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31000 FT

31,000 FT is a full-service creative advertising agency, partnering with national, regional and local clients, based in Addison, Texas. Team members share a passion for identifying and cultivating each brand’s higher-level purpose. We bring that purpose to life through brand strategy, social strategy, broadcast/digital/print advertising, video content and web design, and we do it all with 99.6% less bureaucracy than the big agencies.




Advertising
Beko Taps 31,000 FT Ad Agency as Social Media Partner
31000 FT Posted On March 15, 2023


International appliance innovator chooses social agency to support expanding U.S. presence

After a competitive RFP process, Beko U.S., Inc., a subsidiary of global consumer durable company Arçelik A.S., has named Addison-based 31,000 FT Advertising Agency as its U.S. social media partner.

“We are thrilled to collaborate with 31,000 FT to reach consumers with our message of sustainability and performance,” said Justin Reinke, Vice President of Marketing at Beko Home Appliances USA. “As Beko continues to grow in the United States, we believe 31,000 FT’s expertise and nimble nature will help us engage the category in fresh and exciting ways.”

Beko’s dual-commitment to personal and planetary health stands out in the appliance and houseware landscape. The brand completed fully sustainable production across all its manufacturing facilities and is among the first appliance makers to reach carbon-neutral production in 2019 and finish with carbon credits in 2020 (per the PAS 2060 Carbon Neutrality Standard).

“Our team was incredibly passionate about pitching this business,” said 31,000 FT CEO, Carter Keith. “Beko’s drive to improve the health of people and the planet is a story we are eager to be a part of, and the social stage is the perfect space to tell it. Now more than ever, consumers want to connect with and be entertained by brands that align with their values.”

Beko’s social media work with 31,000 FT will launch in 2023 across a range of platforms. Keep an eye out, you won’t want to miss it!

ABOUT BEKO US INC

Beko U.S., Inc. is the U.S subsidiary of Arçelik A.Ş. operating in more than 140 countries. Beko is the leading freestanding home appliances brand in Europe in the white goods sector. Beko U.S., Inc. is committed to developing highly energy-efficient home appliances that deliver advanced technology and superior features, empowering your family to live healthier. Five years in a row, from 2017 to 2021, a first for any appliance manufacturer, Beko U.S., Inc. received the Environmental Protection Agency’s ENERGY STAR® Partner of the Year Award for its outstanding contributions to protecting the environment through energy efficiency. In 2019, 2020 and 2021, Beko U.S., Inc. also was recognized with an ENERGY STAR Partner of the Year Sustained Excellence Award, the program’s highest honor. Beko is a member of the EP100 Climate Group Initiative. For more information, visit www.beko.com/us-en.

 ABOUT ARÇELIK

With 32,000 employees throughout the world, 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko), sales and marketing offices in 43 countries, and 22 production facilities in 8 countries, Arçelik offers products and services in nearly 150 countries. As Europe’s second largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 5 billion Euros in 2020. With almost 70% of its revenues coming from international markets, Arçelik is the R&D leader in Turkey – holding more than 3,000 international patent applications to date with the efforts of 1,600 researchers in 15 R&D and Design Centers in Turkey and R&D Offices across five countries. Arçelik is named the “Industry Leader” in Durable Home Appliances category for the 2nd year in a row in Dow Jones Sustainability Index 2020 and in accordance with PAS 2060 Carbon Neutrality Standard, became carbon-neutral in global production plants in 2019 and 2020 fiscal years with its own carbon credits. https://www.arcelikglobal.com/en/


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Advertising
Waterpik® and 31,000 FT Launch a New Campaign Featuring Joyfully-Obsessed Water Flossers | FUNNY!
31000 FT Posted On September 22, 2022


Church & Dwight’s Waterpik Water Flosser brand is launching a new campaign targeting oral care enthusiasts who want to “up” their oral care game. Each spot in the campaign begins with the insight that once you experience the benefits of a Waterpik Water Flosser, you just can’t resist telling others about it – whether they want to know or not.

“This campaign is based in a truth we saw over and over again, from our personal experience to consumer research to thousands of online reviews, and that is, when you add a Waterpik Water Flosser to your routine, you become obsessed. You talk about it with your family and friends. You share your experience with total strangers. You just can’t help it,” said Bart Prins, General Manager, Waterpik.

The campaign, directed by Jordan Brady of kaboom productions and edited by Keith James at Republic, features the Waterpik-adoring sharing what they love about their Waterpik Water Flosser with unsuspecting friends, family and in some case, total strangers.

“TMI. That’s the premise of this campaign. Exuberant overshare-ers telling others the most compelling details of using a Waterpik Water Flosser in a delightfully funny way,” said Kristina Blake, Partner, Creative Director at 31,000 FT. “The humor is based in the truth of the product. Which makes the best kind of advertising.”

