September 22, 2021
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Champion Management

What does it take to become a Champion? Working harder than the competition, being fearless and having a solid strategy for success are good first steps. You also need a motivated support team that’s ready to push the boundaries and help you reach that next level. At Champion, we take an integrative approach to building brands that spans multiple channels to achieve maximum impact. We immerse ourselves in your brand, industry trends and even your competition to create a compelling story that drives consumers and influencers to take action. Our holistic approach includes media relations, social media, influencer partnerships, event planning and local market outreach – along with the occasional big splash – that gets people talking about your brand.


Marketing
Maggiano’s Little Italy Enters Next Generation of Brand Legacy | Hires Dallas-Based Design Firm
Champion Management Posted On August 18, 2021


Maggiano’s Little Italy® chose Dallas-based, global design consultant firm Harrison to utilize its award-winning strategic branding, interior design and architectural expertise in five of the brand’s restaurant remodels across the country.

The popular Italian-American brand is looking to utilize the new prototype Harrison created to revamp five locations in Oakbrook and Skokie, Illinois, Plano, Texas, Tampa, Florida and Denver. Harrison will implement changes that reflect every touchpoint of the guest experience through branding and environment, interior and exterior redesign, restaurant layout, signage, furniture and décor.

“We want to show our authenticity while putting the guest experience at the heart of our brand,” said Steve Provost, president of Maggiano’s. “These remodeling efforts will lay the groundwork for Maggiano’s in the 21st century, and Harrison recognizes the importance of not only a good design but also an authentic brand story still rooted in the traditions of the brand. We are excited to see our brand story brought to life.”

The new space will be engaging and a cinematic scape, every moment designed to engage their guests’ senses. Mixing the familiar – black and white photography, red check tablecloths, round Capone booths and warm wood – with new design features – sculptural light fixtures, specialty finishes and book-matched marble – the brand is ushered into the future while still holding hands with the past. The Maggiano’s design delivers a timeless experience.

“Working closely with Sr. Director of Architecture at Brinker International, Inc. Jim Fay, the objective was to bring Maggiano’s into the 21st century, while retaining existing guests and inspiring a new generation,” said Harrison Chief Operating Officer Keith Anderson. “Design affects our feelings and behavior. The branding and interior design are not just a look. It frames the feeling of Maggiano’s restaurants and creates a ‘sense of place.’ We want to put the human experience at the heart, empathize with the guest and make it unique to Maggiano’s. At Harrison, our team truly dives deep into each market and brand that we work with to fully understand and portray their brand through strategic storytelling. Each remodel will have different nuances and details that are suitable for the market they are in, and we are excited to see it all come together over the next few months.”

Harrison creates engaging brands and crafts meaningful experiences which bring a brand’s strategy, interiors, architecture, packaging and digital worlds to life. During its brand architecture design, Harrison employs creative storytelling, thorough market research, business strategy workshops and more to tie the physical premises together with the concept’s story. To learn more about Harrison, visit harrison.hn.

About Harrison

Harrison is an award-winning, global strategic architecture and design consultancy renowned for creating successful new hospitality concepts, transforming existing brands and operations, and designing distinctive spaces that deliver memorable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has partnered with major global brands as well as local independent businesses to deliver 6,000+ projects. The company’s approach focuses on the guest journey; enhancing their experience through a unique storytelling process which differentiates brands from their competition. Harrison is built on a reputation for creativity, passion and vision which is expressed in the breadth of its extensive portfolio built over the last 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.

About Maggiano’s Little Italy®
Maggiano’s Little Italy specializes in Italian-American cuisine served in a warm and friendly atmosphere. Maggiano’s menu features both classic and contemporary recipes – authentic pastas, signature salads, prime steaks, fresh seafood, regular chef specials and specialty desserts. Maggiano’s 54 restaurants nationwide offer lunch and dinner as well as delivery, carryout services and banquet spaces for special occasions. Maggiano’s is owned and operated by Brinker International, Inc. (NYSE: EAT), one of the world’s leading casual dining restaurant companies, serving more than one million guests daily. Brinker owns or franchises more than 1,600 restaurants in 29 countries and two territories. In addition to Maggiano’s, Brinker owns and operates Chili’s® Grill & Bar.

