Artificial is for AI. Not Agave
In a world where artificial ingredients, dupes, fakes and faux everything are nothing new, it’s refreshing to find a brand embracing real, authentic, pure ingredients. Our newest client, Backyard Nectar doesn’t have to fake sweet. It’s naturally made that way with 100% organic blue agave. Founded by Ryan Huntley, a past bartender and spirit salesman, Backyard Nectar is sourced from a local farm in Mexico, which its owners lovingly refer to as: Ryan’s backyard. Once we embraced the story behind Backyard Nectar Agave, we began creating the first brand chapter: The website.
“Getting a new product off the ground and out in the world isn’t easy. Launch has been an incredible partner in helping us develop our brand strategy, design and voice. This is just the beginning for Backyard Nectar.”
—Ryan Huntley, Founder of Backyard Nectar
Like many startups out there, Ryan is in the beginning stages of launching his product and doesn’t have the big brand production budget. Yet. Not a problem for our Launch Agency studio. We have the talent needed to bring his product to life using our in-house capabilities. All food styling, propping, photography and video work was done at the office of Launch by Launchers. The result is an authentic, appetizing and informative site that leaves visitors wanting to learn more.
Ryan’s current goal is to get Backyard Nectar into more bars and restaurants and ultimately, get it on the shelves at local liquor stores. Cheers to entrepreneurs like Ryan! And cheers to a beautiful future working together!
