Post-production / Production

8K? Take Notice Production, Producers & Creative Teams! Chris Salters Explains the Hottest Resolution Upgrade

Chris Salters Posted On October 4, 2021

Like The Notorious BIG says, mo pixels, mo problems – or something like that. 3 years ago I followed Puget Systems to the dark side, switching from “Mac or nothing” to “long live the PC”. At the time, 5K was rearing its sizable head and my (then) new system was ready to chew through it like a tub of Double Bubble. Fast forward to 2021. 8K is the new Goliath that needs slaying and the 5K-ready machine wasn’t the David it used to be. Whatcha gonna do? Upgrade.

Why 8K?

Talk about a question that doesn’t have a good answer. 8K video is basically the natural progression of bigger is better…even if it isn’t. Does 8K make video more cinematic? No. Does 8K make a video more professional? No. You can guess where I’m headed. Really, the main push for 8K video is 8K-ready TV screens. Consumers want bigger screens with more clarity. Pictures so sharp they may cut you if you touch them. The crispness of 8K video is stunning and post-production benefits from productions shot in 8K mainly for the versatility it provides. Need to reframe a shot? Fix it in post!

8K comes with its headaches though, mainly a multitude of pixels – roughly 33 million – per video frame! Without a good proxy workflow, all hope would be lost when attempting to work with 8K media. Proxies have their own inconveniences though. Most notably, they take time. The time to create and time to conform proxies slows starting an edit and getting that final delivery out the door. Having a specialized workstation with the horsepower to make proxies faster or even avoid them altogether gets clients the content they need, faster.

Mo Pixels? No Problem.

After working on a handful of projects shot in 8K in 2021, I was tired of watching Premiere Pro struggle. DaVinci fared better, but it still got the shakes when looking at those RED Helium files. Knowing it was about time for an upgrade, I went back to my friends at Puget Systems to have them build the most powerful computer my fingers have ever been lucky enough to poke and prod.

Nerd-Specs:

AMD Ryzen Threadripper 3960X 3.8GHz 24 Core
64GB Ram
NVIDIA GeForce RTX 3090 24GB Founders Edition
Blackmagic DeckLink Mini Monitor 4K (not pictured)
TP-Link 10GB NIC (not pictured)
Storage:
2x Samsung 980 1TB M.2 SSDs (primary drive + scratch disk)
1x Samsung 870 4TB SSD (for dog GIFs)

Storage Wars

If there was a catch, and there usually is, it was that this pixel-chewing powerhouse didn’t include Thunderbolt 3 ports. That was more than a minor inconvenience since my media storage and cold storage raids were BOTH Thunderbolt. Whatcha gonna do? Upgrade.

Since AMD and Intel (Thunderbolt’s baby-daddy) don’t often play well together, I took a look at server-class storage using 10GB connections and opted for a Synology DS1621XS+. After plugging it full of 12TB Seagate EXOS hard drives and configuring it to RAID 10, the Synology has over 30TB of extremely fast and redundant storage.

Wait there’s more!

The Synology NAS also enables secure, encrypted, folders for job-specific projects. That means if any of my clients need to keep their footage locked up like Fort Knox, they can sleep easy while I edit their content. Taking security a step further, after the Synology’s initial setup, I removed its internet access, leaving it only connected to the new workstation via its private 10-gig connection.

Disaster Plans

With the main storage situation resolved, there was still the issue of connecting cold storage – the place recently wrapped projects live before archiving to LTO. The idea of repurposing my old media raid, the G-Speed Shuttle, seemed like a good one, but again, no Thunderbolt [shakes fist]… Whatcha gonna do? Use whatcha got.

Enter the Mac Mini I had employed the year prior for doing “Mac stuff”. It would now be a dedicated archive machine. After picking up a TB3-10GB adapter from OWC, the Mac Mini would connect to the Synology NAS by a 10Gig connection. Then just like the 8K-nuking-Puget-system, the G-Speed Shuttle would link to the Mac Mini via Thunderbolt 3. Game, set, match!

Installation Station

My mother firmly believes in making a mess to clean things up and I am very much my mother’s son. Dropping in a new server, decommissioning a raid, revamping another raid, migrating computers, and giving the desk a dusting is a messy business. With hardware arriving at different times, the process took a few weeks to complete.

