives, digital brainiacs, public relations extraordinaires, social media mavens and over-achieving client service advisors work hard to be the best partners to our clients, some of which have been with the agency for over a decade.

As the world enters the era of artificial intelligence and digital acceleration, we couldn’t be more excited to expand our leadership in consumer behavior, creative and marketing solutions to the technology market, continue to grow and celebrate work wins, personal milestones and everything in between.

Advertising

Augustine Agency Expands Global Growth Strategies | Hires Barbara D’Amato

Augustine Agency Posted On October 7, 2020

Dallas Marketing Agency Reports Strong Growth, Looks to Broaden Technology Portfolio

Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, is pleased to announce its recent hire of Barbara D’Amato, who will focus on Augustine’s global growth strategies and serve as a board advisor to the agency. D’Amato will strategize on acquiring private equity accounts with an emphasis on technology as the agency looks to broaden its growing portfolio in Texas and beyond.

“Barbara is truly a multi-industry specialist and a strong business developer in both public and private markets,” said Robert Nelson, chief executive officer of Augustine Agency. “As we look into new business opportunities within the technology space, Barbara’s vision and growth strategy leadership will no doubt make an impact and drive our development forward in this sector.”

D’Amato brings more than 30 years of commercial and investment banking experience working with a variety of industries including technology, financial institutions, sovereign wealth funds, healthcare and biotech trades. She has also held leadership positions for multi-billion-dollar multinational banks such as BNP Paribas US and Global Banking, Comerica Bank and Bank of America’s Global Capital Markets. D’Amato is also an experienced corporate board director and was previously recognized for the development of global strategic relationships to promote Foreign Trade and Investments under the U.S. Department of Commerce Trade Mission. 

“I couldn’t be more excited to join Augustine and help lead new business in the technology space,” said D’Amato. “Augustine is a leader in consumer behavior, a force of nature in its creative and digital marketing solutions. I am thrilled to be expanding the agency’s leadership team to identify unique opportunities for innovation as we enter an era of artificial intelligence and digital acceleration. Augustine’s portfolio of best in class solutions presents an exciting opportunity to further growth for top consumer brands by delivering the most memorable and impactful ad campaigns in the market. The technology market opportunity in Texas is significant. To be part of the overall vision of growth and development in this space is truly amazing.”

Augustine opened its DFW metroplex office in 2015 and its growth remains strong with top clients in the area including Avocados From Mexico and Mission Foods. To learn more about Augustine, go to augustineagency.com. 

ABOUT AUGUSTINE AGENCY
Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for nearly 25 years representing a diverse set of local and national clients including food, destination and home builder verticals. Augustine has nearly 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including MAME, Addy, BANN-ER and PRSA awards. To learn more about Augustine’s work, visit augustineagency.com.