Production / Video Production

Southern Sky Films Unveils Latest in Cask Collection for Patrón

Southern Sky Films OUTLAW POST Posted On September 14, 2021

When Patrón approached the teams at Southern Sky Films and Nice Content about a spot for their new Sherry Añejo Cask Collection tequila, the world was just beginning to wrap its head around the global pandemic and what it meant for our industry and beyond.

“It was a really uncertain time for film production. We were craving normalcy and a creative challenge and this project couldn’t have come at a better time.” said Kent Bishop, Managing Director at Southern Sky Films.

Led creatively by director Isaac Murray, the team developed and executed the concept from start to screen.

Director Isaac Murray on the project:

“When the client approached us with the brief to explore the idea of the process is art, I knew we had a fantastic opportunity to create something unique. It was a treat to get to work with a talented crew and collaborative client. Where we landed is a dreamy story told around a crackling fire. One that comes to life through bold visuals and immersive sound design. Moments of beautiful intrigue before the magical reveal in the agave fields. Simple but almost otherworldly.”

Due to COVID complications, the product itself was held up for several months. Both product and video are now out in the world and receiving great reviews.

Credits:
Client: Patrón
Agency: Nice Content
Director: Isaac Murray
Director of Photography: Vincent Monsaint
Executive Producers: Kent Bishop, Zach Bush & Ray Courtin
Editor: Greg Sunmark
VFX/Finish: Isaac Murray
Composition/Final Mix: Brad Dale (Dallas Audio Post)
EP/Post Producer: Lisa Wisenbaker (Outlaw Post)

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Production / Production Company

Equilateral Wraps Summer with New Work for Choctaw and GameStop | Adds New Editor Max Smith

Equilateral Posted On September 8, 2021

Equilateral is having a busy summer, creating eye-catching spots, images and videos for a few of their favorite ad agency clients.

The Richards Group recently hired director Roger Peters of Equilateral to not only capture the artwork of four Choctaw Nation artists, but also to explore their fundamental creative nature. In the videos, each artist shares their creative vision and demonstrates crafting their art.

“We could immediately tell that Roger and the whole Equilateral team had a passion for this project when we first started discussing it with them. Roger dove in and brought his insightful perspective and his passion for art throughout the process. Our team and our clients are thrilled with how this work turned out.”

– Clint Carter, Creative Group Head/Writer, The Richards Group

Additionally, Dallas-based ad agency, Fortunato, tapped Equilateral to shoot over 200 E- Comm and 15 lifestyle images plus a brand video for the new GameStop line of gaming accessories called Atrix. The images and videos highlight, in striking detail, the design and gaming enhancement features of the products.

“Equilateral was the perfect partner for this project. Their attention to the craft was instrumental in bringing out every detail of the Atrix line of products. Not only that, the film and photography quality really helped elevate the brand and all of the products.”

–Rodrigo Maycotte, Co-Founder & Creative Director, Fortunato

Equilateral is also happy to announce that Max Smith has joined their team as Editor. He brings extensive experience, his editorial style is focused and collaborative, and he brings great energy and positive vibes to the editing console.

Check out his reel.

To start your next project with Equilateral, reach out to Executive Producer Jessica Cramer, jessica@equilateralfilms.com.

364 Views

Production / Production Company

Side Chops Covers 8,500 Miles in 4 Months for XPO Logistics | Creates Content for IPO Spin-Off

Side Chops Posted On September 1, 2021

Times Square, Monday August 2. XPO Logistics, a Fortune 500 company and innovation leader in freight transportation, went public with their spin-off business GXO, a pioneer in supply chain solutions globally. It was a huge announcement for Wall Street and an exciting day for Side Chops. Before the closing bell, the Dallas-based production company saw its content displayed not only on national business news, financial networks and the newly launched GXO website, but also on the massive American Eagle Outfitters screen in Times Square.