The observant reader might have noticed me sporting a sling near the start of the timelapse (mountain + bike = ouch), but thankfully my doctor released me from my stylish robin-blue arm sack before the new computer arrived. Now with the new system up and running, it’s time to get back to work. So excuse me while I go cut some cool stuff.

If you need to edit in 8K or any other resolution, Chris can help. With clients including Universal, Disney, Netflix, FedEx, Mercedes Benz, Lexus, Fox Sports, ESPN, and more, his expertise is vast and trusted. Get to know more about Chris at his website, www.chrissalters.com.

134 Views

Production

charlieuniformtango Partners to Assume Ownership of the Company November 2021

charlieuniformtango Posted On October 4, 2021

(Left to Right) New charlieuniformtango owners Deedle LaCour, owner/senior editor; James Rayburn, owner/CEO; and Joey Waldrip, owner/VFX artist

November 2021, charlieuniformtango partners James Rayburn, Deedle LaCour and Joey Waldrip will assume ownership of the company.

“This transition has been two years in the making,” current tango co-owner, principal/CEO Lola Lott said. “November will mark charlieuniformtango’s 26^th anniversary, so now feels like the right time to announce this change. Jack Waldrip and I are delighted to be handing the reins over to tango family members, James, Deedle and Joey. All are 20-year company veterans, and we know tango will be in great hands as the company moves into its next generation.” All three new owners will retain their current work responsibilities, each with the added ‘owner’ title. James Rayburn will serve as CEO.

Current tango co-owner/editor Jack Waldrip will continue to edit for charlieuniformtango. “As for me, I’ll be taking a small break, enjoying not having to make plans, except for my ‘walk and talks’ with anyone who wants to join me. I’ll be focusing on the arts, including Arts Mission Oak Cliff, and of course tennis, tennis, tennis,” Lola Lott said. “Then I’ll be ready to embrace a new challenge whatever that may be. Stay tuned. But although I’ll be gone from tango, I’ll be watching them like a proud parent, enjoying everything they’ll accomplish.”

“This is something we’ve worked toward for 20 years,” said James Rayburn, new charlieuniformtango CEO. “Deedle, Joey and I are so grateful to Jack and Lola for the confidence they’ve shown in us and the strong foundation they laid. We began putting this transition together two years ago, and now that the time has come, we’re thrilled for the future. We’ve been lucky to partner with incredible industry creatives over the years–we’re proud of the work that’s come from those partnerships–and we know the best is yet to come.”

150 Views

Production / Video Production

charlieuniformtango Teams Up with Hold Fast Co., Bill and Todd for Johnsonville Sausage

charlieuniformtango Posted On September 29, 2021

charlieuniformtango teamed up with new Milwaukee-based agency Hold Fast Co., and newly formed creative alliance, Dallas-based “Bill and Todd” (Bill Milkereit, writer and Todd Tucker, art director – both 20+ year veterans of The Richards Group), on a new campaign for Johnsonville Sausage just in time for the southern tailgating season. The campaign, featuring a full array of TV and radio spots, introduces “The Tongsman” – a heroic term coined by Bill and Todd. To help capture the spirit of the South, the campaign was shot in Atlanta. “Even though we focused on the grill and the sausages, we wanted the spots to come across as authentically Southern, and the Georgia landscape added to that feeling,” said Todd Tucker, Bill and Todd art director.

In moody, smoke-filled film, the campaign introduces The Tongsman, a true artisan of the game day smokeshow whose mindset and skillset go far beyond that of a mere “griller.” Most important, they never, ever forget the oft-overlooked sausage. “Johnsonville is the Official Sausage of the SEC,” said the campaign’s writer, Bill Milkereit. “Hold Fast and Johnsonville wanted to find a creative team that truly understands tailgating culture in the South – because it is unlike anywhere else on the planet – and we are delighted that David Dugan (founder of Hold Fast) and Chris Jacobs (creative director/consultant of Hold Fast) found us.”

Dugan’s choice was founded on industry recommendations and the outstanding creative work Milkereit and Tucker have done together for Chick-fil-A, The Home Depot, and especially the SEC’s “It Just Means More” campaign. Much of which was also through charlieuniformtango.

