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The Integer Group® Launches Growth Sciences Practice Fueled By Proprietary Intelligence Platform | Ellen Cook Now Global CEO

Integer Posted On May 24, 2021

Appoints Dr. Eamon Boyle to Lead the Practice as SVP of Growth Sciences, Joining Integer from IBM

The Integer Group^®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has announced the launch of its Growth Sciences practice, the data-driven underpinning that drives Integer’s creativity and innovation as “The Growth Company.”

Growth Sciences is a new practice area powered by an unmatched combination of data, tech and talent coupled with a suite of deep analytics applications. Growth Sciences serves as the foundation of Integer’s offering and mission to deliver growth for clients through media, creative campaigns, social and research.  The practice is fueled by a proprietary data engine, launched in partnership with Omnicom Commerce Group, that anticipates, predicts and shapes shopper behaviors and outcomes.  Through this data engine, Integer will be able to deliver faster and more cost-effective insights, innovations and activations to solve modern and complex commerce and business challenges. 

“What sets Integer apart is that our Growth Sciences team will expertly merge data, tools, AI predictors and data-mining modules with our extensive commerce and retail expertise to significantly drive measured and proven growth,” said Ellen Cook, CEO of The Integer Group. “As we move into the next chapter of our agency’s evolution, we will fuse creativity with custom and holistic data, analytics and tech in new ways that will shape the future of the commerce and retail landscape.”

Leading the practice area is Dr. Eamon Boyle, SVP of Growth Sciences, who joins Integer from IBM. Boyle is an analytics, data strategy and measurement professional with more than 15 years of experience in complex multi-disciplinary consulting and agency models. He holds a PhD in applied modeling from the University of Illinois. After serving as a university professor, he moved into marketing to lead analytics departments at JWT, the Martin Agency, Havas, Assembly Media and IBM. Boyle has extensive experience in data mining, insights, predictive modeling, forecasting, data visualization, and the connecting of structured and unstructured data. In 2018, Boyle worked with University of Technology Sydney in Australia to develop a first-of-its-kind Data Arena to visualize media and medical data in 3-D. His past client experience features top Fortune 500 brands including 20th Century Fox, WarnerMedia, Warner Bros, NBCU, Comcast, Ford, BMW, VW, Mercedes, Toyota, Kaiser Permanente, Pfizer, AT&T, Verizon, Walmart, Kohl’s, Microsoft, UPS, GEICO, Liberty Mutual, Allstate, American Express, Citi, Morgan Stanley, Discover Card and E*TRADE.

Boyle will be reporting into Scott Hauman, who was recently promoted to Chief Innovation Officer, leading and advancing Integer’s IP, growth-building methodologies and tools, as well as championing Integer’s data-first creative strategies. Boyle’s team also will also include Heidi Bailey, VP of Futures and AI, and Sean Narog, Director of Data & Analytics, along with Growth Sciences SMEs and talent across the globe.

The past year has seen significant growth for The Integer Group’s global network, coupled with recent executive leadership shifts. Integer has secured new clients including Ferrero North America, Purell and Coty’s Covergirl; grown existing clients including AT&T, Duracell, J&J, Michelin and Red Robin; and elevated Ellen Cook to Global CEO and John Kiker to President of the Network’s headquarter agency in Denver. Under its new leadership, Integer has evolved its offering to partner with clients as The Growth Company, focusing on data-driven business outcomes and performance on behalf of clients.

For more information about The Integer Group, visit the agency’s new website at www.integer.com.

About The Integer Group®

We are The Growth Company.

The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real-time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, PepsiCo, Starbucks and more.

www.integer.com

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicom group.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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The Richards Group Announces New Chief Talent and Culture Officer

The Richards Group Posted On April 28, 2021

Nikki Wilson Appointed as Agency’s First CTCO

The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do What Matters earlier this year, this furthers the agency’s commitment to a broader and more diverse workforce and a core focus on its people – with inclusion-first management being top priority.

Wilson will represent the interests, voices and experiences of the agency’s talent at the executive level and will be an advocate for enhancing employee engagement and the workplace environment. She will oversee the integration of initiatives into the entire agency’s culture and operations, act as the agency’s champion for all employee resource groups, and lead all human resources functions.