Follow news about Maggiano’s on Facebook, Twitter, Instagram, YouTube and Pinterest. For additional information, including the restaurant nearest you, please visit maggianos.com.


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Marketing
Global Brand and Design Group Harrison Hired by Zero Gradi for Its U.S. Debut in Dallas’ City Center District
Champion Management Posted On July 19, 2021


Zero Gradi Gelateria and Dessert Bar just made its U.S. debut in Dallas’ City Center District and is now transporting Dallasites to Amalfi Coast’s beautiful beaches.

Imagine walking barefoot along the Italian coast, surrounded by cloudless blue skies and the Mediterranean sea’s clear emerald water. What would make the moment even more perfect? Fresh, handcrafted Italian pastries and gelato, which you can find just off the shores of the Amalfi Coast.

CVD Developments, LLC – owners of 400 Gradi Dallas, located right next to the new Zero Gradi Gelateria and Dessert Bar – wanted an experiential design firm to help bring this Italian vision to life, while also sticking to the concept’s Australian roots. So, they hired Harrison, a Dallas-based, award-winning brand and design consultancy with a worldwide reach. Harrison also has offices in the U.K. and Melbourne, Australia, which perfectly positioned the company to support Zero Gradi. As concept designer and architect of record, Harrison provided the client with turnkey service. Inspiration for their designs came from the pastel-colored parasols that lined the Amalfi Coast beaches during the ‘60s and ‘70s.

“At Harrison, we strongly believe in the importance of an authentic brand story, so when we were approached about this opportunity, we dove in head first,” said Harrison COO Keith Anderson. “We fully immersed ourselves in the Zero Gradi experience by flying to the original location in Melbourne, Australia. Through extensive research and time spent with the brand, we were able to combine the Italian vision with the brand’s popularity in Australia in order to create a contemporary, refined, inviting design that’ll transport guests to Italy’s famous coastlines. Taking time to truly understand the company and its position in the market is key to successfully supporting the brand as it enters global markets.”

“We chose to work with Harrison due to their extensive experience with global brand transfers throughout the U.S., Europe, Asia, Australia and South America,” said Igor Stevovic, principal of CVD Developments, LLC. “They have proven to be an indispensable partner. We look forward to continuing our work with them to bring Zero Gradi stateside.”

Inspired by his travels to Italy , Zero Gradi was created by Johnny Di Francesco, the world champion, award-winning chef behind 400 Gradi – a Neapolitan-style pizzeria from Australia. Zero Gradi Dallas features a full espresso bar, a dessert bar with an Italian-inspired menu of scratch-made pastries and a gelateria with more than 20 handcrafted traditional gelato flavors, including several fruit-forward sobettos.

“The Amalfi Coast is renowned for its traditional gelato made with Italian expertise,” Chef Francesco said. “We couldn’t be more excited to bring Zero Gradi to the U.S. and give Dallasites a taste of authentic gelato and premium desserts. We chose Dallas because of its multi-cultural food scene and the people. You can’t find the same Southern hospitality that you get in Dallas, anywhere else in the states.”

Zero Gradi Dallas is located at 2000 Ross Ave., Ste. 180, next to 400 Grade. This is the first Zero Gradi in the U.S. The original Zero Gradi opened in 2016 in Melbourne, Australia.

About Harrison

Harrison is an award-winning, global strategic architecture and design consultancy renowned for creating successful new hospitality concepts, transforming existing brands and operations, and designing distinctive spaces that deliver memorable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has partnered with major global brands as well as local independent businesses to deliver 6,000+ projects. Harrison combines strategic understanding of the market, brand analysis and intuitive creativity to develop unique and experiential designs that deliver compelling brand character. The company’s approach focuses on the guest journey; enhancing their experience through a unique storytelling process which differentiates brands from their competition. Harrison is built on a reputation for creativity, passion and vision which is expressed in the breadth of its extensive portfolio built over the last 31 years. For more information, visit harrison.hn and follow Harrison on Instagram.