“This whole project is a great example of the new world order: Pulling together seasoned talent from different mediums to work together to build a client’s brand with a smaller, more nimble team,” said Milkereit. “With this new kind of team formation, frankly, we didn’t know the protocols or how much control we as creative free agents could have throughout the production process, but we knew we wanted charlieuniformtango in the mix,” said Tucker. “We’ve been in the foxhole with tango many times over the last 20 years, and we know they always go off the charts to get the job done right. Whether it’s spec work or a SuperBowl spot, there’s no difference in their level of commitment. This campaign involved a lot of back and forth and late nights. We couldn’t have picked better teammates.”

The tango team included Russell Smith’s audio engineering talent and Deedle LaCour’s editing skills. “In short, it’s some of my favorite work in years. It’s also a full circle thing for me as I cut my editorial teeth on another famous breakfast sausage brand when I first started at tango. I got a little obsessed with sausage after that,” Deedle said.

Credits:

Client: Johnsonville Sausage

Agency Credits:
Agency: Hold Fast
Executive Creative Director: Chris Jacobs
Creative Director/Writer: Bill Milkereit
Creative Director/Art Director: Todd Tucker
Director: James Mann
Agency Production: Shelley Gauthier & Timm Gable (Allies & Co)
PR/Influencer Management: April Voris
Account Management: David Dugan
Music: Krol Scharber

charlieuniformtango:
Deedle LaCour, Editor
Joey Waldrip, Flame Artist
Russell Smith, Audio
Michael Wagner, Producer
Cole Conci, Assistant Editor
Lan Freedman and Ben Hoffman, “Calling All Tongsman” tagline filming

155 Views

Photography / Production

Heartwarming Back-to-School Tips from Stewart Cohen

Stewart Cohen Posted On September 28, 2021

It’s that time of year when everyone is abuzz with back to school excitement. What does this conjure up for you visually? I think it depends on how old your children are, right? Think about it. The first day of school will mean lots of different things throughout the years. The first day of school in kindergarten brings new clothes, new haircuts, new book bags, and excitement. From enthusiasm in second grade to dread in middle school, anxiety the first year of high school, and so on. Then college brings its own set of emotions and life changes. Well, it is the time of year again to get back to school . . .

With my daughters, I took a picture the first day of every school year before getting into the car to head to school. Before this post, I had never before put them all together or printed anything, it was the thought of them that created the memories. Both of my girls are now in college and some of the best back-to-school experiences for me recently have been the “off to college for the first time trips”. I was able to convince each daughter that a dad/daughter road trip was in order to get them to their respective destinations before their freshman years. They each agreed, granted in different years with different destinations.

Each trip we planned had a solid five days of driving, exploring, hiking, more driving, listening to music, etc. Luckily, they both go to school on the west coast so there were some great itineraries to be found. We got real maps and they both loved the experience of looking at physical maps vs their phones. The road trip possibilities from looking at maps stirred more wanderlust. I remember driving across Utah and hearing a comment from the passenger seat, “Wow, I had no idea there was so much space out here”. For families who regularly fly around the country, the road trip has become a lost adventure.

So this year when my younger daughter asked to take her car to school, the only stipulation was that I get to do another drive with her. She agreed, so I had another road trip to look forward to. This time she planned it all, the stops, the hikes, the attractions. It was amazing. She was also in charge of provisioning the car, so we ended up with more snacks than a college lacrosse team could have consumed in a week. She also made sure that she stocked up on my drink of the summer called “Celius” – it is a super energy drink if you haven’t tried it.

Little did she know that the excitement and anticipation of back to school were now resting with her dad. I enjoyed it so much that I convinced my other daughter to plan a quick four-day Labor Day road trip in her neck of the woods so we could hang out and do more exploring.
My point is, back to school doesn’t need to end. These are special moments, to take the pictures and savor the moments you will never regret or forget.

142 Views

Editor / Production

Check out a Fun and Wonderful Q&A with Nametag’s Newest Editor, Agnes Calka

Nametag Films Posted On September 27, 2021

Agnes Calka, Editor, Nametag Films

How do you know when you’ve aced a project?

My gut reaction is to respond with something along the lines of “glowing client feedback” and call it a day, but it really boils down to whether or not I’ve met my own expectations. I’ll admit that it’s rare for those two roads to cross, because the way I see it – I could’ve always done better. But I guess I’ll settle for that glowing feedback in the meantime…

How do you stay up-to-date on current tech and trends?

