Carter Keith, CEO at 31,000 FT. posted on LinkedIn:
Today, we’re launching a new website for 31,000 FT.
More importantly, we’re launching a clearer point of view about the kind of work we believe builds brands.
Over the years, we’ve seen the same pattern across categories like OTC, personal care, home products, healthcare, technology — and even youth sports:
Functional brands get compared. Meaningful brands get chosen.
Most brands are very good at talking about what their products do. Features. Claims. Performance. Innovation.
Those things matter.
But growth often comes when a brand connects to something more emotional and human — confidence, resilience, freedom, trust, joy, identity.
That belief shaped the work we’ve done for brands like Epson, Gold Bond, Waterpik, and North Texas Soccer. And it’s shaping the next chapter of 31,000 FT.
The new site reflects that thinking, along with the senior-level team, capabilities, and work we’re most proud of.
Would love for you to take a look.
31000FT.com
