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Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.




Marketing
Dallas Mavericks Name Baker Brothers the Official Plumbing, A/C & Electrical Sponsor
Dallas Mavericks Posted On May 22, 2023


The Dallas Mavericks and Baker Brothers announced a multi-year sponsorship, naming Baker Brothers the exclusive Plumbing, A/C and Electrical Sponsor of the Dallas Mavericks. As part of the agreement, Baker Brothers will sponsor a trade school program intended to elevate the trade community by celebrating youth who attend and graduate from trade schools. Baker Brothers will also give back to the community by sponsoring the Mavs Community Ticket Block program, in addition to Mavs Ball.

“The Dallas Mavericks are delighted to work with Baker Brothers, a loyal community leader,” said Dallas Mavericks SVP of Corporate Sponsorships Ryan Mackey. “We look forward to working together to provide ‘great service’ for our MFFLs.”

“We are passionate about helping students interested in trades pursue their careers after high school,” said Baker Brother President Jimmie Dale. “We are excited that our sponsorship with the Mavs and the trade program we’re building together will help further that mission.”

Earlier last week, to tip off this sponsorship, the Dallas Mavericks and Baker Brothers hosted a graduation party to celebrate high school seniors committed to working in a trade or attending a technical school.


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Marketing
MAVs Celebrate Sneaker Culture with 3rd Annual Sneakeasy Experience
Dallas Mavericks Posted On April 4, 2023


Presented by Michelob ULTRA, the Mavs Sneakeasy Experience is back and bigger than ever! Join other MFFL sneakerheads at a “secret location” in American Airlines Center tomorrow before the Sacramento Kings game for a private pregame party. Browse the Sneaker Museum consisting of 1-of-1 custom sneakers, curated with John Trottier of Johnnyskicks, Kixpo featuring Dank & Co customs, and Pasos for Oak Cliff’s All Star Sneaker Program. Fans can enjoy 360 sneaker cams, courtesy of Sprite, live music from DJ Mike B and refreshments from Michelob ULTRA. All guests will receive a custom Mavs drawstring bag and limited-edition Mavs Sneakeasy t-shirt, plus more swag from Kixpo, Pasos for Oak Cliff, Sneaker Politics, Nollege, Bally Sports, and Soleplier.

To purchase tickets for the Sneakeasy experience, or for more information, visit mavs.com/sneak. And capture the vibes by tagging @DallasMavs and follow on social.

WHEN: Tomorrow, Apr. 5 | 6 – 7:15 p.m.

WHERE: American Airlines Center


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Marketing
Dallas Mavericks AR Experience at Dallas Love Field Airport
Dallas Mavericks Posted On December 20, 2022


The Dallas Mavericks have made shopping and travel a little easier for MFFLs. At Dallas Love Field Airport, where holiday travelers are estimated to exceed 315,000 this season, Mavericks fans can spend time at the Mavs Augmented Reality Shopping Wall, located inside the Lil’ Love Lounge on the concourse. This dual-purpose space serves as a family-friendly, children’s play area immersed in a truly authentic Mavericks experience. At the AR Wall, the first of its kind for the Mavs, shoppers can purchase merchandise virtually by mobile phone through a unique product QR code or through the “BUY NOW” button within the AR portal, and have it shipped directly to their destination of choice. The perfect hassle-free choice for a last-minute holiday gift.

 

 


The Dallas Mavericks and Dallas Love Field have a long-standing partnership, bringing together MFFLs from all around the world. To check out the AR experience, click here for photos and here for video (if prompted, enter password: gomavs2022).

ABOUT DALLAS LOVE FIELD AIRPORT: Dallas Love Field is leading the evolution of the airport experience as the busiest medium-hub airport in the United States. It served nearly 17 million passengers in 2019, the most in its history, and is forecasted to reach comparable volumes again in 2022. DAL is the 2018, 2019, and 2020 recipient of the Airport Service Quality Award for North American Airports that serve 15-25 million passengers. The airport consistently ranked in the top four large airports in the J.D. Power North American Airport Satisfaction Study over the last six years and is a GBAC STAR Facility. For more information, visit dallas-lovefield.com.