“I’m excited to join The Richards Group at such an important time in their refounding journey. As the agency continues to deliver great creative content, we also want to deliver a great employee experience,” said Wilson.

Together with Dady, Wilson will spearhead the workforce plan vision for the agency’s changing culture and ongoing rebuild. She will also oversee leadership training initiatives.

“Nikki’s valuable experience in human resources, labor relations and DEI make her a crucial asset as our agency continues to rebuild – for now and for years to come,” said Dady. “This hire may be our most important position we’ve created since the founding of the agency, and Nikki is the perfect person for the role.”

Wilson’s 18 years at General Motors culminated in her leading human resources strategy for the automotive leader in Arlington, Texas, overseeing leadership development and workforce training. She previously served as human resources director and labor relations manager in various locations around the United States and globally.

Furthering the spirit of a new era at The Richards Group, Wilson will also join the newly appointed Leadership Council, a group tasked with keeping a close eye on all aspects of the firm and its vision for the future. They will be joined by a rotating team of younger members to provide fresh perspective on agency matters. A newly appointed Creative Council will partner with the agency’s up-and-coming talent to ensure continued improvement in the agency’s work.

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An Idea Worth Fighting For: Yours. | Moroch’s Jamil Buie Tells Us to Embrace Objections

Moroch Posted On April 26, 2021

written by
Jamil Buie
Partner/Strategy

In the pantheon of communicators, I wouldn’t say that I’m the greatest. That said, I’ve slain my fair share of objectors. I love a good debate, especially when convinced that my idea is worth fighting for. And I’m pretty sure you’re the same way.

Early in my career however, I took those challenges personally. “How dare you show contempt for what is clearly a brilliant idea.” Cue Kendrick’s “Humble.” But what I failed to realize was that two critical things were happening: 1) The person objecting showed enough interest to think about an objection, which meant they were listening. 2) The debate allowed me to share my idea more than once and possibly to a wider audience due to the need to explain its brilliance (sit down… be humble.)

All jokes aside, you have to embrace objections.

Because objections help you Murder Board (another topic for another post) your ideas and more importantly get extra eyes on the concept. The sharing part is critical because people tend to under-communicate their idea. Either they are too shy or too close to it to account for the audience and their lack of familiarity. A good breakdown of this is found in Adam Grant’s book Originals.

“When Harvard professor John Kotter studied change agents years ago, he found that they typically under-communicated their visions by a factor of ten. On average, they spoke about the direction of the change ten times less often than their stakeholders needed to hear it. In one three-month period, employees might be exposed to 2.3 million words and numbers. On average, during that period, the vision for change was expressed in only 13,400 words and numbers: a 30-minute speech, an hour-long meeting, a briefing, and a memo. Since more than 99 percent of the communication that employees encounter during those three months does not concern the vision, how can they be expected to understand it, let alone internalize it? The change agents don’t realize this, because they’re up to their ears in information about their vision.”

That’s a very long way of saying tell ‘em, then tell ‘em again, then keep telling them.

Your ideas are just that: yours. Most people won’t adopt them until they feel like the idea is their own. And it takes time to get comfortable. If you are truly confident in and committed to your idea, take the time to beat the living

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Understanding NFTs (And Why You Should Care) | LOOMIS Explains

The Loomis Agency Posted On April 12, 2021

Two weeks ago, I was recording a podcast at Luminous Sound Studios with two friends who, like me, are marketing and advertising-savvy 50-somethings and our conversation wound its way to NFTs and the implication of their legitimacy and acceptance. While we had a cursory knowledge of the concepts, it’s fair to say that in that moment none of us could have written a persuasive essay on the topic. That’s when our engineer and intern – both 20-somethings – chimed in and spent the next 30 minutes explaining the intimate details of non-fungible tokens (NFTs), blockchain, cryptocurrency, Bitcoin, Ethereum and why this is anything but a passing fad.

