August 8, 2022
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Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.


Marketing
Mavs Partner with Michelob ULTRA to Celebrate Sneaker Culture with the Return of Sneakeasy
Dallas Mavericks Posted On April 6, 2022


In partnership with Michelob ULTRA, the Mavs Sneakeasy Experience is back! Join MFFL sneakerheads Friday before the Portland Trailblazers game for a unique opportunity to browse the Sneaker Museum, including a custom shoe wall with rare sneakers and a couple game worn from Dirk Nowitzki, peruse several art pieces available for purchase from local Dallas artists, and the first 100 to check in will receive a custom Mavs sneaker box filled with items from local shops Centre, Nollege & Sneaker Politics, a Mavs Sneakeasy t-shirt and a wristband to the postgame sneaker panel. This exclusive sneaker chat panel, moderated by former Chief-In-Editor of Nice Kicks George Kiel, will include Dallas Mavericks guard Jalen Brunson, Dallas Mavericks General Manager Nico Harrison, formerly of Nike, Assistant General Manager Michael Finley, one of the original Jordan athletes, DJ Poizon Ivy and CNK Daily Founder Channing Beumer.

To purchase tickets for the Sneakeasy experience, or for more information, visit mavs.com/sneak. And make sure to capture the vibes by tagging @DallasMavs and follow on social.

WHEN: Friday, Apr. 8 | 6 – 7:30 p.m. + Postgame

WHERE: American Airlines Center | Michelob ULTRA Club / 2500 Victory Avenue, Dallas 75219

ABOUT MICHELOB ULTRA: Michelob ULTRA is the Superior Light Beer brewed for those who understand that it’s only worth it if you enjoy it. Containing only 95 calories and 2.6 carbs, Michelob ULTRA is a light lager brewed with the perfect balance of Herkules hops and wholesome grains, producing a light citrus aroma and a crisp, refreshing finish.

 


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Marketing
Dallas Mavericks Name Jackpot Official Digital Lottery Partner
Dallas Mavericks Posted On February 2, 2022


The Dallas Mavericks and Jackpocket today announced a multi-year partnership, naming Jackpocket as the Official Lottery Partner of the Dallas Mavericks. Jackpocket is the leading third-party app in the U.S. to provide a secure way to order official state lottery tickets.

With the NBA season in full swing, Jackpocket is providing fans with new activations by hosting sweepstakes every month. Fans can enter the unique code “MAVS” in the Jackpocket app for the chance to win tickets, merchandise, and VIP experiences.

“I’ve been following Jackpocket’s momentum in the mobile gaming space and what they’re doing is not only innovative, but it’s also a natural and fun evolution for lottery play,” said Mark Cuban, entrepreneur and Dallas Mavericks governor. “The way Jackpocket has elevated game experiences is something I’m excited to bring to Mavericks fans in Dallas.”

This is the NBA’s first official digital lottery partnership in Texas. In addition to the sweepstakes and VIP experiences for fans, it includes signage at American Airlines Center.

“This partnership with the Mavericks, a Dallas institution, is a great opportunity to bring this dedicated fanbase a new way to play the lottery,” said Jackpocket CEO Peter Sullivan. “Since 2019, we’ve been proud to offer Texans the ability to play the lottery right from their phone and we’re excited about this growth in the state.”

In the state of Texas, Jackpocket users have seen more than $32 million total winnings and more than 294 thousand individual winners. What’s more, according to YouGov, nearly 30% of Mavericks fans bought a lottery ticket in the last 30 days, and almost 12% play the lottery every single day. This is Jackpocket’s fourth major league sports partnership and their first in the NBA. This adds to their roster of partnerships represented from the NFL, NHL, and college athletics.

ABOUT JACKPOCKET: Jackpocket is on a mission to create a more convenient, fun and responsible way to play the lottery. The first licensed third-party lottery app in the United States, Jackpocket provides an easy, secure way to order official state lottery tickets. Jackpocket is currently available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington, D.C., and is expanding to many new markets. Download the app on iOS or Android and follow along on Facebook, Twitter and Instagram.


