31,000 FT has unveiled a new website that reflects more than just an updated digital presence. According to CEO Carter Keith, the launch represents a clearer point of view on the type of work the agency believes builds lasting brands.
Drawing from experience across categories including OTC, personal care, healthcare, technology, home products, and youth sports, the agency’s philosophy is simple: functional brands get compared, meaningful brands get chosen.
While product features, performance, innovation, and claims remain important, 31,000 FT believes sustainable growth often comes when brands connect with consumers on a deeper emotional level through qualities such as confidence, resilience, freedom, trust, joy, and identity.
That thinking has guided the agency’s work for brands including Epson, Gold Bond, Waterpik, and North Texas Soccer, and is helping shape the agency’s next chapter.
The new website showcases 31,000 FT’s strategic approach, senior-level team, capabilities, and portfolio of work. As Keith noted, the site is designed to reflect “the work we’re most proud of” and the agency’s evolving vision for helping brands create deeper, more meaningful connections with consumers.
Take a look! 31000FT.com
