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Sunday 13 October 2019
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Richards Creates Spot for Inaugural Wonder Bread Campaign | Plays on Idea of Wonder and Joy

Richards Creates Spot for Inaugural Wonder Bread Campaign | Plays on Idea of Wonder and Joy

The Richards Group recently launched an inaugural campaign since  partnering with Flowers Foods. The spot is for the company’s iconic brand, Wonder Bread

With a rich history dating back to 1921, Wonder Bread continues to be one America’s most beloved and nostalgic brands. Whether it pops up in a lunchbox, on a dinner table or in a restaurant, Wonder’s sweet softness inspires a childlike joy in both the young and old alike. The new advertising from Wonder inspires the dreamer in all of us. Who better to champion the power of wonderment than the brand with it in its name. When we wonder, we use our imagination and find joy in the possibilities. Where there’s Wonder, joy will always follow. 

Richards Group Creative Head, Julia Melle, stated, “When we wonder, we use our imagination and find joy in the possibilities. We wanted to champion what is inherently in our name.”

The spot’s tagline, “Where there’s Wonder, Joy Will Follow,” showcases the imagination of a young boy on a trampoline gazing at the stars and dreaming of becoming an astronaut. 

Watch it…

Credits:

The Richards Group
Creative Director: Stan Richards
Creative Group Heads: Julia Melle and Terence Reynolds
Copywriter: Julia Melle
Art Director: Terence Reynolds
Producer: Jenny Wolk
Account Team: Dale Hruby, Jennifer Prieto, Andy Robbins
Strategy: Kelly Piland, Alex Nightingale

Production Company
Tool of North America
Director: Rudi Schwab
Executive Producer: Laura McCauley
Line Producer: Kevin Comer

Editorial
Charlie Uniform Tango
Editor: Dean Pelton
Audio Engineer: Jake Kluge
Flame Artist: Allen Robbins
Flame Artrist: Joey Waldrip
Executive Producer: Mary Alice Butler

VFX
Jamm Visual
Creative Director: Jake Montgomery
Executive Producer: Asher Edwards
Producer: Ashley Greyson

Music
Shindig
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Head of Production: Caroline O’Sullivan
Composer: Austin Shupe
Audio Engineer: Dan Hart

Flowers Foods
CMO – Debo Mukherjee
VP of Marketing – Carol Dahlquist
SVP of Core Brands Fresh Bread Business Unit – Brent Bradshaw
Brand Manager – Shan Daniels
Associate Brand Manager – Ashley Smith



The Richards Group

We’re a branding agency. We exist for one reason: to endear brands to people. Endearing a brand to its customers requires creativity that works – and works consistently – at every point of contact. An agency whose purpose is to endear brands to people at every point of contact needs to have the resources it takes to make that happen. And we do. All born here. All raised here. All interconnected, commingled, and collaboratively creative.