The ongoing relationship between XPO Logistics and Side Chops began in 2019, when the former tapped Side Chops for turnkey video production showcasing high-tech collaborative robotics and next generation automation at XPO locations across the U.S. The final content was used across the company’s social channels.

As XPO prepared for the spin-off of GXO, they once again called on Side Chops to capture footage of new technology at several U.S. locations. This time, however, the production also included on-camera interviews and photography of C-level executives, leaders and employees.

Along with the NYSE debut, Side Chops was instrumental in the collaborative redesign for both XPO and GXO websites. They worked seamlessly with the companies’ teams and ultimately provided seven videos in different languages, one for each of its international headquarters, and an additional thirty-five videos for the GXO website launch. Seventeen videos were completed for the XPO website rebrand and relaunch.

Side Chops Managing Partner and Senior Editor, Shelby Miller stated, “It’s not every day you get to help a Fortune 500 company launch an entirely new brand. We’re thrilled to have played a significant role in this highly publicized and anticipated spin-off. It was an exciting day seeing our footage pop up across a wide variety of media outlets while reading the incoming congratulations from the incredibly large team who worked to make it all happen.”

Beginning in March of this year the Side Chops production team began firing on all cylinders. At an aggressive pace, they completed 30 shoot days in 17 cities across the U.S., logging 8,500 miles in 4 months for XPO Logistics and GXO. Post-production continued at Side Chops’ Dallas studio through the August launch.

Even while prepping for the new company spin-off, XPO wanted to celebrate Military Appreciation Month and honor their more than 4500 veterans and active-duty military. So for the month of May, XPO selected fifteen veterans from around the country to drive military themed trucks. Each of the selected drivers had also achieved the distinction of driving one million to three million accident-free miles.

The Side Chops production crew spent ten days traveling around the country shooting motion, stills and drone footage in Nashville, Cincinnati, Indianapolis, St. Louis, Kansas City, Tulsa and Dallas/Fort Worth. Upon returning home, the team had a compressed timeline to complete the videos within just a few days. Editor Shelby Miller worked closely with the XPO Logistics team to find and hone the story to bring out the emotion and pride the company has in its veterans.

“We are incredibly grateful for the support and partnership forged with Side Chops,” says Mary Ellen Mondi, XPO Vice President of Marketing. “Their professionalism and flexibility provided amazing content for both businesses to leverage. They were critical partners on this journey.”

Side Chops Executive Producer, Gerald Jones added. “It’s been quite a wild ride, literally, with XPO and GXO. They’ve kept us on the road with a multitude of exciting and creative projects this year. It’s always great working with them and we can’t wait to see where they send us next.”

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Augmented Reality / Production

Groove Jones Helps Volkswagen of America Use WebAR for ID.4 U.S. Soccer Fan Events

Groove Jones Posted On August 18, 2021

Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season. Fans have the opportunity to check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events.

Just point your phone at the new custom-wrapped ID.4 electric vehicle to bring the animated U.S. Soccer & Volkswagen AR experience to life. STN Digital and Gilt Edge Soccer Marketing brought on Groove Jones to bring the images to life in an innovative and touch-less way. The animation depicts various U.S. Soccer athletes as they hone in to score a goal or celebrate a play that paid off.

The animation features players of the USWNT (U.S. Women’s National Team) and the USMNT (U.S. Men’s National Team).

Keep an eye out for the following:

Passenger Side Art – Tyler Addams (Midfielder USMNT), Kelley O’Hara (Defender USWNT), Ali Krieger (Defender USWNT) Carli Lloyd (Forward USWNT)
Driver’s Side Art – Alex Morgan (Forward USWNT) , Weston McKennie (Midfielder USMNT) Crystal Dunn (Defender UNWNT) Jordan Morris (Forward/Cornerback USMNT)
Hood Art – Abby Dahlkemper (Defender USWNT) Samantha Mewis (Midfielder USWNT), Gyasi Zardes (Forward USMNT)

Below are images of the illustrated wrap that is featured on the vehicle. We worked with 2Tall illustrators Greg Walter and Ian Mork on the original artwork.

