Believe it or not, Plot Twist Creativity produced not just one but two commercials airing on this year’s Super Bowl. And, in an interesting twist, one commercial (H-E-B) was the idea of our most junior creative team just over a year out of school, once again showing that great ideas can come from anywhere!
Both commercials will air regionally throughout Texas and support two of our clients, Coca-Cola Southwest Beverages (the statewide bottler) (more,) and H-E-B (the iconic grocery store.) Both clients also ran in the game last year. In fact, Plot Twist has had two spots air on the Super Bowl for the last three years.
The spot will air in the following markets: Abilene, Austin, Beaumont, Brownsville, Bryan, College Station, Corpus Christi, Dallas, Fort Worth, Harlingen, Houston, Laredo, Lubbock, Midland, Odessa, Port Arthur, McAllen, San Angelo, San Antonio, Sweetwater, Temple, Victoria, Waco
Credits
Agency: Plot Twist Creativity
Chris Smith
Principal, Chief Creative Officer
Bo McCord
Creative Director/Art Director
Hanna Tinsio
Writer
Payton Lambert
Art Director
Kim Alexander
Director of Production
Matt Butcher
Principal of Strategy
Michael Nortman
Principal
Jerry Valencia
Account Supervisor
Director: Joseph Kahn, Supply & Demand
Producer: John Gilliland
Editor: Jason Payne, Recess