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Marketing
Dallas Mavericks Celebrate Home Opener with Party on AA Center Plaza | Presented by Michelob Ultra | Tiffs Treats Cookie Give-Away
Dallas Mavericks Posted On October 25, 2021


MFFLs are rowdy, loud, proud and ready to bring the energy back to American Airlines Center for the Dallas Mavericks home opener against in-state rival Houston Rockets tomorrow, October 26. The blue carpet will be rolled out as the Mavs host a Party on the Plaza presented by Michelob ULTRA before the game from 5 p.m. – 7 p.m. With appearances from the Mavs ManiAACS, D-Town Crew, MavsMan, Champ and Drumline and music by DJ Luis, fans are welcome to play games and take photos from the photobooth to commemorate the start of the season. Drinks will be served at the Michelob ULTRA Build-a-Bar, and cookies to sample from Tiff’s Treats. Don’t forget to grab this season’s freshest Mavs swag from the Mavs Merch bus to gear up for the season.

WHEN: Tuesday, October 26, 2021 | 5 p.m. – 7 p.m.

WHERE: American Airlines Center | South Plaza

2500 Victory Avenue, Dallas 75219

 UPCOMING THEME NIGHTS
Costumes encouraged for the Halloween game on October 31. First 5,000 fans will receive Halloween Mavs bags

  • City Edition Launch on November 6. Join the Dallas Mavericks as they celebrate this year’s City Edition jersey and court with festivities on the plaza reliving unforgettable moments in Mavericks history. Every seat will have a special City Edition 75thAnniversary rally towel, thanks to Chime.
  • November 8 game honoring Veterans Day

COVID PROTOCOL INSTRUCTIONS

 For the safety of all Mavs fans, staff, players and personnel, the Dallas Mavericks will require all attendees to have a negative COVID-19 test within 48-hours prior to attending the game OR be fully vaccinated against COVID-19. Please visit mavs.com/21healthsafety where the Mavs COVID-19 protocols are posted and will be used for regular season games at American Airlines Center. The Mavs will continue to monitor local COVID trends and make adjustments to the policies, as warranted, with guidance from the CDC, NBA and local officials.

To upload a negative COVID-19 test or vaccination card, visit Mavscheckin.com on a smart phone 48-hours prior to game time. Face masks (covering both nose and mouth) are required for all guests ages 2 and up, regardless of COVID-19 vaccination status.


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Marketing
Dallas Mavericks Partner with Super Group’s Betway with Multi-Year Branding Rights
Dallas Mavericks Posted On October 14, 2021


The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognized branding will be shown around the court at American Airlines Center.

This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.

Anthony Werkman, Betway CEO, said: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.

“The Mavs are a globally recognized team that will help promote the Betway name around the world. “We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”

Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:

“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”

About Betway

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit www.sghc.com.

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.


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Marketing
Dallas-based Osadía Tequila Named Official Partner of the Dallas Mavericks
Dallas Mavericks Posted On October 13, 2021


Dallas-based tequila brand to be served at the new Osadía Club during home games for the 2021/2022 season

What are three things that Texans can’t get enough of? Easy … sports, local pride and premium tequila. When you put the three together, it’s a guaranteed good time, which is exactly why Dallas-based Osadía Tequila is proud to be the official partner of its hometown team – the Dallas Mavericks!

As an official partner, the upscale tequila brand is set to open its very own Osadía Club in American Airlines Center on Oct. 22 and its premium 100% blue agave tequila will be served at every home game. The club will hold up to 104 guests and will serve a quality selection of drinks and food for fans. There will also be a featured cocktail each week that’ll be perfect for fans to enjoy while watching Luka Doncic lead the Mavericks to a third straight playoff appearance.

“As a Dallas-based brand, it’s important to us to partner with other local brands and businesses to stay closely involved in the community we serve,” said Osadía and S2 Capital Founder Scott Everett. “I’ve had season tickets for many years and have been a fan of the Dallas Mavericks my whole life. Being from Dallas, I was raised an MFFL and Dirk has always been my favorite athlete, so I was super excited when this opportunity presented itself and I feel this team perfectly aligns with our brand.”

