Advertising • FIFA2026

TRG Launches “Away” FIFA World Cup 2026 Spot for Choctaw Casinos & Resorts

Written by TRG

Sharing our newest spot for Choctaw Casinos & Resorts, a Dallas Host City Supporter for the upcoming FIFA World Cup 2026™. Created by TRG, “Away” taps into one of the most iconic chants in global football culture — the unmistakable “Olé, Olé, Olé” anthem heard in stadiums around the world to celebrate big moments, rally fans, and create a sense of unity in the crowd.

By cleverly transforming the chant into “Away,” the campaign ties directly into Choctaw’s “Get Away To It All” platform while capturing the excitement, energy, and anticipation surrounding the 2026 tournament. The spot blends the passion of soccer fandom with the entertainment and escape that define the Choctaw experience, creating a timely connection between sports, travel, and celebration.

As momentum builds toward North Texas hosting matches during FIFA World Cup 2026™, the campaign positions Choctaw Casinos & Resorts at the center of the region’s growing soccer fever, inviting fans to get away, join the excitement, and be part of one of the world’s biggest sporting events.

About the author

TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.