The vehicle also includes CHAMP, a VW custom telepresence robot, that provides once-in-a-lifetime opportunities to kids who aren’t able to attend matches in person. The custom robot was developed to expand the reach, visibility, and impact of U.S. Soccer’s existing player honoree program, where eleven children, sourced by Volkswagen, have an opportunity to walk out onto the field with Women’s and Men’s National Team players during the playing of the National Anthem.

A Touchless Fan Experience Using WebAR – No App Needed

Fans can walk up and scan the QRCode on the ID.4 which launches the experience and allows fans to engage by scanning the vehicle wrap. You can check out the mobile tour at various U.S. Soccer events throughout the year.

Visit https://www.ussoccer.com for more information.

298 Views

Post-production / Production

Republic Editorial Edits New Clorox Product Ad Campaign Starring Danny Trejo

Republic Editorial Posted On August 9, 2021

During the pandemic, what brands can you name that had more demand than Clorox and other disinfecting products? Probably none. But despite the company making around a million canisters of disinfecting wipes each day, it was still a challenge to keep store shelves stocked. Recently, as many small businesses around the US began reopening to the public, the brand debuted its new product, The Clorox Turbo Power Sprayer, featuring actor and restauranteur Danny Trejo in its campaign. The sprayer uses an electric motor to disinfect a space quickly and easily, and is designed to address the cleaning needs of small businesses of all kinds, from beauty and nail salons, to gyms and restaurants.

The spot edited by Chris Gipson of Republic Editorial shows Trejo, owner of Trejo’s Tacos and Trejo’s Cantina, describing his fondness for “everything turbo” from turbo phone charging and coffee drinking to turbo disinfecting with The Clorox Turbo Power Sprayer. “Get it now, or I’ll come looking for you,” he says as the commercial ends.

“Reach Agency had a great idea using Trejo for this campaign” says Gipson, “Director Raul Fernandez and the team at Twenty Nine Black did a solid job executing on the boards, and Danny definitely brought the spots to life with his trademark energy. His voice, the opportunities for sound design and the dynamic camera moves made it really fun to edit.”

The campaign is set to appear on various social media.

CREDITS:

Reach Agency
Gabe Gordon – Co-founder
Katherine Yarbrough – Senior Project Lead
Brian Ranes – Creative Producer

Director – Raul B. Fernandez

Twenty Nine Black
Anton Laines – Executive Producer
Jen Dirvianskis – Account Supervisor
Angela Vawter – Producer
Lyndsey Strankman – Production Supervisor

Republic Editorial
Editor – Chris Gipson
Colorist – Bryan Bayley
Flame Artist – Bryan Bayley
Mixer – Hayes Smith
Sound Design – Hayes Smith & Greg Carlson
Assistant Editor – Edgar Garza

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Post-production / Production

Treehouse Adds Editor Greg Sunmark | Launches Major Studio Reboot

Treehouse Editorial Posted On July 27, 2021

From Left: Jeremy Besser, Greg Sunmark, Alyson Griffith

*Veteran creative editor to lead infusion of new talent and new energy as poststudio adapts to changed landscape on a regional and national level***

Treehouse Edit has brought in veteran creative editor Greg Sunmark to anchor its talent roster as the studio undergoes a shift in talent, focus and client mix. The news of Sunmark’s joining was made by Executive Producer Jeremy Besser, who helped launch the editorial boutique with partner Reid Brody in 2012.

Besser says Sunmark’s signing, which covers the Texas and Southwest markets, is the first step in a push to reimagine Treehouse’s role, not just on the Dallas post scene but nationally, as the evolving nature of remote work changes the game for post production. To view his reel, go here.

A Midwestern native, Sunmark got his start in Chicago and spent the first part of his career there at the iconic editorial house Red Car. He relocated to Dallas in 2013, joining Reel FX as Senior Editor. He was also on the roster at charlieuniformtango, but has been working both locally and nationally as a freelancer for the past several years.

