Plot Twist Creativity has been named the agency of record for the Dallas Winds. This renowned, five-time Grammy-nominated concert band is one of the best of its kind in the world and one of Dallas’s premier arts organizations.
Although the official AOR status is new, the agency and the Winds have a long history together. In 2006, Chris Smith, Plot Twist CCO and co-founder, was referred to Kim Campbell, Dallas Winds founder and Artistic Director, by a mutual friend who was a board member at the Dallas Symphony Orchestra. Kim was looking for someone to write radio ads for the Winds, and Chris, being a lifelong trumpet player and veteran of various bands from 4th grade through college, was the perfect fit. He would write (and voice) the Winds’ ads at The Richards Group for the next 15 years.
After the founding of Plot Twist, Kim decided to make the relationship official, and named Plot Twist the Winds’ official agency of record. He stated, “We’re so jazzed to be working with Plot Twist Creativity to promote The Dallas Winds. They’re a joyful bunch to work with, understand our story, and cut to the chase with brilliant solutions.”
On an additional note, last year Plot Twist came in as a finalist for the Radio Mercury Awards. They produced spots to solicit donations when Dallas Winds couldn’t perform during the pandemic.