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Marketing
Dallas Mavericks Name Evo Entertainment Group the Official Cinema and Entertainment Center Partner
Dallas Mavericks Posted On September 14, 2022


The Dallas Mavericks and EVO Entertainment Group announced a multi-year partnership, naming EVO the Official Cinema and Entertainment Center of the Dallas Mavericks. As part of the partnership, EVO will become the Presenting Sponsor of the Mavs ManiAACs, the original all-male performance squad of the NBA. To commemorate the ManiAACs 20-year history with the organization, EVO and the Dallas Mavericks will produce a short-form documentary highlighting the entertainment team’s journey through the years, which will premiere at the EVO Entertainment Southlake venue. Additional Dallas Mavericks events that will be hosted at EVO Entertainment venues will be announced at a future date.

“The ManiAACs are grateful to be a part of the Dallas Mavericks family for over 20 years,” said Mavs ManiAACs Captain Rob “Big Rob” Maiden. “It’s with the support from partners like EVO Entertainment Group that help us keep the fans Rowdy, Loud and Proud!”

“EVO strategically partners with brands and organizations that are culturally relevant and know how to deliver high-energy entertainment ­– and the Dallas Mavericks do both,” said EVO Entertainment Group Chief Marketing Officer Marissa Blomstrom. “As we rapidly grow and establish EVO Entertainment in Texas and across the country, we saw an opportunity to showcase our venues to a broad audience seeking high-quality entertainment experiences.”

ABOUT EVO ENTERTAINMENT GROUP: Austin-based EVO Entertainment Group is driving the evolution of entertainment as the nation’s leading and largest operator of cinema-entertainment centers with a portfolio of brands that includes EVO Entertainment, EVO Cinemas, EVO Live, Elevate Rewards and ShowBiz Cinemas.  The organization creates experiential entertainment destinations that offer a broad slate of activities including films, lanes, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars, while serving elevated cuisine from their scratch-kitchens and bars.  The company currently employs 1,000+ team members and entertains 8 million+ guests annually across 164 cinema screens, 129 bowling lanes, a 3,000-capacity outdoor music venue, and more than 45,000 square feet of gaming and attractions space. With a relentless focus on an elevated guest experience, EVO has a way to play for all ages.


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Marketing
Dallas Mavericks Name Shiftkey an Official Partner | Announce Multi-Year Partnership
Dallas Mavericks Posted On August 17, 2022


The Dallas Mavericks and ShiftKey, a Texas based technology company, announced a multi-year partnership, naming ShiftKey an Official Partner of the Dallas Mavericks. ShiftKey is a platform that uses marketplace dynamics to connect licensed independent workers with healthcare facilities looking to fill open shifts. By placing the power back into the hands of healthcare workers, ShiftKey enables licensed professionals to work on their own terms.

“The Dallas Mavericks are incredibly excited to partner with ShiftKey,” said Dallas Mavericks CEO Cynt Marshall. “We both share a calling to do good in the community, directly impacting those in need, especially single mothers and frontline workers.”

With this partnership, the Mavericks and ShiftKey will focus on making a meaningful difference in North Texas. Securing branding rights, ShiftKey will sponsor multiple initiatives throughout the season, including the Mavs Vault at the State Fair, hospital visits for healthcare workers, and events honoring single moms in the community.

“The Dallas Mavericks have built an incredible organization, and it’s exciting to be able to align with the team as their Official Partner,” said Tom Ellis, CEO of ShiftKey. “Our company has seen tremendous growth over the past year, and part of what makes me proudest is the ability to give back. Seeing the Mavericks leadership and presence in the community inspired us to partner so that together we can make a meaningful difference.”

ABOUT SHIFTKEY: Founded in 2016, Dallas, TX based ShiftKey is a platform that is completely disrupting the way healthcare facilities typically find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare. Since its inception, healthcare facilities have posted more than 35 million hours of shifts on ShiftKey, interact­ing with hundreds of thousands of professionals looking for flexible work. For more information, visit www.ShiftKey.com 


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Marketing
Mavs Partner with Michelob ULTRA to Celebrate Sneaker Culture with the Return of Sneakeasy
Dallas Mavericks Posted On April 6, 2022


In partnership with Michelob ULTRA, the Mavs Sneakeasy Experience is back! Join MFFL sneakerheads Friday before the Portland Trailblazers game for a unique opportunity to browse the Sneaker Museum, including a custom shoe wall with rare sneakers and a couple game worn from Dirk Nowitzki, peruse several art pieces available for purchase from local Dallas artists, and the first 100 to check in will receive a custom Mavs sneaker box filled with items from local shops Centre, Nollege & Sneaker Politics, a Mavs Sneakeasy t-shirt and a wristband to the postgame sneaker panel. This exclusive sneaker chat panel, moderated by former Chief-In-Editor of Nice Kicks George Kiel, will include Dallas Mavericks guard Jalen Brunson, Dallas Mavericks General Manager Nico Harrison, formerly of Nike, Assistant General Manager Michael Finley, one of the original Jordan athletes, DJ Poizon Ivy and CNK Daily Founder Channing Beumer.

