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Dallas Mavericks
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Dallas Mavericks

The Dallas Mavericks are an American professional basketball team based in Dallas, Texas. The Mavericks compete in the National Basketball Association (NBA) as a member club of the league's Western Conference Southwest Division.




Marketing
Mavs and Chick-fil-A Launch “Threes That Feed” | Initiative to Combat Food Insecurity
Dallas MavericksDallas Mavericks Posted On March 16, 2021


The Dallas Mavericks are teaming up with Chick-fil-A to launch the “Threes That Feed” initiative, benefitting the Mavs Foundation. In an effort to combat the ongoing challenges due to the pandemic, specifically food insecurity, Chick-fil-A will make a donation to the Mavs Foundation every time a three-point shot is made by a Mavs player during all home games.

The initiative, aimed at providing support for DFW community members, began on March 15th and will continue for the duration of the regular season. Donations to the Mavs Foundation will be utilized to grant funds to organizations supporting the growing food, hunger and homelessness needs in North Texas.

ABOUT THE MAVS FOUNDATION: Over the past 24 years, the Mavs Foundation has provided grant funding totaling more than $6 million dollars to nonprofit organizations serving women, children and families in need. In addition to grants, the Mavs Foundation has built 47 safe Learn & Play spaces throughout the North Texas community, including 27 basketball courts and 20 Reading & Learning Centers. These spaces are designed to encourage healthy living and provide a safe place for children and residents, as well as expand learning opportunities and access to technology to support youth education programs, teen and adults job-skill training and other critical programs. Learn more at MavsFoundation.com.

ABOUT CHICK-FIL-A: Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,400 restaurants in 47 states, Washington, D.C., and Canada.


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Augmented Reality
Dallas Mavericks Debut AR Mural in the Heart of Downtown Dallas | Groove Jones Produced AR
Dallas MavericksDallas Mavericks Posted On October 21, 2018


Just in time for the Dallas Mavericks home opener on October 20th, the largest augmented reality installment on the Facebook platform went live in the heart of Downtown Dallas. The back of the Downtown YMCA building (601 N. Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ mural, featuring Dennis Smith Jr.  Fans who wish to see the augmented reality are instructed to go to Mavs.com/AR for details and get access to the Facebook filter. When activated, Dennis Smith Jr. is brought to life for a larger-than-life dunk in augmented reality.

“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks.

The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through December and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.

Check out the teaser for the animation now at mavs.com/AR.

ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, Chief Executive Officer Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community outreach programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

 ABOUT GROOVE JONES:  Groove Jones is an award-winning creative and technology studio that specializes in developing immersive Virtual Reality and Augmented Reality experiences for big brands. The team has a proven track record of delivering amazing digital experiences for a client roster that includes AT&T, Intel, Lexus, MasterCard, McDonald’s, Nestle and Samsung. For more information visit – https://www.groovejones.com


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Gaming
Mavericks Choose HyperX Headsets as Gaming Headset Partner for In-Arena Activities
Dallas MavericksDallas Mavericks Posted On December 4, 2017


Cuban Says HyperX will be Valuable Gaming Partner for Esport Events

HyperX®, the gaming division of Kingston® Technology Company, Inc., announced its first NBA 2K team sponsorship, becoming the official gaming headset partner of the future Dallas NBA 2K League team and the Dallas Mavericks. HyperX will participate with the Dallas Mavericks at NBA home games with in-arena activities including digital signage, giveaways and concourse activities. The Dallas esports team is the first professional NBA 2K League team to partner with HyperX, and will announce the team’s identity with other NBA 2K teams later this winter. With the inaugural NBA 2K draft and season to begin in spring of 2018, HyperX has taken the lead in the gaming market to co-develop activities with the Mavericks in and around traditional sports and esports gaming at the American Airlines Center.

“We see the NBA 2K League as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team,” said Mark Cuban, owner of the Dallas Mavericks and the Dallas NBA 2K League team. “HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”

The Dallas 2K League team will participate in a range of activities with HyperX, including branding on NBA 2K team jerseys, social activations, testimonials and appearances at events, conventions, product launches and custom video activities. HyperX and the team will share social media activities including live streaming, product giveaways and other promotional activities. As part of their daily activities, the team will be using HyperX gaming headsets, including the new Cloud Alpha gaming headset, to practice for major tournaments and enjoy their favorite music, movies and more.

“HyperX is pleased and excited to partner with the Dallas Mavericks and their esports team,” said Mark Leathem, general manager of HyperX peripherals. “The HyperX tagline is We’re All Gamers, and by adding the Mavs into our family of NBA influencers we are growing our support of the gaming community. If you are a gamer or a professional athlete, you are part of the HyperX family.”

The first HyperX concourse activation happened Saturday, Dec. 2, during the Star Wars Day game between the Dallas Mavericks and the Los Angeles Clippers at American Airlines Center in Dallas, Texas. NBA fans had the opportunity to try out HyperX gear and play NBA 2K18 or Battlefront II games while using HyperX gaming headsets. The photographer for these pictures is Roman Pena with the Dallas Mavericks.


“We’re confident in the huge crossover potential of NBA and gaming fans,” said Dustin Illingworth, HyperX influencer marketing manager. “Our partnership with the Dallas Mavericks will help us deliver the HyperX story to a massive new audience with in-arena inventory, activations, and compelling social and digital offerings.”

About HyperX
HyperX was born from Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 3 million headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

 


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