The upscale tequila brand will donate 3% of all its profits from every home game to the S2 Foundation, a Dallas-Fort Worth non-profit established by S2 Capital with a mission to empower dedicated individuals in the community through charitable giving and mentorship.

“With Osadía’s recent launch here in Texas, we are excited to partner with them and celebrate the hustle, on and off the court,” said Dallas Mavericks SVP of Corporate Sponsorships Ryan Mackey. “We love that Scott and S2 Foundation have been so supportive of the Mavs Foundation throughout the past several years and are excited that we will be expanding our community outreach collectively with this partnership through the court renovations, entrepreneurial program and the annual Mavs Ball.”

To learn more, including where to purchase Osadía, visit osadiatequila.com.

Osadía Tequila: Celebrate The Hustle.

 About Osadía Tequila
Founded by Scott Everett in Dallas in 2021, Osadía Tequila is a small-batch 100% blue agave tequila that’s exceptionally smooth, delightfully sweet and surprisingly complex. Its master distillers combine time-tested, traditional processing and modern, innovative technology to create the perfect tequila for shooting, blending or sipping. Each of Osadía’s Tequilas – Blanco, Reposado and Añejo – are traditionally distilled in Jalisco, Mexico, but they aren’t your grandfather’s tequila. They contain no enhancements, no additives and no BS. Osadía is more than the bottle behind the label. The brand is also committed to active community involvement and donates 3% of all its profits to the S2 Foundation. To learn more, visit osadiatequila.com and follow Osadía on Instagram.

 About the Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.


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Marketing
IHeartMedia Dallas and the Dallas Mavericks Announce a Multi-Platform Broadcast Agreement
Dallas Mavericks Posted On September 27, 2021


97.1 The Eagle to Become Official Home To All Dallas Mavericks Games 

iHeartMedia Dallas announced today a new comprehensive multi-platform broadcast agreement with The Dallas Mavericks. Beginning today,  97.1 The Eagle (KEGL) will become the official flagship station for all Dallas Mavericks games. Under the new broadcast agreement, Dallas Mavericks basketball will also be available via live stream on iHeartRadio.com and the app.  

Each game will include 30 minutes of pre-game coverage prior to the tipoff and a minimum of 30 minutes of post-game coverage. In addition, play-by-play announcer Chuck Cooperstein will return for his 17th season with the team, as well as studio host Mike Peasley. The station will also air a variety of shows and features, including interviews with players, coaches, and Mavericks Owner Mark Cuban on KEGL-FM as well as on other properties of iHeartMedia Dallas/Fort Worth.  

The Dallas Mavericks’ 2021-22 regular season will begin on October 21. All 82 regular season games, will be broadcast on 97.1 The Eagle and on the iHeartRadio app, including four preseason games against the Utah Jazz (October 6),  LA Clippers (October 8), Charlotte Hornets (October 13), and Milwaukee Bucks (October 15.) For a complete game schedule, listeners can visit the station’s website.  

“The Eagle and IHeartMedia are a great fit for the Mavs,” said Mark Cuban, Governor of the Dallas Mavericks, speaking to Ben & Skin this afternoon. “It’s new exposure for the Mavs, the signal is great and we have an opportunity to reach more listeners and non-traditional fans, people who maybe haven’t been Mavs fans or listened to games.  And it’s still the great Chuck Cooperstein! The attitude and approach by the Eagle was what sold it for me: this is entertainment and that’s what it’s all about.  GO MAVS!” 

“Sports fans across the country are looking forward to a full season of basketball once again,” said Kevin LeGrett, President of iHeartMedia Sports. “We are excited to be partnering with one of basketball’s most exciting teams, the Dallas Mavericks, and look forward to bringing all the coverage the Mavs fans want throughout this legendary season.” 

“The entire team at iHeartMedia is excited to be the new home for the Dallas Mavericks, especially at such an exciting time for the team,” said Kelly Kibler, Region President for iHeartMedia Dallas/Ft. Worth. “ We look forward to having The Dallas Mavericks as our exclusive franchise partner and to grow our brands even further in Dallas/Fort Worth.” 

About Dallas Mavericks:  

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.    