Beyond glancing at a couple of daily tech headlines in my news aggregator, I try not to obsess over what’s next. You can completely immerse yourself in the latest news for tech and trends in the video world, but then you’ll run out of hours in the day. I’m not out to chase after the future, or even the “right now,” because storytelling is bigger than the software and hardware at hand. Adaptation doesn’t always mean tripping over yourself to grab the latest and greatest rig; it usually involves being resourceful.

If you were to offer me the choice of the newest $50K video rig versus a 1960s 50mm Pentax Super-Takumar f/1.4 adapted to my outdated Sony mirrorless, I’m walking away with that Super-Tac. There’s a certain charm and look that modern equipment just can’t replicate, and working with fully manual vintage lenses gives you a deeper reign over what you create. So if you brag about your new camera having a maximum ISO so large that you can properly expose an entire city with a single candle at night, you’re getting a GIF of Tommy Lee Jones declaring “I don’t care” from The Fugitive in return.

Who would be your dream client?

He’s no longer just a dream, and we’re already working on our own passion projects in the background. (Sorry, Keanu.)

What’s your top video editing software?

Premiere and I have an ongoing love-hate relationship. My first serious ex, Final Cut Pro, became too desperate to stay young and hip, all the while losing his down-to-earth charm. And don’t get me started on my very brief affair with Avid Media Composer – someone set us up on a blind date – he was too old for me, and utterly unwilling to embrace change. Lately, I’ve been flirting with DaVinci Resolve Studio, so we’ll see where that goes…

What’s the biggest technical challenge you’ve ever faced? How did you overcome it?

“You think codecs are your ally? You merely adopted the encoding software. I was born in it, molded by it…”

What sits behind me is a decade of “what if” scenarios that I’ve eagerly overcome. Maybe this is how moms feel; like, by the time you’ve had your third kid, you’re Wonder Woman and nothing scares you anymore. Yeah, it’s a lot like that. If there’s anything I find satisfaction in doing, it’s solving problems… and playing the MacGyver theme in my head while I do it.

How do you present to clients or stakeholders?

While I’ll be the first to admit that I prefer working with machines over people – I’m a textbook INTJ, after all – I’m well aware of the importance of establishing a positive, memorable working relationship. As a client, you can expect a rustic, Slavic recipe of courtesy, sharp wit, perfectly-timed movie references, creativity, and the technical know-how to accomplish your vision. I will do all I possibly can to set you up for success, but I won’t coddle you.

What would you do if your most important client hated your work?

Wake up, check the clock, and attempt to go back to sleep again.

“Oh no! Anyway…”

Fine, let’s say that in some wild parallel universe, that scenario became a reality. On the one hand, I’d go out of my way to identify the lapse in communication, reevaluate their initial concept, and do everything in my power to make things right. On the other hand, Kenny Rogers can take it from here: “You’ve got to know when to hold ’em. Know when to fold ’em. Know when to walk away, and know when to run.” No matter how consistent and dependable you are, there will come a point at which you’ll encounter your very own “Karen” in the wild. And, well, what’s that Bible verse about dusting off your sandals…?

What does a successful project look like?

Ultimately, what matters most is the final delivery; whatever hiccups happen behind the scenes, if any, on the way to that destination, are teaching points for the future. So a successful project is really a combination of internal growth and a polished product that exceeds the client’s expectations.

Which of your work samples do you consider to be your best work?

The best is yet to come.

Who has influenced you most when it comes to how you approach your work?

When I was a kid, my dad could build a tractor from spare parts, fix just about anything that was broken, and fabricate custom tools to get the job done. So my penchant for tinkering with both hardware and software is largely due to my early mimicry of him. And our nature walks – long before I could waddle around on my own – instilled a sense of curiosity and urge to explore. Much of my childhood was spent taking apart toys and electronics just to put them back together again. I even had a phase where I’d buy flat-pack furniture simply for the thrill of assembling it. I needed to understand how the world worked, one Furby and coffee table at a time. If anyone’s shown me what honest, precise work is, it’s Dad.

What behavior or personality trait do you most attribute your success to, and why?

Preparedness immediately comes to mind. A proverbial tornado could touch down, but you’d still find me zeroed-in on the main objectives, all the while dispensing advice to anyone panicking around me. If there’s anything I can do ahead of time on a project, I absolutely will, because that’s when I’m in my prime to tackle the surprises that can – and often will – arise. Expect the best, but still plan for the worst.

