Popular brunch destination taps omnichannel industry leader to strengthen brand positioning and expand its creator partnerships
Champion, the fully integrated national PR and digital media agency with more than two decades of leadership in the foodservice industry, has been appointed agency of record for Snooze Eatery, the beloved brunch concept known for its innovative menu, high-energy atmosphere and guest experience that goes beyond the plate.
Champion is partnering with Snooze to lead strategic public relations and influencer marketing, as well as supporting new restaurant openings and broader brand growth. The agency is developing and executing integrated campaigns across earned media, connecting with audiences through trusted content creators and elevating brand positioning, messaging and creative ideation to drive high-performing, scalable storytelling across channels.
“At Snooze, we’ve always believed great hospitality starts with great people, a scratch kitchen and an unwavering commitment to creating experiences that turn first-time guests into raving fans,” said Josh Kern, CEO of Snooze Eatery. “As we continue to grow, it’s important that our story evolves with us while staying true to what makes Snooze special, the craftsmanship coming out of our kitchens, the energy in our restaurants and the incredible Snoozers who bring the brand to life every day. Champion understands how to help tell that story in a way that feels authentic, engaging and locally relevant, allowing us to connect with new guests while continuing to strengthen our roots in the communities we serve.”
Based in Denver, Snooze has built a loyal following by reimagining the breakfast experience through bold, chef-driven dishes and a welcoming environment led by its dedicated team members, known as “Snoozers.” With nearly 70 restaurants across 10 states, the brand continues to expand while staying rooted in its values – from responsible ingredient sourcing and sustainable restaurant design to ongoing philanthropic initiatives.
“Snooze is a brand that has redefined what brunch can be, with a clear sense of purpose, personality and impact,” said Eric Spiritas, principal at Champion. “Our role is to bring that story to more people, in more places, without losing what makes it special. By aligning strategic media outreach with a thoughtful, performance-driven influencer approach, we’re working to amplify Snooze’s voice and turn everyday moments into lasting brand connections.”
As one of the nation’s leading PR and digital media agencies, Dallas-based Champion is known for its integrative approach to building brands across multiple channels for maximum impact. The agency represents an enviable roster of more than 80 restaurant brands, including Jason’s Deli, Nothing Bundt Cakes, Cheba Hut, la Madeleine, Golden Corral and Handel’s Ice Cream. This year, Champion is celebrating 24 years of delivering strategic communications programs that drive meaningful business results across the food and beverage industry.
For more information, visit snoozeeatery.com or follow Snooze on Instagram at @eatsnooze. Download the Snooze app to join MySnooze Bennyfits and start earning Jacks toward free pancakes, sides, drinks and Snooze swag.
About Snooze Eatery
Snooze Eatery is a breakfast and brunch restaurant founded in Denver in 2006, known for bold flavors, creative twists on morning favorites and an experience that doesn’t play by the rules. With nearly 70 locations nationwide, Snooze has grown its community one plate at a time without losing what made the first location special. The menu features signature dishes like Pancake Flights, craveable Benedicts and rotating Pancakes of the Moment, alongside a full bar of morning cocktails and fresh-squeezed juices — done right. For more information, visit snoozeeatery.com or follow the brand on Instagram at @eatsnooze.