Sunmark’s signing is the first step in a top to bottom refresh of the studio that Besser and Brody are undertaking in response to shifts in the local advertising scene and the impact it’s had on the production and post community. They’re also positioning Treehouse for the future of post, in which geographic limitations on talent access will become less of an issue for clients and post houses alike.

“It’s no secret there’s been a lot of changes in the post production marketplace, particularly here in Dallas,” Besser states. “That’s why we’re rebuilding the company on the talents of fresh personnel, and Greg is our first major step. You can tell by looking at his reel that he’s an extremely talented artist, but above that he’s a doer, with many outside interests that he can bring in and apply creatively to what we do in the advertising world.”

Sunmark’s reel includes work across numerous categories, with a particular emphasis on automotive work and comedy. Spots for GameStop, Twix, Snickers, the Texas Lottery and other brands reveal his flair for delivering the belly laugh at just the right moment, without sacrificing the spot’s overall message.

He’s also a multi-faceted talent, having performed everything from color grading and VFX to sound design and even voiceovers on some of his freelance projects. He’s also shot live action (including a series of food and lifestyle spots for Jimmy John’s produced under lockdown conditions), and provides creative input when the jobs require it.

Sunmark says he’s known Besser for years – and knew Treehouse partner Brody from his time in Chicago, where the entrepreneur has had a hand in a number of major players in production and post. “I see this as an opportunity for me to re-engage with the Dallas market in a positive way,” he says about joining the roster. “It allows me to be more visible as part of a respected post shop, which will keep me more top of mind. It’ll also be nice to have a team behind me, to provide not only great support but sales, too.”

Agency production execs view Treehouse as a valued partner, and continue to do so. “The work coming out of Treehouse has always been stellar,” says Greg Gibson, Director of Broadcast Production at The Richards Group. “Great creative editors, finishing and producers who manage every detail. We trust them with our clients and projects, and they always make it look easy.”

Besser says Sunmark’s joining was motivated, in part, “by two big plusses. First was representation by Alyson Griffith, and second is the support of a producer and staff that will free him up to focus on creative editing.” Adds Griffith, “Greg has a great reputation, not just in this market but nationally, and we’re eager to turn him loose on all that Treehouse has to offer.”

Sunmark’s signing is only the first part of the reinvention process Besser and Brody are leading at Treehouse, he adds. “We’ll be announcing soon the addition of another great editor to the roster, and through Reid’s connections, we’re forging relationships with a carefully curated group of freelancer talents whom we’ll tap for all the other disciplines involved in post.”

And the studio is also adapting to the new matrix for post work, which will likely mix local with national work, drawing talent from outside the region, as well as a combination of on-premise sessions coupled with remote capabilities. “We can see where things are going in the post production world,” says Brody, “and setting ourselves up to service both set ups, depending on the clients’ preferences, the needs of the job, the right talent match-ups and the locale. By the time we’re done, Treehouse will have a vastly different look and feel.”

For more information on Treehouse Edit, contact Executive Producer Jeremy Besser at 214-754-8004, or at jeremyb@treehouseedit.com, or Alyson Griffith at 214-288-2813 or at alyson@agrepresents.com.

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Production / Virtual Reality

Groove Jones Creates LED Volumetric Holodeck and VR Experience for Aurea Software at Mobile World Congress

Groove Jones Posted On July 26, 2021

Aurea is an enterprise software company reimagining how companies can streamline communication and collaboration across dozens of subsidiaries and global locations. They wanted to make a big splash at this year’s Mobile World Congress in Barcelona by using the latest and greatest technology to demonstrate their vision of the future of enterprise business.

The team proposed creating a large-scale holodeck experience leveraging an interactive game engine and an LED volumetric stage, that would allow participants to step into a fully immersive space to see and interact with the future.

This would be an exclusive VIP experience and would serve as the must-see experience at MWC2021.

The holodeck experience is the first LED volumetric stage to use head tracking to give the user a real-time, perspectively-correct view of their space to enable a more immersive and compelling experience.