239 Views

Director / Production

Southern Sky Films Adds Quirky Comedy Specialist in Director Joe Harris

Southern Sky Films OUTLAW POST Posted On September 27, 2021

Dallas-based commercial film production company Southern Sky Films has recently added comedy director Joe Harris to their roster.

Known for his absurd visual style and quirky comedic performances, Harris brings a strong background in comedy and lifestyle to the roster. Starting his career in post production at ReelFX, Joe transitioned to production soon after with a desire to tell stories and direct. After fifteen years in the ad world, Joe has honed his skills to help brands and agencies entertain viewers.

“Southern Sky Films has one of the best reputations in town. I’ve known the team for a few years now. The company culture and quality of work is energizing. It’s a real privilege to join such a dynamic and talented roster of directors led by exceptional producers. I’m so fired up for the future!” said Harris.

Joe has hit the ground running and is already working on an upcoming project for Southern Sky.

“I remember meeting Joe a few years ago and really loving his energy and work ethic. Watching him improve over that time and observing the things he was doing to make himself a better director was really inspiring. A lot of people don’t put in that level of work to reach their goals. We knew we wanted to work with him one day when the timing was right and the stars finally aligned.” said Kent Bishop, Managing Director at Southern Sky Films.

Check out some of Joe’s recent work below.

Ted’s Pain Cream – “Doctor Mallard”

Dr. Squatch – “Shampoo Therapy”

Door – “Parrot”

228 Views

Commercial Production / Production

charlieuniformtango Chalkboard Showcases BTW National Honor Arts Students Artwork

charlieuniformtango Posted On September 20, 2021

Booker T. Washington (BTW) High School for the Performing and Visual Arts students Marin Tisdale, Jacquie Wheeler, Zoe Born, Janelle Frazier, Jessie Heller, and Lana Lewis refresh the chalkboard artwork at charlieuniformtango under the guidance of Krystal Read-Segner, BTW Visual Arts Instructor.

charlieuniformtango, Dallas’ full service commercial production and post-production facility, regularly invites junior and senior art students from Dallas Arts District neighbor Booker T. Washington (BTW) High School for the Performing and Visual Arts to refresh the company’s centerpiece chalkboard with new artwork.

“We’re delighted to help encourage the talent of our young Dallas Arts District neighbors by showcasing their work on the large chalkboard that’s a focal point in our offices,” said David Slack, charlieuniformtango Graphic Artist. “We’ve been featuring the artwork of BTW outstanding National Honor Arts Students for years now. The scope of the project includes the students coming up with their own theme and concept, and we always look forward to seeing what they do!”

“This ongoing project is a great opportunity for our students to create artwork for the real world,” said Krystal Read-Segner, BTW Visual Arts Instructor. “The kids love doing it, and we love the practical experience–and showcase–it gives them.”

278 Views

Commercial Production / Production

Creative Studio ATKPLN Gives Cap’n Crunch a 2021 Glow Up in New Campaign

ATK PLN Posted On September 16, 2021

Since the launch of the delectable sweet breakfast cereal nearly 60 years ago, the energetic adventurer who serves as the face of Cap’n Crunch has won over the hearts and taste buds of breakfast lovers young and old. While the sweet flavor and delightful crunch of the cereal has satisfied both college students in the dining hall and moms for decades, the Cap’n, like many of us, was ready for a glow up coming into 2021.

Always down for a makeover, creative studio ATKPLN was tapped to elevate the beloved Cap’n with a fresh look. Given most audiences are binging content on at least one of their devices for a majority of the day, everyone is a “tastemaker” and has an eye for entertainment value like never before. ATKPLN Executive Creative Director Daniel DelPurgatorio wanted the Cap’n to feel as though he had just stepped off the cereal box and into blockbuster film, an evolved 3D version of the character behind the crunchy breakfast goodness.

Balancing the nostalgia of adults who grew up devouring the back of the box content as much as the cereal with the style and swagger needed to make new cereal lovers do a double-take was a delicate dance for the ATKPLN team. They paid careful attention to ensuring the core DNA of the character design remained intact while still bringing in modern design elements and #vibes. This refreshed look for the Cap’n will be distilled across all of the brand’s visuals, including broadcast and social media assets, which means he’ll be as omnipresent as Santa.

