Marketing

Mavs Partner with Michelob ULTRA to Celebrate Sneaker Culture with the Return of Sneakeasy

Written by Dallas Mavericks

In partnership with Michelob ULTRA, the Mavs Sneakeasy Experience is back! Join MFFL sneakerheads Friday before the Portland Trailblazers game for a unique opportunity to browse the Sneaker Museum, including a custom shoe wall with rare sneakers and a couple game worn from Dirk Nowitzki, peruse several art pieces available for purchase from local Dallas artists, and the first 100 to check in will receive a custom Mavs sneaker box filled with items from local shops Centre, Nollege & Sneaker Politics, a Mavs Sneakeasy t-shirt and a wristband to the postgame sneaker panel. This exclusive sneaker chat panel, moderated by former Chief-In-Editor of Nice Kicks George Kiel, will include Dallas Mavericks guard Jalen Brunson, Dallas Mavericks General Manager Nico Harrison, formerly of Nike, Assistant General Manager Michael Finley, one of the original Jordan athletes, DJ Poizon Ivy and CNK Daily Founder Channing Beumer.

To purchase tickets for the Sneakeasy experience, or for more information, visit mavs.com/sneak. And make sure to capture the vibes by tagging @DallasMavs and follow on social.

WHEN: Friday, Apr. 8 | 6 – 7:30 p.m. + Postgame

WHERE: American Airlines Center | Michelob ULTRA Club / 2500 Victory Avenue, Dallas 75219

ABOUT MICHELOB ULTRA: Michelob ULTRA is the Superior Light Beer brewed for those who understand that it’s only worth it if you enjoy it. Containing only 95 calories and 2.6 carbs, Michelob ULTRA is a light lager brewed with the perfect balance of Herkules hops and wholesome grains, producing a light citrus aroma and a crisp, refreshing finish.

 

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Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.