The Point Group, a Dallas-based brand strategy and creative agency, has been named agency of record for Continental Battery Systems (CBS), one of the largest battery distributors in the United States. The partnership marks the launch of a national brand transformation designed to unify CBS’s presence and accelerate long-term growth.
“At The Point Group, we connect brand strategy directly to business performance,” said Susan Owen, president and CEO of The Point Group. “We’re proud to partner with Continental Battery Systems to build a unified, modern brand that supports its continued expansion.”
As agency of record, The Point Group will lead the development of a comprehensive brand strategy and messaging framework across more than 160 CBS locations nationwide. The work will focus on modernizing brand perception, increasing relevance among key audiences, and creating distinctive creative that differentiates CBS in a competitive market.
The goal: position Continental Battery Systems not only as a leading distributor, but as a category-defining power solutions brand.
”This is an exciting time for Continental Battery Systems, and as we expand our footprint and capabilities, it’s critical that our brand keeps pace. Point demonstrated a clear understanding of our business and a vision for elevating our national presence, and we are confident this partnership will support our long-term growth.
Courtney TolbertVP Marketing, Continental Battery Systems
For more than 30 years, The Point Group has helped brands navigate transformation, sharpen differentiation, and align internal teams around a clear, scalable market position. The agency specializes in brand strategy, messaging, and creative development that drives growth and market leadership.
This partnership reflects a shared commitment to building not just visibility, but influence—combining CBS’s operational scale with The Point Group’s strategic and creative leadership to redefine how the brand shows up across markets, channels, and customer segments.
What does it mean to be an agency of record?
An agency of record is a company’s primary marketing and creative partner, responsible for leading brand strategy, messaging, and execution across channels.
Who is Continental Battery Systems?
Continental Battery Systems is one of the largest battery distributors in the United States, operating more than 160 locations nationwide.
What does The Point Group specialize in?
The Point Group is a Dallas-based brand strategy, public relations and creative agency focused on helping companies transform, scale, and achieve market leadership.
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About the author
The Point Group
The Point Group (Point) is an independent, full-service marketing communications firm. For three decades, Point has been fueling business growth for start-ups, midsize-to-large corporations, and Fortune 500 companies across the country. The business acumen and entrepreneurial spirit of the leadership team stems from being on both the client side and the agency side. With an approach based on customized and integrated solutions, the agency’s experience and expertise extend across various industries, with a specialization in marketing communications to key influencers of most consumer decisions – women. Visit The Point Group for more information.