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Marketing  / QSR
Raising Cane’s Founder + Celebrity Friends Help Save Dallas Landmark Smokey John’s on New discovery+ Series, Restaurant Recovery
Champion Management Posted On April 15, 2021


Restaurateur and philanthropist Todd Graves is rolling up his sleeves to help struggling restaurant owners recover from the COVID-19 pandemic in a new series, Restaurant Recovery, streaming exclusively on discovery+. Beginning Thursday, April 15, double episodes are available each week.

As founder and CEO of the popular restaurant chain Raising Cane’s® Chicken Fingers, Todd brings his deep industry knowledge and undeniable passion for helping the community to Restaurant Recovery. In each episode, Todd and his team work directly with local restaurateurs that are struggling to hang on, by providing creative ideas, hands-on renovations and financial support. Investing more than $100,000 per restaurant and $1 million overall, Graves helps to bring the restaurants back to their former glory.

Along the way, Todd invites some high-profile friends to lend a hand, including multi-hyphenates Nelly and Snoop Dogg, actor Rob Schneider, football’s Archie Manning, Roquan Smith and Michael Thomas, the Rebirth Brass Band, Grammy-Award winning group La Mafia, and basketball legend Shaquille O’Neal.

“The pandemic has been devastating to the restaurant industry as a whole, but thankfully, due to our drive-thrus at Raising Cane’s, we were fortunate to maintain our business,” said Graves. “As a result, it became so important to me to pay it forward to those in need by offering financial and professional support. These great family-owned restaurants are important not only to their employees, but also the community and owners who sacrificed so much trying to keep the doors open. Our hope is that by providing a platform to highlight and amplify their awareness, these restaurants will be able to bounce back stronger than before.”

In the second episode, Todd Graves visits Dallas’ own Smokey John’s, a restaurant owned and operated by two brothers carrying on their father’s legacy, including keeping all of their 22 employees afloat even when they can barely pay the bills. Started by “Smokey” John Reaves, the restaurant grew into a beloved African American community gathering spot where BB King played for ribs and Dallas Cowboys players frequented. Now the two brothers, Brent and Juan Reaves, are tasked with running the restaurant their father built from the ground up because of his love for backyard BBQ. In addition to COVID-induced issues, the restaurant encountered problems when the Texas State Fair – which provides over 30% of their annual revenue – was canceled. Watch to see how Todd and friends stepped in to help this true Texas staple.

 

In the first episode, Todd visits Chili John’s in Los Angeles. Open since 1946, Chili John’s was rescued from imminent foreclosure by a retired Coast Guardsman and his wife three years ago. But overnight, COVID-19 knocked out their major sources of income – the employees from nearby studio lots and the film industry that would regularly rent their charming location for movie shoots. With mounting debt and no end in sight due to the complete indoor dining ban, Chili John’s is on the brink of collapse. Todd brings in his team, along with good friend Snoop Dogg, to help save the business.

Other episodes include Todd returning to his hometown of Baton Rouge with basketball Hall of Famer Shaquille O’Neal to help Poor Boy Lloyd’s, a legendary seafood spot in Louisiana; and a 107-year-old candy shop and diner in St. Louis struggling to keep the lights on, as Todd recruits rapper Nelly to help boost sales. Other markets featured in the series are Chicago, Houston, Phoenix, Denver, Las Vegas and New Orleans. 

“Todd Graves is one of the most successful restaurateurs in the country,” said Courtney White, President, Food Network. “Having started his business as a young entrepreneur from the ground up, Todd knows about the challenges that exist in making a restaurant work, which is why he is the perfect person to help save these family-owned establishments.”

Entrepreneur and philanthropist Todd Graves knows just how hard it is to start a restaurant. As founder and CEO of Raising Cane’s Chicken Fingers, Todd has grown his business from a single restaurant in his hometown to more than 550 locations across the U.S. and beyond. Having led his team through numerous disasters including Hurricane Katrina and most recently, the COVID-19 pandemic, he also knows how hard it is to keep a restaurant going and to bring it back after a crisis. 