To increase the number of people who could experience the Future of Enterprise business, we created a companion VR experience using the newest HTC Vive Pro 2 HMDs. Many of the attendees of MWC2021 were remote and were able to experience the Holodeck through their robot systems.

The Experience

The Story

We take you on a journey where you are a part of an interactive story about CEO Sophia Deleon and her company Cynaptic Enterprises. Participants play the role of Finley Park, Vice President of Analytics for Cynaptic Enterprises.

In the experience you take part in the story, seeing Sophia communicating her company’s goal of being the first global company to achieve zero net greenhouse gasses by 2028. Through state-of-the-art technology, you can interact with team members as they implement changes that will help you and Sophia accomplish this goal.

Creating A Virtual Holodeck Experience

After discussing the initial concept with Aurea’s leadership team, we began working on a narrative and scripting and then storyboarding the critical story beats.

The following are some of the initial concept mood boards

Elements of the experience included a live-action production produced and shot in Dallas, TX and directed by Dale Carman.

As part of the team worked on the live-action elements, our development team built the 3D CGI environments and the application. We used Epic Game’s Unreal Engine, the world’s most open and advanced real-time 3D creation platform for photoreal visuals and immersive experiences.
The production combined high-end 3D CGI graphics and a spatially-aware head tracking system to update the world in real-time as if you were looking through a window or into a hologram.

Groove Jones brought on ETS, who had recently completed construction of their own LED volumetric stage here in Dallas, TX. This collaboration helped expedite the development enabling us to work and test locally. The stage we built has five (5) LED screen walls (including ceiling and floors), using 266 tiles with 10,775,808 total pixels.

The floor was a specialty screen that could hold over 40,000 lbs alone. The stage used a custom truss exoskeleton, so it was perfect for supporting the LEG walls wherever we needed them to go.

The LED stage was built to the exact design specifications that we needed for MWC2021 in Barcelona. So what we were making in Dallas would be the same setup we would be constructing on-site. The experience was powered by two custom Threadripper Pro 32 Core PCs with Dual NVidia RTX A6600 Quadro GFX Cars and two Disguise VX2 Media Servers.

Upon arriving in Barcelona, the team recreated the stage as we initially set up back in Dallas. Once completed, the illusion of being inside the story was truly remarkable.

The client’s overall booth space allowed us to house the holodeck experience, a VR lounge, and four sales pods for presentations. Groove Jones worked with Bristol Management, who consulted with the fabricators and us to ensure all of the technologies worked as planned. The team was coding and cutting wood on-site in preparation for the big event.

The companion VR experience was a modified version of the holodeck experience running five (5) VR stations that were supported by Groove Jones and managed locally by brand ambassadors. Each headset was cleaned between use.

The evenings featured music by Rosario Flores, a two-time Latin Grammy Award-winning Spanish singer, and an acoustic set by Grammy Award winner Jon Bon Jovi. Yes, that Jon Bon Jovi. Groove Jones had nothing to do with the entertainment, but it was exciting to be on site for the shows.

Client Feedback

“Don’t let anyone tell you that you cannot build a working Holodeck in 90 days,” says Alan Fletcher, Chief Product Officer at Aurea Software.

“Our goal was to build a completely immersive experience for Mobile World Congress in Barcelona. For a number of reasons, we were very last minute and didn’t really have a solid plan. We took a leap of faith on GJ following a great initial call, and they took a leap of faith on us.”

“The result was incredible – a 20x16x10′ fully enclosed experience – our Holodeck! – all driven by Unreal Engine. All designed, scripted, engineered, filmed and built (in Spain working thru a ton of complexity with conference vendors and European rules….) in only 3 months. And just for fun they also did a companion headset based version for the people we couldn’t fit into the Holodeck.”

