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About the author
TRG
Founded in 1976, TRG has a five-decade winning streak of building iconic brands. Orkin. Chick-fil-A. Ram. Motel 6. Charles Schwab. The Home Depot. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work. We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media plans, TRG creates long-lasting memories in the minds of consumers that, overnight and over time, move markets. Fiercely independent since our founding, we push ourselves daily, bravely, and freely without distant boards or outside agendas. Find or follow the agency @TRG or @TRGCreativity.



In our latest song-driven video for World’s Best Cat Litter, we’re giving chonky cats the spotlight they deserve as they explore a “city” with charm, confidence, and an undeniable love for their litter. The catchy song doesn’t hurt either.
Meow-velous job to the entire TRG kitty team and our partners at World’s Best Cat Litter and KENT WORLDWIDE.”