For more info and to see the trailer, visit RestaurantRecovery.com and follow along on social media using the hashtag #RestaurantRecovery. Restaurant Recovery is created with producers Kapil Mahendra and Paul Beahan through their Calabasas Films & Media (CFM) banner and Wheelhouse Entertainment’s Spoke Studios.

About Todd Graves

It began as a college dream – a restaurant that served high-quality chicken finger meals and nothing else. From this vision, Todd Graves created a business plan that, ironically, earned the lowest grade in the class. The professor said a restaurant serving only chicken fingers in South Louisiana would never work. Undaunted, the young entrepreneur presented his business plan to any banker that would see him. Each time, Graves received the same negative response. Knowing he would need to raise his own capital, Graves went to California to work as a boilermaker in an oil refinery and then on to Alaska, where he worked in the dangerous trade of commercial salmon fishing. Upon returning to Baton Rouge, Graves reconstructed an old building himself into the first Raising Cane’s restaurant naming it after his yellow lab…Raising Cane. Approaching its 25th year in business, Raising Cane’s has grown from a single restaurant outside the North Gates of Louisiana State University to more than 550 restaurants in 29 US states and the Middle East. Raising Cane’s ranks as the fastest growing fast food company with over a Billion in the U.S. with annual revenue exceeding $2 Billion. Graves’s entrepreneurial spirit has been recognized in Forbes, Entrepreneur, Business Insider, Inc., Rolling Stone and USA Today. He’s appeared on MSNBC, FOX’s Your World with Neil Cavuto, FOX & Friends and CNN. He’s also been featured on episodes of FOX’s Secret Millionaire, Food Network’s Food Court Wars, Animal Planet’s Treehouse Masters and Discovery’s Fast N’ Loud. Graves ranked #28 in the Top 100 CEOs in the US by Glassdoor. He has been named an Ernst & Young Entrepreneur of the Year and was awarded the SCORE Award for Outstanding Socially Progressive Business. Graves is passionate about his community and showing appreciation to the people who have made his dream a reality. In the past five years, Graves and Raising Cane’s provided $35 million in support to the communities where Cane’s restaurants operate and in 2021, will add another $13 million of support.

About discovery+

discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.


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Coronavirus
Dickey’s Barbecue Pit and The Dickey Family Launch National Program to Feed First Responders
Champion Management Posted On April 15, 2020


Starting April 14th, Dickey’s Barbecue Pit is rolling out a new program allowing guests to purchase sandwiches online to be donated to their local first responders.  In addition, The Dickey family has pledged to match every sandwich donated to double the efforts to feed first responders.

At dickeys.com, guests can add First Responder Relief Packs to their order to be donated to first responders in their market.  Dickey’s, in partnership with The Dickey Foundation, will carry out the delivery on the guest’s behalf. The First Responder Packs include bundles of 5 or 10 Pulled Pork Classic Sandwiches and guests can also add any desired number of individual sandwiches to their donation. 

“We wanted to create an easy way for folks to safely support those on the front lines,” said Laura Rea Dickey CEO of Dickey’s Barbecue Restaurants, Inc. “Our family will be matching every donation our guests make to honor all of the countless first responders who are working tirelessly to keep our communities safe and healthy.”

Dickey’s Barbecue Pit’s charitable arm, The Dickey Foundation, proudly supports first responders across the United States. The foundation provides safety equipment such as helmets, shields, respiratory masks and overall support for local first responders. Donate to The Dickey Foundation. 

Learn more about franchising with Dickey’s Barbecue Pit by visiting dickeys.com/franchise or call (866) 340-6188. To find your nearest Dickey’s Barbecue Pit, visit dickeys.com/location. 

Follow Dickey’s on Facebook, Instagram and Twitter. 

Download the Dickey’s App from the Apple App Store or Google Play.  