“We want to compel people, in a charming way, to understand that Waterpik is on a mission to improve oral health for everyone,” said Charisse Winecki, Head of Oral Health Marketing for Waterpik.

“At 31,000 FT we are purpose finders, and bringing the joy of healthy routines to people is a very noble purpose, indeed. Bringing a smile while doing it, well that’s even better,” said Blake.

Keith James, Partner/Senior Editor at Republic, added, “When I saw the boards that Kristina and her team at 31K FT sold in, I knew we would be shipping something that had some good giggles in it. Her concepts always have a simple and honest idea at their core – something that always gives everyone involved in the process a real strong safe space to really play around in and have some fun. Jordan Brady shot the heck out of everything (as he always does – I LOVE working with that guy), and by the time we were done, we had 5 hilarious spots – each one laughy in their own special way.”

The campaign is running on a variety of network, cable, connected and OTT TV.


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Advertising
31,000 FT Shows the Human Side of Merry Maids | NameTag Films’ Chris Rupert Directs
31000 FT Posted On August 24, 2021


Merry Maids is made up of warm, kind, dedicated and hardworking folks who are the heart and soul of the company. This campaign tells their personal stories, who they are, why they love being a Merry Maid, and what their clients love most about them.

31,000 FT wanted to keep the stories as authentic as possible and worked with Chris Rupert of NameTag Films to capture a “day in the life” of the team members in their own homes, and those of their clients. These team members are the reason Merry Maids is such a successful brand. As Robert Pavia, one of the featured team members puts it, “I’m not just in the cleaning business, I’m in the feel-good business.” That is what Merry Maids is all about.

Watch spots…


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Advertising
31,000 FT Experiments with Bill Nye for Bufferin’s New ‘Science of Healthy Hands’ Campaign
31000 FT Posted On December 23, 2020


To launch their new antibacterial hand sanitizer and educate on the importance of science-backed hand hygiene, heritage brand Bufferin has tapped Bill Nye “The Science Guy.”

The campaign, created by 31,000 FT in Addison, Texas, features Nye’s legendary scientific storytelling to introduce a new hand hygiene option for consumers. Through entertaining experiments, larger-than-life demonstrations and energetic appeals, Bufferin’s creative assures consumers they can have a powerfully effective hand sanitizer to help keep their hands healthy in this COVID-19 world and beyond.

“’The Science of Healthy Hands’ campaign was inspired by Bill Nye as spokesperson.  He delivers our message of efficacy with his trademark scientific exuberance, which makes it not only credible but wonderfully amusing to watch,” said Kristina Blake, Creative Director/Partner at 31,000 FT.

Bufferin has long been a trusted name in U.S. households and wants to enter the hand sanitizer category in a big way.

Bufferin is a brand rooted in and backed by science for over 70 years.
We wanted consumers to know they could trust our hand sanitizer, especially in this time of COVID-19. Bill gives us that gravitas, and does it with charm,” said Charisse Winecki, Marketing Director for Bufferin, Genomma Lab USA Inc.

“At 31,000 FT, we are “purpose finders.” We believe when you discover why your brand exists, and those values align and intersect with those of your consumer, amazing interactions can happen. Bufferin believes in the power of science to keep you healthy, which is an offering we feel will resonate, especially at this moment in time,” said Blake.

The campaign, which includes digital video, streaming audio, display and social media, launches in late December. The commercials were directed by Chris Smith, of Sugar Film Production.

ABOUT 31,000 FT
31,000 FT is a creative advertising agency, partnering with national, regional and local clients, based in Addison, Texas. Team members share a passion for developing brand purpose, social strategy, broadcast/digital/print advertising, video content and web design with 99.4% less bureaucracy.

ABOUT GENOMMA LAB USA, INC.
Genomma Lab is on a mission to enrich consumer well-being through OTC and personal care products backed by research. With quality and optimal ingredients at the forefront, Genomma is a leading force in customer wellness and investor satisfaction. For more information please visit GenommaLab.com.


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Advertising
Times Square Campaign by 31,000 FT Ad Agency Challenges Herpes Stigma
31000 FT Posted On October 13, 2020


To spread the news about their new herpes symptom relief product for women and confront the stigma associated with this common condition that impacts 1 in 6 women, vaginal healthcare brand FemiClear turned to Addison-based advertising agency 31,000 FT – and 31,000 FT took the conversation straight to Times Square. Through 10 bold, joyful displays unveiled just before National Herpes Awareness Day, October 13th, 31,000 FT helped FemiClear encourage women to “Open Up” about their experience with herpes and improve their vaginal health.

The new “Let’s Open Up About Herpes” campaign builds on FemiClear’s overarching brand purpose of “Joie de hooha” through fearlessly bright video, statistics and features of FemiClear’s new genital herpes symptom relief product. “Joie de hooha,” the brain child of 31,000 FT, is FemiClear’s battle cry as they help women everywhere improve their vaginal health in natural, organic and effective ways, all without the shame sometimes associated with these concerns. In previous years, 31,000 FT brought this core benefit to life for FemiClear through award-winning broadcast and digital advertising.

