Wednesday 27 May 2020
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“Nature’s Own” Spot from The Richards Group Inspired by Goldilocks and The Three Bears

“Nature’s Own” Spot from The Richards Group Inspired by Goldilocks and The Three Bears

The Richards Group recently launched an inaugural TV campaign since  partnering with Flowers Foods. The spot is for Nature’s Own, the #1 selling loaf bread brand.

Nature’s Own knows the power of goodness. After all, it’s America’s #1 selling bread for a reason. That’s because it has a delicious taste with no artificial preservatives, flavors or colors, and no high fructose corn syrup. Plus, it goes from scratch-to-shelf in about 48 hours. So put it on the table and it unites the pickiest of eaters and the most vigilant of mothers. As seen in our Fairy Tales campaign, it even has the power to warm the heart of villains and bring the unlikeliest of friends together. Pigs and wolves, humans and bears can, at last, break bread together. Nature’s Own is goodness that brings everyone together.

Richards’ Group Creative Head, Julia Melle, stated, “We wanted to create a campaign that demonstrated the true power of Nature’s Own unique properties. What better way to show the power of its goodness than to show fairy tale villains and heroes happily breaking bread together.”

In this fairy tale inspired theme has an angelic Goldilocks-like child breaking into The Three Bear’s forest cottage and eating their sandwiches. The twist is the bears are keeping the child as a “pet” by feeding her Nature’s Own “just right” bread. 

Watch spot…


The Richards Group
Creative Director: Stan Richards
Creative Group Heads: Julia Melle and Terence Reynolds
Copywriter: Benjy Joung
Art Director: Laine Dorsey
Producer: Jenny Wolk
Brand team: Dale Hruby, Jennifer Prieto, Andy Robbins
Strategy: Nancy Morkovsky, Allie Colbert

Flowers Foods
CMO – Debo Mukherjee
VP of Marketing – Carol Dahlquist
SVP of Core Brands Fresh Bread Business Unit – Brent Bradshaw
Sr. Brand Manager – Bridget Rohrer
Associate Brand Manager – Lauren Crawford
Associate Brand Manager – Krystle Farlow

Production Company
Tool of North America
Director: Rudi Schwab
Executive Producer: Laura McCauley
Line Producer: Kevin Comer

Charlie Uniform Tango
Editor: James Rayburn
Audio Engineer: Jake Kluge
Flame Artist: Allen Robbins
Flame Artrist: Joey Waldrip
Executive Producer: Mary Alice Butler

Jamm Visual
Creative Director: Jake Montgomery
Executive Producer: Asher Edwards
Producer: Ashley Greyson

Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Head of Production: Caroline O’Sullivan
Composer: Austin Shupe
Audio Engineer: Dan Hart

The Richards Group

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