About Dickey’s Barbecue Restaurants, Inc. 

Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 79 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked on-site in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why they never say bbq. The Dallas-based family-run barbecue franchise offers several slow-smoked meats and wholesome sides with ‘No B.S. (Bad Stuff)’ included. The fast-casual concept has expanded worldwide with 2 international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list and was named a Top 500 Franchise by Entrepreneur in 2018. Dickey’s Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine and Nation’s Restaurant News. For more information, visit www.dickeys.com.


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Marketing
On The Border is the Margarita Headquarters for National Margarita Day
Champion Management Posted On February 4, 2020


On The Border Mexican Grill & Cantina is the Margarita Authority. Whether it’s on the rocks, frozen or served straight up, On The Border knows how to make the perfect ice-cold margarita, which is why it’s the obvious celebration destination for National Margarita Day.

On The Border will be a popular margarita celebration spot with limited-time offers that can’t be beat. From Feb. 1-22, they will be offering its 1800 Grande ‘Rita made with premium 1800 Silver Tequila on the rocks for just $5. Now that’s a margarita worth celebrating!

On Feb. 22, the actual National Margarita Day, guests can enjoy $2 ‘Ritas on the rocks or frozen in addition to 99-cent Meltdowns®. Partygoers can customize their margarita by adding extra well tequila or other well liqueurs like Sour Apple for less than a dollar.

“After crafting award-winning margaritas for more than 36 years, we have become the margarita authority with flavors and tastes that can’t be beat,” said Edithann Ramey, Chief Marketing Officer for On The Border. “We believe that margaritas, especially our 1800 Grande ‘Rita, deserve more than a day-long celebration. That’s why we are offering this premium margarita on the rocks at an unbeatable price for three weeks leading up to National Margarita Day. Then, when the holiday arrives, we celebrate with unbeatable specials, which will make for an unforgettable fiesta.”

Don’t miss out on these epic National Margarita Day dine-in specials. Mark your calendar and get ready to fiesta! For more information and the location nearest you, visit ontheborder.com.

About On The Border
On The Border Mexican Grill & Cantina is the world’s largest Mexican casual dining brand. Known for its award-winning margaritas, house-made salsa, and sizzling mesquite-grilled fajitas, On The Border is a fan-favorite destination for authentic, contemporary Mexican food and vibrant good times. With over 150 restaurants in 31 states and Asia, there’s always a fiesta waiting at On The Border. For more information, visit ontheborder.com and follow the brand on Facebook, Instagram and Twitter.


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Marketing
Main Event Steps Up Royally: Offers Harry and Meghan Job as “Royal Patrons of FUN” | Yes THAT Harry and Meghan!
Champion Management Posted On January 9, 2020


Fastest growing, most innovative eating and entertainment company shares job openings with royals to help couple become ‘financially independent’

After announcing their intention to step back as “senior” members of the Royal Family, Prince Harry and Meghan Markle declared they want to work to become financially independent. Fortunately for the Duke and Duchess of Sussex, Main Event Entertainment has a couple of openings that could be perfect for the young couple. Main Event formalized its offer with the following letter:

January 8, 2020
Dear Mr. and Mrs. Harry (forgive us, we aren’t sure how to address you now without Duke and Duchess of Sussex. So, kept it simple. Hope that’s cool.) –

Main Event here. Yeah, THAT Main Event. I know. I know. We’re a big deal. You’re a big deal. But we don’t like to make a “big deal” out of it, either.

We heard the exciting news that you intend to step back as senior members of the Royal Family and work to become financially independent. Brilliant!

Though we’re not the kind of chaps who let crazy coincidences steer our lives … holy crazy coincidence! We just happen to have a couple job openings right now that we think are absolutely spot on, right down the middle, center cut, perfect for America’s favorite Royal couple.

We call them, “Royal Patrons of FUN.” We can add Duke in there if you want. We can drop Royal. Maybe Ambassador? Ambassador is cool. It’s your call, but rolling with Royal Patrons of FUN for now.