Notes DelPurgatorio, “The Cap’n was a little hesitant about the new look at first, but once he got verified on socials, he was amped.”

253 Views

Post-production / Production

Less is MORE…More or Less, at 3008

AdChat DFW Posted On September 15, 2021

By Patty Harrison, Editor-in-Chief, AdChat DFW

Last year, when I first visited the new 3008, now located at 4439 Kelton Drive, I felt like I had stepped into a beach house in Santa Monica, instead of a nearby Dallas intersection of Inwood Road and Lovers Lane.

During my tour of the new shop, I saw familiar reminders from the previous location. The Guns & Roses pinball machine, signed by Slash, large-framed photos from the Farmer Ram Truck commercial which has now garnered over 24 million views on YouTube, and many of the custom furnishings that once lived at 3008 Ross Avenue.

My tour also uncovered hidden machine rooms, a precisely balanced audio room, as well as flame & graphic rooms. It offers all the bells and whistles of a full post facility, with a homey, California-style atmosphere. The oasis feel was still very real.

I asked Brent Herrington, owner/editor at 3008, how the past year and the new location have panned out.

“Wow, what a year,” shared Brent Herrington, owner and editor at 3008. “Instead of having 20 people working here every day, we have expanded! In addition to working with our beloved local artists and clients, 3008 is working with additional new artists and clients, literally, from all over the world. We have an effects artist helping us from Romania, new clients in New York, that shared the experience of delivering ice cream to everyone during a Zoom session….so creative and too fun!”

He proceeded to fill me in on a few of their exciting new projects.

This is fun social media video for Shavelogic, produced by The Richards Group. It portrays hockey players shaving off their playoff beards after winning the Stanley Cup.

Here’s a unique spot we helped Launch Agency with for clicklane, an online car buying site, that features a couch that drives from frame-to frame, selling a new car-buying experience.

Next is a new corporate identity video produced by HAVAS-X-NY for ARENA Pharmaceuticals, that entails parallaxing techniques and visual effects.

As well as a new branding campaign that Moroch completed for Methodist Health System.

Brent added, “Additional projects and future requests are providing the opportunity to work on longer formatted projects. Currently in motion, is an independent short film scheduled to release in October 2021 and talks for two new documentaries. Very Exciting Stuff!!

It has been so nice having more time to focus on editorial and getting to see our clients in person again. All, of course, while providing a Covid safe environment.

And lastly, I am looking forward to traveling and meeting some of our new clients in person. Colorado and California are already scheduled. I’m not sure if they know that I actually exist from the waist down.”

I can only conclude that this has certainly been a whirlwind year for 3008. Less has become more, more or less.

425 Views

Production / Video Production

Southern Sky Films Unveils Latest in Cask Collection for Patrón

Southern Sky Films OUTLAW POST Posted On September 14, 2021

When Patrón approached the teams at Southern Sky Films and Nice Content about a spot for their new Sherry Añejo Cask Collection tequila, the world was just beginning to wrap its head around the global pandemic and what it meant for our industry and beyond.

“It was a really uncertain time for film production. We were craving normalcy and a creative challenge and this project couldn’t have come at a better time.” said Kent Bishop, Managing Director at Southern Sky Films.

Led creatively by director Isaac Murray, the team developed and executed the concept from start to screen.

Director Isaac Murray on the project:

“When the client approached us with the brief to explore the idea of the process is art, I knew we had a fantastic opportunity to create something unique. It was a treat to get to work with a talented crew and collaborative client. Where we landed is a dreamy story told around a crackling fire. One that comes to life through bold visuals and immersive sound design. Moments of beautiful intrigue before the magical reveal in the agave fields. Simple but almost otherworldly.”

Due to COVID complications, the product itself was held up for several months. Both product and video are now out in the world and receiving great reviews.

Credits:
Client: Patrón
Agency: Nice Content
Director: Isaac Murray
Director of Photography: Vincent Monsaint
Executive Producers: Kent Bishop, Zach Bush & Ray Courtin
Editor: Greg Sunmark
VFX/Finish: Isaac Murray
Composition/Final Mix: Brad Dale (Dallas Audio Post)
EP/Post Producer: Lisa Wisenbaker (Outlaw Post)