For those new to NFTs, “non-fungible tokens” are digital tokens that are tied to assets that can be bought, sold, and traded. Think a certificate of authentication for a “one of one” asset in cyberspace – an original piece of digital art, an official digital snapshot of an iconic moment in an NBA game, your proof of ownership for a piece of virtual California property in an alternate digital multiverse. A recent TIME feature article explained NFTs this way:

NFTs are best understood as computer files combined with proof of ownership and authenticity, like a deed. Like cryptocurrencies such as Bitcoin, they exist on a blockchain—a tamper-resistant digital public ledger. But like dollars, cryptocurrencies are “fungible,” meaning one bitcoin is always worth the same as any other bitcoin. By contrast, NFTs have unique valuations set by the highest bidder, just like a Rembrandt or a Picasso. Artists who want to sell their work as NFTs have to sign up with a marketplace, then “mint” digital tokens by uploading and validating their information on a blockchain (typically the Ethereum blockchain, a rival platform to Bitcoin). Doing so usually costs anywhere from $40 to $200. They can then list their piece for auction on an NFT marketplace, similar to eBay.

Clearly, there’s a lot to unpack about NFTs, blockchain, and the raging debate about whether the whole crypto-phenomenon is the future of capitalism or the emperor’s new clothes. Regardless of where you net out on the discussion, the acceptance of NFT legitimacy has clearly reached a tipping point, and the size and volume of recent transactions suggest there’s a massive investment wave that’s only beginning to grow.

According to the TIME article referenced above, in 2020, collectors and speculators spent $250 million on NFT-based artwork, memes, and GIFs. In just the past month, collectors and speculators have spent more than $200 million. That’s mind-boggling, but not surprising when you consider some of the most notable recent transactions and these equally staggering numbers from nonfungible.com, the largest database of blockchain gaming and crypto collectible markets:

• All-time, the top 10 NFT dealers have sold digital assets in excess of $433.8 million
• In just the past seven days, the same top 10 NFT dealers sold assets topping $33.7 million.
• On March 11, a digital artist known as Beeple set a record for digital art selling a single piece at famed auction house Christie’s for more than $69 million
• Recently, Twitter founder Jack Dorsey put an NFT of his first Tweet up for auction – it’s expected to fetch more than $2.5 million

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Mod Op Receives Distinguished Texas Instruments 2020 Supplier Excellence Award

Mod Op Posted On April 8, 2021

Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, is proud to announce that it has been selected to receive the Texas Instruments (TI) 2020 Supplier Excellence Award for a fifth year overall. Only 26 winners were honored and recognized this year from a list of more than 12,000 suppliers.

“The recognition of this award is a direct result of our team’s long-standing relationship with TI,” said Eric J. Bertrand, CEO, Mod Op. “This partnership has grown exponentially since we first started working with the company over a decade ago, and we look forward to new opportunities and more success in the future.”

This annual award recognizes TI suppliers who exemplify the highest levels of excellence and emphasize continuous improvement efforts to set higher goals and achieve greater customer results. Recipients are an elite group of suppliers chosen for their exemplary performance in the areas of cost, environmental and social responsibility, technology, responsiveness, assurance of supply and quality.

“Mod Op receiving this award for a fifth year over the length of our partnership with the agency shows the exemplary value the team brings to the work we do,” said Nancy Kelly, VP of digital marketing, TI. “The agency consistently creates detail-oriented, creative and innovative strategies and results for us, continually proving themselves as an overall great supplier.”

Mod Op provides media management and social media services to TI, including analytics and optimization, content and program implementation, media planning, program development and strategic planning. The Mod Op team previously received this award in 2012, 2016, 2017 and 2018.

For more information on Mod Op, visit: https://www.modop.com/.

About Mod Op 

Mod Op is a full-service marketing communications agency focused on using the right methods to help our clients capitalize on their opportunities. Mod Op services for both B2C and B2B markets include brand strategy, advertising, digital marketing and public relations. In addition, through the agency’s technology group, Mod Op offers web and app UX/UI, development and maintenance. With offices in New York, Dallas, Kansas City, Los Angeles, Miami, Portland, Minneapolis and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients across the U.S. and Latin America. For additional information, please visit Mod Op’s website.