About iHeartMedia Dallas: 

iHeartMedia Dallas owns and operates KHKS-FM, KDMX-FM, KDGE-FM, KEGL-FM, KZPS-FM, KFXR-AM, and is part of iHeartMedia. iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million people each month. It is number one in both broadcast and digital streaming radio as well as podcasting and audio ad tech and includes three business segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group. Visit iHeartMedia.com for more company information. 


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Marketing
Dallas Mavericks Partner with Hennessy to Launch “Back to Business” Campaign
Dallas Mavericks Posted On June 7, 2021


In partnership with Hennessy and the Never Stop Never Settle Society, the Dallas Mavericks are highlighting one local Black-owned business a week, for six weeks, through the “Back to Business” campaign. In cooperation with the Dallas Black Chamber of Commerce, the first and oldest operating Black chamber in the nation, this digital campaign identifies local minority owned businesses and organizations in North Texas that have distinguished themselves in amplifying diversity and inclusion in the community.

“Hennessy has a long-standing commitment to Black communities and an ongoing mission to champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” says Jasmin Allen, Senior Vice President, Hennessy US. “Through the Never Stop Never Settle Society, and our work with like-minded partners, we aim to expand on that legacy in the most impactful and meaningful ways by providing access to capital and resources to those demonstrating the ability to reshape Black communities through social impact.”

The following six businesses will be featured in this campaign on mavs.com:

  • Powerhandz
  • The Dallas Weekly
  • Soiree Coffee Bar
  • Pan-African Connection
  • Russell Glen
  • Maker’s Gym

The program is part of the Mavs Take ACTION! plan to support local minority-owned businesses. The Dallas Mavericks launched the Mavs Take ACTION! plan last year to address racial inequities and disparities, promote social justice and drive sustainable change in Dallas/Fort Worth.

“At the Mavs, we know this year has been hard for all local businesses, but disproportionally so for minority-owned businesses,” said Katie Edwards, Senior Vice President of External Affairs, Dallas Mavericks.  “Over the last year, the Mavericks have invested in programs to help these businesses rebuild and rebound, and we’re looking forward to spotlighting their stories.”

Standing strong in the belief that every voice matters, and everybody belongs, the plan engages partners on more than 40 key initiatives across six systems including Education, Employment, Child Welfare, Criminal Justice, Public Policy and Healthcare. To read more about the Mavs Take ACTION! plan, visit mavs.com/mavstakeaction.

This campaign began on May 6 and will continue through the beginning of June. To read more about these black-owned businesses, visit mavs.com/backtobusiness.

ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, CEO Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

ABOUT HENNESSY: The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy, the standard-bearer for a sector rich in expertise. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation. The first wine and spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international


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Marketing
Dallas Mavericks Launch Fictional Character to Make Their Brand the Most Entertaining NBA Franchise | Watch Fun Teaser
Dallas Mavericks Posted On April 29, 2021


He’s free! Former Dallas Mavericks owner Mavrello Ballovic has emerged from the Reunion Arena site after a 30-year hiatus, vowing to resume control (ahem) of the franchise 

A former Dallas Mavericks owner – curmudgeonly, behind-the-times and full of wacky ideas – has emerged after a 30-year hiatus, vowing to resume control of the NBA franchise. Accidentally locked within a bunker beneath Reunion Arena since 1988, Mavrello Ballovic was forced to dig his way out using only a concession-stand spork.

Is Dallas Mavericks owner Mark Cuban worried about the takeover threat? Nope, in fact, Mavrello is the latest creation from the Dallas Mavericks, developed to explore Cuban’s vision of making the Mavs the most entertaining NBA franchise both on and off the court.  

“With Mavrello, the aim is to reimagine the possibilities and push past traditional boundaries when it comes to creating a brand for a sports team that’s fit for this new era of entertainment – one driven by fandom, the blurring of lines between different entertainment categories and the continuous fight for viewers’ attention,” said Cuban.

Facts are emerging about Mavrello, but this is what is known so far. Ballovic was one of the original founders of the Mavs in the 1980s but found himself distanced when the franchise wasn’t receptive to his off-the-wall ideas. In 1988, he decided to hide in a bunker beneath the Reunion Arena to work on his crazy projects alone. After inadvertently locking himself in, he spent decades slowly clawing through dirt and concrete armed with only a plastic spork – a task only made harder after the Arena was demolished in 2009.