Learn more about Aurea Software – https://www.aurea.com

original content

217 Views

Director / Editor / Production

Republic Editorial Bolsters Offerings with Additions of Flame Artist/Colorist, Bryan Bayley, and Creative Editor, Shaddai Berron

Republic Editorial Posted On July 19, 2021

Republic Editorial announces the addition of seasoned Flame Artist / Colorist Bryan Bayley and Creative Editor Shaddai Berron. The two joined the team in early summer and have already collaborated on several projects, including a recent campaign for Dolce & Gabbana featuring DJ Khalid and PJ Tucker.

A skilled technical and creative artist, Bayley brings his years of experience working on high-profile brands such as Home Depot, Ram Trucks, Coors and Toyota to Republic. He was most recently the lead Flame Artist at across town shop Treehouse Editorial, a shop which he was instrumental in launching back in 2012. Prior to that, Bayley helped Dallas based Reel FX / Radium grow their commercial divisions, in addition to working on music videos, feature films, special attractions and branching into AR/VR. In 2011, he worked on Katy Perry’s “Firework” which won the MTV Video Music Award for video of the year.

“Bryan is the ideal artist to add to our expanding Finishing team right now,” explains Republic Partner and Senior Editor, Chris Gipson. “Not only does he have the experience and talent to run any project solo, but he also thrives in a collaborative environment, working well with the other artists on our team.“ Bayley joins Republic’s other Flame Artist & Colorist, Nick Mueth, in heading up their Finishing department.

“I’d only heard great things about Republic since it’s partners bought out Red Car back in 2013,“ says Bayley. “Their continued growth in recent years with the addition of sister company Infinite Fiction for design and Threaded Pictures for production made a big impact in this town. When I heard about their plans for further expanding their Finishing division, I knew I had an opportunity I couldn’t pass up.”

A native of Dallas, Berron also joins Republic from Treehouse Editorial, where she recently worked her way up from Assistant to Editor in only a few short years. With a fluency in English and Spanish, she’s cultivated a diverse reel of national work for clients ranging from Dr. Pepper to Kia to Home Depot. Whether cutting long format docu-style projects or short-form heavy effects work, ‘Shady’ (as she’s known in town) uses her down to earth personality to create a comfortable collaborative space for creatives to craft their message.

“I’ve been following Shady’s trajectory for a good while now,” says Republic Partner and Senior Editor, Keith James. “In the few short years she’s been editing, she’s proved herself capable of tackling a wide variety of creative projects each with a very distinctive approach. And it goes without saying that with a fluency in Spanish, she’s going to continue to flourish in our market.”

Berron joins Republic’s roster of Editors which includes William Franklin, Chris Gipson, Keith James, Andy McGee and Susan Munro. “Republic has such a strong core of creative talent – it’s just awesome to be considered part of the team,“ Berron explains. “The partners have been super supportive of my vision for growth as an editor, and their addition of Bryan made the transition really smooth for myself and my clients. I feel like I’ve got a home here for years to come.”

To view Republic’s Finishing reel, click here.

To view Bayley’s Color reel, click here.

To view Berron’s Editorial reel, click here.

294 Views

Commercial Production / Production

Camp Lucky Helps Tripwire Enable IT Pros to Worry About [Everything] but their Cloud Security

Lucky Post Posted On July 7, 2021

Tripwire’s new campaign from digital agency PMG with production and post by Camp Lucky encourages IT pros to spend less time worrying about their cloud security and more time exploring the various sci-fi futures dreamed up by their wild imaginations — be that the spontaneous combustion of trees, hostile aliens, or the asteroid apocalypse.

The campaign, which includes banner ads, targeted social media, and videos, contrasts IT pros’ anxieties with the comforting reminder that with Tripwire, one of the most trusted global providers of cyber security solutions for enterprise and industrial organizations, their cloud infrastructure is secure. Those exploding trees are clearly the more pressing issue.

