Plot Twist’s Creative team, Gaby Corsalini, ACD/Writer and Payton Lambert, Junior Art Director told AdChat DFW, “Coca-Cola Southwest Beverages doesn’t just bottle Coca-Cola products. They also partner with organizations like the USO to serve those who serve us all. Coca-Cola Southwest sponsor’s the USO’s Holiday Exodus program, which welcomes home members of the armed forces. It made it easy to tell an emotional story. The spot highlights the journey of a bottle of Coke and the people that help it reach its destination: giving returning soldiers their first taste of home. We wanted it to be a feel-good spot, and the original music from Shindig in Los Angeles really made it happen. We teamed up with our long-time partner Director Chris Smith (Native TV and Sugar Film Production) to shoot the spot at a bottling plant in San Antonio.
We loved working on this project and bringing attention to the work that CCSWB and the USO do for our armed forces.
Michelle Isbell, E.P. at Native TV added, “Teaming up with our friends at Plot Twist and the awesome team at Coca-cola Southwest Beverages is always great. This project, however, was extra important to us as the veteran community holds a very special place in our hearts. We were honored to work on it. The fact that it was also great work was an additional bonus.”