To purchase tickets for the Sneakeasy experience, or for more information, visit mavs.com/sneak. And make sure to capture the vibes by tagging @DallasMavs and follow on social.

WHEN: Friday, Apr. 8 | 6 – 7:30 p.m. + Postgame

WHERE: American Airlines Center | Michelob ULTRA Club / 2500 Victory Avenue, Dallas 75219

ABOUT MICHELOB ULTRA: Michelob ULTRA is the Superior Light Beer brewed for those who understand that it’s only worth it if you enjoy it. Containing only 95 calories and 2.6 carbs, Michelob ULTRA is a light lager brewed with the perfect balance of Herkules hops and wholesome grains, producing a light citrus aroma and a crisp, refreshing finish.

 


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Marketing
Dallas Mavericks Name Jackpot Official Digital Lottery Partner
Dallas Mavericks Posted On February 2, 2022


The Dallas Mavericks and Jackpocket today announced a multi-year partnership, naming Jackpocket as the Official Lottery Partner of the Dallas Mavericks. Jackpocket is the leading third-party app in the U.S. to provide a secure way to order official state lottery tickets.

With the NBA season in full swing, Jackpocket is providing fans with new activations by hosting sweepstakes every month. Fans can enter the unique code “MAVS” in the Jackpocket app for the chance to win tickets, merchandise, and VIP experiences.

“I’ve been following Jackpocket’s momentum in the mobile gaming space and what they’re doing is not only innovative, but it’s also a natural and fun evolution for lottery play,” said Mark Cuban, entrepreneur and Dallas Mavericks governor. “The way Jackpocket has elevated game experiences is something I’m excited to bring to Mavericks fans in Dallas.”

This is the NBA’s first official digital lottery partnership in Texas. In addition to the sweepstakes and VIP experiences for fans, it includes signage at American Airlines Center.

“This partnership with the Mavericks, a Dallas institution, is a great opportunity to bring this dedicated fanbase a new way to play the lottery,” said Jackpocket CEO Peter Sullivan. “Since 2019, we’ve been proud to offer Texans the ability to play the lottery right from their phone and we’re excited about this growth in the state.”

In the state of Texas, Jackpocket users have seen more than $32 million total winnings and more than 294 thousand individual winners. What’s more, according to YouGov, nearly 30% of Mavericks fans bought a lottery ticket in the last 30 days, and almost 12% play the lottery every single day. This is Jackpocket’s fourth major league sports partnership and their first in the NBA. This adds to their roster of partnerships represented from the NFL, NHL, and college athletics.

ABOUT JACKPOCKET: Jackpocket is on a mission to create a more convenient, fun and responsible way to play the lottery. The first licensed third-party lottery app in the United States, Jackpocket provides an easy, secure way to order official state lottery tickets. Jackpocket is currently available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington, D.C., and is expanding to many new markets. Download the app on iOS or Android and follow along on Facebook, Twitter and Instagram.


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Marketing
Dallas Mavericks Celebrate Home Opener with Party on AA Center Plaza | Presented by Michelob Ultra | Tiffs Treats Cookie Give-Away
Dallas Mavericks Posted On October 25, 2021


MFFLs are rowdy, loud, proud and ready to bring the energy back to American Airlines Center for the Dallas Mavericks home opener against in-state rival Houston Rockets tomorrow, October 26. The blue carpet will be rolled out as the Mavs host a Party on the Plaza presented by Michelob ULTRA before the game from 5 p.m. – 7 p.m. With appearances from the Mavs ManiAACS, D-Town Crew, MavsMan, Champ and Drumline and music by DJ Luis, fans are welcome to play games and take photos from the photobooth to commemorate the start of the season. Drinks will be served at the Michelob ULTRA Build-a-Bar, and cookies to sample from Tiff’s Treats. Don’t forget to grab this season’s freshest Mavs swag from the Mavs Merch bus to gear up for the season.

WHEN: Tuesday, October 26, 2021 | 5 p.m. – 7 p.m.

