During the pandemic, the word of the day at most agencies has been “pivot.” As brands have scrambled to find new ways to connect with key audiences, agencies have sought creative solutions for keeping them relevant, often while changing the way they do business.
SPM Communications, a 20-year-old Dallas-based PR, crisis and social media agency located in the Dallas Design District (and currently home offices, dining rooms and kitchen tables across DFW and beyond) decided to take it a step further. The agency created a video newsletter for clients and potential clients which shares their four tips to help clients adapt and succeed during rapidly changing realities – from COVID-19-related shutdowns and re-openings to Black Lives Matter.
The first edition went out recently and we received some favorable feedback from our former client, then Cicis Pizza CMO, Nancy Hampton.
“As always I’m impressed by the way you and the SPM Communications teams are managing and addressing the recent tumult with your brands and as an example to other agencies. I know how much work it takes to demonstrate this type of leadership and support. ”
To sign up for future SPM video newsletters, or to suggest future content you’d like to see, email info@spmcomunications.com.