Client: Tripwire

Agency: PMG
Executive Creative Director: Kyle Kelley
Executive Creative Director: Andrew Harper
Associate Creative Director: Lori Wittig
Associate Creative Director: Justin Prichard
Writer: Benjy Joung
Art Director: Kevin Yurasovich

Production Company: Camp Lucky
Director: Adam Littke
EP: Brandon Tapp
Producer: Elizabeth Spiva

Post Production: Camp Lucky
Editor: Logan Hefflefinger
Assistant Editor/Junior VFX: Jake Odgers
Graphic Artist: Seth Olson
Color: Neil Anderson
Audio: Scottie Richardson
Finish: Mark Sullivan
EP: Jessica Berry

223 Views

Director / Production / Tabletop

Threaded Pictures Announces the Signing of Tabletop Director Josh Blaylock

Republic Editorial Posted On June 28, 2021

Threaded Pictures announces the signing of Director Josh Blaylock to its roster and will represent him in the U.S. for commercial and branded content motion work.

With a keen eye for composition and lighting, Blaylock is known for collaborating with his clients to bring fresh and innovative perspectives to food and other tabletop work. His reputation as an intuitive and creative problem solver who provides a relaxed atmosphere on set has landed him work with such high profile clients as Pizza Hut, Frito Lay, Grey Goose, Dr. Pepper and Shiner Beer. He joins Threaded Pictures’ growing roster of directors as its cornerstone for all things food and beverage related.

“I’ve been tracking Josh’s career since I came to Dallas,” says Brian Hwang, Executive Producer of Threaded Pictures. “His photography is top notch, and his transition into directing motion work has been seamless. In the short time we’ve been working together, he’s shown a constant hunger to experiment and be creative. That eagerness to get in the studio to test and develop new techniques, even before a project begins, will be a tremendous draw for our clients.”

Recently Blaylock collaborated with Threaded Pictures and sister companies Republic Editorial and Infinite Fiction on projects for Estrella Jalisco, Cinemark, Rold Gold and Chuck E. Cheese. A true foodie at heart, he believes food always has a story to tell, and his lens is his tool to share it. With the benefit of a motion control rig housed at his studio, he spends the majority of his freetime tweaking and perfecting his craft.

A native of Texas, Blaylock’s relationship with cameras began as a teenager out on the west coast in Hollywood where he spent over eight years in front of the camera, landing roles ranging from prime time series to the Academy Award winning film No Country For Old Men. Eager to learn the ins and outs of the industry, he used his down time on set to immerse himself in the various crew departments. He credits that background and the exposure he gained from working with a wide variety of directors for allowing him to smoothly transition from a stills shooter into a tabletop director.

“My number one take away from my experience growing up on set,” explains Blaylock, “was that while a director will always face numerous challenges and unexpected obstacles, maintaining a positive attitude and working with your clients and crew to creatively problem solve is key. In the work we’ve done in recent months, Brian and the team at Threaded have provided the collaborative environment for doing just that. I have no doubt we’re gonna do some killer work together.”

“I’m so excited about adding Josh to our team of directors,” says Threaded Pictures partner Carrie Callaway. “His youthful energy and enthusiasm is contagious, plus the specifics of his skillset perfectly complement the joint talent pool across our sister companies. I can’t wait to see what amazing work our clients and our team produce in the coming months.”

Blaylock joins Threaded Pictures roster of directors that includes TG Herrington, April Kirby, Chad Ostrom, Ben Tedesco, Two Headed Boy and Taylor Washington.

“This addition to our team is coming at the perfect time for Josh, the perfect time for our company, and the perfect time for our market,” says Hwang. “I look forward to introducing him to our clients and continuing to further invest in the growth of our creative capabilities.”

To view Blaylock’s work, click here.

About Threaded Pictures:

Launched in Dallas in early 2019, Threaded Pictures is a diverse collection of filmmakers with vast experience in all aspects of the advertising pipeline. Through creativity and collaboration, they tell stories with character driven performances, stunning visuals and clever comedy. As the production arm of traditional post-house Republic Editorial and design and animation studio Infinite Fiction, they are able to provide a high-end seamless creative solution for any project.

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