“We are thrilled to create an open and joyful forum for women’s health issues,” said Kristina Blake, Creative Director and Partner at 31,000 FT. “The “Joie de hooha” campaign is built on extremely entertaining, stigma-busting creative that lets women know they don’t have to settle for status quo solutions – they don’t have to be embarrassed or ashamed. We are for healthy, happy hoohas. Every woman deserves that.”

FemiClear is owned by parent company OrganiCare, an all-natural OTC company passionate about creating effective, healthcare options for consumers.

“We come to work every day to promote women’s health. We are thrilled to put our campaign in big, bright lights and let women know that they are not alone, and they have a partner to help them live healthier,” said Jenni Pustinger, CMO of OrganiCare.

“At 31,000 FT, we are “purpose finders” – and FemiClear’s purpose of bringing joy and discussion to vaginal health issues, often considered taboo, is a powerful purpose indeed. We love working with this daring and bold client,” said Blake.

ABOUT 31,000 FT
31,000 FT is a full-service creative advertising agency, partnering with national, regional and local clients, based in Addison, Texas. Team members share a passion for identifying and cultivating each brand’s higher-level purpose. We bring that purpose to life through brand strategy, social strategy, broadcast/digital/print advertising, video content and web design, and we do it all with 99.4% less bureaucracy than the big agencies.

ABOUT OrganiCare
OrganiCare, the parent company of FemiClear, is on a mission to create all-natural and organic OTC healthcare products that are safe, effective and simply better than the petrochemical-based, drug-laden products used by most consumers today. Founded in 2016, this company, based in Austin, Texas, embraces four quality standards: all natural and organic ingredients; proven by science; good manufacturing practices and clear consumer labeling.


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Advertising
31,000 FT Ad Agency Launches Eye-catching New Site | Check it Out!
31000 FT Posted On October 1, 2020



Like many of us have been doing during the pandemic, 31,000 FT has decided to do a little self-improvement, designing a new company website over the past few months. 31KFT teamed up with Tandem Theory to create an artful, beautifully streamlined site that touts the high-flyers as “purpose finders” for brands and showcases the agency’s work front and center.

It’s been a very productive summer for 31,000 FT, who took a little time out to create the site between handling international shoots in South Korea, Lithuania and New Zealand producing work via QTake and Zoom for their clients.

31,000 FT is an 8-year-old advertising agency that boasts big agency talent with 99.4% less bureaucracy.

The site, 31000ft.com, went live on Monday to rave reviews.


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AdChat DFW
31,000 FT is Reaching New Heights to Produce Commercials Safely During the Pandemic
31000 FT Posted On July 13, 2020



31,000 FT is a nimble advertising agency in Addison, that has become downright limber in the time of Covid, stretching our production and creative muscles into entirely new positions. Namaste!

When 3 shoots canceled in March due to the virus, 31,000 FT immediately regrouped with our clients and reimagined the entire process to meet their production needs and deadlines. 

Employing the use of QTake technology that turns any laptop or phone into a live camera feed, our innovative creative teams are now shooting around the world from the comfort of their couches, kitchen tables and walk-in closets. 

We started in South Korea to accomplish a “pick up” shoot for Icy Hot’s Rise From Pain campaign featuring Shaquille O’Neal. After that, it was off to New Zealand (and onto another couch) for a new Cortizone 10 campaign. Next stop: Lithuania (why not?) for an Austin-based client. 


Korea Shoot
Icy Hot “Rise From Pain” Campaign
New Zealand Sunrise

We also recently took advantage of shooting in person on the MPS sound stage in Irving, holding fast to new AICP and other industry Covid protocols. It was a unique production day filled with masks, hand sanitizer passed around like Starbucks orders, and social distancing from the set to the craft service table. But in the end, it worked out beautifully.


MPS
MPS

However, one of our favorite places to shoot is Area 31, our own in-house facility for very budget-friendly, creatively inspired shoots. With 2 directors, an in-house editor and motion graphics guru, this is a fantastic option for our clients to create fresh, ownable, creative content in an expedient, turnkey environment. And we have a heckuva good time doing it!


In between it all, we have been zooming up a storm – zoom edits, zoom audio sessions and we even sent a field mic to Shaq for him to record himself for some retailer tags. Thankfully, he sent it back! 

This Covid era has been quite the adventure for our agency who we like to say offers big agency talent with 99.4% less bureaucracy.

Our name, 31,000 FT, is born from our mission to help brands discover, craft and unleash their higher purpose on the world, and that mission has never been more important than it is now. 

We look forward to continuing to bring our clients’ brand purpose to life in this ever-changing, challenging time. 

Nimble, has never been more necessary.


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