Leading full-service marketing agency recognized for its creative excellence on behalf of client, National Mango Board
Augustine Agency, a leading full-service marketing agency located in North Texas, today announced it was honored with multiple 2024 MarCom Awards, including two platinum and one gold award, on behalf of its client, the National Mango Board (NMB). The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
“We couldn’t be more excited for our partners at the National Mango Board to be recognized with three 2024 MarCom Awards,” said Debbie Augustine, founder and executive creative director at Augustine Agency. “Our team set out to create campaigns that truly captures the essence of mango joy, and we are so proud to have earned such important industry accolades. These awards are a wonderful recognition of the hard work and dedication that Augustine Visioneers put into everything they do.”
Augustine’s brand campaign, “Taste the Joy of Mangos,” fully transformed the mango brand, shifting the focus in making mangos irresistibly joyful. This transformation resulted in a significant uplift in consumer engagement and sales, solidifying mangos as a joyful part of everyday life. “Taste the Joy of Mangos” received a Platinum Award.
Taking the joy factor a step further, Augustine designed a summer campaign that leveraged a perfect collaboration – Disney and Pixar’s Inside Out 2. This creative campaign linked the film to a series of mango-themed recipes, stimulating increased mango consumption and awareness. As a result, this campaign drove massive social media reach, retailer participation and exceeded sweepstakes entries, solidifying the campaign’s success. The campaign also received a Platinum Award.
The National Mango Board’s website redesign won a Gold Award for its transformation of Mango.org from a confusing platform to a joyful, interactive experience. This user-friendly hub provides everything mango lovers need – from educational, “how-to” content and personalized recipe recommendations to industry resources – leading to a significant increase in engagement and conversions.
MarCom is one of the oldest, largest, and most-respected creative competitions in the world. MarCom winners range from international creative agencies and Fortune 500 companies to individual creative professionals. The 2024 MarCom Awards featured more than 6,500 entries from 45 countries. To learn more about Augustine Agency’s work, visit AugustineAgency.com.