The character was developed by MCX (Mark Cuban Experiments). Teaser content recently released – including a spork and foam hand – has Mavs fans running wild with conspiracy theories. And Mavrello’s explosive first encounter with current owner Mark Cuban is set to go live today (April 29) on Mavs social channels @dallasmavs.

Additionally, Ballovic is expected to make a full statement about his return to the Associated Press in a video press conference next Wednesday (May 5).

“We know fans, especially Gen Z, have more choices than ever in terms of how they spend their time and what constitutes entertainment for them – from gaming and social platforms, to movies, streaming and more. We must reinvent ourselves to appeal to them in new ways that lean into this context,” said Cuban.

“We must expand our focus to engage people of all ages and attract new eyeballs to the game,” he added. “We want to create new IP and original content that’s tied to the team. In doing so, this allows the Mavs to spin out new avenues that start to take us in a lot of new directions.”

Mavrello’s adventures will continue for the rest of the season into the summer, with his story unfolding across an immersive combination of media – from weekly animated episodes to Google Slides of his master plans and even curated Spotify playlists.

Learn more at mavs.com and @dallasmavs social channels.

 ABOUT MCX

Created to explore Mark Cuban’s vision, MCX is an experiment engine purpose-built to create culturally compelling ideas that break the mold. MCX blends genres, spheres and fandoms designed for maximum hype and never stopping to push the boundaries.


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Marketing
Mavs and Chick-fil-A Launch “Threes That Feed” | Initiative to Combat Food Insecurity
Dallas Mavericks Posted On March 16, 2021


The Dallas Mavericks are teaming up with Chick-fil-A to launch the “Threes That Feed” initiative, benefitting the Mavs Foundation. In an effort to combat the ongoing challenges due to the pandemic, specifically food insecurity, Chick-fil-A will make a donation to the Mavs Foundation every time a three-point shot is made by a Mavs player during all home games.

The initiative, aimed at providing support for DFW community members, began on March 15th and will continue for the duration of the regular season. Donations to the Mavs Foundation will be utilized to grant funds to organizations supporting the growing food, hunger and homelessness needs in North Texas.

ABOUT THE MAVS FOUNDATION: Over the past 24 years, the Mavs Foundation has provided grant funding totaling more than $6 million dollars to nonprofit organizations serving women, children and families in need. In addition to grants, the Mavs Foundation has built 47 safe Learn & Play spaces throughout the North Texas community, including 27 basketball courts and 20 Reading & Learning Centers. These spaces are designed to encourage healthy living and provide a safe place for children and residents, as well as expand learning opportunities and access to technology to support youth education programs, teen and adults job-skill training and other critical programs. Learn more at MavsFoundation.com.

ABOUT CHICK-FIL-A: Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,400 restaurants in 47 states, Washington, D.C., and Canada.


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Augmented Reality
Dallas Mavericks Debut AR Mural in the Heart of Downtown Dallas | Groove Jones Produced AR
Dallas Mavericks Posted On October 21, 2018


Just in time for the Dallas Mavericks home opener on October 20th, the largest augmented reality installment on the Facebook platform went live in the heart of Downtown Dallas. The back of the Downtown YMCA building (601 N. Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ mural, featuring Dennis Smith Jr.  Fans who wish to see the augmented reality are instructed to go to Mavs.com/AR for details and get access to the Facebook filter. When activated, Dennis Smith Jr. is brought to life for a larger-than-life dunk in augmented reality.

“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks.

The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through December and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.

Check out the teaser for the animation now at mavs.com/AR.

ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, Chief Executive Officer Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community outreach programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

 ABOUT GROOVE JONES:  Groove Jones is an award-winning creative and technology studio that specializes in developing immersive Virtual Reality and Augmented Reality experiences for big brands. The team has a proven track record of delivering amazing digital experiences for a client roster that includes AT&T, Intel, Lexus, MasterCard, McDonald’s, Nestle and Samsung. For more information visit – https://www.groovejones.com


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