In Texas, stars aren’t given. They’re earned.
Excited to finally share this Friday Night Lights-inspired spot for Gexa Energy.
Produced by Janimation and directed by Steve Gaçonnier, this project was created in partnership with Anderson and brought to life in Denison, Texas.
There’s something special about producing in a small town. The pride, energy, and willingness of an entire community to come together creates an authenticity you simply can’t fake. From the football field to Main Street, Denison showed up in a big way and helped make this project something special.
Sincere gratitude goes to Anderson, Gexa Energy, Cathy King, Nick Utter, Tony Kaai, Denison Tourism, Dr. Kirkbride, the Magic School Bus crew, the Denison Chamber of Commerce, the City of Denison, Denison ISD, and especially the students, coaches, and players who generously shared their community pride and energy with us. Your passion is what makes Friday nights in Texas unforgettable.
Proud of what the Janimation team accomplished and grateful for the opportunity to tell this story.
