Production

Production

CRM Studios Works Its Short Game in :30 Spot TV for Club Champion | Features Jordan Spieth

CRM Studios Posted On January 18, 2021

Club Champion already had their talent selected before our CRM Studios team came aboard, so we had to work quickly. PGA Tour pro and 2015 Masters Champion Jordan Spieth, and his swing coach Cameron McCormick, had very busy schedules (as celebrity athletes often do). 

While our writers submitted several scenario suggestions, each of them required at least two locations: the golf course and inside of Club Champion.

TV production lighting requirements for indoor and outdoor locations vary dramatically, so it made sense to shoot each location on separate days. That setup would have required an extended commitment from the talent — not to mention potential disruption of services for our accommodating hosts, Club Champion and Gleneagles Country Club. Concerns about COVID-19 exposure from additional talent presented yet another obstacle.

The solution was fairly straightforward, as any golfer would prefer. We would shoot two early mornings on the golf course and one long session inside Club Champion.

Day one was a short but unorthodox session.

Our additional talent and “stunt clubs” arrived before dawn so we could start shooting immediately upon sunrise. The concept we settled on involved frustrated golfers destroying their equipment and throwing it hither and yon — but safety still had to be considered. Our props team prepared clubs so that they would break easily and predictably. Then they donned waders to fetch bags and clubs that had been thrown into the water hazard. Our gaffer and crew then proceeded to Club Champion to preset as much indoor lighting and equipment as possible in preparation for the next day.

Day two was longer and more tightly scheduled. 

Once more, talent and crew arrived in the wee hours of the morning to prepare for a very tight window between sunrise and actual golfers arriving at the 18^th hole. A small armada of golf carts was deployed to transport equipment, our crew, and the star talent once their makeup and wardrobe were complete. While no audio was captured on the first day, both Jordan Spieth and Cameron McCormick had lines to say on the course. The weather thankfully cooperated in terms of sunlight and wind, so we were able to accomplish the trickiest parts of the shoot with unanticipated ease. 

Still, the schedule was tight.

In order to get as much mileage as possible from our footage, we needed Jordan to record some additional dialogue once we were set up at Club Champion. The country club was only about a mile away, which allowed us to have our preset equipment up-and-running before talent arrived. Mr. Spieth was extremely patient and professional as we had him read many different lines, many different times, for many different locations. As soon as the teleprompter and audio were struck, all non-essential crew moved outdoors to give us the room we needed for an equipment demonstration and to avoid unnecessary exposure to each other.

Overall, it was a safe, productive and efficient 2-day shoot, and most importantly, our clients were pleased with the results. 

If you need to fix your swing, you should call Club Champion; but if you need a safe and professional TV commercial production, you should call CRM Studios.

Production

After Election, New_Public Aims to Explore How New Online Spaces Could Bring Us Together | Lucky Post Creates Launch Video

Lucky Post Posted On December 7, 2020

Civic Signals has announced the launch of New_Public, a media project for amplifying the ongoing conversation around building better digital public spaces through essays and opinion pieces from leading writers. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media and design, New Public will be a hub for individuals imagining and building a new, more inclusive digital world. To describe this effort, New_Public released a launch video produced by Civic Signals and Lucky Post.

Founded in 2019 by Eli Pariser, author of “The Filter Bubble” and co-founder of Upworthy, and Talia Stroud, professor at University of Texas at Austin and founding Director of the Center for Media Engagement, Civic Signals’ mission is to support the development of more equitable and flourishing digital public spaces. New_Public aims to draw on learnings from physical public spaces to envision more productive, open and democratic digital spaces. In an inaugural op-ed with WIRED, Eli Pariser explains the links between the design and functions of public parks and digital platforms, and why it is imperative that we look to this history when building more inclusive digital public spaces.

“After this historically divisive election, it’s imperative that we design digital spaces that help us come together — as communities and as a nation. Thriving societies require flourishing public spaces, and the design of our online spaces greatly shapes our public conversations and sense of national identity,” said Eli Pariser, co-founder and co-director of Civic Signals. “Our current, privately-owned digital spaces are not optimized for these public purposes, and this poses a grave danger to our ability to collectively identify and solve social problems. Through New_Public, we hope to change this current trajectory by bringing together the builders of new spaces and pushing forward conversations around how we can redesign online public spaces that are equitable, and allow people to encounter, discover and negotiate differences. This work is too important to be left to platform companies alone. We aim to amplify the growing chorus demanding a public role in designing and maintaining the online spaces that have become the new public squares.”

“As the global pandemic continues to keep societies physically distanced, social interactions have increasingly moved online. Now more than ever, we need online public spaces that are safe and welcoming to everyone, and that connect people in ways that foster belonging and cohesion,” said Talia Stroud, co-founder and co-director of Civic Signals. “Rather than continuing to perpetuate the isolation of opinions, digital spaces should be well-designed to allow contention to exist, while still ensuring those conflicts are productive by helping people understand each other, and supporting people’s ability to act together.

Crafted by Civic Signals and Lucky Post, “We Are New_Public: The Light.” reflects what it means to have democratic public digital spaces to share information and ideas with people of all backgrounds. Lucky Post was honored to collaborate on this important launch video using a variety of animation and design techniques to reflect diversity, connection, support and innovation.

As part of its efforts to build and promote more responsible digital spaces, New_Public is launching a newsletter and magazine, led by new Editor in Chief Marina Garcia-Vasquez, previously with Artsy, Vice Media and the Wall Street Journal. The New_Public newsletter will be published weekly, with the purpose of convening and curating important conversations happening in the public spirited tech space and to shine a light on the people leading the way. Additionally, New_Public will be launching pop-up community spaces and a Discord channel for the New_Public community to meet, connect and engage with each other.

“Successful online public spaces require ongoing collaboration, not just from designers and technologists, but also from social scientists, the communities they serve, and those who will care for them,” said Marina Garcia-Vasquez editor of New_Public. “With New_Public we will look to bring disparate groups together over salient themes to effectuate conversations about what these redesigned digital spaces could look like.”

To advance this effort, New_Public has convened an editorial board comprised of 11 leaders in the civic tech conversation, who will help shape the conversation around how we can rebuild online public spaces: Doug Rushkoff, media theorist, author and documentarian; Astra Taylor, documentary filmmaker, writer, political organizer and co-founder of the Debt Collective; Malkia Devich-Cyril, activist, writer, public speaker and Senior Fellow at MediaJustice; Dipayan Ghosh, Pozen Fellow and co-director of the Platform Accountability Project at the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School; Caroline Sinders, machine-learning-design researcher and artist; Sara Hendren, artist, design researcher, writer and Associate Professor at Olin College of Engineering; Aleks Krotoski, broadcast journalist, author and academic; Kamal Sinclair, Executive Director of the Guild of Future Architects; Vanessa Mason, research director at the Institute for the Future; Margarita Noriega, news editor, social media expert and VP of Engagement for CalMatters; and Meredith Clark, journalist and Assistant Professor in Media Studies at the University of Virginia.

Civic Signals is a project of the National Conference on Citizenship and the Center for Media Engagement at The University of Texas at Austin’s Moody College of Communication.

“We Are New_Public: The Light” Video Credits:

Client: Civic Signals
Co-Director: Eli Pariser & Talia Stroud
Chief of Staff: Neelam Sakaria
Creative Director: Romy Nehme
Executive Producer: Erin Germain

Post Production: Lucky Post
Creative Director, Writer, Director, Editor – Sai Selvarajan
Animation: Seth Olson, Jake Odgers
Audio: Scottie Richardson
Executive Producer: Jessica Berry