So, here’s the job. We know you two are loads of fun and we have no doubt you love to have fun with little Archie. That’s what we want you to do: Celebrate FUN. Encourage FUN. Always above all else – have FUN. And Main Event is THE BEST PLACE TO HAVE FUN on any side of the pond!

Bloody hell, this is too good to be true!

Oh, and this job PAYS! In the form of FREE GAMES at any Main Event location around the world (we are currently in 18 states, but around the world sounds sexier). Arcade games. Heck, bowl all you want. Mini-golf. Harry, you got a mean and clean stroke, don’t be modest. Meghan, we totally can see you laughing and smiling while climbing around the gravity ropes high above our 50,000-square-foot centers!

Look, we’re serious about this. We even took the liberty of creating your employee cards already. When you get a sec (what time is it there? Forgive us. But that’s another skill you bring to the job. You know time zones!), please contact us at 469-661-2695.

Thanks so much. We look forward to rolling out the red carpet for you soon.

Cheers!
Main Event People of America (United States, if you prefer)

Each Main Event center offers everything a guest could need for fun, from state-of-the-art bowling to multi-level laser tag to the latest in virtual reality gaming, among more than 100 other interactive video games, all in addition to an elevated food experience. To learn more, visit mainevent.com.

About Main Event Entertainment
Founded in 1998, Dallas-based Main Event Entertainment operates 43 centers across the United States serving more than 20 million guests annually. Main Event offers the most FUN you can have under one roof, making it the perfect place for families, young adults and groups of all ages. For more information, including a complete photo gallery, visit mainevent.com.


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Marketing
Main Event Invites Fans To Storm Out-Of-This-World | Creating Memorable Moments
Champion Management Posted On September 18, 2019


Main Event, one of the biggest and most popular family entertainment center companies in the country, is putting its own twist on the “Storm Area 51” event by offering fans a chance to raid its Arena 51 multi-level laser tag courses instead on Sept. 20. Guests are invited to use top-secret promo code “Arena 51” at any of the 43 local Main Event centers to receive 51% off laser tag games throughout the day.

With roughly two million people across the country indicating interest in the Storm Area 51 event, Main Event is giving fans an otherworldly alternative to rave about.

“The mission behind Main Event is creating fun, memorable experiences for our guests, which is why we believe we have the distinct ability to tap into cultural moments like this,” said Sarah Beddoe, chief brand officer for Main Event. “Our state-of-the-art laser tag rooms offer an adrenaline-pumping experience around every corner, something everyone from thrill-seekers to families can enjoy. We welcome those who want to take part in this much talked about event, but in a fun, safe environment, to do so at Main Event.”

The Main Event laser tag arena features a foggy, black-lit, multi-level room with hurdles and obstacles on each level. Each game features up to 15 participants on two teams going toe-to-toe for 15 minutes of high intensity skirmishes.

Along with the laser tag promotion, Main Event will also have themed specialty beverages and menu items available exclusively on this day, like the Area 51 Burger – an All American burger taking the shape of a UFO with the addition of a fried Cheddar jalapeño tortilla and sitting on a side of queso to give the illusion that it is floating for $9.99. Guests can order it with onion rings stacked on top for $2 extra to get even more of an extraterrestrial look.

More information about the promotion and menu can be found at any of the local 43 centers.

In addition to laser tag, each Main Event center consists of state-of-the-art bowling, billiards, gravity ropes and an innovative games gallery featuring more than 100 of the latest interactive arcade games. The centers feature a high quality, chef-inspired casual dining experience – with delicious shareables like wings, loaded nachos, oven-baked artisan pizza and more in a full-service American-fare grill – or handcrafted cocktails in a high-energy bar surrounded by big screen TVs.

To learn more, visit www.mainevent.com.

About Main Event Entertainment

Founded in 1998, Dallas-based Main Event Entertainment operates 43 centers across the United States serving more than 20 million guests annually. Main Event offers the most FUN you can have under one roof, making it the perfect place for families, young adults and groups of all ages. For more information, including a complete photo gallery, visit mainevent.com.


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