WHERE: American Airlines Center | South Plaza

2500 Victory Avenue, Dallas 75219

 UPCOMING THEME NIGHTS
Costumes encouraged for the Halloween game on October 31. First 5,000 fans will receive Halloween Mavs bags

  • City Edition Launch on November 6. Join the Dallas Mavericks as they celebrate this year’s City Edition jersey and court with festivities on the plaza reliving unforgettable moments in Mavericks history. Every seat will have a special City Edition 75thAnniversary rally towel, thanks to Chime.
  • November 8 game honoring Veterans Day

COVID PROTOCOL INSTRUCTIONS

 For the safety of all Mavs fans, staff, players and personnel, the Dallas Mavericks will require all attendees to have a negative COVID-19 test within 48-hours prior to attending the game OR be fully vaccinated against COVID-19. Please visit mavs.com/21healthsafety where the Mavs COVID-19 protocols are posted and will be used for regular season games at American Airlines Center. The Mavs will continue to monitor local COVID trends and make adjustments to the policies, as warranted, with guidance from the CDC, NBA and local officials.

To upload a negative COVID-19 test or vaccination card, visit Mavscheckin.com on a smart phone 48-hours prior to game time. Face masks (covering both nose and mouth) are required for all guests ages 2 and up, regardless of COVID-19 vaccination status.


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Marketing
Dallas Mavericks Partner with Super Group’s Betway with Multi-Year Branding Rights
Dallas Mavericks Posted On October 14, 2021


The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognized branding will be shown around the court at American Airlines Center.

This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.

Anthony Werkman, Betway CEO, said: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.

“The Mavs are a globally recognized team that will help promote the Betway name around the world. “We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”

Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:

“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”

About Betway

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit www.sghc.com.

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.


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Marketing
Dallas-based Osadía Tequila Named Official Partner of the Dallas Mavericks
Dallas Mavericks Posted On October 13, 2021


Dallas-based tequila brand to be served at the new Osadía Club during home games for the 2021/2022 season

What are three things that Texans can’t get enough of? Easy … sports, local pride and premium tequila. When you put the three together, it’s a guaranteed good time, which is exactly why Dallas-based Osadía Tequila is proud to be the official partner of its hometown team – the Dallas Mavericks!

As an official partner, the upscale tequila brand is set to open its very own Osadía Club in American Airlines Center on Oct. 22 and its premium 100% blue agave tequila will be served at every home game. The club will hold up to 104 guests and will serve a quality selection of drinks and food for fans. There will also be a featured cocktail each week that’ll be perfect for fans to enjoy while watching Luka Doncic lead the Mavericks to a third straight playoff appearance.

“As a Dallas-based brand, it’s important to us to partner with other local brands and businesses to stay closely involved in the community we serve,” said Osadía and S2 Capital Founder Scott Everett. “I’ve had season tickets for many years and have been a fan of the Dallas Mavericks my whole life. Being from Dallas, I was raised an MFFL and Dirk has always been my favorite athlete, so I was super excited when this opportunity presented itself and I feel this team perfectly aligns with our brand.”

The upscale tequila brand will donate 3% of all its profits from every home game to the S2 Foundation, a Dallas-Fort Worth non-profit established by S2 Capital with a mission to empower dedicated individuals in the community through charitable giving and mentorship.

“With Osadía’s recent launch here in Texas, we are excited to partner with them and celebrate the hustle, on and off the court,” said Dallas Mavericks SVP of Corporate Sponsorships Ryan Mackey. “We love that Scott and S2 Foundation have been so supportive of the Mavs Foundation throughout the past several years and are excited that we will be expanding our community outreach collectively with this partnership through the court renovations, entrepreneurial program and the annual Mavs Ball.”

To learn more, including where to purchase Osadía, visit osadiatequila.com.

Osadía Tequila: Celebrate The Hustle.

 About Osadía Tequila
Founded by Scott Everett in Dallas in 2021, Osadía Tequila is a small-batch 100% blue agave tequila that’s exceptionally smooth, delightfully sweet and surprisingly complex. Its master distillers combine time-tested, traditional processing and modern, innovative technology to create the perfect tequila for shooting, blending or sipping. Each of Osadía’s Tequilas – Blanco, Reposado and Añejo – are traditionally distilled in Jalisco, Mexico, but they aren’t your grandfather’s tequila. They contain no enhancements, no additives and no BS. Osadía is more than the bottle behind the label. The brand is also committed to active community involvement and donates 3% of all its profits to the S2 Foundation. To learn more, visit osadiatequila.com and follow Osadía on Instagram.

 About the Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.


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